• 한국의류산업학회지
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• 제12권3호
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• pp.302-309
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• 2010

The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.494-499
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• 2007

Recently, owing to the rapid development of Internet and information technology in China, the growth of consumers' purchasing activities in the Internet Shopping Mall has been truly phenomenal. Thus, it is considered essential to understand what affects Chinese consumer's intention to purchase in the Internet Shopping Mall. Based on prior studies, trust is thought as a key factor affecting on Chinese consumers' purchasing intention. Hence, the purpose of the study is to investigate the effects of Chinese consumer's trust on purchasing intention of Internet Shopping Mall. In order to accomplish the purpose of this study, a research model has been established and it suggests that there are significant relationships between trust and purchasing intention, e-commerce knowledge and trust, perceived reputation and trust, perceived risk and trust, perceived ease of use and purchasing intention. The results of the study show that the relationships between these variables are all significant. This research confirms the important effect of Chinese consumer's trust on purchasing intention. Implications of these findings are discussed for researchers and practitioners.

• 한국콘텐츠학회논문지
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• 제7권3호
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• pp.187-196
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• 2007

우리나라의 인터넷 쇼핑몰 시장은 1996년에 처음으로 쇼핑몰이 오픈된 이후 지난 10년 동안 1,000배에 가까운 고속성장을 이룩하였다. 본 논문의 목적은 우리나라 인터넷 쇼핑몰의 지난 10년간에 걸친 진전과정에 주목하면서 각 진전과정에서 나타나는 특징과 문제점들을 중점적으로 고찰하는 것이다. 그리고 이러한 인터넷 쇼핑몰 시장이 향후 지속적으로 성장 발전하기 위해서는 몇 가지 문제점들에 대한 개선방안이 시급히 마련되어야만 할 것이다. 본 논문에서는 우리나라 인터넷 쇼핑몰 시장의 문제점에 대한 개선방안으로서 인터넷 쇼핑몰 경쟁사들의 협력, 고객에 대한 신뢰성 확보, 수익성 실현을 위한 틈새전략의 추진 등을 제시하였다.

• 한국전자거래학회지
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• 제4권3호
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• pp.95-118
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• 1999

There have been many research papers and practical implementations on the various EC(Electronic Commerce) aspects such as merchant system, security, payment gateway, legal and policy issues. However, it is very hard to find the systematic approaches and business process models from the viewpoint of the company willing to start B2C(Business-To-Customer) EC. Therefore, we develop business process models for the planning, systems analysis and design, implementation, and operation of internet shopping mall to suggest a guideline and reference model for the realization of successful B2C EC.

• 한국의류학회지
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• 제31권3호
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• pp.486-494
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• 2007

Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used far statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.

• 정보처리학회논문지B
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• 제9B권5호
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• pp.533-540
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• 2002

인터넷 전자상거래의 발달로 데스크 탑 컴퓨터만이 아니라 냉장고, 달리는 차 안, PDA 휴대 전화 등 생활 영역 곳곳에서도 전자상거래를 할 수 있다. 다양한 기기들에서 전자상거래를 하기 위해 쇼핑몰들은 여러 화질의 이미지를 제공해야 한다. 현재의 전자상거래 시스템을 같은 상품 이미지라도 쇼핑몰들이 각각 저장하고 있다. 웹 이미지 서버는 쇼핑몰이 더 이상 이미지를 저장하지 않도록 이미지를 제공하는 중앙 집중적인 이미지 저장소이다. 따라서, 웹 이미지 서버를 이용하면 여러 쇼핑몰의 저장공간을 간편화할 수 있다. 또한, 이미지를 효율적으로 사용할 수 있고 쇼핑몰의 이미지의 갱신과 관리가 쉽게 이루어질 수 있다. 본 논문에서는 기존에 구현된 웹 이미지 서버를 쇼핑몰 관리 기능, 사용자 로그 기록 기능과 이미지 카탈로그 기능을 추가하여 확장하였고, 웹 서버 성능 평가 툴인 WAS를 이용하여 웹 이미지 서버 시스템의 응답시간을 측정하여 비교하였고, 사용자를 계속 증가시켜 웹 이미지 서버의 안전성을 평가하였다.

• 한국의류학회지
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• 제35권6호
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• pp.659-669
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• 2011

Consumer responses to 3D online shopping malls are influenced by their attitudes toward technology. This study examines the consumer differentiation according to technology readiness, compares customers with different technology readiness in terms of their perceived telepresence and e-loyalty, and examines the effect of their perceived telepresence on their e-loyalty. Samples from 300 females aged 21 to 39 were used for the final analysis. The results are as follows. First, consumers were classified into three groups, Explorers (N=72), Pioneers (N=105), and Skeptics (N=123), through factor analysis and k-means cluster analysis. Second, the Explorers evaluated the telepresence of the 3D online shopping mall higher than any other group. The Skeptics presented lower e-loyalty and perceived less telepresence in the 3D online shopping mall than the other two groups. Finally, telepresence had a significant influence on e-loyalty, as identified by the regression analysis. This verifies the effectiveness of 3D technology adopted or to be adopted by online shopping malls and demonstrates that 3D shopping malls can be a strategic alternative in the online shopping sector where competition is fierce. The results show that online shopping malls should focus on establishing 3D shopping environments with further effort to utilize the technology.

• Journal of the Korean Data and Information Science Society
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• 제15권1호
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• pp.11-20
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• 2004

The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.185-203
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• 2009

The literature reveals that service quality is critical determinants affecting customer satisfaction in the retail industry. Recent online B2C studies also show that service quality significantly influences online customer satisfaction. However, research on analyzing antecedents to determine the service quality level of online shopping has not been sufficiently reported. Moreover, the offline synergy effect on the Internet shopping mall has been presented mostly at a conceptual level. The purpose of this study is to investigate key managerial variables exploiting offline synergy, including pure online attributes, that impact on service quality of the click and mortar Internet shopping mall. A survey was conducted for empirical validation of the hypotheses. The results indicate that core offline synergy factors significantly enhance the perceived service quality level of the Internet shopping mall. Implications, limitations, and future research directions are also discussed.

• 한국의류산업학회지
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• 제4권3호
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• pp.235-242
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• 2002

The purpose of this study was to investigate the types of perceived risk of Internet shopping and the impact of perceived risk on purchasing behavioral intention of Internet shopping mall shoppers. A self-administrated questionnaire was e-mailed to INR research (www.inr.co.kr) panel who had purchasing experience of fashion product through Internet shopping mall. The perceived risk was reduced when the innovativeness increased and purchasing experience in Internet shopping mall increased. The financial risk had an effect on purchasing intention, and social/psychological risk had impact on revisiting intention and word-of-mouth intention negatively. The performance risk perception had significantly negative influence on word-of-mouth intention. Internet using time per week, purchasing experience and Internet innovativeness were positive impact on purchasing behavioral intention of Internet fashion product.