• Journal of Distribution Science
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• v.19 no.8
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.18-26
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• 2018

This study aims to examine the causality between socio-economic factors and Donate Behaviour. With the 10 years data in Korea Welfare Panel and Panal logit analysis, the analysis has done on the basis of household and sampled 134,500 data. The results of this research as follows: First, in demographic variables, women revealed as they donate more than men(${\beta}=.223$, p<.05). And the more the age grows, the less they donate or volunteer periodically(${\beta}=-.009$, p<.001). Second, in working conditions, paid workers showed less donate behavior than self-employment workers and economically inactive population(${\beta}=-.578$, p<.001). Third, Self-esteem(${\beta}=1.673$, p<.001)and Life satisfaction(${\beta}=1.01$, p<.001) showed significant effect on donate behavior. Lastly, scholarship of father(${\beta}=.211$, p<.001) revealed as significant on donate behavior. However, scholarship of mother did not showed significant effect. Also, the research had some limitations. First, the precision of the variables were not tested. Second, some variables to analyze were not in the data. Therefore, proper considerations on testing the precision of the variables and the method for measuring the missed variables are needed.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1155-1169
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• 2021

This study will explain the determinants factors that can increase donation behavior in public funding. The originality of this study is the use of Agreeableness Personality and Social Exclusive as predictors in Theory of Planned Behavior. Besides that, this study involves Attitude, Perceived Behavioral Control, Religiosity, Intention to Donate, and Donation Behavior. The population of this research is all people registered as active participants of BPJAMSOSTEK in East Java Province, of which 400 people are used as samples. The data analysis method used to test the hypothesis is SEM, which was conducted by utilizing the WarpPLS 6.0 software. The study found that Agreeableness Personality significantly had a positive effect on Attitude and Perceived Behavior Control, while Social Exclusive only significantly had a positive effect on Perceived Behavior Control. Attitude and Perceived Behavior Control influence the Intention to Donate positively, then consequently had a positive effect on Donation Behavior. Religiosity tends to strengthen the influence of the Intention to Donate to Donation Behavior. To improve donation behavior in the general public, BPJAMSOSTEK must organize a form of labor protection efforts to bring prosperity to all workers in Indonesia.

• Journal of Distribution Science
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• v.12 no.3
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• pp.55-63
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• 2014

Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

• The Journal of Industrial Distribution & Business
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• v.10 no.7
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• Journal of Families and Better Life
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• v.18 no.2
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• pp.175-190
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• 2000

The purpose of this study is to investigate variables affecting on rationality of consumption behavior of adolescent consumers. The findings from data analysis can be summarized as follows: 1) The degree of the rationality of whole consumption behavior, buying behavior, using behavior and disposing behavior is not so high. Especially the degree of making a buying plan before they buy gathering information according to buying plan and applying gathered information is low but presenting a claim for inferior goods is high. Adolescent consumers don't tend to use products to the end and to exchange or donate disusing products. 2) According to the result of multiple regression analysis, sex, grade, application of advertisement, influence of parents, saving value, conspicuous value, pro-environmental value, aesthetic value, enjoyable value are variables affecting on the rationality of consumption behavior of adolescent consumers.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.149-156
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• 2006

The followings are the findings of a study on university student's clothing disposition behavior depending on their personality and environmental consciousness: 1. University student's personality factors were classified into perceived consumer effectiveness, globalism, alienation, conservatism, and a sense of social responsibility. 2. The personality factors are found to have significant influences on both economic and altruistic disposition behavior. 3. In terms of the economic disposition behavior, people in the groups with high environmental consciousness tend to trade unused clothing with other things rather than to sell them for the benefit of economic gains. With regard to the altruistic disposition behavior, they also tend to give the clothing to their close people, for example family members or relatives, rather than to donate them to churches or charitable organizations.

• International Journal of Costume and Fashion
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• v.14 no.2
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• pp.1-17
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• 2014

The purpose of this research was to investigate the motives of second-hand clothing consumers who both purchase from and donate to one retail outlet. Individuals' purchasing and donating motivations were examined using the hedonic/utilitarian framework. Eighteen participants who had donated to and purchased second-hand clothing from a charitable organization's thrift store were purposively selected and interviewed. Themes that emerged during data analysis were used to categorize the participants. The participants' responses suggested that hedonic and utilitarian motives drove both donation and purchase behavior. Academic and practical implications are presented.

• Journal of Families and Better Life
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• v.19 no.1
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• pp.269-281
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• 2001

The aims of this study is to investigate the trend of the attitude and behavior toward the inheritance of asset and ancestral rites among urban families. The aged were selected out of the continuing education center in Seoul for questionnaires to figure out the subjects above. The main results of this study are as follows: 1. For the attitude toward the inheritance of ancestral rites, it was positive for the eldest son or the one who inherited much asset or the religious organization to perform the ancestral rites. But it was negative for the married daughter or the adopted son to hold the ancestral rites. 2. For the inheritance behaviour of the ancestral rites, it is not common for the eldest son to inherit ancestral rites but common to perform it. 3. In the group who are positive to donate their property to society, it is common not to prefer the eldest son in inheriting property. In the group who are positive about preferring the eldest son in inheriting property, they preferred the eldest son in succession to an asset. 4. Most of sons, especially the eldest son, were preferred in inheriting asset and ancestral rites. And they were much more preferred in inheriting ancestral rites than asset.

• Journal of muscle and joint health
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• v.27 no.2
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• pp.153-159
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• 2020

Purpose: This study aims to identify the effect of university students' intention to donate hematopoietic stem cells based on the theory of planned behavior. Methods: The subjects include university students who visited the campaign for the registration of hematopoietic stem cell donation held at H university on September 28, 2019 and October 2, 2019. Results: The intention to register for hematopoietic stem cell donation and empirical attitude (r=.72, p<.001), instrumental attitude (r=.64, p<.001), directive norm (r=.53, p<.001), technical norms (r=.55, p<.001) and self-efficacy (r=.86, p<.001) showed a significant positive correlation. The multiple regression analysis revealed that self-efficacy (β=.66) and empirical attitude (β=.23) were the most influential factors. Conclusion: Educational and promotional programs to increase the intention to register for hematopoietic stem cell donation need to be developed to help increase students' self-efficacy and help them develop a positive experiential attitude. In addition, further research is needed to determine whether the intention to register in hematopoietic stem cell donation among university students can lead to actual registration and donation after registration.