• Title/Summary/Keyword: Eco-Friendly Management

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A Study on The Marketing Strategy of IoT (Internet of Things)-based Smart Home Service Companies Focusing on The Case of Xiaomi

  • Liang, Jinle;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.20-25
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    • 2021
  • In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

A Study on Predicting the demand for Public Shared Bikes using linear Regression

  • HAN, Dong Hun;JUNG, Sang Woo
    • Korean Journal of Artificial Intelligence
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    • v.10 no.1
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    • pp.27-32
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    • 2022
  • As the need for eco-friendly transportation increases due to the deepening climate crisis, many local governments in Korea are introducing shared bicycles. Due to anxiety about public transportation after COVID-19, bicycles have firmly established themselves as the axis of daily transportation. The use of shared bicycles is spread, and the demand for bicycles is increasing by rental offices, but there are operational and management difficulties because the demand is managed under a limited budget. And unfortunately, user behavior results in a spatial imbalance of the bike inventory over time. So, in order to easily operate the maintenance of shared bicycles in Seoul, bicycles should be prepared in large quantities at a time of high demand and withdrawn at a low time. Therefore, in this study, by using machine learning, the linear regression algorithm and MS Azure ML are used to predict and analyze when demand is high. As a result of the analysis, the demand for bicycles in 2018 is on the rise compared to 2017, and the demand is lower in winter than in spring, summer, and fall. It can be judged that this linear regression-based prediction can reduce maintenance and management costs in a shared society and increase user convenience. In a further study, we will focus on shared bike routes by using GPS tracking systems. Through the data found, the route used by most people will be analyzed to derive the optimal route when installing a bicycle-only road.

Suggestion for sustainable development of Korean traditional wooden Structure (Hanok)

  • Lee, Yunsub;Jin, Zhenhui;Seo, Nuri;Jung, Youngsoo
    • International conference on construction engineering and project management
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    • 2017.10a
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    • pp.159-166
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    • 2017
  • Recently, the wooden structure has been revived again as an eco-friendly structure technique. It is the counterattack of the wood material, which has become more recognized as a finishing material pushed by the concrete material in the rapid growth after the Industrial Revolution. However, it is difficult to conclude that this is a tendency of the construction market in the whole country. Perhaps this is a tendency to appear more strongly in Korea. It could be seen by comparing the characteristics of the overseas construction market with Korean's and the advanced constructed case of large-scale wooden structures in overseas. National wooden buildings show own characteristics such as construction methods, materials, and member dimensions of wood structures by country, which could be seen as a result of continuously developing their own technology. However, in Korea, despite its unique wooden structure and technology (Hanok; Korean traditional housing), it has not been developed continuously and treated it only as a living building exhibit. This is evidenced by the fact that only one percent of the building is constructed with traditional wooden building technology. Therefore, there are various efforts to modernize the traditional wooden structure technology, but it still does not reach the level of advanced wooden technology abroad. The characteristics of the Korean wooden building market were analyzed in order to suggest ways to develop the Korean wood structure technology. The characteristics of Hanok construction were analyzed through quantitative criteria to define the main development tasks for Hanok development to propose the long-term development path.

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Does Green Image of the Franchise Lunchbox Brand Prompt Consumer Loyalty? : The Serial Mediation Effects of Brand Trust and Attachment

  • Kil-Sunk AHN;Eui-Yeon LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.4
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    • pp.51-65
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    • 2023
  • Purpose: As social interest in environmental issues increases, pro-environmental initiatives are becoming more active in many industry sectors. This study explores how a firm's perceived green brand image affects consumer loyalty through brand trust and attachment. Research design, data, and methodology: The data of 363 respondents aged 20 to 59 who purchased the franchise lunchbox in the last three months were analyzed using SPSS 25.0 and SmartPLS 4.0. Result: Green brand image affects consumer loyalty through cognitive trust, affective trust, and brand attachment. Regarding serial mediations, cognitive trust affects brand attachment only through affective trust and, in turn, consumer loyalty. Conclusions: This study employs the hierarchy of effects theory to explore the role of the perceived green image of the franchise lunchbox brand in prompting consumer loyalty through brand trust and attachment. The eco-friendly initiatives are imperative in establishing a green brand image, given their critical roles in generating consumer brand trust and attachment as well as consumer loyalty in the franchise lunchbox industry. The franchise lunchbox firms should implement environmental initiatives and effectively communicate and actively inform these initiatives to raise perceptions of green brand image and build cognitive brand trust.

The History of Tourism Distribution Channels and Future Prospects in the Tourism Service Industry

  • Moon-Jeong KIM;Woo-Je CHO
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.107-114
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    • 2024
  • Purpose: The current research investigates historical and future trends of tourist distribution channels in the tourism services business. The research examines historical patterns, current shifts, and new technologies in electricity distribution to offer insight into the distribution dynamics and advice for companies and regulators. Research design, data and methodology: The research in this case specifically employed the PRISMA approach when it comes to the data collection and research methodology. (PRISMA). The process is specifically made up of four steps, such as (1) Identification of Relevant Studies, (2) Screening and Selection Procedures, (3) Data Synthesis and Analysis, and (4) Reporting of Findings. Results: The fast-changing technology offers all opportunities to innovate the sector of tourism services. These upcoming technologies are not just reconstructing the way customers interact and operate but they are also creating room for development. Besides "the utilization of new technologies such as artificial intelligence, augmented reality, virtual reality, and blockchain, the current state of tourism distribution channels also implies some other possible consequences. Conclusions: These research results show that we should not be reluctant about adopting new technologies, we should expand direct booking systems, promote eco-friendly tourism, and use data analytics in order to provide personalized experiences.

The Impact of Wine Brand Sustainability on Intimacy, Attitude, and Loyalty (와인 브랜드의 지속가능성이 친밀감, 태도, 그리고 충성도에 미치는 영향)

  • Sung-Hyun YOON;Sung-Yong CHOI
    • The Korean Journal of Franchise Management
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    • v.15 no.3
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    • pp.57-70
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    • 2024
  • Purpose: Korea is also one of the markets that is growing significantly in the wine market. Due to this influence, Korean mainstream franchises are also increasing the proportion of wine sales. This study aims to examine the sustainability of wine brands from the perspectives of environment, organic farming, and ecological protection, and to verify the influence of these factors on consumer attitudes and intimacy. Research design, data, and methodology: The data were collected from 306 wine purchasers aged 20 or older and analyzed with SPSS 25.0 and SmartPLS 4.1. A total of 311 questionnaires were collected, and 306 were used for analysis after excluding 5 incomplete questionnaires. Result: The findings showed that the environment, organic, and ecological protection positively influence intimacy. In addition, organic positive influences attitude, but the environment and ecological protection did not influence. Intimacy positively influences attitude and loyalty, and attitude also positively influence loyalty. Conclusions: First, this study explained consumers' perception of the sustainability of wine brands through self-identity theory. Second, wine brands need to develop wineries into eco-friendly regions. Third, marketing should focus on the environment of the winery region. Fourth, wine franchises need to market their wine brands' organic farming.

Survey-based User Perception Analysis for Off-site Construction in Institutional Building

  • Chaeyeon Yu;Hojeong Jeong;Sungjin Kim
    • International conference on construction engineering and project management
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    • 2024.07a
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    • pp.33-40
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    • 2024
  • Off-site construction (OSC) is an architectural approach involving the prefabrication of building structures, components, parts, and equipment in a factory, followed by transportation to the construction site for assembly and installation. This method is particularly suitable for buildings with simple, repetitive structures and straightforward processes, such as hospitals, hotels, and schools. However, the inherent prefabrication characteristic has led to a widespread negative perception among the general public, resulting in significant resistance, especially from parents, concerning educational buildings utilizing OSC. In response, this study targeted users currently employing OSC in institutional buildings to analyze critical perception factors and derive avenues for enhancing the activation of OSC methods. The survey, categorized into seven factors, revealed that safety factors received the most positive responses, while social factors were identified as the most negatively perceived. The analysis of improvement requirements for OSC indicated that addressing issues related to hazardous material exposure and improving air quality are crucial in the equipment and eco-friendly aspects. In terms of design and usability improvement, maintaining harmony with the surrounding environment was identified as essential. Ultimately, this study anticipates the activation of OSC through the analysis of user perceptions and improvement suggestions for each OSC factor.

The Effects of Well-being Consciousness and Appearance Management of Korean and Japanese Consumers on Attitudes toward Korean Herbal Cosmetics (한국과 일본 소비자의 웰빙의식과 외모관리에 따른 한방화장품 태도 연구)

  • Lee, Yu-Ri;Jung, Hye-Jung
    • Journal of the Korean Society of Costume
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    • v.62 no.2
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    • pp.87-102
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    • 2012
  • The purpose of this study is to identify conceptual constructs of well-being consciousness and appearance management behaviors, and to examine the effects of these two variables on attitudes toward Korean herbal cosmetics for Korean and Japanese consumers. A survey was carried out among female consumers between the ages of 20 and 50, and a total of 500 responses were analyzed by descriptive analysis, reliability test, t-test, and confirmatory factor analysis, structural equation modeling and multi group analysis. The results of this study were as follows: 1) The result of CFA and the reliability test on well-being consciousness and appearance management of Korean and Japanese respondents clearly showed factorial structures on each of the variant assessments. 2) In regards to the well-being consciousness, Korean and Japanese respondents highly tended to perceive well-being as a benefit to the physical health and an eco-friendly lifestyle respectively. In the area of appearance management, Korean and Japanese respondents had similar patterns that showed high scores of skin care and weight control. Both Korean and Japanese consumers showed favorable attitudes toward Korean herbal cosmetic products. 3) The consumers' well-being consciousness revealed to have positive influences on appearance management behavior. Both well-being consciousness and appearance management positively influenced attitudes toward Korean herbal cosmetics. 4) As a result of MGA, the well-being consciousness had more positive impacts on Korean respondents' attitudes toward Korean herbal cosmetics than the appearance management variable when compared to the Japanese respondents. On the other hand, appearance management had more positive impacts on Japanese respondents' attitudes to-ward Korean herbal cosmetics than well-being consciousness when compared to the Korean respondents. These results suggest that differentiated marketing strategies for Korean herbal cosmetics are crucial when targeting Korean and Japanese consumers.

Operational Status of Urban Gardens to Derive Necessary Items of Public Urban Garden Management Guidelines

  • Hong, In-Kyoung;Yun, Hyung-Kwon;Jung, Young-Bin;Lee, Sang-Mi
    • Journal of People, Plants, and Environment
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    • v.23 no.2
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    • pp.159-170
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    • 2020
  • The purpose of this study was to understand the current status of education and programs and to identify the items that urban residents need most for garden management. First of all, there were 45 sites (40.5%) with gardens operated by city and county local governments nationwide, and 41(91.1%) of them had dedicated staff (1.8 persons on average). The average area of gardens was 18,623 m2, garden area per person was 20.27m2, the average number of participants was 683, and the average period of use was 8.69 months. In addition to gardening activities, 14 (31.1%) out of 45 sites were operating small group meetings, with an average of 2.29 meetings and 67 participants. In the satisfaction survey after gardening activities, 88.9% of 18 sites were satisfied. According to the questionnaire about education and programs related to garden users, an average of four sessions were conducted per education. In terms of education, the contents were in the following order: basic education on garden cultivation (33.9%) > prior education on garden operation (28.9%) > pest control (14.0%) > eco-friendly management (11.6%) > pesticides and Positive List System (9.9%) > others (1.7%). Over 95% of the respondents were generally satisfied. Regarding the perception survey on which items are needed to develop garden management guidelines, the most necessary items were in the order of crop management (38.7%) > public garden etiquettes among users (27.9%) > pest control (14.4%) > weed management (13.5%) > activities using harvest (5.4%). The contents that are to be included in the guidelines were in the order of garden planning and crop selection (17.2%) > cultivation techniques and schedule (16.5%) > pest and soil management (15.7%) > introduction of garden crops and gardening models (12.7%) > garden etiquettes (10.7%). In establishing urban garden management plans by region, the results will have high utility value as the basic data for continuous garden operation by setting a direction that meets the regional characteristics as well as the needs of urban residents.

Operation Model of On-site Environmental Management Council to Enhance Eco-friendliness in Public Construction Sites (공공 건설현장의 친환경성 제고를 위한 현장환경관리협의회 운영 모델)

  • Sohn, Jeong-Rak;Park, Seong-Sik;Jun, Myoung-Hoon;Song, Sang-Hoon
    • Land and Housing Review
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    • v.3 no.4
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    • pp.423-431
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    • 2012
  • The trends of Green growth and environmentally-friendliness came to be the key development indicator for sustaining global environment for the future. Korean government reflected these trends in the main flows of the national development index. Korean construction industry is concentrating investment on fields related to these trends such as technologies for carbon dioxide deduction, materials or products for environmentally-friendly building and alternative energy development, as well. However, efforts to follow these trends during the construction process as a step for production phrase are not being considered enough. In this study, we analysed current status and points to be improved of on-site environment management by surveying major project owners and representatives of the environmental affairs in the leading companies of those fields. Also, we suggested organizational structure and operation model as a solution for enhancing environmentally-friendliness for systematic approach to manage on-site environment in public construction sites. In addition to these solutions, further approaches such as shifting paradigm of project owners and contractors, securing workforce and practical budget for efficient management activities, developing environmental management manuals, setting standards for evaluation of activities are needed for the stable settlement of on-site environmental management.