• 대한가정학회지
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• 제35권6호
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• pp.25-40
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• 1997

The purpose of this study was to investigate the level of the consumer problems with the door to door selling and mail order selling. Data were collected from housewives in Seoul who's ages are in their thirties and fourties. results show that both in door to door selling and in mail order selling, price-related problem is the most serious and the state of employment is the most significant variable.

• 한국의류학회지
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• 제30권5호
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• pp.742-752
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• 2006

The purpose of this study were to classify the door to door selling consumers's according to their cosmetics lifestyles and to analyze the cosmetics a purchase behavior and satisfaction of classified groups. subject were 424 women living in chung-cheong and kyung-gi. The statistical methods to analyze the data were frequency, t-test, factor analysis. cluster analysis, and ANOVA(LSD) using SPSSWIN package. Considering that there were significant differences in the behavior of uses, purchase propensity according to cosmetics lifestyles for door to door selling, it is reasonable that the consumer market should be subdivided by their cosmetics lifestyles and the quality improvement and distinguished sales strategies should be required.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.205-216
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• 2020

This study seeks to empirically analyze the effects of core self-evaluation and adaptive selling behavior on sales performance for female salespersons engaged in door-to-door sales through the face-to-face channel in the wellness industry. This study seeks to examine the importance of adaptive selling, through, salespeople derive appropriate strategies in response to market changes. For female salespeople who use face-to-face channels, this study empirically investigated the relationship between core self-evaluation and adaptive selling, and effects on sales performance. A 31-item survey was constructed, based on prior research. We selected six door-to-door sales companies in South Korea and conducted one-to-one interviews with female salespeople in the Seoul metropolitan area and analyzed 208 pieces of significant data. Results demonstrated that among the core self-evaluation factors for female salespeople, self-esteem, self-efficacy, and neuroticism had an effect on adaptive selling factors, while locus of control did not. These factors were found to affect sales performance through the mediating role of adaptive selling. Improvements in the adaptive selling capabilities of female salespeople in charge of face-to-face channels positively affected sales performance. Management efforts are required to enhance self-esteem, self-efficacy, or neuroticism. These results suggest that companies should support enhancing individual adaptive selling capabilities of their salespeople.

• 가정과삶의질연구
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• 제17권4호
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• pp.133-148
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• 1999

This study is conducted a survey of consumer problems and dissatisfactionand their complaining behavior with door to door and mail order sellings. Results of the study show that both door to door selling and mail order selling the level of consumer complaining behavior was below median point. Path analysis of the variables affected complaining behavior showed that total causal effect to the biggest consumer dissatisfaction.

• 한국패션뷰티학회지
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• 제4권3호
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• pp.50-57
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• 2006

The purpose of this study is to scrutinize Internet sites which recently promote and sell Hanbok products online and to compare and analyze the formation and management conditions of those by types. One hundred thirty well-known Internet sites related to Hanbok products were studied on the formation and management conditions. The elements of Hanbok products, sales, promotion, and customer service were also discussed as details. In this study, those Internet sites were divided into six categories; private Hanbok designer sites, famous Hanbok brand sites, Hanbok specialized shopping mall sites, Hanbok rental sites, general and specialized Hanbok sites, and Hanbok information sites. The results of this study are as follows. First, the sites of private Hanbok designers and famous Hanbok brands are un for the purpose of promoting rather than selling its products. Second, the object of operating Hanbok specialized shopping mall sites is to sell its products via the Internet with practical Hanbok and kids Hanbok as the central items. These sites are fairly well organized. They show various items and provide information on descriptions, prices, and sizes of its products and offer customer service for sales. Third, custom-made Hanbok is also available alongside of Hanbok rentals on Hanbok rental sites. There are two kinds of rentals, door-to-door rental and online rental and customers normally rent traditional Hanbok for their needs. Fourth, products are sold in the order of kids Hanbok, practical Hanbok, Hanbok accessories, and traditional Hanbok on the general and specialized Hanbok sites. Finally, Hanbok information sites furnish various information on Hanbok and provide link services through making partnerships with other Hanbok cooperations.

• 한국주거학회논문집
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• 제21권1호
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• pp.79-88
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• 2010

The purpose of this study is to examine the design characteristic about the public space of privately-built apartment housing after the enforcement of price deregulation in Daegu. The public space of the multi-family housing is monotonous and closed according to the position of an elevator and a stair hall by the 1990's. However, the housing has been gentrified since 2000 because of demands of residents and purpose for selling in lots. Thus, the recognition of the apartments has changed and this change has led to extend the living territory and magnify the role of the public space where help interact with neighbors. This study is based on the survey of thirty nine apartment complex. Also, by using an analysis derived from a precedent study, design elements in approach and interior space of apartment residents are comprehended. The characteristic of the porch is researched and divided according to a roof of porch, form as the door, material of roof, wall, the ceiling and floor. Interior space is analyzed by several elements; forms of core, forms, materials and lights of ceiling, materials of walls and floors, existence and nonexistence of windows, and extra interior components etc. As a result of the study, After the enforcement of price deregulation, the public space of apartments has had improved quality in materials and design and the community center for residents such as waiting rooms and spots facilities has appeared. However, the traffic line of interior space has been very intricate. Also, sports facilities and waiting areas are limited to some apartments.