• 한국정보시스템학회지:정보시스템연구
• /
• 제21권4호
• /
• pp.55-79
• /
• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.

• 대한가정학회지
• /
• 제45권5호
• /
• pp.95-119
• /
• 2007

The purpose of this study was to investigate the shopping values(utilitarian and hedonic values) sought and the risks(economic, functional, socio-psychological, and privacy) perceived by consumers who participate in Internet auctions by determining the factors that affect their shopping values and risk perceptions. Empirical data were collected by an Internet survey of netizens who were interested in and had experience in Internet auctions. Questionnaires were distributed to the subjects through an Internet survey site and at an Internet auction cafe. A total of 300 questionnaires were analyzed. The results showed that consumers showed a slightly greater pursuit of a utilitarian value than a hedonic outcome in their Internet auction practices; however the outcomes pursued by consumers in their teens and twenties tended to be more hedonic than utilitarian. Consumers with a higher level of innovation, self-confidence in purchase, and need for information searching showed a greater pursuit of utilitarian and hedonic outcomes. The group of consumers with a higher expectation for legal protection pursued a more utilitarian outcome, whereas the group of consumers with higher influence from the reference group pursued a more hedonic outcome. The consumers showed that they perceived functional risk as boing most serious, followed by privacy risk, economic risk, and socio-psychological risk. Subjects with higher degrees of innovation, self-confidence in purchase and self-control perceived economic risk as critical. Functional risk was perceived to be highest in the group of consumers with self-control and a need for information searching, whereas socio-psychological risk was perceived to be highest in the group of consumers showing more self-control. Privacy risk was perceived to be highest in the group of consumers with a higher degree of innovation and lowest in both groups of higher and lower affection. Both economic and privacy risks were perceived to be lower in the group of lower pursuit of a hedonic outcome.

• 디지털융복합연구
• /
• 제14권3호
• /
• pp.419-425
• /
• 2016

본 연구는 거주자들이 지각하는 주거의 다면적 구성요소, 즉 물리적, 안전적, 경제적, 교육적 요소 등과 사생활보장에 대한 인식수준을 파악하고, 이러한 다면적 요소들이 삶의 만족에 미치는 영향을 확인하고자 하였다. 주거의 다면적 구성요소를 독립변인으로, 삶의 만족을 종속변인으로 설정하여 검증하였다. 2015년 9월에서 11월까지 디지털대학의 재학생을 대상으로 조사하였고, 최종적으로 298부의 설문이 결과분석에 사용되었다. 본 연구의 주요 결과는, 첫째, 응답자들은 주거의 각각의 특성들에 대해 대체로 보통 수준으로 인식하고 있었으나 그 중 사생활 보장 수준을 중간보다 상당히 높은 수준으로 지각하였다. 둘째, 주거의 사생활 보호 및 경제성이 삶의 만족에 영향을 미치는 유의미한 변인이었다. 셋째, 건강 및 월평균소득이 삶의 만족에 유의미하게 나타났다. 결론적으로, 다면적 주거 환경 구성요소 중 주거의 사생활 보호 및 경제성이 삶의 만족에 유의미한 변인임을 알 수 있다.

• 경영정보학연구
• /
• 제20권1호
• /
• pp.115-135
• /
• 2018

프라이버시 연구에서 태도와 행동의 불일치성에 대해 논의하는 프라이버시 역설에 대한 관심이 높아지고 있으며, 프라이버시 역설에 대하여 다루는 연구도 점차 증가하고 있다. 국내 프라이버시 역설에 대한 연구의 질적 성장을 위해서는 프라이버시 역설에 대한 보다 심도있는 이론적 고찰이 반드시 필요한 시점이라고 판단된다. 따라서 본 연구에서는 국내에서 그동안 진행되어온 프라이버시 역설에 대해 다루는 기존 연구들에 대한 통합연구를 실시하였다. 통합연구를 실시한 결과, 국내 프라이버시 역설 연구는 시간이 지남에 따라 연구의 양도 증가하고 있지만 질적 수준도 향상되고 있다는 것을 확인할 수 있었다. 초기에는 프라이버시 역설 현상이 실제로 존재하는지 확인하는 수준의 연구였지만 점차 프라이버시 역설 현상이 발생하는 원인에 대해 다루는 연구가 증가하고 있다. 다양한 방법론이나 분석도구를 통해 프라이버시 역설의 원인을 밝혀내고자 시도되고 있지만 프라이버시 역설 연구는 여전히 초기단계라고 할 수 있으며, 질적 수준의 성장을 위해 더 많은 노력이 필요할 것으로 보인다. 프라이버시 역설 현상에 대한 명확한 이해를 위해서는 인간의 합리적인 사고를 가정하는 전통경제학에서 벗어나 제한된 합리성을 주장하는 행동경제학 측면에서 연구가 확장되어 나간다면 프라이버시 분야의 학문적 발전에 기여할 수 있을 것이라 기대된다.

• 한국융합학회논문지
• /
• 제9권3호
• /
• pp.231-240
• /
• 2018

최근 들어 증가하고 있는 온라인 및 모바일 플랫폼 기반의 행태 광고에서 개인정보 처리에 대한 논의가 중요하게 부각되고 있다. 행태 광고는 자동수집장치를 이용하여 수집된 개인의 행태 정보를 기반으로 개인의 검색 구매이력, 취미 성향 등을 분석하여 활용한다. 따라서 개인정보 보호법에 의거하여 정의된 개인 식별정보나 민감정보는 아니라 할지라도 개인의 특성을 분석할 수 있는 다른 형태의 개인 정보를 수집 저장하게 되며 이로 인해 개인정보 유출사고 및 침해사고에 노출될 수 있다는 문제점을 내재하고 있다. 본 논문에서는 급격하게 성장하고 있는 온라인 및 모바일 플랫폼 기반의 행태 광고 관련 사업자들의 개인정보 처리방침 실태를 조사 분석해보고, 행태 정보에 적합한 개인정보 수집 저장 이용 과정에서의 조치사항에 대해 논의해 보고자 한다.

• 융합경영연구
• /
• 제10권6호
• /
• pp.17-26
• /
• 2022

Purpose: This study analyzes advanced cases of overseas smart cities and examines policy implications related to the creation of smart cities in Korea. Research design, data, and methodology: Analysis standards were established through the analysis of best practices. Analysis criteria include Technology, Privacy, Security, and Governance. Results: In terms of technology, U-City construction experience and communication infrastructure are strengths. Korea's ICT technology is inferior to major countries. On the other hand, mobile communication, IoT, Internet, and public data are at the highest level. The privacy section created six principles: legality, purpose limitation, transparency, safety, control, and accountability. Security issues enable urban crime, disaster and catastrophe prediction and security through the establishment of an integrated platform. Governance issues are handled by the Smart Special Committee, which serves as policy advisory to the central government for legal system, standardization, and external cooperation in the district. Conclusions: Private technology improvement and participation are necessary for privacy and urban security. Citizens should participate in smart city governance.

• Asia pacific journal of information systems
• /
• 제18권3호
• /
• pp.45-65
• /
• 2008

The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권6호
• /
• pp.221-231
• /
• 2020

This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.

• 대한가정학회지
• /
• 제34권3호
• /
• pp.199-210
• /
• 1996

This study is planned to investigate a discussion of private and public nature in household realm. For this purpose, first of all, study precedent concerning the household work and the private and public nature is reviewed. Second, the origin on the privacy of household work and it's relationship of the public part are investigated. Third, it is implicated that through the politicization of household work, it is enable to establish new insight of household work in the family policy.

• 정보관리연구
• /
• 제40권1호
• /
• pp.69-86
• /
• 2009

최근 정보통신 분야의 가장 큰 패러다임은 유비쿼터스 컴퓨팅(ubiquitous computing)이다. 이는 유비쿼터스 사회(ubiquitous society)를 실현하는 기반 기술로서 사회, 경제, 문화 등 모든 분야에 긍정적인 영향력을 미치게 될 것이나, 유비쿼터스 사회로의 진입은 개인 프라이버시를 침해할 수 있다는 우려의 목소리도 함께 나타나고 있다. 따라서 이를 보호하기 위한 법적, 기술적 규제 방안의 존재는 향후 RFID 기술 및 산업의 확산에 큰 장애요인이 될 것이며, 문제 해결을 위해 기술적인 방법으로만 접근한다면 기업 측면에서는 막대한 비용과 기술력을 투자해야만 할 것이다. 이에 본 연구에서는 한필구(2006)가 개발한 "RFID 활용단계별 개인정보보호 영향평가(안)"의 8개의 RFID 활용단계, 단계별 과정, 점검사항 그리고 85개의 평가항목들을 RFID 개인정보 영향평가를 측정할 수 있는 지표로 선정하여, 해당전문가를 대상으로 설문조사를 통한 객관적 자료를 활용해 RFID 개인정보 영향평가지수를 개발하고자 한다. 이는 RFID 관련 분야 기업에는 타당성과 신뢰성 있는 자료를 제공할 수 있을 것이며, RFID 개인정보에 관한 정책 수립에도 활용할 수 있을 것이다. 또한 RFID 활용에 있어서 개인정보에 대한 진단 도구로서 하나의 기준 및 유비쿼터스 사회의 기반 구축에 기여할 것으로 기대한다.