• 복식문화연구
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• 제20권1호
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• pp.72-82
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• 2012

The purpose of this research to look into formative characteristics of eco T-shirt design. Previous study researchers have mostly focused on overall eco fashion design, but on the other hand the research on eco product entity leaves much to be desired. We analyzed formative characteristics of eco T-shirt design that is easily accessible in real life and is easy to passing message. We selected 23 eco brands through internet and analyzed total 500 photos of eco T-shirt. Each photo was categorized by sex and the nations which belong to the eco fashion world associations. The content and statistical analysis was used for data analysis. The content of the research is as the following. First, it was found out that basic straight silhouette, achromatic color, human pattern, plant pattern, and eco-friendly organic material were used for the design of eco T-shirt. Second, it showed difference of silhouette, color, pattern according to nations. Third, it showed difference of silhouette, color, pattern according to sex. Fourth, symbolism of eco T-shirt was nature love, nature support, society ethicality, anti-sociality, and economics. This research aims for providing practical help and assistance to the development of eco T-shirt and its relevant industries.

• 한국의류학회지
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• 제40권3호
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• pp.465-479
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• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

• 복식문화연구
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• 제19권1호
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• pp.1-18
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• 2011

The purpose of this study is to prepare the base for the development of the high value clothing products with eco-friendly fabric which become the conversation topic recently. In order to collect data, a questionnaire was used. The subject of survey was the adult women in from their 20's to 50's. The survey areas were Gyungnam, Busan, Ulsan, and Daegu in Korea. The questions were formed with the results of a preliminary investigation and the contents selectively revised the measurement tools used to the previous studies. To analyze the collected data, $x^2$2-test, t-test, ANOVA were carried out with SPSS. In the result of difference analysis of the actual purchase conditions according to demographic variables, the purchase motives, the purchase items, and the purchase information showed the significant difference according to the demographic variables except monthly income, and the purchase place showed the significant difference to all the demographic variables. The results of difference analysis of post-purchase satisfaction according to the demographic variables and the purchase items were as follows, The post-purchase satisfaction in price showed the significant difference according to age and monthly income. The one in design showed the significant difference according to educational level and occupation. The one in fashion showed the significant difference according to marriage or non-marriage, age, educational level and occupation. The one in the wearing sensation showed the significant difference according to marriage or nonmarriage, age, educational level, occupation. The one in transformation showed the significant difference according to educational level, monthly income, purchase item. The one in laundry and management convenience showed the significant difference according to monthly income and purchase item. Finally, the one in pollution level showed the significant difference according to age, monthly income, occupation, and purchase item.

• 한국의상디자인학회지
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• 제24권4호
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• pp.73-85
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• 2022

The purpose of this study is to conduct more practical subsequent research by identifying research areas through a systematic analysis of sustainable fashion design research trends. For this study, 117 journals domestic journals published between 2010 and 2020 were selected using the keyword, 'sustainable fashion'. With the research materials, six top keywords, 'zero waste', 'sustainability', 'eco-friendly', 'upcycling', 'recycling', and 'ethical', were derived. The research status was examined by year, keyword, keyword and year, and research topic. The analysis results are as follows. First, looking into the studies by year, it was found that research on sustainable fashion increased in general. Compared to 2010, the research tripled in 2020, and it was found to have increased steadily from 2018. Second, regarding the research by keyword, eco-friendly was the most common. It can be seen that research tended to focus on recycling or eco-friendliness before, but in later material design development was heading towards upcycling. Third, concerning the research by topic, case studies were found the most before, but research on design development tended to increase recently. Based on that, it is expected that the areas of sustainable fashion design that need more research will be investigated further.

• 복식문화연구
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• 제30권6호
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• pp.799-813
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• 2022

The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

• 한국가정과교육학회지
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• 제24권1호
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• pp.37-48
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• 2012

본 연구는 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수들을 파악하여, 환경친화적 의복 구매, 사용, 처분행동을 유도하기 위한 교육적 자료를 제공하는데 목적이 있다. 연구 결과는 다음과 같다. 첫째, 청소년의 환경활동 경험은 보통 이상이며, 환경활동 경험 중 환경문제에 대한 교육을 받은 경험이 가장 낮게 나타났다. 둘째, 환경친화적 가치관 중 환경보전 가치관이 가장 높게, 이타주의 가치관이 가장 낮게 나타났다. 셋째, 의복을 통하여 개성을 추구하고자 하는 욕구가 가장 크고 다음으로 편안함과 가격을 추구했으며, 유행과 브랜드를 추구하는 성향은 낮은 것으로 나타났다. 넷째, 환경친화적 의복 소비의식 중 처분의식은 보통 이상이나 구매의식과 환경문제 인식은 보통 이하로 낮게 나타났다. 특히 의복이 유발하는 환경문제에 대한 인식이 가장 낮은 점을 감안해 의복의 생산과 소비과정에서의 환경오염과 이를 예방할 수 있는 방안에 대한 교육이 필요하다. 다섯째, 환경친화적으로 의복을 소비하는 행동은 전체적으로 낮게 나타났다. 하위요인 중 사용과 처분 행동은 어느 정도 실행되나 구매 행동은 환경친화적으로 이루어지지 못하고 있었다. 이는 그동안의 환경교육이 주로 자원 절약과 재활용 등 사용 및 처분행동에 초점을 맞추어 진행되었기 때문으로 생각되며, 따라서 앞으로는 소비의 시작인 의복의 구매단계에서 환경친화적인 소비행동을 할 수 있도록 교육해야 할 것이다. 여섯째, 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수 중 가격 추구 성향과 의복 처분의식은 의복 구매 사용 처분의 모든 의복 소비행동에 영향을 미치는 것으로 나타났다.

• 한국생활과학회지
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• 제22권1호
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• pp.131-140
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• 2013

Eco-friendly and health-functional clothing is now becoming the target of the worldwide hot trends. The purpose of this study is to develop an eco-friendly textiles to decrease environmental pollution and to be harmless for human health by investigating how the natural chorangak liquid treatment affects the changes of mechanical properties and the hand of silk fabrics according to different treatment conditions. Treatment was varied with various temperatures ($85^{\circ}C$, $90^{\circ}C$, $95^{\circ}C$) for 90 seconds after degumming. The results were as follows: 1) The natural chorangak liquid is the most effective at the ratio of glacial acid 200ml with eggshell 20g minimizing the time limit and sludge reduction. Its treatment of silk fabrics is optimized at $90^{\circ}C$ for 90 seconds with 25% conc. after degumming when considering tenacity and elongation. 2) After the treatment, tenacity and elongation of specimen are increased compared with those of degummed silk fabrics. 3) After analyzing the effect of the treatment on the characteristic values of basic mechanical properties of silk fabrics, mechanical properties (tensile, bending, shearing, compression, surface) are overall improved. The properties of thickness and weight are increased as well. 4) Based on the clear analysis on effects of the treatment on the mechanical properties and the hand of silk fabrics, the level of THV was enhanced from good to excellent. Therefore, chorangak liquid can be utilized satisfactorily as a new finishing agent for developing eco-friendly textiles.

• 한국의상디자인학회지
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• 제24권3호
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• pp.17-31
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• 2022

The purpose of this research is to suggest diverse directions for eco-friendly knit designing through analyzing the characteristics of Stella McCartney's knit designs. The first stage of the research was to explore the characteristics of eco-friendly fashion design based on literature review. The next stage was to categorize the characteristics of eco-friendly design found in Stella McCartney' knit fashion based on the precedent analysis. The data collected showed 274 examples from 40 Stella McCartney collections, including Spring, Resort, Pre-Fall, and Fall Ready-to-wear collections between 2013 and 2022. All information was collected using www.vogue.com. As a result, the characteristics of Stella McCartney's knit design were classified into four directopms: 1) Perpetual Naturalism, 2) Cultural Complexity, 3) Practical Functionality, and 4) Subcultural Reproducibility. The first characteristic, 'Perpetual Naturalism' values the continuous symbiosis between animals and human beings, thereby protecting global environmental value. Stella McCartney's knit design continuously showed a longing for nature's beauty through fashion design, which allowed people to enjoy the meaning of symbiosis between human beings and animals. Second, 'Cultural Complexity' is the characteristic that appears in Stella McCartney's knit fashion design when collaborating with various artists and/or mixing traditional knit motives inspired by traditional cultures and retro moods. Third, 'Practical Functionality' is the design characterisitic that allows items to be worn for a long time as it is comfortable, simple, and practical. Stella McCartney's knit designs pursue easy-to-wear designs that are comfortable and have practical designs with simple details. Lastly, 'Subcultural Reproducibility' showed in Stella McCartney's knit designs reflect Hippie culture, which pursued a rejection of conventional values, and promoted sustainable energy. This culture peaked in the 1960s and 1970s, when 'Beatles' were mainly working. Additionally, retro styled knit designs inspired by other various music genres from the 1980s and 1990s appeared in this category as well.

• 한국생활과학회지
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• 제18권5호
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• pp.1103-1113
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• 2009

Now in the 21st century, all the industries in our world are rapidly changing, including fashion trends and customers' needs as well. Fashion textile planning is also developing towards the direction where it could satisfy the merged sensitivity and incentive of the customers through an idea. The purpose of this study is to accentuate the importance of fashion material planning in fitting conventional patterns and eco-benign fabric materials. Accordingly, this study is mainly focused on the reflection of fabric planning characteristics to show tradition containing comfort and naturalness. As mixing with established fabrics and blending with natural/functional fabrics, and conforming to the trend of the seasonal fabric, it has developed a new structure and pattern by changing the basic source of traditional patterns to a computer aided design system. Therefore, four different types of items were basically up-graded by fitting it in with traditional patterns.

• 한국의류산업학회지
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• 제19권2호
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• pp.166-179
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• 2017

Fashion industry have been emphasizing on eco-friendly business to enhance their public image. Due to the lack of consumers' awareness and experience of eco fashion advertising, this have resulted in adverse outcomes. Therefore, it is required to develop eco fashion advertisement that meets the public interest of Koreans. This study aims to obtain practical implications which can be applied to further eco fashion advertising. The study examines the public opinion towards eco fashion using Twitter as big data analysis and the protracted implication was provided to consumers as consumer vocabulary to see the advertising effect of consumer vocabulary. In addition, this study focuses on the environmental claim types to identify the most effective advertisement in eco fashion. The results are as follow. Associative claim types had a more positive influence on advertising attitude than substantive claim types. Substantive claim types had a more positive influence on brand cognition than associative claim types. In addition, the moderating effects of consumer vocabulary on advertising attitude and brand cognition were supported in substantive claim types. Advertisement attitude shows positive effects to both brand cognition and brand attitude. It has been proved that brand cognition leads to positive influence towards brand attitude and brand attitude eventually increases consumers' urge to buy products. This study has implication when providing a guideline for eco fashion advertisements.