• Journal of Information Technology Applications and Management
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• v.10 no.4
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• pp.51-63
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• 2003

This study designs and implements a new approach to the classification of e-mail requests from customer based on machine learning techniques. The work on building an electronic mall classifier can be cast into the framework of text classification, since an e-mail is a viewed as a document, and judgement of interest is viewed as a class level given to the e-mail document. It is also implemented an e-mall based automated response system that integrate with Call Center in a practical use.

• Journal of Internet Computing and Services
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• v.9 no.2
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• pp.51-59
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• 2008

As the innovative IT are being developed and applied in the e-business environment, firms are recognizing the fact that amount of customer information is providing care competitive edge. However, sensitive privacy information are abused and misused, and it is affecting the firms to require appropriate measures to protect privacy information and implement security techniques to safeguard carparate resources. This research analyzes the threat of privacy information exposure in the e-business environment, suggest the IPM-Trusted Privacy Policy Model in order to resolve the related problem, and examines 4 key mechanisms (CAM, SPM, RBAC Controller, OCM) focused on privacy protection. The model is analyzed and designed to enable access management and control by assigning user access rights based on privacy information policy and procedures in the e-business environment. Further, this research suggests practical use areas by applying TPM to CRM in e-business environment.

• Management & Information Systems Review
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• v.23
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• pp.1-23
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• 2007

Small and Medium Business Associate has supporting small and medium business and private business for establishment business and sales increasing with various policy since 2005. Arousing the interesting on customer relationship management, small and medium business and private business have recognized the necessity of the concept and introduction the CRM. This study suggested the effectiveness of the CRM throughout real cases of the CRM for small and medium business managers in order to rising sales in such an environment. The case of this study tried to figure it out to accomplish manager's ends of small and medium business to get successful business results based on innovative volition and mind trying to change. The owner who has experience 12 years in meat sales was analyzed the results of aptitude test that the business is highly appropriate to him in personality and aptitude. As also saw the strength and opportunity of SWOT analysis, he has an excellent talent for friendship, knowledge of searching Internet and organizing information, and learning ability. This study provided a marketing policy, ideas of customer services and system remodeling to improve relationship with customer, and a division diagnosis of business activities. The owner has an excellent friendship, so that this study suggest to remodel interior inside store clearly and sanitary displaying on products, to introduce aggressive and concentrated marketing strategies, and to recognize the important of public relation.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2003.11a
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• pp.51-54
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• 2003

We analyzed radiative properties of aerosols, $CO^{2}$ and clouds using Optical Properties of Aerosols and Clouds(OPAC) and the Column Radiation Model (CRM). From OPAC, if the soot component is disregarded, dust-like components depict the highest extinction values in the solar spectral range and the lowest. single scattering albedoes, which are attributable to the presence of large particles. In the dust aerosol, the high absorptivity in the infrared may induce a warming of the lower atmospheric layer in the nighttime. The radiative properties of aerosols, clouds and double $CO^{2}$ using the CRM model at Seoul (37N, 127.4 E) on 3 April 2003 were calculated. The solar zenith angle is 65˚ and the surface albedo is 0.1836 during the clear day. The aerosol optical depth change 0.14 to 1.7, which is derived during Asian dust days in Korea. At this time, abedo by aerosols is considered as 0.3. In cloudy condition, the short wave cloud forcing on both the TOA and the surface is -193.89 $Wm^{-2}$ and -195.03 $Wm^{-2}$, respectively, and the long wave cloud forcing is 19.58 $Wm^{-2}$ and 62.08 $Wm^{-2}$, respectively. As a result, the net radiative cloud forcing is -174.31 $Wm^{-2}$ and -132.95 $Wm^{-2}$, respectively. We calculate also radiative heating rates by double $CO^{2}$ during the clear day. The $CO^{2}$ volumn mixing ratio is 3.55E-4.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.136-160
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• 2002

Most important to financial institutions is to provide well designed and built services to the customers by accessing their core bank systems and affiliated systems in their partners. This will be essential to introduce new products and services and still be able to count on legacy and collaborative affiliated systems. Winning the war on such service competitions among financial institutions is attainable by seizing the "e-bank" opportunities in B2Bi and CRM (Customer Relationship Management). Such application integrations among systems and "e-bank" services need to be available in the new IT environment. In this article, an If and service architecture adopting unified e-business services platform is proposed. This architecture is able to achieve application integrations among legacy, affiliated, and e-business systems and services. We derive an architecture in unified e-business services platform by investigating current and future e-business services platforms involved in domestic and global international banks. Several financial interchange standards which are involved in B2B business of e-procurement, e-placement, e-payment are also investigated.

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.261-277
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• 2001

선진 외국보험회사의 국내시장 진출 및 금융업종 간의 겸업화 등 보험시장의 환경변화로 인해 보험시장의 경쟁은 날로 심화되고 있는 상황이다. 이러한 상황에서 일부 영업조직에 의한 한정된 영업과 체계화되지 않은 고객관리만으로는 시장 및 고객을 획득하고 유지하는 경쟁 우위를 선점 할 수 없다. (중략)

• Digital Contents
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• no.8 s.99
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• pp.70-74
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• 2001

일반 웹 콘텐츠 뿐만 아니라 그룹웨어,ERP,CRM 등 기간 시스템에 이르기까지 모든 디지털 정보를 통합 관리해 주는 솔루션이 콘텐츠 관리시스템(CMS:Content Management System)이다. 최근 인터넷을 통한 다양한 서비스와 전자상거래가 발전함에 따라 웹사이트를 구성하는 콘텐츠의 양도 급속도로 증가하고 있다.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.45-60
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• 2005

The purpose of this study is to classify customer by e-mailing responsiveness on time-series analysis and testify the effectiveness of grouping by ROI analysis. Response recency, response frequency and Activity(RFA) of e-mailing systems were adapted for Customer segmentations. ROI analysis were consisted of open, click-through, duration time, personalization, conversion rate and email loyalty index of email systems. Major findings are as follows: RFA analysis is used for customer segmentations that is fundamental process of e-CRM applications. Customer segmentations were loyal customer, odds customer, dormant customer, secession customer and observation customer by RFA grouping. Loyal customer group has high point in all ROI index compared to other groups. These results indicated that customer responsiveness of e-mailing systems were appropriate methods to grouping the customer with demographic variables. Therefore, effective e-mailing marketing strategy of e-Biz have suitable active DB and Behavior targeting is best approach to enforcing the target e-mailing marketing.

• Asia Marketing Journal
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• v.7 no.3
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• pp.143-159
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• 2005

This paper presents Korean Air's internet marketing strategy. Its vision, missions, and implementation for internet marketing are discussed. The performance and impact of its internet marketing strategies is also examined.