• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.119-129
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• 2015

The purpose of this paper is to improve efficiency in establishing brand identity by researching the effect of local airlines' use of color identity on consumer's brand awareness. Case analysis on color image has first been implemented. And then an empirical study has been carried out in order to measure the effects of consumer's brand awareness based on color image and correlation of an airline company's image with its color image on formation of brand image. Airline's use of color identity, associated with color image, plays an important role in consumer's brand association. Also, the importance of color application will be raised identifying that it has a positive impact in establishing domestic airline's brand identity. This will contribute to the domestic airlines in emerging as global leaders with distinct brand identities and competitive edge. Furthermore, this study will suggest continuing research focusing on new aspects in sensuous consumption behavior given that existing researches on airline's brand have been limited to human services, system, and flight operation.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.46 no.5
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• pp.436-444
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• 2018

The purpose of this research is to assess the efficiency of the airline's route. The revenue source of low cost airline carriers is not various unlike regular airline carriers, because they are operating only domestic and international flights for a country of close proximity. In particular, domestic low-cost airlines in Korea can't provide cargo transport services but rely on passengers and additional services to generate profits. Therefore, it is absolutely important to maintain a low cost and effective passenger transport line. This study will suggest the way to improve efficiency of route operated by low-cost airlines. Analysis method is DEA. The input parameters and output results were selected by existing research. Based on the results of this study, it will be able to assist establishing routes and selling strategies of the low-cost airlines.

• KDI Journal of Economic Policy
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• v.37 no.1
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• pp.1-18
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• 2015

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic airfare data for 2000-2010. The airline industry experienced a dramatic decrease in search costs with increasing Internet use in the 2000s. At the same time, the industry is known for its frequent flyer programs (FFPs), which increase switching costs for consumers. We use the average network size of airlines in a market as a proxy for switching costs related to FFPs and Internet usage as a proxy for (the inverse of) search costs. The results show that increasing Internet usage lowers airfares but that the effect is smaller for markets with a larger average network size.

• Environmental Analysis Health and Toxicology
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• v.20 no.2 s.49
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• pp.153-159
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• 2005

In order to evaluate the physical and mental health status of airline flight attendants, 136 airline flight attendants were given a general health questionnaire (Todai Health Index), and the prevalence of their subjective complaints was measured. Collected data were classified according to age distribution, length of employment, service area, smoking status, job satisfaction, gender, and marital status. The results obtained were summarized as follows: 1 The scores of health complaints of physical items were higher in the oldest group $(age 50\~60)$ than in younger groups. The THI eye and skin symptom scores were significantly higher for the oldest groups than for the younger groups. 2. The health complaints scores of physical items were higher in the long-length employment group (more than 5 years), whereas most scores of mental items were higher in the short- length employment group (less than 2 years). The THI mouth and anus scores for the long-length employment group were significantly higher than for groups of workers who had been employed for a shorter time. 3. THI scores were higher for domestic airline crews, dissatisfied workers and females. 4. The irregular life THI score was significantly higher among domestic crews than international crews. 5. The impulsiveness and depression scores were significantly higher in the dissatisfaction group. 6. The female group showed higher scores in the multiple subjective symptoms, mental irritability, depression, and irregular life categories. 7, The THI scores of the mouth, anus and nervousness were significantly higher for the married group than for the unmarried group. In summary, this study shows that the health complaints scores of physical and mental symptoms tended to be higher among the aged group, domestic airline crews, the dissatisfaction group, and females. These results can be used for improving the psychosomatic health status and working environments of flight attendants.

• Journal of Distribution Science
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• v.17 no.7
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• pp.5-13
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• 2019

Purpose - In order for companies to be competitive and adapt to the trend of development, it is important for many airlines to secure outstanding human resources and the need to nurture them. It can be expected that by systematically analyzing and organizing the characteristics and types of competences considering the duties of the airline cabin crew, the personal and organizational capacities of the cabin crew can be defined and presented theoretically. Research Design, Data, and Methodology - This survey was conducted over a seven-month period from February 1 to September 30, 2018 and was designated as a domestic airline flight attendant. Direct visits to Incheon International Airport and Gimpo International Airport were also conducted through an online questionnaire. A total of 515 questionnaires were used for empirical analysis. To verify two hypothesis of this study, a regression analysis and exploratory factor analysis (EFA) were performed using SPSS WIN 26.0. Results - Analysis on the impact of personal capacity of airline cabin crew on job satisfaction showed that technical competence, knowledge capacity and ability capacity, which are sub-factor factors of personal capacity, had a positive effect on job satisfaction. Recovery resilience also plays a positive role in relationships between individual competence and job satisfaction. Conclusions - It has been empirically analyzed that the personal characteristics of the airline crew have a significant effect on flight attendant's job satisfaction. It can be seen that flight attendants tend to perform well beyond what is required in their duties, and that active and confident cabin crew members tend to perform well in the direction of improving their duties, and are also highly satisfied with their duties.

• Journal of Advanced Navigation Technology
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• v.25 no.5
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• pp.320-326
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• 2021

In airlines, on-time performance (OTP) is a measure of an airline's reliability and can be used as an important indicator when compared to other airlines. This study analyzed the effects and strength of delay factors on airline punctuality by analyzing the data of domestic K airlines for one year before and after March 2020, when the number of flights drastically decreased due to the corona virus. In addition, delays caused by seasonal weather effects were analyzed, and how the number of passengers who plummeted due to the corona situation had an effect on delay factors was studied. As for the delay factors, the delay codes of K airline which added its own codes to the delay codes of IATA, were applied. Based on the results of the analysis, we would like to suggest a method to minimize the delay.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.344-354
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• 2020

The purpose of this study was to examine the moderating effect of service value in the effect of service fairness on service quality and structural causal relationship between service quality and reuse intention of domestic airlines. The impact between the variables was analyzed using SPSS 21.0 and AMOS 21.0 based on a survey of 320 airline users. The results are as follow. First, all the three factors of airline service fairness had a significant effect on service quality. Second, out of the three service fairness factors, distribution fairness and interactivity, had a positive effect on reuse intention. On the contrary, interactive fairness had no significant effect on reuse intention. Third, airline service quality had a significant effect on reuse intention. Finally, there was a moderating effect of value orientation in the relationship between service fairness and service quality.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.4
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• pp.91-100
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• 2018

Recently, the airplane use rate has been renewing its peak every year. Especially, Gimpo-Jeju route is the busiest air route in the world and all domestic airlines are competing. Therefore, the purpose of this study is to propose differentiated marketing strategies from other airlines by analyzing the effect of customers' brand attitude on satisfaction and intention to reuse of airlines competing on the most competitive routes. 350 questionnaires were distributed to domestic passengers who have experiences using Gimpo - Jeju route in recent 3 years and 338 questionnaires were analyzed by SPSS24 program. The results of the study showed that brand attitude showed meaningful effects on satisfaction and intention to reuse, and brand image was the most influential factor among the sub - factors of brand attitude. Therefore, airlines operating Gimpo - Jeju route suggest the importance of marketing strategy to enhance brand image among various brand attitudes.

• Journal of Information Technology Services
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• v.17 no.3
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• pp.1-16
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• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.477-488
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• 2020

This study provides the empirical testing to test the influences of contemporary leadership styles (i.e., transactional and transformational) on job satisfaction and customer satisfaction as the mediating variable between job satisfaction and customer loyalty. The approach utilized in this study was a quantitative research design using a survey model. The participants of this study were recruited from 160 front-liners in the airline's industry in Indonesia. This study employed 160 front liners (flight attendants, reservation/ticketing, and check-in-counter officers) who worked in Branch Office/General Sales Agent of Indonesian commercial airlines. The studied airlines serve domestic routes based at Soekarno-Hatta International Airport. Furthermore, the data were examined the four developed hypotheses by using Structural Equation Modeling (SEM). The primary results are: First, in the context of job satisfaction, both leadership styles (i.e., transactional and transformational) have similar influences; Second, job satisfaction affects customer satisfaction positively and significant, Third, customer loyalty is driven by passengers' satisfaction when they are utilizing the airline services. The findings imply that the working-role encouragement is essential to maximize the productivity of front-liners to serve their customer well. This research supports on developing the general knowledge based on leadership styles in the context of the airline's industry in managing the human resources strategically.