• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.59-70
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• 2021

This he problem of youth unemployment is already a very serious social problem at home and abroad, and entrepreneurship, which is one of the ways to solve the problem of youth unemployment, has been studied with interest from various fields. Entrepreneurship not only overcomes the economic crisis, but also plays a role in nurturing innovative talents in the era of the 4th industrial revolution. For this reason, it can be said that research for activating entrepreneurship for college students is very important. The purpose of this study is to examine how individual entrepreneurial orientation and goal orientation affect economic entrepreneurial motivation and non-economic entrepreneurial motivation in order to confirm the effect of college students' economic entrepreneurial motivation and non-economic entrepreneurial motivation. In addition, in the relationship between individual entrepreneurial orientation and entrepreneurial motivation (economical and non-economic), we will examine whether goal orientation has a mediating effect. As a result of the study, first, it was confirmed that the individual entrepreneurial orientation of university students had a positive (+) effect on the goal orientation. Second, it was confirmed that the goal orientation of college students had a positive (+) effect on economic entrepreneurial motivation and positive (+) influence on non-economic entrepreneurial motivation. third, it was confirmed that the individual entrepreneurial orientation of college students had a positive (+) effect on economic entrepreneurial motivation, and a positive (+) effect on non-economic entrepreneurial motivation. Fourth, it was confirmed that college students' goal orientation had a mediating effect in the relationship between individual entrepreneurial orientation and economic entrepreneurial motivation, and also had a mediating effect in the relationship between individual entrepreneurial orientation and non-economic entrepreneurial motivation.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.385-393
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• 2022

In the study of the mechanism of labor motivation as a determinant of economic security of the enterprise in competitive conditions, it was found that motivation is determinant in creating the conditions for production and ensuring the active functioning of the enterprise. It is substantiated that the motivational mechanism is the presence of a system of levers, incentives, measures and other elements for economic and administrative incentives for employees, which are used for incentives to work, increase productivity and safety, and more. The motivational mechanism plays an important role in ensuring the economic security of the enterprise and at the same time is a lever to increase competitiveness in the market. The functions of the mechanism of labor motivation are singled out, among which: explanatory-substantiating, regulative, communicative, socialization, regulating. The stages of occurrence of the motive for the employee are classified. The interrelation of motives and incentives in the mechanism of labor motivation as determinants of economic security of the enterprise in competitive conditions is proved. It is proved that the mechanism of labor motivation as a determinant of economic security of the enterprise in competitive conditions should be aimed at: assistance in forming and achieving goals and objectives of the enterprise and achieving balance and equilibrium of economic goals and social responsibility of the enterprise; ensuring close cooperation between management and employees of the enterprise; focus on building a flexible mechanism; transition to a democratic style of governance and involvement of employees in decision-making.

• The Korean Journal of Community Living Science
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• v.26 no.1
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• pp.87-102
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• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.178-181
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• 2015

The purpose of this study was aimed to analyze factors affecting on continuous intention to use of mobile based on the caused motivation of cyber language. Predictor factors were selected economic motivation, represent motivation, entertainment motivation, relationship strength motivation and psychological free motivation suggested on the previous study. Participants of this study were 76 mobile users in Gyeongnam and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that paths from economic motivation to the percieved value and relationship strength motivation are significant. And analytical results show that path from economic motivation to the percieved risk are significant. This study suggests practical and theoretical implications based on the results.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.104-120
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• 2018

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.

• Journal of Navigation and Port Research
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• v.33 no.7
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• pp.483-490
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• 2009

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1135-1146
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• 2021

The paper aims to examine the relationship between various types of motivation and satisfaction as well as turnover intentions of public university lecturers. Intrinsic motivation is found to affect both satisfaction and turnover, while for extrinsic motivation, only one type has a significant effect on satisfaction. The web-based questionnaire with convenience sampling was chosen to approach target respondents. Data was collected by sending a link of the questionnaire to the lecturers' email. There were 700 questionnaires collected. Of which 681 valid responses, after screening out unusual questionnaires. In order to fulfill these aims, the authors employed structural equation modeling with maximum likelihood method supported by AMOS software with 681 valid samples. The evidence confirms the high correlation between intrinsic motivation and satisfaction for university lecturers which has been shown in previous studies. With regard to extrinsic motivation, extrinsic regulation (material) is found to have a positive influence on satisfaction, meaning financial rewards and job security will lead to his contentment while introjected regulation is a source of dissatisfaction. The results also demonstrate that intrinsic motivation is negatively correlated with turnover intentions. A person who is interested in the job itself is less likely to leave his or her job due to a keen passion for it.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.163-176
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• 2021

Although several studies have made and policies have formulated for an increase in women's participation in economic activities, the participation rate of women in economic activities in Korea is only 50% and much lower than in other advanced countries. This study aims to analyze the factors that affect women's continuance intention in economic activities including their motivation for economic activities, women's perception of work, and government support recognition. We empirically analyze and examine such factors and the moderating effects of family support. The survey was conducted on women nationwide to be distributed evenly among various age groups, ranging from those in their 20s to those in their 50s. The results of the empirical analysis based on the data collected on a total of 406 people were as follows. First, the motivation for economic activities including economic and self-realization motivation, women's perception of work, and government support was seen as having a significantly positive effect on women's Continuance Intention in Economic Activities. Second, the impact of women's work perception on their continuance intention in economic activities varied depending on the level of family support, and its moderating effect was confirmed. But there was no moderating effect of family support between economic and self-realization motivation, government support recognition, and the women's continuance intention for economic activities To increase women's continuance intention for economic activities, both support for work-family compatibility policies and institutional support should be provided. Government support will also be needed in order to enable women with abundant experience to participate in economic activities.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.