• 한국조리학회지
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• 제23권6호
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• pp.11-19
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• 2017

The purpose of this article was to study the influence of eco-friendly management on customer's purchasing-intention at franchise Korean restaurants. In this research, factor analysis and multi regression analysis were used. Eco-friendly management was divided into 4 factors. Eco friendly service affected positively brand image (p<0.05). Energy saving positively affected brand image (p<0.005). Contribution to local society positively affected brand image (p<0.05). Menu composition affected the most positively brand image (p<0.001). At last, brand image had positive influence on purchasing intention (p<0.001). According to these results, we confirmed that the factors of eco friendly management influenced significantly on the customers' perception of brand image. As a result, food service corporations need to deal with the factors of eco friendly management efficiently. The findings of this research would help business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.

• 한국유기농업학회지
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• 제26권2호
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• pp.181-202
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• 2018

Most of eco-friendly agrifood processing enterprises in Korean rural area are small and medium-sized business. For this reason, it's hard for eco-friendly agrifood processing enterprises to neither analyze business performance for efficient business management nor establish their own business plan for rational decision-making. Therefore it's necessary to design effective mathematical programming model and to make practical application which can support rational management decision-making ensuring the stable business activity of eco-friendly agrifood processing enterprises. Accordingly this paper focuses on the designing and its application of multi-objective mathematical programming model using goal programming to support rational decision-making of eco-friendly agrifood processing enterprise. Hansalimanseongmachum Food Inc. which runs soy bean processing business making tofu based on regional-based soybean farms around Anseong City will be the specific case to apply multi-objective mathematical programming model in practice. And it will suggest measures to support rational management decision-making of other eco-friendly agrifood processing enterprises.

• 한국프랜차이즈경영연구
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• 제14권2호
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• pp.49-60
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• 2023

Purpose: NBS (Natural-based Solutions) characteristics as eco-friendly hotels were divided into eco-friendly indoor and outdoor to structurally verify the relationship between customers' perceived eco-friendly value, psychological well-being, customer satisfaction, and pro-environmental behavioral intention. Research design, data and methodology: This survey conducted responses to customers who had experience using eco-friendly hotels for the past two years. SPSS 22.0 and AMOS 22.0 statistical programs were used for the collected questionnaire data. First, frequency analysis and confirmatory factor analysis (CFA) were verified, and structural correlation between variables was verified by covariance matrix structural equation (CB-SEM). Result: First, NBS was found to have a significant positive (+) effect on perceived eco-friendly value and psychological well-being. Second, psychological well-being was found to have a significant positive (+) effect on customer satisfaction and eco-friendly behavioral intention. Finally, Hypothesis 3 was accepted as perceived eco-value showed a significant positive (+) effect on eco-friendly behavioral intention, but Hypothesis 2 was rejected because it did not have a significant effect on customer satisfaction. Conclusions: theoretical and practical implications for the impact of NBS as an eco-friendly hotel on customers' eco-friendly behavior can be provided, as well as basic evidence for establishing efficient management strategies for hotel companies.

• 복식문화연구
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• 제32권4호
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• pp.564-576
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• 2024

In a situation where the importance of eco-friendly fashion is growing, this study adds to the needed research by analyzing consumption value satisfaction factors, brand image, and repurchase intentions of eco-friendly fashion products. During the investigation, the impact of gender was also accounted for to establish an effective marketing strategy. In June 2024, 250 surveys were evaluated from domestic consumers with experience purchasing eco-friendly fashion products. Descriptive statistical analysis, factor analysis, reliability analysis, and regression analysis were performed. Five factors were measured to determine satisfaction with the consumption value of eco-friendly fashion products: emotional value, functional value, social and situational value, passive value, and rare and eco-friendly value. Empirically subdividing satisfaction with eco-friendly fashion as recognized by consumers reveals meaningful findings about consumption value. Among the factors of consumption value satisfaction with eco-friendly fashion products, functional value, social and situational value, and rare and eco-friendly value all positively affected repurchase intention. The consumer's gender also made a difference in satisfaction. Considering these results, the marketing effect of eco-friendly fashion can be increased. This study will be able to increase the ESG management effect of fashion companies. By performing ESG management, the fashion industry can achieve social and environmental responsibility along with sustainable growth.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2022년도 가을 학술논문 발표대회
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• pp.45-46
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• 2022

Recently, it is necessary to establish an eco-friendly construction system through recycling of waste material management at construction sites. This is required to reflect the times that require a carbon reduction system in construction as part of domestic and overseas carbon dioxide reduction. Therefore, we intend to establish eco-friendly construction management as part of resource recycling and carbon reduction through recycling technology for waste fibers generated at construction sites.

• 유통과학연구
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• 제15권5호
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• pp.17-28
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• 2017

Purpose - Considering the environmental issues in corporate management is now a necessity, not an option. In addition, consumers' interest in health and environment has increased rapidly. This study aims to investigate how the management style that pursues environmental protection affects the various outcomes at each management process such as planning, producing and supervising process. Research design, data, and methodology - We surveyed 319 manufacturing companies from April 1 to April 30, 2016. Green purchasing, environmental technology management and management support are selected as independent variables and firm performances as dependent variables. Three analyses including factor, regression and moderating were conducted. Results - Regression analysis was performed to set up hypotheses. Consequently, the total six hypotheses were adopted and then innovative management style showed moderating effect. Conclusions - Companies should consider environmental factors to improve the financial performance in the long term. Especially the cooperative style enhances financial performance by implementing eco-friendly design in cooperation with customers. Also, eco-friendly activities with suppliers could have direct environmental protection effects. Therefore, a manufacturer needs to cooperate with both suppliers and customers to maximize the protection effect. The production of eco-friendly products and implementing eco-friendly design with customers positively affect product quality.

• Asian Journal of Business Environment
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• 제4권4호
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• pp.39-49
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• 2014

Purpose - This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology - The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion - Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.

• 융합경영연구
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• 제9권1호
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• pp.15-24
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• 2021

Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies' sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including 'safety' and 'product quality' at the first quadrant, while active improvement strategies are required for others including 'price' and 'flavor' at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

• Agribusiness and Information Management
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• 제4권2호
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• pp.42-49
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• 2012

This study introduces cases of individual feeding systems for sow and the sow sorters which are the subparts of an eco-friendly feeding and management system based on a u-IT program using the hog feeding and management information system. The purpose of this study is to conduct an analysis of economic feasibility on cases of the improvement of the system using the u-IT and to provide information on the positive effects of an introduction of an eco-friendly pigsty and hog feeding and management system to hog raisers and government officials. The literature review and background section examine the effects of the introduction of u-IT technology into the field of livestock raising, hog feeding and management information system, and the eco-friendly feeding and management system based on the u-IT. This paper will present the results of the analysis on the effects and the economic feasibility of the individual feeding system for sow and the sow sorter utilizing the u-IT technology and information systems. The results of this study will contribute to the sustainable development of the hog raising industry by showing that the new feeding and management system utilizing the u-IT can not only increase the efficiency and productivity of farm management but also contribute to efficient, eco-friendly hog feeding and management.

• 한국융합학회논문지
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• 제9권7호
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• pp.285-291
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• 2018

본 연구의 목적은 미용기업의 친환경 경영활동과 소비자 의사결정의 관계를 분석하는 것에 있다. 본 연구는 미용기업을 이용하는 소비자를 대상으로 한 설문지 355부의 자료를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 친환경 경영활동의 속성은 에너지 절약, 지역사회공헌, 친환경 서비스 3개의 요인으로 구분 되었고 소비자의사결정의 속성인 구매의도, 구매평가, 재구매 3개의 요인에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과 소비자 의사결정에 있어서 미용기업의 친환경 경영활동이 기업의 성공적인 마케팅 전략에 중요한 요소임을 알 수 있었다. 본 연구는 미용기업의 친환경 경영활동을 유형화하여 연구한 점에서 의의가 있다고 할 수 있다. 본 연구를 통해 향후 미용기업의 친환경 경영활동에 친환경제품사용, 친환경정보의 제공, 친환경적인서비스를 마케팅 요소로 활용한다면 성공적인 마케팅 효과를 기대할 수 있을 것이다.