• The Journal of Korean Academic Society of Nursing Education
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• v.25 no.1
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• pp.27-37
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• 2019

Purpose: The purpose of this study was to investigate the factors influencing intentions regarding blood donation among nursing university students. Methods: We collected data from 165 nursing students at a university in D city via a self-administered questionnaire from May 28 to May 30, 2018. Results: Intentions of blood donation had significant positive correlations with blood donation motivation (r=.52, p<.001). Also, blood donation motivation had significant positive correlations with self-identity (r=.27, p=.013). A regression analysis showed that factors affecting intention of blood donation were intrinsic motivation for blood donation (${\beta}=.30$, p=.028), and extrinsic motivation for blood donation (${\beta}=.32$, p=.013). These factors explained 25% of intentions of blood donation (F=8.06, p<.001). Conclusion: Therefore, motivation and self-identity should be considered when developing blood donation programs for nursing college students.

• Journal of muscle and joint health
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• v.24 no.2
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• pp.101-109
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• 2017

Purpose: The purpose of this study was to identify factors influencing in intention and execution of blood donation among nursing college students. Methods: A total of 241 nursing students in D city participated in this cross-sectional study. Participants completed a questionnaire regarding intention, execution, knowledge, and motivation of and attitude toward blood donation. Data were analyzed with t-tests, $x^2$ test, Pearson correlation coefficients, and linear and logistic regression. Results: There were significant correlations among intention and motivation of blood donation attitudes toward donation, and altruism. The results of regression analyses, intention of blood donation ($R^2=.14$) was significantly associated with motivation. In addition, execution of blood donation was significantly associated with knowledge (Odds Ratio [OR]=2.24, 95% CI 1.13~4.44, p=.021), motivation (OR=2.25, 95% CI 1.03~4.88, p=.041), and intention (OR=2.41, 95% CI 1.20~4.84, p=.013) of blood donation. Conclusion: Therefore, the knowledge, motivation, and intention of blood donation should be considered to encourage blood donation programs for college students.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.19-25
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• 2018

The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.232-239
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• 2020

The purpose of this study was to identify the factors affecting the motivation for blood donation participation of university students. The subjects of this study were 200 university students in one area, and a self-report questionnaire was used for data collection. The data analysis used frequency, percentage, mean, standard deviation, Independent T-test, One-way ANOVA, Pearson Correlation Coefficient, and Multiple Regression Analysis. As a result of the study, the factors influencing the subjects' motivation to participate in blood donation were significant in the order of attitude toward blood donation, future blood donation plan, perceived health status, altruism, and number of blood donation experiences. The results of this study can be used as basic data for the development of educational programs to increase the motivation for blood donation participation of university students. It also suggests that there is a need to develop strategies that can increase university students' attitudes toward blood donation, altruism, and health status.

• Knowledge Management Research
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• v.20 no.3
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• pp.173-193
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• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• The Korean Journal of Health Service Management
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• v.3 no.1
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• pp.66-77
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• 2009

This study was carried out to find out the of attitude and knowledge to blood donors in college and University students to provide basic data necessary for managing current blood donation system. The data were collected from 844 students from september 8 to 21, 2008 by using a self-administered questionnaire. The results were as follows: The major demographic characteristics were female 55.8% and the age group of 20-24s 60.5%, no religion 43.5%, blood type A 34.8% and so on. The major motivation for blood donation were to obtain a blood donation certificate to knowing necessary to blood donation 27.1%, take a voluntary service scored and souvenir 18.7%, and worthwhile and pride 9.9%. The experience the blood donation was 53.8%(male 69.2%, female 41.6%) of participants. Students who had more knowledge and desirable attitude about blood donation experienced more blood donations. It is important to clarify factors affecting blood donation practice and to encourage the public education and campaign which enable public has accurate knowledge and positive attitude about blood donation.

• The Journal of Industrial Distribution & Business
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• v.11 no.3
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• pp.19-28
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• 2020

Purpose: As nonprofit organizations have made strides in international development, ensuring financial resources has become pivotal to determine what nonprofits strive for and how they perform with the budget generated without efforts for profit-making. The purpose of this research aims to investigate the determinants of donation intention that are affected by television fundraising campaigns in order to improve financial sustainability. This study applied the effects of emotional sympathy, economic value, accountability, relevance, and sustainability on donation intention. Research design, data, and methodology: This study collected data via an online survey by classifying respondents based on donation experiences and applied statistical analyses such as factor analysis, regression, and ANOVA. This study selected television fundraising campaigns aligned with criteria of the Sustainable Development Goals (SDGs). Results: The results of this study showed that emotional sympathy was a dominant variable regardless of previous donation experiences, while economic value was significant for inexperienced donors. Conclusions: The results provide implications to nonprofit organizations for fundraising as to what aspects need to be addressed in order to draw donors' motivation for giving behavior. Given efforts for successful implementation of development agenda, it is fundamental to establish financial sustainability of nonprofit organizations and build up public awareness.

• Journal of Korean Academy of Nursing
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• v.25 no.2
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• pp.222-243
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• 1995

The purpose of this study was to present basic data in the nursing practice for the management of living kidney donor by understanding the nature and meaning of kidney donors, experiences. The research subjects were 11 living kidney donors who had donated from Mar 1991 to Feb. 1994 and discharged from the 3 hospitals in Pusan. Data has been collected by Intensive interview with donors. The data analysis has made by phenomenological method of Van Kaam for understanding the phenomenon and meaning of their experiences. The experiences of kidney donors were analyzed into the 4 situations, that is,'motivation of kidney donor', 'decision time to make kidney donation', 'pre-opperation','after donation'. The descriptive expression and common elements were drawn from original data of each situation on the basis of subjects' own words. From each situation, the com-mon elements of kidney donors' experiences were integrated, summarized and described as follows 1. Motivation of kidney donation They wanted to donate their kidney because of empathy of pain on the groung of love to the recipient and with exppectation of successful kidney transplant or as a solution of economic difficulty. 2. Experiences in deciding to make kidney do-nation In deciding to make kidney donation, donors had love toward the recipients. But they experienced conflict too. 3. Experiences before being operated on donated kidney In experiences from deciding to make kidney do nation to preoperation, donors had love toward the recipients. But they also felt anxiety or dissatisfaction. Therefore, they controlled their mind by their faith, support of medical staff or support of society. And they experienced regret for the sociological cognition or financial apprehension. 4. Experiences after kidney donation After kidney donation, donors experienced satis-faction and accompplishment in spite of mental and physical discomfortness, while they felt sense of loss / disappointment, repentance, regret, and apprehension of progress toward their condition. Thus, kidney donors donated their kidney on the ground of empathy and love to the recipient and with expectation of successful kidney transplant. But during the process of kidney donation, they ex perienced conflict, love, anxiety, regret, apprehension of economy. And after donation, they felt sense of satisfaction and accomplishment, while they felt sense of discomfortness, loss / disappointment, re-gret, repentance, or apprehension of progress toward their condition. This result contribute to nurses' role not only for the management of living kidney donors but also for the management of cadaver donors' family.

• Journal of Korea Game Society
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• v.19 no.5
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• pp.151-164
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• 2019

In this study, we developed a visual novel game as one of the donation campaign strategies. In study 1, we developed a visual novel game for the elderly who live alone. In study 2, we also examine how game affects personal distress and empathic concern, the emotions that trigger help behavior. The results showed that game can promote both emotions effectively. Moreover, empathic concern completely mediated between game and donation intention. This result suggests that visual novel games can be an effective tool for stimulating user's altruistic motivation to do donation behavior.

• The Journal of Korean Academic Society of Nursing Education
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• v.12 no.1
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• pp.70-77
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• 2006

Purpose: This study was to identify the important factors for predicting blood donation behavior of medical & nursing college students. Methods: To analyze these issues using logistic regression, we collected data from 230 nursing & medical students of D University in B city by using the self-administered questionnaire from December 12 to December 21, 2004. Knowledge for blood donation was measured by the questionnaire developed by Koo(1982), self efficacy was assessed by General Self Efficacy Scale (Sherer & Maddux, 1982), and altruistic attitude was measured by Altruistic motivation & Responsibility Scale(Jo, 1996). The collected data were analyzed by t-test, Chi -square, and logistic regression by using SPSS/Win 11.0 version. Results: As results of logistic regression analysis, factors which showed significance for predicting blood donation behavior were the perceived health status, family member's experience for the blood donation, religion and gender. Conclusion: It is necessary to improve the perceived health status of college students and to conduct a campaign for blood donation around college students whose family members have had the experience of blood donation in order to increase the rate of blood donation in medical and nursing college students.