• Asia Marketing Journal
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• v.17 no.4
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• pp.21-42
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• 2016

Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.

• Journal of Environmental Science International
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• v.24 no.9
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• pp.1139-1144
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• 2015

The gross domestic product(GDP) measures the welfare of a nation's economy through the aggregation of products and services produced in a nation. Although GDP is a proficient measure of the magnitude of the economy, many economists, environmentalists, and citizens have recently criticized the gross domestic product. The criticism stems from the fact that this measurement of domestic product does not account for environmental degradation and resource depletion. We need to estimate the environmentally adjusted net domestic product. The gross domestic product was 913 trillion won while environmental protection expenditure was 32.9 trillion won by monetary accounts of Korea, 2010. Loss of natural assets was 76.6 trillion emwon by emergy analysis of Korea, 2010. The Green GDP was accounted for 88.0% of the GDP to 803.5 trillion won.

• Korean Journal of Soil Science and Fertilizer
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• v.39 no.4
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• pp.224-229
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• 2006

Utilization of organic by-product fertilizers has many beneficial effects on agricultural activities and in aspects of the disposal of enormous amounts of livestock manure. Most of these beneficial effects are related to the improvement of soil condition, such as fertility status and physicochemical quality of soil. But, appropriate indexes are needed to effectively manage the quality of organic by-product fertilizers amended on soil. To find chemical and physical standard to control the compost quality, the changes in chemical and physical characteristics of organic by-product fertilizers during composting were investigated, and also an appropriate physical method for this end. The results showed chemical properties, such as humic acid content, OM/N ratio, cation exchange capacity and salt content, had significant relationships during the composting. The water content, particle and bulk densities, particle size and color indices, as physical properties, were also applicable factors for the quality control of compost.

• Journal of The Korean Society of Agricultural Engineers
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• v.50 no.1
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• pp.71-81
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• 2008

This research was focused on the new model and its utility value of environmental friendly backhouse that overcomes the weaknesses of traditional backhouse and modem backhouse. To develop the model, the characteristics, merits and demerits of backhouses and the effectives of additional materials were analyzed and the study result of Rhee etc.(2005) is based. The design drawing of an ecological backhouse was presented considering the sanitation, environment, economy, and utility among the merits of existing backhouses and it's product showed. The new designed model is considered to conveniences in modern toilet and staff is used instead to water as it is suitable for additional material of night-soil. This product was established at farm house and it's utility was proved. And a farmer easily are able to make this backhouse according it's design drawing.

• Korean Business Review
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• v.3
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• pp.47-75
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• 1990

This study focuses on the ecological and environmental approach for marketing in the attempt to harmonize the objectives and resources of the organizations with the changing environment. This study presents the deductive and nomative method for analyzing recurrent marketing problem and contains seven chapters. The marketing environment is the place the company must start in searching for oportunities and in monitoring threats. It consists of all the actors and forces that affect the company's ability to transact can be divided into two componets-The marketing environment comperies a microenvironment consists of the actors in the company's immediate environment that affect its ability to serve its customers, namely, the company, market channal firms, customers, competitors and publics, the macroenvironment consists of the larger societal forces that affect all the actors in the macroenvironment, nanly, the demographic, economic, natural, technological and cultural forces. Most marketing executives took the phyisical environment for granted. Few consistered it one of the most dynamic elements in the totoal environment of business. However, two development have brought the physical environment to the forefront of business decision. The first has been labeled the ecological crisis-the polution and deterioration of air, water and land, the second is the accelerated depletion of the earth's natural resources. Currently, most product are designed to obtain an optimum combination of customer acceptances and production and distribution efficiencies. If we look to the future, products increasingly will be planned to obtain an optimum combination of market acceptance increasingly, efficiency and environmental protection. The entire ecological cycle of product will have to be considered.

• Journal of Agricultural Extension & Community Development
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• v.28 no.1
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• pp.1-12
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• 2021

This study aims to analyze the effects of the Agricultural Ecological Environment Program, the first agri-environmental policy in Korea. To this end, as Janghyeon in Boryeong City and Hwaam in Cheongyang County were set up as experimental group. And similar to these villages nearby, Hwangryong in Boryeong and Gideok in Cheongyang have been set up as the control group. It compared and analyzed the farms' level and structure of awareness. The main results of the study can be summarized as follows. First, the Agricultural Ecological Environment Program improved the awareness of safe agricultural product cultivation and agricultural ecological environment stabilize. However, the contribution to the formation of rural community has not been statistically significant. Second, it was found that the farms clearly distinguish and recognize the safe agricultural products cultivation, the agricultural ecological environment stabilize, and the formation of rural community. On the other hand, it was found that the control group that did not participate in the agricultural ecological and environmental program was confused on the recognition of three things or did not recognize them. To summarized, the future agri-environmental policy can be grafted onto regional development policy. So, the areas of agri-environmental policy should include both agriculture and rural. In addition, the scientific discipline and movement approach should be all used also in the method of approach.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.49.2-49
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• 2001

• Environmental Analysis Health and Toxicology
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• v.28
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• pp.13.1-13.5
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• 2013

Objectives: Potential environmental risks caused by chemicals that could be released from a recycled plastic product were assessed using a screening risk assessment procedure for chemicals in recycled products. Methods: Plastic slope protection blocks manufactured from recycled plastics were chosen as model recycled products. Ecological risks caused by four model chemicals - di-(2-ethylhexyl) phthalate (DEHP), diisononyl phthalate (DINP), cadmium (Cd), and lead (Pb)-were assessed. Two exposure models were built for soil below the block and a hypothetic stream receiving runoff water. Based on the predicted no-effect concentrations for the selected chemicals and exposure scenarios, the allowable leaching rates from and the allowable contents in the recycled plastic blocks were also derived. Results: Environmental risks posed by slope protection blocks were much higher in the soil compartment than in the hypothetic stream. The allowable concentrations in leachate were $1.0{\times}10^{-4}$, $1.2{\times}10^{-5}$, $9.5{\times}10^{-3}$, and $5.3{\times}10^{-3}mg/L$ for DEHP, DINP, Cd, and Pb, respectively. The allowable contents in the recycled products were $5.2{\times}10^{-3}$, $6.0{\times}10^{-4}$, $5.0{\times}10^{-1}$, and $2.7{\times}10^{-1}mg/kg$ for DEHP, DINP, Cd, and Pb, respectively. Conclusions: A systematic ecological risk assessment approach for slope protection blocks would be useful for regulatory decisions for setting the allowable emission rates of chemical contaminants, although the method needs refinement.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.202-211
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• 2005

The future of design relies much on and is only ensured by the fundamental understanding of the dynamics between the ecosystem of nature and that of humans; therefore, having an eco-mind is essential. This study establishes ecological design strategies coinciding with the furniture design process and the furniture product life cycle in production, distribution, and end-of-life. In addition, it provides an overall direction with guidelines for ecological furniture design. The presented strategies focus on the Development of a New Concept; the Optimized Use of Physical Materials-functionality and utility; the Optimized Production; the Optimized Distribution System; and the Optimized End-of-life System. Through taking these steps, we can not only preserve our natural environment and Improve our lives, but also create optimal furniture design which corresponds and integrate with the ecosystem.

• Journal of Environmental Science International
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• v.21 no.7
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• pp.825-835
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• 2012

This study for the development of water purification Artificial floating island maximizing domestic Artificial floating island patent trends and product development, according to the timing of patent registration was analyzed for trends. In addition, domestic invention patent technology Artificial floating island typed according to the purpose and characteristics of domestic patents were Artificial Floating Island. In particular, domestic leisure space with a growing population and the need for securing emerging role as a reservoir of water only in the past, who do appeal as a tourist destination or as an ecological space utilized, and accordingly will transform and the need to secure a hydrophilic, degrade water quality problems using this aquatic environment (water acquisition and hydrophilic), the requirements are a big obstacle is the reality factor. This patented product differentiation strategy through the analysis of the development of technology progressiveness (Field Application) in terms of water quality improvement and maintenance side, and the hydrophilic side scenery, ecological restoration aspects, and applicability to the field and taking into account existing technology economic aspects of distinction were presented and advertised a lot in terms of cost compared to other techniques without the use of highly efficient methodology for building a water purification and also appears identity appeal, wetlands, rivers, etc. can be applied broadly technician widespread deployment and installation time to less simple and more are expected to spread.