• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.78
• /
• pp.53-72
• /
• 2018

Recently, it has been known that it need to be solved export marketing on expanding export of Small Business Commodity. Therefore, the purpose of this paper is to analyse on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0. This study deals with the terms of three connection success factors on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the three success factors, a firm's subjective factors(4.13 score) are scored at the most ones of the three success factors, to be compared with a industrial environment factors(3.89 score), with a government policy factors(3.72 score). Therefore, first of all, it is important to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through as follows, a firm's subjective factors : (1) to procure concentrated market strategy and real market capacity, (2) to procure speedy satisfaction of customer needs and confidence, (3) to procure ability of export marketing through e-Trading Application, (4) to enhance export expanding strategy coincided in Industrie 4.0. And, the next, we have to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through considering a industrial environment factors and a government policy factors.

• Journal of Distribution Science
• /
• v.20 no.1
• /
• pp.13-26
• /
• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• Journal of Distribution Science
• /
• v.12 no.7
• /
• pp.45-51
• /
• 2014

Purpose - This study aims to explore the success of Lotte Mart in the global market, as well as examining the factors related to its entry methods. Research design, data, and methodology - This study analyzed the differences between Lotte Mart and E-mart in terms of their market entry methods, based on references and secondary data. This study is based on qualitative research that analyzes actual cases. Based on the results, this study analyzed and discussed actual cases based on references and secondary data, including newspaper interviews on Lotte Mart. Results - Lotte Mart succeeded in adapting to local markets it did this by ensuring the use of both mergers and acquisitions (M&As) and greenfield methods. In contrast, E-mart utilized only greenfield methods. Conclusions - The findings of this study may not be generalized to all industries, as only Lotte Mart was examined using the case analysis method. Therefore, the successful market entry modes of various companies should be explored in terms of FDI.

• The Journal of Society for e-Business Studies
• /
• v.4 no.3
• /
• pp.63-76
• /
• 1999

Internet-based electronic trade has been growing fast. But most users are not yet familiar with the system and find it very difficult to purchase and sell the products in the cyber market place. To handle these problems, agent-based virtual market place system has been proposed where agents instead of individuals participate in trading of goods. Most of the proposed models have been in the two general categories. The first is the direct transaction among sellers and buyers, and the second is the agent-based transaction. However, the transaction is not fair and the best deal can't be guaranteed for both models. In this paper, we propose a new broker based synchronous transaction algorithm which is fair to both parties and guarantees the best deal. Our algorithm is implemented using Visual C++ and the experimental results show that our method is better than the two traditional transaction models in every performance metrics, Number of transactions are increased up to 21% and price adjustment is up to 280% better for some transactions.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
• /
• v.30 no.1
• /
• pp.17-23
• /
• 2018

A fire simulation was performed to analyze the temperature and smoke exhaust performance of roof vents of the arcade traditional market by comparing a basic model (Case A) and an improvement model (Case B~Case E). Temperature analysis by heat showed a low temperature distribution because Case E discharged smoke in both directions of length compared to other cases. However, the effect of heat by life safety standards was satisfied. The smoke exhaust analysis by smoke showed the highest performance because Case C was exhausted to 1 m on both sides of length.

• Journal of Nutrition and Health
• /
• v.10 no.1
• /
• pp.44-48
• /
• 1977

The purpose of this experiment was performed for ascorbic acid contents of market milk in Seoul city area during the period of two seasons from spring (April, 13 to 30) to summer (July, 5 to 16) 1976. The samples were collected into five groups (A,B,C.D and E) according to factory products of market milks. The results obtained were as follows : 1. On an average, the value in spring was significantly lower than in summer, that is $0.228{\pm}0.222\;and\;0.374{\pm}0.028\;mg/100ml,$ respectively. 2. The differences among the groups of each factory product showed highest in C,A group and lower in E, B and D group. Thus, there were statistically significant (p<0.01) among-them.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.31 no.4
• /
• pp.105-123
• /
• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers alto sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• The Journal of Society for e-Business Studies
• /
• v.14 no.4
• /
• pp.35-45
• /
• 2009

Domestic ASP (Application Service Provider) market has been dramatically enlarged under government supports for last 10 years. However ASP industry recently has been troubled for poor performance and market saturation. In this paper, firstly I derive core service groups through using BCG matrix for ASP market size and growth rate and secondly generate major critical success factors using focused group interview for selected core service groups. Finally I would like to propose a direction of ASP industry revitalization based on above critical success factors and transition strategy to SaaS (Software as a Service).

• Journal of Korean Institute of Industrial Engineers
• /
• v.3 no.1
• /
• pp.55-59
• /
• 1977

This paper develops a portfolio management game applicable to Korean Stock Market with an emphasis on teaching and training aid. It allows each participant to start out with a certain amount of money and pick his favorable stocks from a list of stocks chosen by instructor. Each participant must make a transaction at each time period and he gets a readout that states his individual performance, i.e., stock lists, cash on hand, net worth, transactions he has made and rank in accordance with his net worth. This game package consists of 10 subprograms and 7 files written with Fortran language for use on the Nova 840 computer and is divided into 3 main categories according to their functions, i.e., book-keeping function, data processing function and information searching function. This package may be used for training portfolio decison makings in the stock market and for comparing various investment methods through hypothetical investments.

• The Journal of Society for e-Business Studies
• /
• v.4 no.1
• /
• pp.21-36
• /
• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.