• 한국의류산업학회지
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• 제10권4호
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• pp.560-565
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• 2008

Plantae of the natural material has been broadly used on cloth dyeing by it's specific properties such as eco-friendly and innoxious. However dyeing with natural material on synthetic fiber is nearly impossible due to poor affinity between natural material and synthetic fiber. The method which is binding with micro-capsulized natural material to cloth, used in this study, has low change on quality by external influence. Also this method has high ability in spray effect by broken capsule which comes to pressure and friction when the treated cloth was dressed. And this method is applicable widely from natural fiber to synthetic fiber. The purpose of this study is to develop the multi-functional synthetic material with micro-capsulized Ginseng on PET. Moreover, it was driven by comparison of colormetric properties and fastness between regular dip-dyeing method and binding with micro-capsulized material method. Dyeability showed a little bit low exhaustion but the PET treated by micro-capsule was more or less better than the dip dyed PET. Through the SEM(Scanning Electron Microscope) of PET treated by micro-capsule, it has good residence of capsules even after 5 or 10 times washing. Wash and light fastness were revealed some different grades by each condition but showed high level, in most and the micro-capsulized PET was more improver than regular dip dyed PET.

• 패션비즈니스
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• 제16권1호
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• pp.41-51
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• 2012

Polyester is mainly used as a bedding filler material. PLA fiber as an eco-friendly material for substituting polyester has a low melting temperature and therefore a hardening process is impossible. This study is to develop the oil for feather touch that can treat at the melting temperature of PLA. The slippery and soft aminosilicone emulsion, and the bulky epoxysilicone emulsion were used. They had proper viscosity and particle size for flexibility and elasticity. When using methoxy aminosilane [$H_2NSi(OCH_3)_3$] as an aminosilane and [$Zn(OCOCH_3)_2$] as a catalyst, the hardening reaction was fast and effective. Feather touch process were treated by 2 steps. At first step, aminosilicone emulsion, epoxysilicone emulsion and methylaminosilane were mixed and homogenized, and at second step, 5% blened solution of the first step, Zn catalyst 1%, distilled water 94% were treated at PLA fiber. After treatment the static friction coefficient and dynamic friction coefficient were reduced to 23.5-60.8% and 30.0-61.3% respectively, and the laundry and sun light fastnesses have not shown any decrease.

• 한국의상디자인학회지
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• 제10권2호
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• pp.1-10
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• 2008

Yellow, one of the five direction colors, is a prevailing color in artificial dyeing. The color has implied and symbolized wealth and power since ancient times. Yellow has been extracted mainly from flowers. Shapes, colors and scents of flowers not only have enriched emotional mentality, but have also been used for medicinal herbs, and dyestuff since the very old days. Coloring matter from flowers is very beautiful, and it has been used for dyeing textiles. Textile dyeing have formed a color culture and developed a dyeing culture since ancient times. Flowers include a variety of color matters, and can be easily obtained around us. Therefore, flowers have been a widespread natural dyestuff. It is well known that beautiful colors can be extracted from flowers, which are eco-friendly and non-polluting. In addition, flowers are easily provided. In this study, yellow wild flowers were selected as subjects. Seven flowers with color matters distiguishable through the naked eye were used: Korean forsythia, golden-wave, Mongolian dandelion, sunflower, conflower, chelidonium and chrysanthemum. Coloring matters were extracted from the seven flowers, which have been used to create a variety of colors through various dyestuffs; and the colors have been analyzed and presented. Dyeing and coloring matters were tested and analyzed, and several types of dyestuff had also been scientifically measured after treatment.

• 한국의류학회지
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• 제35권12호
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• pp.1440-1453
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• 2011

Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

• 한국의류학회지
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• 제46권1호
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• pp.132-146
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• 2022

To explore the potential use of Ecklonia cava as a natural dye for textiles, silk fabric was dyed with Ecklonia cava extracted by hot water under varied conditions, including temperature, duration, dye concentration, mordanting, and pH adjustment. The fabric was also evaluated for fastness, sun-protective property, and deodorization. Ecklonia cava extract was estimated by FT-IR to have polyphenol as a main functional colorant in plants, while the existence of phlorotannins through the UV-spectrum method was also confirmed. The fabric was optimized for maximum dye uptake at a temperature of 80℃ for a duration of 50 minutes along all dye concentrations. The dyed fabric showed a hue of Yellow Red under all dyeing conditions while additional color tones, such as grayish and dark, were generated through mordanting and pH adjustment. Both good sun-protective properties and a positive deodorization rate were also recorded, with more than 20% (owf) Ecklonia cava extract on silk fabric. These results imply that Ecklonia cava has great potential to be used as an eco-friendly natural dye and in fashion goods with skin-health functions made of silk.

• 한국의류산업학회지
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• 제25권2호
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• pp.153-164
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• 2023

As interest in the environment and sustainability increases, a tendency to pursue eco-design is emerging. Sustainable design coincides with the Korean aesthetic sense of applying the principle of the circulation of nature. This study examined Korean traditional furniture, Bandaji, from the perspective of historical and cultural sustainability and extracted and adopted a sustainability-related motif. The purpose of this study was to develop a creative bag design that reflects Korean tradition and strengthens artistry. First, a bag was produced based on the morphological characteristics of Gyeonggi-do Bandaji. Second, though the original overall design was maintained, the decorative patterns were modified by, for example, increasing the number of ear decorations on the surface of the bag and reducing the number of traps. Third, a new geometric pattern was created for the surface of the bag; this entailed moving the position of the handle-shaped ear ornament and the leather. Fourth, new decorative patterns were drawn on the surface. This study is meaningful in that it presents a sustainable bag production methodology that reflects Korean aesthetics. It also showcases a designer's unique, creative, and artistic bag design. It is expected that design work inspired by Korean formative beauty will be an opportunity to simultaneously utilize and support various Korean cultural assets and artworks.

• 대한가정학회지
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• 제45권7호
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• 패션비즈니스
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• 제25권1호
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• pp.51-64
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• 2021

The purpose of this study was to develop smart bags that combining fashion-specific trends and smart information technologies such as light-emitting diodes(LED) and optic fibers by grafting marquage techniques that have recently become popular as part of eco-fashion. We applied e-textiles by designing leather tote bags that could show off LED luminescence. A total of two tote bags, a white-colored peacock design and a black-colored paisley design, divided the LED's light-emitting method into two types, incremental lighting and random light-emission to suit each design, and the locations of the optical fibers were also reversed depending upon the design. The production of circuits for the LEDs and optical fibers was based on the design, and a flexible conductive fabric was laser-cut instead of wire line and attached to the circuit-line location. A separate connector was underwent three-dimensional(3D)-modeling and was connected to high-luminosity LEDs and optic fiber bundles. The optical fiber logo part expressed a subtle image using a white-colored LED, which did not offset the LED's sharp luminous effects, suggesting that using LEDs with fiber optics allowed for the expression of each in harmony without being heterogeneous. Overall, the LEDs and fiber optic fabric were well-harmonized in the fashion bag using marquage techniques, and there was no sense of it being a mechanical device. Also, the circuit part was made of conductive fabric, which is an e-textile product that feels the same as a thin, flexible fabric. The study confirmed that the bag was developed as a smart wearable product that could be used in everyday life.

• 복식문화연구
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• 제32권2호
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• 가족자원경영과 정책
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• 제14권4호
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• pp.239-262
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• 2010

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.