• Title/Summary/Keyword: Dominant logic

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A Conceptual Study for Utilizing IPTV as an Aid for Co-Creation of Value in Future Education

  • Kim, Nam-Ju;Kim, Sung-Wan
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.10
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    • pp.61-76
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    • 2021
  • Nowadays, a lot of educational TV programs have focused on the program providers' perspective, namely through goods-dominant (G-D) logic. However, the growing development of current technologies such as IPTV with AR and VR has opened opportunities to go beyond a provider-centered perspective and to add the co-creation of value, since value can be created through the interaction between learners and the TV programs themselves. With this in mind, learner-centered TV programs, which are based on service-dominant (S-D) logic, should be offered through educational TV channels. This conceptual paper summarizes, analyzes, and synthesizes the present status of IPTV in education and suggests a new instructional approach for utilizing TV in future education based on value co-creation through learner participation. Three principles (service-dominant logic as an educational service design principle, goal-based scenario for instructional design, IPTV as state-of-the-art technology innovation) are suggested for designing educational IPTV programs.

Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications

  • FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;MUSTAPA, Zainuddin;ILYAS, Gunawan Bata;KARIM, Kasnaeny
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.279-291
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    • 2020
  • This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

Dynamic Information Service Quality Model (동태적 정보서비스 품질 관리 모델)

  • Kim, Sang-Wook;Jung, Jae-Lim;Jo, Hyun-Woong
    • Korean System Dynamics Review
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    • v.12 no.4
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    • pp.125-156
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    • 2011
  • The information service management models developed thus far have put their focuses mostly on technical dimensions of information systems (IS), finding their rationale from the goods-dominant logic (GDL) that IS as goods has value in itself. Information systems, however, is nothing more than a mechanism by which value is delivered to the users. According to the service-dominant logic (SDL), value is created and determined not at the time serve is made by the providers but at the time it is consumed by the users. The users therefore should be regarded as active value creators not as passive consumers of the value delivered by the providers. Based on the service-dominant logic, DISQM (Dynamic Information Service Quality Model) is developed. DISQM's backbone is designed in causal loop diagrams referring to and reinterpreting in systems thinking the 'Parasuraman, Zeithaml & Berry's GAP Model' and 'SERVQUAL' as an operational tool for the GAP Model, and the main IS success constructs are mapped onto the model exploiting the 'DeLone & MacLean's IS Success Model'. With VENSIM simulation software, this paper also shows how DISQM works in computer-simulation settings. After confirming DISQM's validity with the base simulation run, two scenarios are developed for the exemplary purpose and tested in terms of IS quality, service quality, and net benefits from the service for the public information service. Implications from the simulation runs are also discussed.

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Enhancing Indonesian Hotel Performance Through Distribution-Market Orientation and Value-Centric Innovation in Distribution

  • Amron AMRON;Roymon PANJAITAN;Febrianur I. F. S. PUTRA;Irwan SYAH
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.27-37
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    • 2024
  • Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

Recognition of Thyroid Gland Cancer Cells using Fuzzy Logic and Genetic Algorithms (퍼지 논리와 유전 알고리듬을 이용한 갑상선 암세포의 인식)

  • 나철훈
    • Journal of Biomedical Engineering Research
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    • v.22 no.3
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    • pp.217-222
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    • 2001
  • This paper proposes the new method based on fuzzy logic which recognizes between normal, and abnormal(two types of abnormal : follicular neoplastic, and papillary neoplastic) of thyroid gland cells from pre-obtained 16 feature parameters of image data. This paper applies the genetic algorithms to obtain the dominant feature parameters which have a great influence on discrimination between normal and abnormal cells. This paper shows the effectiveness of proposed method to 240 thyroid gland cells(60 normal cells, 120 follicular neoplastic cells and 60 papillary neoplastic cells) and new dominant feature parameters obtained by genetic algorithms. As a consequence of using the proposed method, average recognition rate of 88.75 % was obtained.

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Reading Children's Mind from Digital Drawings based on Dominant Color Analysis using ART2 Clustering and Fuzzy Logic (ART2 군집화와 퍼지 논리를 이용한 디지털 그림의 색채 주조색 분석에 의한 아동 심리 분석)

  • Kim, Kwang-baek
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.6
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    • pp.1203-1208
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    • 2016
  • For young children who are not spontaneous or not accurate in verbal communication of their emotions and experiences, drawing is a good means of expressing their status in mind and thus drawing analysis with chromatics is a traditional tool for art therapy. Recently, children enjoy digital drawing via painting tools thus there is a growing needs to develop an automatic digital drawing analysis tool based on chromatics and art therapy theory. In this paper, we propose such an analyzing tool based on dominant color analysis. Technically, we use ART2 clustering and fuzzy logic to understand the fuzziness of subjects' status of mind expressed in their digital drawings. The frequency of color usage is fuzzified with respect to the membership functions. After applying fuzzy logic to this fuzzified central vector, we determine the dominant color and supporting colors from the digital drawings and children's status of mind is then analyzed according to the color-personality relationships based on Alschuler and Hattwick's historical researches.

Understanding the Relationship between Value Co-Creation Mechanism and Firm's Performance based on the Service-Dominant Logic (서비스지배논리하에서 가치공동창출 매커니즘과 기업성과간의 관계에 대한 연구)

  • Nam, Ki-Chan;Kim, Yong-Jin;Yim, Myung-Seong;Lee, Nam-Hee;Jo, Ah-Rha
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.177-200
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    • 2009
  • AIn the advanced - economy, the services industry hasbecome a dominant sector. Evidently, the services sector has grown at a much faster rate than any other. For instance, in such developed countries as the U.S., the proportion of the services sector in its GDP is greater than 75%. Even in the developing countries including India and China, the magnitude of the services sector in their GDPs is rapidly growing. The increasing dependence on service gives rise to new initiatives including service science and service-dominant logic. These new initiatives propose a new theoretical prism to promote the better understanding of the changing economic structure. From the new perspectives, service is no longer regarded as a transaction or exchange, but rather co-creation of value through the interaction among service users, providers, and other stakeholders including partners, external environments, and customer communities. The purpose of this study is the following. First, we review previous literature on service, service innovation, and service systems and integrate the studies based on service dominant logic. Second, we categorize the ten propositions of service dominant logic into conceptual propositions and the ones that are directly related to service provision. Conceptual propositions are left out to form the research model. With the selected propositions, we define the research constructs for this study. Third, we develop measurement items for the new service concepts including service provider network, customer network, value co-creation, and convergence of service with product. We then propose a research model to explain the relationship among the factors that affect the value creation mechanism. Finally, we empirically investigate the effects of the factors on firm performance. Through the process of this research study, we want to show the value creation mechanism of service systems in which various participants in service provision interact with related parties in a joint effort to create values. To test the proposed hypotheses, we developed measurement items and distributed survey questionnaires to domestic companies. 500 survey questionnaires were distributed and 180 were returned among which 171 were usable. The results of the empirical test can be summarized as the following. First, service providers' network which is to help offer required services to customers is found to affect customer network, while it does not have a significant effect on value co-creation and product-service convergence. Second, customer network, on the other hand, appears to influence both value co-creation and product-service convergence. Third, value co-creation accomplished through the collaboration of service providers and customers is found to have a significant effect on both product-service convergence and firm performance. Finally, product-service convergence appears to affect firm performance. To interpret the results from the value creation mechanism perspective, service provider network well established to support customer network is found to have significant effect on customer network which in turn facilitates value co-creation in service provision and product-service convergence to lead to greater firm performance. The results have some enlightening implications for practitioners. If companies want to transform themselves into service-centered business enterprises, they have to consider the four factors suggested in this study: service provider network, customer network, value co-creation, and product-service convergence. That is, companies becoming a service-oriented organization need to understand what the four factors are and how the factors interact with one another in their business context. They then may want to devise a better tool to analyze the value creation mechanism and apply the four factors to their own environment. This research study contributes to the literature in following ways. First, this study is one of the very first empirical studies on the service dominant logic as it has categorized the fundamental propositions into conceptual and empirically testable ones and tested the proposed hypotheses against the data collected through the survey method. Most of the propositions are found to work as Vargo and Lusch have suggested. Second, by providing a testable set of relationships among the research variables, this study may provide policy makers and decision makers with some theoretical grounds for their decision making on what to do with service innovation and management. Finally, this study incorporates the concepts of value co-creation through the interaction between customers and service providers into the proposed research model and empirically tests the validity of the concepts. The results of this study will help establish a value creation mechanism in the service-based economy, which can be used to develop and implement new service provision.

Discrimination of Cancer Cell by Fuzzy Logic in Medical Images

  • Na Cheol-Hun
    • Journal of information and communication convergence engineering
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    • v.4 no.1
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    • pp.36-40
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    • 2006
  • A new method of digital image analysis technique for medical images of cancer cell is presented. This paper deals with the cancer cell discrimination. The object images were the Thyroid Gland cell images that were diagnosed as normal and abnormal. This paper proposes a new discrimination method based on fuzzy logic algorithm. The focus of this paper is an automatic discrimination of cells into normal and abnormal of medical images by dominant feature parameters method with fuzzy algorithm. As a consequence of using fuzzy logic algorithm, the nucleus were successfully diagnosed as normal and abnormal. As for the experimental result, average recognition rate of 64.66% was obtained by applying single parameter of 16 feature parameters at a time. The discrimination rate of 93.08% was obtained by proposed method.

An Integrative Framework for Determining a Dominant Design : Focused on the Mobile Operating Systems (모바일 OS에서 지배적 디자인을 결정하는 요인의 통합적 프레임워크에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.309-329
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    • 2014
  • This paper proposes an integrative framework for determining a dominant design in the mobile operation systems. A dominant design has emerged as a de facto standard from traditional industries to ICT. ICT-related industries have been reorganized around the mobile industry in which the mobile operation system can be seen as a strategical keystone. In this paper, we develop a holistic approach for the emergence of a dominant design in the mobile operation systems. Firstly, we combined an integrative framework based on previous research findings with new determinants derived from cases of the mobile operation systems. Secondly, we categorized all determinants according to technological, firm-level and environmental factors within our proposed framework. Finally, we compared this framework to patterns coded from cases which include Android and iOS. This results show that a dominant design is likely to emerge as a result of the interaction of the determinants, not the influence of a single determinant. Furthermore, our proposed framework may extend the existing literature on dominant designs in both researchers and practitioners and provide implications to actors for establishing a competition strategy in the mobile telecommunication ecosystems.

Comparative Study on the Structural Dependence of Logic Gate Delays in Double-Gate and Triple-Gate FinFETs

  • Kim, Kwan-Young;Jang, Jae-Man;Yun, Dae-Youn;Kim, Dong-Myong;Kim, Dae-Hwan
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.10 no.2
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    • pp.134-142
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    • 2010
  • A comparative study on the trade-off between the drive current and the total gate capacitance in double-gate (DG) and triple-gate (TG) FinFETs is performed by using 3-D device simulation. As the first result, we found that the optimum ratio of the hardmask oxide thickness ($T_{mask}$) to the sidewall oxide thickness ($T_{ox}$) is $T_{mask}/T_{ox}$=10/2 nm for the minimum logic delay ($\tau$) while $T_{mask}/T_{ox}$=5/1~2 nm for the maximum intrinsic gate capacitance coupling ratio (ICR) with the fixed channel length ($L_G$) and the fin width ($W_{fin}$) under the short channel effect criterion. It means that the TG FinFET is not under the optimal condition in terms of the circuit performance. Second, under optimized $T_{mask}/T_{ox}$, the propagation delay ($\tau$) decreases with the increasing fin height $H_{fin}$. It means that the FinFET-based logic circuit operation goes into the drive current-dominant regime rather than the input gate load capacitance-dominant regime as $H_{fin}$ increases. In the end, the sensitivity of $\Delta\tau/{\Delta}H_{fin}$ or ${{\Delta}I_{ON}}'/{\Delta}H_{fin}$ decreases as $L_G/W_{fin}$ is scaled-down. However, $W_{fin}$ should be carefully designed especially in circuits that are strongly influenced by the self-capacitance or a physical layout because the scaling of $W_{fin}$ is followed by the increase of the self-capacitance portion in the total load capacitance.