• Proceedings of the Safety Management and Science Conference
• /
• 2006.11a
• /
• pp.299-307
• /
• 2006

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• Proceedings of the Korea Information Processing Society Conference
• /
• 2003.05c
• /
• pp.2165-2168
• /
• 2003

인터넷을 기반으로 기업 활동이 점차로 넘어지면서, 동적이면서 실시간의 데이터를 제공하기 위하여 거미줄처럼 여러 개의 시스템이 연계되기도 하고, ERP, CRM, EAI등으로 기업 내 Application을 통합하기도 한다. Backend System의 통합으로 얻을 수 있는 기대효과에 맞서서 이의 인터넷 서비스 위험은 더 커져 정보 보안 문제가 중요한 이슈가 되었다. 이에 본 논문에서는 웹 기반 사용자의 정보를 안전하게 보호하고, 여러 가지 보안 문제를 해결할 수 있는 안전한 애플리케이션 보안 구조에 대한 설계 및 구현에 대해 기술하였다. 기업의 웹 서비스는 B2B 와 B2E 로 구분되는 데, 특히 B2B 거래 시의 법적 증명력을 가지기 위한 전자 거래 법 규정에 따른 정보 시스템의 보안 구성 요건을 철저히 분석하여, 시스템 구현에 적용하였다. 아울러 향후 기업의 웹 기반 애플리케이션 시스템 보안 구조의 발전방향을 살펴보면서 웹 기반 정보 시스템의 보안 환경을 검토하거나, 추진할 때 도움이 될 수 있고자 한다.

• Journal of the Korea Safety Management & Science
• /
• v.4 no.4
• /
• pp.119-128
• /
• 2002

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2003.11a
• /
• pp.353-367
• /
• 2003

본 연구에서는 중소기업들이 중견기업으로 성장할 때까지 필요로 하는 경영, 자금, 기술, 마케팅, 물류 등 Total Solution 차원의 중소기업지원시스템 중 마케팅ㆍ유통과 관련 협력상거래(collaborative commerce)라는 개념을 도입하여 오프라인과 온라인이 결합되어 대전ㆍ충남 중소기업간의 협력, 제휴를 지원하고, 나아가 대기업, 학계, 벤처캐피탈들이 참여하여 교류할 수 있는 정보공유와 만남의 장을 제공함으로써, 협력상거래 포탈 사이트를 구축하기 위한 이론적 모형을 제시ㆍ구축하고자 한다. 협력상거래 포탈의 기술적 정의는 중소기업간에 인터넷을 통하여 마케팅ㆍ유통과 관련한 기업핵심정보와 비즈니스 프로세스를 공유함으로써 효율적인 협업 전자상거래를 가능하게 하는 모든 기술적 요소의 집합이라 할 수 있다. 협력상거래 포탈의 협업적 프레임워크 기능 요구사항은 \circled1Integration of product ＆ process information, \circled2Extensibility and flexibility of framework, \circled3Platform independence, \circled4Interdependence and modularity of services, \circled5Interoperability among services, \circled6Accessibility of legacy system(ERP, SCM, CRM) 등이다.

• Journal of the Korea Computer Industry Society
• /
• v.3 no.3
• /
• pp.363-368
• /
• 2002

Electronic commerce system must provide information satisfying customers. To do this, many kinds of studies are being advanced actively about electronic commerce support system using intelligent agent technology. This paper suggests electronic commerce system using intelligent multi agent based on Case base and Log analysis. This system can provide suitable information to customers by using knowledge and traffic and system information analysis.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2001.04a
• /
• pp.519-522
• /
• 2001

바람직한 비즈니스 룰의 기본은 어디에 어떠한 형태로 구현되더라도 유일하고, 일관적인 모델 이여야 한다는 것이다. 또한 비즈니스 룰 자체의 정립은 의사결정 시스템을 사용함으로써 경영 전략이 바뀌어도 시스템 담당자에게 의뢰할 필요 없이 기획자가 바로 코드 값만 변경시키면 기존의 시스템을 그대로 사용할 수 있을 정도의 유연성을 가지게 된 현실에 비추어 볼 때 매우 요원한 일이다. 즉, 비즈니스 룰은 DRM(Digital Rights Management) 시스템뿐만 아니라 e-CRM을 실현하는 모든 시스템에서 사용되며, 이 비즈니스 룰의 충돌로 인해서 시스템의 작동 여부가 결정될 수 있다. 룰 자체가 자연어로 기술되고 언젠가는 모순을 유발할 가능성이 높기 때문에 먼저 명확한 논리식으로 표현하고 LEGO라는 정형기법 도구를 통해 검증하도록 한다.

• Journal of Fashion Business
• /
• v.7 no.1
• /
• pp.38-54
• /
• 2003

This study looked into the present status of e-mail marketing, which is conducted in local Internet fashion shopping malls and is being used as a one-to-one marketing method in the e-CRM concept so as to establish an effective e-mail marketing policy by grasping problems based on the current status and by presenting solutions to the problems. This study analyzed the e-mail letters received during a certain period of time by 30 professional Internet fashion shopping malls of with famous goods, brands and non-brands. Four individuals subscribed to shopping mall through the procedure for membership applying for e-mail services. The analysis showed that there were no shopping malls that were doing a differentiated e-mail marketing among Internet shopping malls. As for time factor, they were sending e-mail letters irregularly regardless of a certain cycle. And as for visual factor, they didnt have any standard for the content of the mail. As for content factor, the contents of their mail were not differentiated and all the same. The comparison of fashion malls showed that the brand shopping malls were the most active in e-mail marketing. On the basis of the problems, the direction for the effective e-mail marketing of Internet shopping malls are presented as follows: First, individualized contents fitting for customers should be developed, and differentiated mailing services should be provided thereby. Second, each shopping mall should make periodic tests of mailing to find out the optimal time and day to provide e-mail services to the customers at the designated time. Third, e-mail should be differentiated fitting for the website according to a certain on a certain standard for visual effects and the identity of shopping mall should be established. Firth, in the contents of e-mail, the image and message elements should be properly harmonized and creative policies should be made with interactive or recreational elements. Fifth, a homepage policy which can satisfy customers demand for information when the e-mail is clicked on..

• Journal of Global Scholars of Marketing Science
• /
• v.13
• /
• pp.209-229
• /
• 2004

Although the site evaluation factors that affect the navigation pattern are well documented, the attempt to explore the difference in the relationship between navigation pattern and site evaluation factors by post hoc segmentation approach has been relatively rare. For this purpose, this study constructs the structure equation model using web-evaluation data and log file of a community site with 300,000 members. And then it applies the structure equation model to each segment. Each segment is identified by mixture model. Mixture model is to unmix the sample, to identify the segments, and to estimate the parameters of the density function underlying the observed data within each segment. The study examines the opportunity to increase GFI, using mixture model which supposes heterogeneous groups in the users, not through specification search by modification index from structure equation model. This study finds out that AGFI increases from 0.819 at total sample to 0.927, 0.930, 0.928, 0.929 for each 4 segments in the case of the community site. The results confirm that segment level approach is more effective than model modification when model is robust in terms of theoretical background. Furthermore, we can identify a heterogeneous navigation pattern and site evaluation variation in the community website at segment level.

• Journal of the Korea Society of Computer and Information
• /
• v.12 no.3
• /
• pp.225-234
• /
• 2007

This research is based on the purpose of awaking the importance to publicity of terrorism prevention in the environment of neo-terrorism and presenting the direction of effective publicity activities of terrorism prevention in the counter-terrorism system. Government publicity through public media plays a significant role in promoting people's participation and improving the awareness. So, to strengthen the terrorism prevention in environmental changes of terror occurrence, active method available for people must be found as publicity method of terrorism prevention suitable for high information society. For this method, this research argued first about relationship between police organization and public as counter-terrorism system and about effective publicity methods of terrorism prevention through active erection of these relationships. This research suggested the operation method through introduction of e-CRM and etc, with ultimate purpose about maximizing the publicity effect of terrorism prevention by using as the advantage of internet these days as possible. And needs of information service activities and other administration strategies of publicity of terrorism prevention are suggested through enlarging the distribution scope of governmental counter-terrorism information materials by strengthening the national publicity activities and using media.

• The Journal of Korean Academy of Prosthodontics
• /
• v.57 no.3
• /
• pp.203-210
• /
• 2019

Purpose: The purpose of this study was to verify the effect of the abutment superimposition process on the final virtual model in the scanning process of single and 3-units bridge model using a dental model scanner. Materials and methods: A gypsum model for single and 3-unit bridges was manufactured for evaluating. And working casts with removable dies were made using Pindex system. A dental model scanner (3Shape E1 scanner) was used to obtain CAD reference model (CRM) and CAD test model (CTM). The CRM was scanned without removing after dividing the abutments in the working cast. Then, CTM was scanned with separated from the divided abutments and superimposed on the CRM (n=20). Finally, three-dimensional analysis software (Geomagic control X) was used to analyze the root mean square (RMS) and Mann-Whitney U test was used for statistical analysis (${\alpha}=.05$). Results: The RMS mean abutment for single full crown preparation was $10.93{\mu}m$ and the RMS average abutment for 3 unit bridge preparation was $6.9{\mu}m$. The RMS mean of the two groups showed statistically significant differences (P<.001). In addition, errors of positive and negative of two groups averaged $9.83{\mu}m$, $-6.79{\mu}m$ and 3-units bridge abutment $6.22{\mu}m$, $-3.3{\mu}m$, respectively. The mean values of the errors of positive and negative of two groups were all statistically significantly lower in 3-unit bridge abutments (P<.001). Conclusion: Although the number of abutments increased during the scan process of the working cast with removable dies, the error due to the superimposition of abutments did not increase. There was also a significantly higher error in single abutments, but within the range of clinically acceptable scan accuracy.