• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.3
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• pp.143-153
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• 2011

Digital leader caught seat by modern's everyday life tool now by popularization of smart device such as Smart phone and Tablet PC. Therefore, desire of readers about electronic book practical use is increasing based on convenience and economic performance of electronic book. 1971, Michael S. Hart established Project Gutenberg to produced first electronic book because inputs American Independence Declaration Statement by computer and produce more electronic books. After that, an electronic book technology repeats several times development and American electronic book take is increasing rapidly. Sales volume of electronic books is dramatically increasing in Korea since digital device such as Smart phone and Tablet PC became popular. This research attempts to analyze factors influencing on shifting from paper book to electronic book. Results of this research proposed grounds for building business strategy. Finding is the factor of social influence is only significant to acceptability intention. It means user of e-Book enhance their acceptability intention along social phenomena.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.227-244
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• 2005

This case examined the strategy of taking back a market leader in Korea Internet shopping mall through free book delivery service of Interpark. Although lnterpark was an oldest Internet shopping mall in Korea, its market position has been weaken and weaken due to strong challengers based on TV Home shopping companies. In order to overcome the difficult situation, Interpark chose the book division as a bowling alley. The company offered boldly a free delivery service of book for customers. The free delivery service was considered as a risky bating because it cost a lot. However, it led more customer traffic to Interpark and cross-selling of other categories. At last Interpark took back a market leader based on free book delivery service. The case showed it was very important for e-business company to analyze market and competitors and to implement bold strategies at high speed.

• The Journal of Korean Institute for Practical Engineering Education
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• v.4 no.2
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• pp.75-83
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• 2012

Due to the proliferation of smart devices, worldwide market growth of e-book content steep, but the domestic market shows relatively low growth rate and small size. In this study, a distribution modeling of the e-book business as a way to solve the problem of the domestic market of disabled was carried out to analyze the Amazon.com and Apple's e-book content distribution structure of the active leader in the U.S. market. And we tried to suggest a solution by investigation and analysis of the college students's receptive attitude on the e-book content as the main target to enable the markets based on the interest for publication. In adoption attitude survey, mainly low-readability and lack of content problem were reasons not to accommodate. There is a need to improve the quantity and quality of content through with technological advances and market participation together. For more participation, we expect to take advantage of the results of this study to establish or improve the systematic distribution structure.

• The KIPS Transactions:PartA
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• v.9A no.4
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• pp.421-428
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• 2002

In this paper, we have developed an E-book reader for EBKS XML documents on the embedded Linux environment. This reader operated on a Linux target board parses the EBKS XML documents using the Qt SAX interface and displays the parsed pages through the QWS (Qt Windows System) which is a cross-platform windows toolkit. This reader can be easily and rapidly developed on Linux as well as MS windows and requires less memory than DOM interfaces because it parses with SAX interface.