• 한국의류산업학회지
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• 제12권3호
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• pp.302-309
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• 2010

The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.

• 유통과학연구
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• 제21권6호
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• pp.39-49
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• 2023

Purpose: This paper aims to investigate the influence of different methods of distributing sweepstakes (i.e., whether consumers choose to enter into the sweepstakes themselves or they are given the sweepstake ticket by default) on the effectiveness of the sweepstakes promotion (i.e., interest in the sweepstakes and intention to participate in the sweepstakes). Research design, data and methodology: The paper verifies this effect through three experimental studies: an online experiment using a sweepstakes promotion scenario at a department store, an online SNS sweepstakes promotion event, and a face-to-face card lottery game. Results: Participants belonging the group that chose sweepstakes tickets by themselves showed higher interest and intention to participate in the sweepstakes than those who were given the sweepstakes ticket by default. Furthermore, the group that chose the sweepstakes card thought it had a higher probability of winning than the group given the sweepstakes card. Conclusions: This paper shows a way to enhance the promotional effect of sweepstakes in the retail stores, without incurring additional costs, by approaching from sweepstakes design from the psychological perspective of the consumer. The study also sheds new light on the effect of sense of control manipulation using choice behavior in the promotional context.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.65-81
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• 2008

This study examined the efficacy of shopping malls�v isual experience and convenience (i.e., exterior and interior changes) and general promotions (i.e., price and non-price promotions) by investigating their level of accomplishing promotion objectives that include consumers�a wareness, interest, trial endorsement, willingness to purchase, and visits/spending. Results showed that in general, shopping malls�p romotions did not effectively accomplish any of the five promotion objectives. However, some promotion activities are more effective in achieving a specific objective than other promotion activities. Shopping malls should take advantages of the functions of different types of promotions to form a comprehensive promotion strategy.

• 한국의류학회지
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• 제27권6호
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• pp.654-664
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

• Asian Pacific Journal of Cancer Prevention
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• 제13권6호
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• pp.2923-2930
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• 2012

Background: Little is known about interest in faith-based health promotion programs among Asian American populations. Among the Christian denominations, the Seventh-day Adventist (SDA) church is known to place a strong doctrinal emphasis on health. Objectives: To understand appropriate ways to develop and implement health promotion programs and to conduct research among Korean American SDAs. Methods: We collaborated with the North American Division of Korean SDA Churches which sponsors annual week-long religious retreats for their church members. We developed and administered a 10-page questionnaire at their 2009 retreat in order to assess socio-demographic and church characteristics, religiosity, perceived relationship between health and religion, and interest and preferences for church-based health promotion programs. Results: Overall, 223 participants completed our survey (123 in Korean and 100 in English). The sample consisted of regular churchgoers who were involved in a variety of helping activities, and many holding leadership positions in their home churches. The vast majority was interested in receiving health information at church (80%) in the form of seminars, cooking classes and workshops (50-60%). Fewer respondents were interested in support groups (27%). Some interests and preferences differed between English and Korean language groups. Conclusion: Korean American SDA church retreat participants from a large geographic area are very interested in receiving health information and promoting health at their churches and can potentially serve as "agents of influence" in their respective communities.

• 문화기술의 융합
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• 제9권3호
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• pp.121-127
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• 2023

본 예비연구의 목적은 이미지 생성 인공지능 도구인 DALL-E2를 활용하여 영어 작문 활동을 실시한 후 중학생들의 영어 학습에 미치는 반응을 살펴보는 데 있다. 이를 위하여 15명의 중학교 영어학습자를 대상으로 3주간 실험 수업을 진행하였으며 그 결과를 정리하면 다음과 같다. 첫째, DALL-E2 활용 영어 작문 활동에 대한 설문조사 결과, 자신감, 흥미 및 인공지능 기반 도구 활용 쓰기에 대한 인식이 긍정적으로 변화하였음을 알 수 있었다. 아울러 통계적으로 유의미한 차이가 나타났음을 확인하였으며 이는 인공지능 활용 학습이 영어 작문 및 전반적인 영어 학습에 있어 긍정적인 영향을 미쳤다는 것을 의미하였다. 둘째, DALL-E2 활용 영어 작문 활동에 대한 소감문을 내용분석을 통해 분석한 결과, 핵심 주제를 3가지(인지적, 정의적, 심동적 특성)로 추출할 수 있었으며 영어 학습에 있어 인공지능 기반의 DALL-E2의 활용과 접목은 학습에 대한 새로운 흥미와 도전, 의지, 적극성을 높이며 궁극적으로는 영어표현력(productive skill) 향상에 일부 기여한 것으로 해석할 수 있었다.

• 한국콘텐츠학회논문지
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• 제4권4호
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• pp.11-19
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• 2004

정보통신기술의 발달로 인하여 최근 이메일이나 개인 홈페이지를 이용하는 인터넷 이용자들의 수가 날로 증가하고 있다. 이에 따라 많은 기업들이 인터넷을 이용한 마케팅 촉진방법에 대하여 많은 관심을 갖고 있다 이메일과 개인 홈페이지는 기업의 측면에서 보면 목표로 하는 잠재적인 고객들에 대한 프로화일을 데이터베이스화하여 고객들의 욕구와 필요에 가장 적합한 상품이나 서비스에 대하여 촉진을 할 수 있다는 장점 때문에 향후 호텔기업에게도 마케팅 촉진의 도구로 유용하게 이용될 가능성이 높다. 본 연구에서는 호텔기업이 이메일과 개인 홈페이지를 이용하여 상품과 서비스를 촉진할 수 있는 가능성에 대하여 제안하고 이에 따른 선결해야 하는 문제점이 무엇인지에 대하여 논의하였다.

• 보건교육건강증진학회지
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• 제25권3호
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• pp.153-165
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• 2008

Objectives: The purpose of this study was to understand health-promotion behaviors and to find factors associated with the behaviors among Korean-Chinese workers who live in Korea. Methods: The number of Korean-Chinese workers participated in this study was 187, and the sample was chosen using a convenient sampling method. To understand general characteristics, frequencies and percentages were utilized. To examine the seven categories of health-promotion behavior, their average scores were calculated. To explore factors related to health-promotion behaviors, a multiple stepwise regression analysis was performed. Independent variables used for the analysis were self-concept, social support, stress, perceived health status, and demographics. Results: The average score of the seven health-promotion behaviors was 2.35. Of the seven subcategories of health-promotion behaviors, the scores of rest/sleep and self-actualization were relatively higher; the scores of exercise and stress management were relatively lower. Of demographics and four factors of main interest (i.e., self-concept, social support, stress, perceived health status), education level, types of residence, social support, and perceived health status remained statistically significant. Among the four factors, social support had the greatest impact on health-promotion behaviors. Conclusions: This study has two suggestions. First, it is needed to develop strategies, which can help Korean-Chinese workers enhance levels of health-promotion behaviors regarding stress management and exercise. Second, considering the greatest effect of social support on health-promotion behavior, it is necessary to strengthen social support among Korean-Chinese workers.

• 한국가구학회지
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• 제15권1호
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• pp.17-25
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• 2004

In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.