• 한국전자거래학회지
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• 제23권2호
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• pp.67-81
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• 2018

기술사업화는 기업이 기술개발을 위해 투입한 다양한 노력에 대한 보상의 과정으로, 기업기술개발 활동의 성과를 판단하는 매우 중요한 근거로 간주될 수 있다. 기술사업화의 극대화된 성과 창출을 위하여 많은 지식이 요구되는데, 이러한 지식은 기술사업화 프로세스를 구성하는 세부업무를 유도 및 완성하는 의미를 갖는다. 본 연구는, 대기업에 비해 상대적으로 열악한 상황에 있는, 우리나라 중소기업 기술사업화 프로세스의 문제점과 개선안을 지식 유통 관점에서 도출하는 방법론을 제시한다. 즉, 지식 네트워크를 표현하는 지식지도를 이용하여, 기술사업화 세부업무별 지식흐름 현황을 분석하고 문제점과 개선안을 도출한다. 또한 제시된 방법론을 실제 중소기업에 적용하여, 기업별 기술사업화 프로세스의 지식 유통 현황을 점검하고 시사점을 도출하는 사례연구를 진행한다. 본 연구의 결과물은 보다 원활한 지식의 유통을 보장하는 중소기업 기술사업화 방안과 프로세스 모델의 참고서로 활용될 수 있다.

• 유통과학연구
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• 제20권8호
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• pp.93-103
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• 2022

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.

• The Journal of Asian Finance, Economics and Business
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• 제10권1호
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• pp.91-100
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• 2023

MSMEs encountered several issues during the COVID-19 pandemic, including decreased sales and capital, difficulties in distribution, trouble obtaining raw materials, decreased production, and employee layoffs. These issues posed a threat to the national economy. The final effect was the company's bankruptcy as a result of its failure to survive a pandemic, which led to the company's downfall. This research aims to find out and analyze MSMEs' business strategy and innovation to maintain their business during the COVID-19 pandemic in Indonesia. This research is qualitative. Researchers got data using interviews, observation, and documentation. The analysis of this research is descriptive. To draw customers during the COVID-19 pandemic, MSMEs use social media or digital marketing, followed by the delivery of orders, promotions, or discounts and the creation of freebies. MSMEs develop new products as part of their ongoing efforts to expand their businesses while upholding standards for quality, value, and customer service. They also adapt to changing consumer tastes and popular food trends while showcasing some of their most intriguing products.

• 유통과학연구
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• 제15권5호
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• pp.5-15
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• 2017

Purpose - This research identified the factors to be considered when CEOs establish small companies and improve their businesses by analyzing the effects of their entrepreneurship and marketing activities on the business performance of small companies and suggested measures to utilize them strategically. Research design, data, and methodology - The research conducted a survey for companies located in Busan, and Gyeongnam area in Korea. To verify the model and hypothesis mentioned above, relevant items were allocated to each variable. Results - the research found that the innovation of entrepreneurship negatively affects formalization and centralization along with the propensity for risk-taking which negatively affects all the characteristics of an organization's structure. It was also found that the pro-activeness which was rejected in the selection and verification of hypothesis is the CEOs characteristics which positively affect all of the organization type are contrary to the initial hypothesis. Conclusions - The results of these efforts will positively contribute toward developing a start-up strategy helpful for small companies CEOs, to change the business environment proactively, to operate their organization efficiently and to develop market-oriented marketing activities and objectives. This research found the role of market-oriented characteristics demanded by the CEO to overcome organizational structure, business innovation and bad business situations.

• 수산경영론집
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• 제26권2호
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• pp.133-146
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• 1995

WTO system has just begun and the development for fishing industry is being carried out. The task of National Federation of Fisheries Cooperatives(NFFC ) is not only to support producers' competitive edge, but also to realize the efficiency embodied in the businesses of NFFC itself. Then it can continue to compete other firms and offer the comprehensive services only when it achieves its efficiency. The efficiency of NFFC is the economies of scale and scope. NFFC should achieve its scale and scope economies to be efficient. NFFC needs to expand its size in fish distribution and banking business to have scale economies. Also, the communication and coordination systems among member-supporting, fish distribution, and banking business need to be strengthened to get its scope economies. It is interesting theoretically and in policy making to test the hypotheses that cooperatives are capable of offering the comprehensive services such as distribution, credit, and insurance to the members. It is meaningful to their development for agricultural and small businesses cooperatives as well as fisheries cooperatives to survive the fierce competition under WTO system. National Federation of Agricultural Cooperatives(NFAC) is much greater in business size than NFFC. The estimation and test in the multiproduct cost function of NFAC will show interesting results.

• 산경연구논집
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• 제10권7호
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• pp.17-27
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• 2019

Purpose - In this study, previous CSR researches was reviewed to help understand the CSR effects, and offer suggestions for future research directions. Research design, data, and methodology - To achieve the purpose of this study, previous CSR effects related researches were reviewed based on stakeholder perspectives. Results - After reviewing, some limitations were found. First, most of the CSR related studies in the management area have focused on CSR effects on individual stakeholders such as the shareholder, the employee, and the consumer. Second, it was difficult to find studies on the management aspect of CSR from both an effective and efficient perspective. Conclusions - To overcome these limitations of previous studies, several studies need to be conducted in the future. First, CSR research must be expanded into B-to-B businesses. Few studies try to figure out the effect of CSR on B-to-B businesses but only suggest the effect of CSR on B-to-B business conceptually. Therefore, empirical study needs to be conducted about CSR to show business performance in the B-to-B market. Second, the process of CSR must be developed on how to improve CSRs' effectiveness and efficiency. Finally, a relationship between a company and individual stakeholders needs to be revised using stakeholders' multiple identities.

• 유통과학연구
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• 제2권2호
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• pp.109-118
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• 2004

The number of business incubator (BI), introduced in Korea in the early 90's, has grown rapidly in the last 10 years, reaching 342 by 2002. Most of the incubator was supported financially by the Small and Medium Business Administration (SMBA), and 83% of them are run by college or university. To develop successful plans for college business incubator, we studied the relationship between a college incubator and its tenants through a systematic questionnaire, and compared royalty systems of four college BI's. It was found out that the tenants wants more flexible advisor system and closer relationship with the professors to solve the technical difficulties. The royalty system is important for BI's to survive without the financial assistance from the government, but the royalty systems of the four college BI's studied in this report have some practical shortcomings and needs amendments.

• 유통과학연구
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• 제10권11호
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• pp.11-20
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• 2012

Purpose - This study attempts to measure the management performance of a food manufacturer using the BSC as one of the main business management techniques used to achieve the vision of a corporation. Research design, data, methodology - The measurement of business performance of a Japanese food manufacturer was conducted from four perspectives of BSC. Matsui (2005) developed the 'Cross-analysis chart'. Results - First, there were many cases where a minor wastage of raw materials was related to increasing costs. Second, the food manufacturer should try to recover the investment cost through significantly increasing the rate of the facility's operations. Third, reducing personnel expenses could be an important issue in labor-intensive manufacturing. Fourth, customer management was very important in the food manufacturing business. Finally, the food manufacturer should actively consider proposals influencing the food culture to secure high profits in the future. Conclusions - There were many limitations in applying these results to Korean food manufacturers, as this study applied to and analyzed the results in the context of the Japanese food manufacturer.

• Journal of applied mathematics & informatics
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• 제41권2호
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• pp.449-468
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• 2023

This paper deals in the study of the estimation of the parameters of Erlang distribution based on rank set sampling and some of its modifications. Here we considered Maximum Likelihood (ML) and the Bayesian technique to estimate the shape and scale parameter of Erlang distribution based on RSS and its some modifications such as ERSS, MRSS, and MRSSu. The derivation for unknown parameters of Erlang distribution is well presented using normal approximation to the asymptotic distribution of ML estimators. But due to the complexity involves in the integral, the Bayes estimator of unknown parameters is obtained using MCMC method. Further, we compared the MSE of estimation in different sampling schemes with different set sizes and cycle size. A real-life data application is also given to illustrate the efficiency of the proposed scheme.

• 예술인문사회 융합 멀티미디어 논문지
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• 제5권4호
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• pp.683-691
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• 2015

The purpose of this paper is to determine the actual strategies used in Inventory Management in the field of Distribution phenomenon. In the first part of the research, theoretical backgrounds will be reviewed in order to provide better understanding the importance of Inventory Management in Distribution Management. The qualitative data were gathered by face to face interviews and a phone interview from four selected intermediaries. The study finds intermediaries practicing JIT in the sales and distribution and maximizing the sales activities and minimizing the inventory cost by giving up on an opportunity cost.