• Title/Summary/Keyword: Ecological integration

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Sustainable Development and Sustainability Marketing - Integration of customer and socio-ecological aspect in Marketing concept - (글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅 - 지속가능마케팅의 의사결정 지향적 컨셉 -)

  • Nam, Sang-Min;Kim, Jong-Ho;Noh, Jung-Koo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.3
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    • pp.83-108
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    • 2007
  • Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustainability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustainability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: (1) Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; (2) Analysis of customer behavior with special aspect to social and ecological concerns; (3) Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); (4) Sustainability segmentation, targeting and positioning, and timing of market entry(strategic aspects of sustainability marketing); (5)Integration of social and ecological criteria into the marketing-mix, i.e. products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing); (6) Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out about the ecological and social problems of products along their whole life cycle. The intersection of socio-ecological problems and consumer wants sets the ground for sustainability marketing. Step three to five describe the implementation of sustainability marketing. Social and ecological criteria are fully integrated into the mission statement, strategies and marketing-mix. Step six is one of the specifics of sustainability marketing. It is about the commitment of company to sustainable development and their active participation in public and political processes in order to change the existing framework in favor of sustainability.

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The Roles of Restoration Ecology, Landscape Ecology and Conservation Biology to Restore the Environment (환경복원에서 복원생태학, 경관생태학, 보전생물학의 역할)

  • Kim, Myoung Soo
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.6 no.4
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    • pp.17-23
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    • 2003
  • Restoration ecology is undergoing rapid growth as academic field over the last 15 years. The specification of goals for restoration projects is frequently described as the most important component of a project. The endeavor for universal development of goals for ecological restoration continues to generate many discussion and controversy. I discuss the importance of restoration goals and diverse roots of restoration ecology, and show how the complex lineages within restoration ecology. I review the three major theme that currently are used to develop the restoration goals : restoration of species, restoration of whole ecosystem or landscapes, and the restoration of ecosystem services. Restoration ecology, landscape ecology and conservation biology share goals to conserve biodiversity, but differ in focus of approach. I review the differences among three fields. Conservation biology has been more zoological, more descriptive, and theoretical, and more emphasized the population and genetic research. However, restoration ecology has been more plant ecological, more experimental, and emphasized the community and plant succession. Landscape ecology has emphasized the interaction of ecosystem and dispersal among populations. I suggest the integration of restoration ecology, landscape ecology and conservation biology. For example, conservation biology will contribute to the preservation of original habitats by population study, restoration ecology will contribute to regenerate damaged ecosystem and ex situ preservation, and landscape ecology will contribute to restoration of population and landscape.

Development and Application of the Framework for Analyzing Forest Education Paradigms (산림교육 패러다임 분석틀의 개발과 적용)

  • Lee, Jae-Young;Kim, In-Ho;Jeon, Jeong-Il;Jung, Sue-Jung;Gwak, Jung-Nan;Song, Seong-Ah;Kwon, Hye-Seon
    • Hwankyungkyoyuk
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    • v.21 no.1
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    • pp.31-44
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    • 2008
  • This study was aimed at developing and providing textbook writers with information and materials required to introduce forest education ideas and paradigm into primary, middle, and high school students, responding to establishment of the new national curriculum. Research methods included interview with school teachers, literature review on forest education and policy, analysis of writings and drawings of elementary school students. As a primary result, the study produced a framework that can be applied to analyze and understand how people think of and put a value on forest, consisting of 1) Resource-Economic Perspective, 2) Environmental-Ecological Perspective, 3) Cultural-Educational Perspective, and 4) Existential-Ethical Perspective. To test its validity, the developed framework was applied to the processes of reorganizing and interpreting the outcomes of teacher interview and writings and drawings of elementary school students. The results of applications showed that current school education mostly focused on ecological-environmental (about 50%) and cultural-educational (about 30%) perspectives on forest. To improve the quality of current forest education in schools, five main directions including integration, balance, interrelatedness, identity, and systematic approaches were suggested.

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A Study on Integration of Pre-manufactured Window Systems with Conventional Building Design Elements (자연채광 요소기술 도출을 위한 창호시스템과 건물요소와의 통합화에 관한 연구)

  • Kim, Jeong-Tai;Jeong, In-Young;Jeong, Yu-Gun
    • KIEAE Journal
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    • v.2 no.2
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    • pp.15-22
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    • 2002
  • Importation of mass production of building elements with standardization are vital way for environment-friendly architectural planning, which it makes the lifespan of a building longer than normal with easier maintenance and remodeling. The advantage might be magnified here in Korea since typical types of apartment house are dominated in our construction market. For the purpose, a series of pre-manufactured window systems is one of the optimal elements to be prototype building modules. In the design process of the system windows, lots of consideration should be involved and they include aesthetics, thermal performance, noise reduction, airtightness, and so forth. A real survey on the ready-made window systems has been performed and its optical issue related to luminous peculiarity is what is of major interest in this study. In addition, technical review on more advanced window products and their adaptable potential for the integration with fundamental architectural design elements were carried out.

A Study on Environmental Policy Integration for the Efficient Use and Conservation of Natural Environmental Values (자연환경 가치의 효율적 이용과 보전을 위한 환경정책통합 기반연구)

  • Yoon, Ho-Jung;Yeom, Sung-Jin
    • Journal of Environmental Science International
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    • v.30 no.8
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    • pp.629-646
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    • 2021
  • Damage to the natural environment is becoming increasingly complex in modern society, expanding to impact not only the environment but also society and the economy. Various systems and policies based on sustainability have been promoted internationally. Legal systems and policies based on evaluation systems such as land environment assessment and urban ecological status maps, have been implemented in Korea. However, most of Korea institutions and policies related to the natural environment have been directed toward the conservation of the natural environment, and restricted to in simple theoretical frameworks with various limitations. Therefore, this study analyzed the definition and value of the natural environment for a fundamental conceptual approach to the valuation of the natural environment. Based on this, we modeled the policy process for a flexible evaluation system suitable for the actual situation of Korea natural environment through a review of the integration of environmental policy proposed in Europe.

Measurement of Net Photosynthetic Rate in the Plug Stand (플러그묘 개체군의 순광합성속도 측정)

  • 김용현;고재풍수
    • Journal of Biosystems Engineering
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    • v.22 no.3
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    • pp.311-316
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    • 1997
  • Two methods were used to detrermine the net photosynthetic rate(NPR) in the plug stand using a wind tunnel for plug seedlings Production. One is called as the integration method in which NPR calculated by the use of air current speed and $CO^2$ concentration measured at any heights above the medium surface in a wind tunnel were summed. It was assumed that the air flow at any layer did not mix with the lower or upper air layer. The other is called as the diffusion method in which eddy diffusivities above the plug stand were used to determine the NPR in the plug stand. In this method, $CO^2$ above or inside the plug stand was assumed to be absorbed vertically. NPR determined by the diffusion method was 28~45% of the NPR calculated by the integration method. Considering the magnitude of NPR and the effects of the air current speed on NPR, the integration method would be adequate for the calculation of NPR in the plug stand. Maximum NPR determined using the integration method appeared at the air current speed of 0.7m $s^{-1}$. It was ascribed to the decreased diffusion resistances of $CO^2$ with the increasing air current speed. NPR at the rear region in plug stand was 20~34% lower than that at the front region. NPR sharply decreased with the increase of an elapsed time after the beginning of photoperiod. Therefore $CO^2$ enrichment would be effective to force the growth of plug seedlings in a semi-closed ecological system under artificial lighting.

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A Study on the Management of Name Identifier System for ISNI-based Data Integration (ISNI 기반 데이터 융합을 위한 저자식별체계 운용에 관한 연구)

  • Lee, Seungmin;Kwak, Seung-Jin;Oh, Sanghee;Park, Jin Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.1
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    • pp.29-51
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    • 2019
  • Most fields of society have constructed and utilized various name identifier systems such and International Standard Name Identifier(ISNI), Open Researcher and Contributor ID(ORCID), and Interested Parties Information System(IPI) in order to uniquely identify individual authors and institutions and to associate them to data related to creative works. Although it might be inevitable to apply name identifier systems in the current data environment with rapid association and integration of data across fields, there are many problems to be addressed when utilizing those systems. In order to overcome these problems and construct better information ecological system by associating and linking data from various fields, this research analyzed advanced cases for data integration based on ISNI. Through the analysis, it suggested managemental refinements for efficiently utilizing ISNI in data integration and association.

Development of an Integrated Evaluation Method for National Protected Areas Based on Aichi Biodiversity Target 11 (아이치 생물다양성 목표 11에 기초한 국가 보호지역의 통합 평가 체계 개발)

  • Hong, Jin-Pyo;Shim, Yun-Jin
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.21 no.1
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    • pp.83-94
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    • 2018
  • This study presents an integrated evaluation method to assess the level of achievement of quantitative expansion goals and qualitative improvement goals based on the Aichi Biodiversity Target 11 for quantitatively expanding and qualitatively improving national protected areas. The quantitative evaluation indicators for national protected areas are the percentage of terrestrial and inland water areas protected and the percentage of marine and coastal areas protected. The quantitative evaluation indicators for national protected areas are selected as 6 indicators: 1) ecologically important areas, 2) ecological representativeness, 3) management effectiveness, 4) connectivity, 5) social equity and 6) integration. Ecologically important areas are an indicator which evaluates how many areas of particular importance for biodiversity and ecosystem services are included in national protected areas. Ecological representativeness is to assess how well national protected areas represent the ecosystem. Management effectiveness is an indicator which evaluates how effectively national protected areas are conserved and managed, and connectivity is an indicator to assess how well national protected areas are connected. Social equity is evaluating how equitably national protected areas are managed and the integration is assessing how much national protected areas are integrated into the wilder landscape and seascape. This study is significant in that it provides a perspective of qualitative improvement as well as quantitative expansion of national protected areas for biodiversity conservation through accurately understanding Aichi Biodiversity Target 11.

A Preliminary Study on the Adjustment of Forest-based Wildlife Protection Area (산림기반 야생동식물보호구역 조경을 위한 기초연구)

  • Jang, Gab-Sue
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.1
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    • pp.62-69
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    • 2008
  • This study was conducted in order to recommend forest-based wildlife protection areas in Chung-nam Province using several basic habitat conditions. The conditions used in this study were the forest patch size with the potential to keep wildlife animals safe, the distance from water sources, and the availability of food for wildlife. The fractal dimension index was also used to find the edge line dynamics, which can influence on habitat conditions for edge species. The natural conservation management indices including a forest map (indicating the level of forest age), a slope map, and an elevation map were used to find the forest patches with enough space for wildlife to live on. Water resources and their buffer areas were considered as factors to protect the space as an ecological corridor. Deciduous trees and trees mixed with deciduous trees and conifers were chosen to provide wildlife animals their food. In total, 525 forest patches were chosen and recommended for the wildlife protection area. Five of these forest patches were recommended as wildlife protection areas managed by the provincial government. The other 520 forest patches were recommended to protect local wildlife animals and be managed by each county or city. These forest patches were located around the Geum-buk and Geum-nam mountains, and the forest patches are important resources as habitats to keep wildlife in the area. An ecological network consists of these separate forest patches with the ecological integration. A fractal dimension index was used to divide forest patches into several categories in order to find how patches are shaped. The forest patches with longer edges or more irregular shapes have a much higher possibility of being inhabited by various types of edge species. Through comparison of the wildlife protection areas recommended in this study to the current wildlife protection areas, we recognized that the current wildlife protection areas need boundary adjustments in order for wildlife animals to survive by themselves with water sources and food.

Preferences of Mixed Types in a Social Mix Apartment Community and It's Residents' Social Behavior - Focused on the first district in Eunpyeong New Town in Seoul - (사회적 혼합아파트 거주자의 혼합유형 선호특성과 사회적 행태 연구 -서울시 은평뉴타운을 대상으로-)

  • Lee, Hye-Jin;Lee, Yeun-Sook;Lee, Soo-Jin
    • KIEAE Journal
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    • v.11 no.5
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    • pp.69-77
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    • 2011
  • In order to solve social exclusion and segregation phenomenon and to realize social integration, the necessity of social combination and consensus has been presented and existing conception about the public lease apartment confronts a turning point due to the diversification of apartment supply system. With this social background, Eunpyeong New Town Project implemented by Seoul Metropolitan Government is the first example that supplied diverse apartments for social integration. Survey was made upon the residents aged 20 and over and living in combination apartments, lease apartments and common apartments for private ownership in the Enpyeong New Town Apartment Complex in section 1 area, and the survey sheets filled up by the respondents were collected by personal visits or by using specified gathering spots. Summary of study results is as follows: Firstly, regarding the combination method, respondents preferred the irregular combination of lease apartment units and common apartment units in the same apartment building at the top, analyzing by survey groups marked that residents of common apartment with initial ownership responded not to choose combination apartment complex or combination apartment in future. Secondly, the living consciousness with neighbors revealed that respondents were generally satisfied without difference between the residents of lease apartment and common apartment. As the demand and policies for diverse lease apartments are increasing recently, Eunpyeong New Town Project aimed for positive social integration and consensus will be evaluated as model case for social combination apartment in future. And it is necessary to introduce the policies that consider the differences in consciousness and interest of the residents among the lease apartments and common apartments.