Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents

청소년의 자아존중감과 기부태도 사이에서 기부동기의 매개효과

  • 이창식 (한서대학교 보건상담복지학과) ;
  • 장하영 (한서대학교 평생교육학과)
  • Received : 2018.04.11
  • Accepted : 2018.06.20
  • Published : 2018.06.28
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Abstract

The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

본 연구는 청소년들의 자아존중감과 기부태도 사이에서 기부동기의 매개효과를 파악하는 데 연구의 목적을 두었다. 이를 위하여 충청남도 서북부 지역 4개 시, 군에서 청소년 879명을 대상으로 하여 설문조사를 실시하였다. 연구 분석은 일반적 특성에 따른 기부태도의 차이검정, 주요변인 간의 상관분석, 매개효과를 파악하기 위한 위계적 회귀분석을 실시하였고 Sobel test로 검증하였다. 주요한 연구결과는 다음과 같다. 첫째, 기부태도는 성별과 학교급 및 종교에 따라 차이를 보였다. 둘째, 상관분석 결과 자아존중감과 기부동기 및 기부태도는 정적 상관관계를 나타내었다. 셋째, 회귀분석 결과 자아존중감과 기부태도 사이에서 내재적 기부동기와 외재적 기부동기 모두 부분매개하였다. 끝으로 청소년들의 기부태도와 기부행위를 높이기 위한 정책적 방안을 논의하였다.

Keywords

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