• Title/Summary/Keyword: Diversification strategy

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Activating Strategy of Free Trade Zone in Pyeongtaek Port (평택항 자유무역지역의 활성화 방안 연구)

  • Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.115-123
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    • 2018
  • This study aims to analyze the importance of activating factors in the companies operating in the free trade zone of Pyeongtaek Port by using hierarchical analytical decision making method and suggest implications according to the analysis results. As a result of analyzing the importance of the five factors, it was found that most of the companies in the free trade zone of Pyeongtaek Port were aware of the infrastructure factor (0.330), finance and budget (0.223), organization and operation (0.188), manpower (0.119) in order of importance. In detail, the expansion of the route was recognized as the most important improvement. and Manufacturing companies were judged to be a more important factor in improving the entry conditions of manufacturers and strengthening the distribution of value added. In logistics companies, the importance of manpower is higher than manufacturing companies. The implications for the results of the analysis are diversification of route in Pyeongtaek Port, improvement of the infrastructure near the free trade zone, and The need for institutional improvements. Also, in the future, we suggest the necessity of activation research for non - residents.

A Study on the Ergonomic features and Their Improvements in Pen Design (필기구 디자인의 인간공학적 제요소와 개선에 관한 연구)

  • 이재환
    • Archives of design research
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    • v.13 no.3
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    • pp.253-260
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    • 2000
  • Writing instruments or pens have many features not commonly found in other products in terms of their structure and characteristics of use. That is, different pens are usually composed of almost identical parts and/or structure. The fact they work always grabbed in hands considered, the ergonomic design of pens is essential. Reports indicate consumers evaluate pens in writing comfort above all other factors when they select pens. Among various factors related to writing comfort, it shouldspecifically be the ergonomic improvements that design can effectively contribute to. Studies on the pen-grabbing comfort or on approaches based on the understanding of human-work relationships generally lack when compared with fashion-conscious aesthetic approaches to pen design. This paper, therefore, aims to reestablish the ergonomic design criteria including the necessities of specifications required to provide indispensable data for the pen design processes. Consequently, it should produce basic set of information for systematic approach to pen design and development, which is commonly called'concurrent engineering'. Also a cost-effective solution for product diversification strategy could be attributed to a modular system database based on the result of this attempt.

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Math Teaching Method and Classroom Environment Preferred by Gifted High School Students (고등학교 영재 학생들이 선호하는 수학 수업형태와 수업환경)

  • Lee, Dae-Won;Koh, Ho-Kyoung;Yoo, Mi-Hyun
    • Journal of Gifted/Talented Education
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    • v.22 no.1
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    • pp.23-37
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    • 2012
  • The purpose of this study is to design a more satisfactory and efficient teaching strategy for the gifted by comparing teaching type and learning environment preferred by the gifted with that preferred by normal students. As a result, the following findings are obtained. First, while the normal class students show higher preference for clarification and organization, gifted students prefer for diversification and specialization. Second, with the respect to the gender-related forms of mathematics classroom environment, the overall female preference and the average score are higher, indicating significant difference in the area is only a psychological domain. Third, compared to the regular classroom, the gifted have significantly different preference for teaching method, classroom and teachers' attitude between in the gifted class and regular class.

The Export Enlargement Strategy of Chinese Cosmetic (중국 화장품의 수출 증대 방안에 관한 연구)

  • Li, XuZhe;Lin, HuiYi;Kwak, Hye-Eun;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.239-248
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    • 2017
  • As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

Factors Influencing Internet Consumer's Purchase Delay Behaviors : Focusing on Situational Factors and Perceived Uncertainty (인터넷 소비자의 구매지연행동에 영향을 미치는 요인 : 상황적 요인과 지각된 불확실성을 중심으로)

  • Kim, Jong-Ouk;Suh, Sang-Hyuk
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.407-426
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    • 2014
  • This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

The Change of Outdoor Space in Apartment Complex and Its Causes (아파트 단지 옥외공간 변천 및 요인 연구)

  • Kim, Dae-Hyun;Kim, Dae-Soo;Sin, Ji-Hoon;Kim, Soon-Boon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.6 s.107
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    • pp.52-67
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    • 2005
  • The purposes of this study were to classify the changing periods of apartment outdoor space in Korea and to clearly understand the specific characteristics of each period. The study has been done through on-site observation of apartment complexes, and through the analysis of housing estate planning techniques, rules and regulations affecting outdoor spaces during the rapidly developing era. The results of this study shows that three major periods with distinct characteristics were found, which were as follows: 1) The first well defined period spans from 1960 to 1990. In this period, apartment construction was rapid, and as a result, quality of housing environments were sacrificed. As little attention was given to the landscapes in apartment complex, they were constructed very simple and identical in outdoor space of apartment complex. This period can be referred to as the 'commonly universal period in apartment outdoor space'. 2) The second period spans from 1991 to 1996, during which time a housing construction project for two million residences was completed in order to significantly stimulate the provision of houses to the general public. As a result, regulations were relaxed causing housing environments to deteriorate. Although apartments were constructed very close together, there was some diversification and experimentation in outdoor styles. This period can be referred to as the 'congestion period of apartment outdoor space'. 3) The third period spans from 1997 to the present. During this time the number of unsold apartments has grown considerably throughout the country. Many different apartment complex marketing strategies have been employed to reduced the glut of unsold apartments. This experimental trend has continued and been well-received since the IMF period. The distinguishing characteristics of this period are the introduction of a rich natural landscape, the increase in communications among residents, the human oriented design, and the refined and elegant design for the outdoor street furnitures. As a result, this period can be named the "differentiation period of apartment outdoor space".

Study on the types of portfolio of MPP(multiple program provider) -Focused on the affiliates of free TV- (지상파 계열 MPP의 브랜드 포트폴리오 유형에 대한 연구)

  • Lee, Moon-Haeng
    • Korean journal of communication and information
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    • v.42
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    • pp.107-139
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    • 2008
  • With the rapid change of broadcasting industry, the dominant market power of Korean free TV is going down. The purpose of this study is to estimate what is their strategy to recover the actual difficulties as for advertising media and production company. We will focus on mainly their horizontal diversification, MPP(multiple program provider). They will be classified and analysed by 5 portfolio types of Aaker: Cashcow Brand, flanker Brand, Strategic Brand, Silver Bullet Brands and Branded Energizer. For this, we will study the data from Korean Broadcasting Committee, home page of each channels, etc. At result, since MPP(multiple program provider), affiliates of Korean free TV have the stable advertising revenues compared with other cable channels, there are many cases of Cashcow brands which need few supplementary investment from the parental company and influence positively for the other channel brands.

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Comparison between 2030 and 5060 segmented markets for loyalty in the fashion accessory market of luxury brand (럭셔리브랜드 패션잡화시장에서의 충성도에 대한 2030과 5060 세분시장 간의 비교)

  • Jung, Young-Won;Kang, Eun-Mi;Park, Eun Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.3
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    • pp.19-32
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    • 2020
  • Recently, the luxury brand market has expanded from the 5060 market to the 2030 market segment due to diversification of distribution channels, an increase in income, and changes in consumption values. This change is attributed to the increase in sales of fashion accessory products, such as bags and wallets, thereby confirming the importance of the luxury brand fashion accessories market. However, there are few studies of the luxury brand fashion accessories market or brand loyalty for fashion accessories, which accounts for a large proportion of the overall luxury brand market. The purpose of this study was to develop and empirically test a theoretical framework that captures and compares the difference of impact of service quality, product attributes, and consumer satisfaction on luxury brand loyalty between the 20-30 market and the 5060 market of the fashion accessories market. Data was collected from 598 customers who purchased luxury brand fashion accessories by objective sampling. Structural equation modelling was used to test the hypotheses developed for the study. Results found evident effects of consumer satisfaction on luxury brand loyalty through the perception of service quality by consumers. Additionally, in the 2030 market, the fashion accessory attributes had little impact on consumer satisfaction and luxury brand loyalty, whereas in the 5060 market, it had a significant impact only on consumer satisfaction, but not on luxury brand loyalty. This is the first study to examine a structural equation model of luxury brand loyalty to compare the difference of the model between segmented markets, such as the 2030 market and the 5060 market of the luxury brand fashion accessories market. These results will contribute to a better understanding of the mechanism that underlie the operation of an effective luxury branding strategy for fashion accessories.

A Study on the Characteristics of Male Beauty Style according to the Anima Archetype of Jungian Theory - Focusing on Men's Cosmetic Advertisements - (융(Jung)의 아니마(Anima) 원형에 따른 남성 뷰티스타일 연구 - 남성 화장품 광고를 중심으로 -)

  • Chung, Hye-Kyung;Kwak, Tai-Gi
    • Journal of the Korean Society of Costume
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    • v.61 no.3
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    • pp.36-50
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    • 2011
  • The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

Analysis of Sucess Factors on Crop Switching Management: Applying the HERO Model (작목전환의 단계별 성공요인 분석 -HERO 모델 적용-)

  • Ahn, Kyeong Ah;Park, Sung Hee;Jo, Hea Bin;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.3
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    • pp.699-727
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    • 2012
  • Conditions of farm crop switching are affected by several important external factors such as agricultural products import opening, policy support, and climate change. Farming environment is always changing; barriers to imports are becoming lower and lower because of FTA and others, and climate change affects a boundary line of cultivation. Those situations give farmers motivation to change crops in order to cope with them. In addition, crop switching has been done in response to the local government measures about purchase of local agricultural products according to the local food and the expansion of organic agricultural products in school meal. Even though the favorable environment toward crop switching has been created, there are not many researches or outcomes regarding crop switching. Only few studies focus on the list of decision-making in crop switching, and locally suitable crop selection is not treated. In order to utilize crop switching as a farm management strategy, the proper frame should be studied and practical researches on application possibility also need. Therefore, study on crop switching is in a timely, proactive manner because farms catch the chance of expansion of school meal by changing crops. This paper applies HERO model used for venture foundation process to crop switching process. Success factors of HERO model are comprised of Habitate, Entrepreneurship, Resource, and Opportunity, and these phased application factors are applied to crop switching process. By doing so, each phase success factor of crop switching can be uncovered. Three farm organizations supplying organic agricultural products to schools are studied in Gyeonggi province. As a result, the stabilization stage cannot be achieved because of the habitate conditions and social conditions with low risk bearing of crop switching and current school meal systems are the main problems to block the diversification of risks. In order to succeed in crop switching, constructing the habitate in local districts or in systems of school meal is more effective than supporting each farm.