• Title/Summary/Keyword: Distribution Policy

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The Sociological Antecedents of Brand Attachment: A comparison of Broadcasting and Passive Consumption on Social Networking Sites (상표 애착의 사회적 선행변수에 대한 연구)

  • Shin, Jong-Kuk;Park, Min-Sook;Ross, Corey Allen
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.159-170
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    • 2016
  • In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

A Cross-Cultural Study on the Interaction of Participants in the Online Community Using Social Network Analysis (사회적 네트워크 분석을 이용한 온라인 커뮤니티의 참가자 상호작용에 대한 비교 문화적 연구)

  • LEE, HYEJUN;LEE, DONG IL;WOO, WONSEOK
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.73-87
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    • 2016
  • The purpose of this study is to investigate the cultural difference between eastern and western culture in the online community in view of Hofstede dimensions of national culture through social network analysis. And this study tries to interpret the cultural dimensions by using social network indexes. The results show every cultural dimension offered conflicting results except uncertainty avoidance. The eastern culture shows individualism, and low power distance compared to western culture in the online community. Moreover the communication speed of eastern culture is faster than western culture. But eastern culture shows high uncertainty avoidance in the online community similar to an offline culture. This results of this study show that because of certain differences between the offline and online culture, the typical framework we use to analyze offline culture should not be applied to analyze online culture. Therefore we believe that the most important contribution of this study should be related with the finding that we need very different approach to be able to correctly understand the prevalent culture in the online community than the one that we use in the offline community.

Analysis on the development necessity of a safety health knowledge test for young children (유아 안전보건지식 측정도구 개발 필요성에 대한 분석)

  • Kwak, Eunbog;Choi, Gyu yil
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.511-518
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    • 2020
  • The purpose of this study is to emphasize the importance of the safety and health ability to safely protect body in a risky situation in infancy, but due to the lack of a valid test tool for measuring infant safety knowledge, measure the safety and health knowledge of infants. In order to achieve the purpose of the study, opinions of education experts and early childhood education experts were collected, and suitable factors for measuring safety and health knowledge of children aged 3-5 years were extracted. The measurement questions developed based on this were surveyed on 186 children aged 3-5 years old to verify the relevance of the question composition and the reliability of the contents. In the distribution of the item response, values of 0.8 or less were deleted, and items with a correlation of r<.40 or less were also deleted, and the reliability test showed more than .70. After exploratory factor analysis, it was developed into 23 questions in 3 areas. The total score of safety and health knowledge for the final question and the degree of correlation were above .80. The tool for measuring child safety and health knowledge developed in this study was confirmed to be appropriate for item discrimination, item reliability, and content validity, and thus will be used as basic data for measuring child safety and health knowledge. After the early childhood safety and health education program is implemented, Further research should verify the effectiveness of the early childhood safety and health program.

Problems of lake water management in Korea (한국의 호수 수질관리의 문제점)

  • 김범철;전만식;김윤희
    • Proceedings of the Korean Society of Environment and Ecology Conference
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    • 2003.10a
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    • pp.105-126
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    • 2003
  • In Korea most of annual rainfall is concentrated in several episodic heavy rains during the season of summer monsoon and typhoon. Because of uneven rainfall distribution many dams have been constructed in order to secure water supply in dry seasons. The Han River system has the most dams among Korean rivers, and the river is a series of dams now. Reservoirs need different strategy of water quality control from river water. Autochthonous organic matter and phosphorus should be the major target to be controlled in lakes. In this Paper some problems are discussed that makes efforts of water quality improvement ineffective in lakes of Korea, even after the substantial investment to wastewater treatment facilities.1) Phosphorus is the key factor controlling eutrophication of lakes and the reduction ofphosphors should be the major target of water treatment. However, water quality management strategy in Korea is still stream-oriented, and focused on BOD removal from sewage. Phosphorus removal efficiency remains as low as 10-30%, because biological treatment is adopted for both secondary treatment and advanced treatment. The standard for TP concentration of the sewage treatment plant effluent is 6 mgP/l in most of regions, and 2 mg/l in enforced region near metropolitan water intake point. TP in the effluents of sewage treatment plants are usually 1-2 mg/1, and most of plants meet the effluent regulation without a further phosphorus removal process. The generous TP standard for effluents discourages further efforts to improve phosphorus removal efficiency of sewage treatment. Considering that TP standard for the effluent is below 0.1 mg/l in some countries, it should be amended to below 0.1 mg/l in Korea, especially in the watershed of large lakes.2) Urban runoff and combined sewer overflow are not treated, even though their total loading into lakes can be comparable to municipal sewage discharges on dry days. Chemical coagulation and rapid settling might be the solution to urban runoff in regard of intermittent operation on only rainy days.3) Aggregated precipitation in Korea that is concentrated on several episodic heavyrains per year causes a large amount of nonpoint source pollution loading into lakes. It makes the treatment of nonpoint source discharge by methods of other countries of even rain pattern, such as retention pond or artificial wetland, impractical in Korea.4) The application rate of fertilizers in Korea is ten times as high as the average ofOECD countries. The total manure discharge from animal farming is thought to be over the capacity of soil treatment in Korea. Even though large portion of manure is composted for organic fertilizer, a lot of nutrients and organic matter emanates from organic compost. The reduction of application rate and discharge rate of phosphorus from agricultural fields should be encouraged by incentives and regulations.5) There is a lot of vegetable fields with high slopes in the upstream region of the HanRiver. Soil erosion is severe due to high slopes, and fertilizer is discharged in the form of adsorbed phosphorus on clay surface. The reduction of soil erosion in the upland area should be the major preventive policy for eutrophication. Uplands of high slope must be recovered to forest, and eroded gullies should be reformed into grass-buffered natural streams which are wider and resistant to bank erosion.

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Study on Distribution of Yeast Isolated from Clinical Specimens for Six Years in a University-affiliated Hospital (일개 대학병원의 임상검체에서 분리된 6년간의 효모균 분포에 관한 연구)

  • Ma, Pan-Gon;Kim, Sun-Joo;Seo, Choong-Won;Yu, Young-Bin;Kim, Young-Kwon
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.369-375
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    • 2015
  • We investigated the prevalence of fungi isolated from a university-affiliated hospital during 6 years (2006-2011) to provide relevent information for the patient management. The general characteristics of the clinical isolates and gender, age, and type of specimens were analyzed. Among a total of 163,530 requested samples to culture for the Laboratory of Clinical Microbiology, Department of Laboratory Medicine, Gyeongsang National University Hospital in the Republic of Korea, 5,387 (3.3%) showd positive results for fungi. The most prevalent isolates were Candida albicans 41.9%, Candida glabrata 15.5%, and Candida tropicalis 14.6%. Total isolates of fungi increased from 526 in 2006 to 1,145 in 2011. They were most commonly isolated from sixties (27.0%) and seventies (26.5%). The most common clinical specimen was urine (44.8%). Males (52.4%) were slightly more than females (47.6%). In the future, a nationwide survey and additional antifungal convergence drugs susceptibility results will provide more useful information.

Communication overhead management techniques based on frequency of convergence contents using the P2P environment (P2P 환경에서 융복합 컨텐츠 사용 빈도수에 따른 통신 오버헤드 관리 기법)

  • Han, Kun-Hee;Jeong, Yoon-Su
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.245-250
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    • 2015
  • The P2P technology is becoming a technology for receiving a service, such as the latest YouTube and Facebook. P2P technology can be easily downloaded to a large amount of multimedia content over a distributed environment. However, pictures, music, a large amount of multimedia content such as videos each user is unable to manage the content management operating smoothly because, Song communication processing overhead caused when the reception is likely to remain the problem. In this paper, we propose a convergence content management technique that provides a low communication overhead of the frequency of use of the convergence content when trying to provide a large amount of convergence content to users in a distributed environment. Our method can be used to select the appropriate frequency is high among the shared content on the P2P multimedia environments that are distributed across a frequency of use of the convergence content and provides the service. Experimental evaluation proposed method, the convergence content browsing speed than conventional techniques improved communication about 13.3% and reduced overhead to about 9.5%.

A Trend Analysis on Export Container Volume Between Korea and East Asian Ports (우리나라와 동아시아 항만간의 수출 컨테이너 물동량 추이 분석)

  • Lee, Choong-Bae;Noh, Jin-Ho
    • Journal of Korea Port Economic Association
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    • v.34 no.2
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    • pp.97-114
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    • 2018
  • The East Asian region, an important part of Korea's imports and exports, is expected to grow further driven by the geographical, political, economic, social, and cultural complementarity. With the recent increase in imports and exports, the port trade volume between Korea and East Asian countries is also growing. However, due to various factors, such as economic size, growth rate, port infrastructure level, and geographical location of these countries, the volume of traffic with these ports is fluctuating. Despite much research on the volatility of port trade volume and changes in port network, this study tries to supplement the gap in a more detailed study of ports in Korea and East Asia since these kinds of studies are limited. The purpose of this study is to analyze the trend of distribution routes of export container cargo among ports in Korea and to present policy and practical implications of Korean trading companies, shipping companies, logistics companies, and port authorities. This study analyzes the variability of the trade volume between Korea's major ports and Daedong. Results show that Shanghai, Ningbo, Ho Chi Minh, and Haiphong were the most important factors in terms of size and volume increase. In terms of ports, the Busan port is the port responsible for trades with Yantai, Weihai, Hakata, Kobe, Ho Chi Minh, and Haiphong; Incheon port deals with Lianyungang, Tianjin, Osaka, Kobe, Ho Chi Minh, Haiphong; Gwangyang port trades with Tianjinxingang, Weihai, Yokohama, Mihn and Tanjong, and Ulsan port is strategically important for the Yantai, Lianyungang, Nagoya, Kobe, Ho Chi Minh and Portkelang ports. Therefore, the Korean government, port authorities, and shipping and logistics companies need to strengthen logistic network cooperation with these ports and actively promote investments in them.

Estimation and Assessment of Future Design Rainfall from Non-stationary Rainfall Frequency Analysis using Separation Method (호우분리기법을 적용한 비정상성 빈도해석의 미래확률강우량 산정 및 평가)

  • Son, Chan-Young;Lee, Bo-Ram;Choi, Ji-Hyeok;Moon, Young-Il
    • Journal of Korea Water Resources Association
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    • v.48 no.6
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    • pp.451-461
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    • 2015
  • This study aimed to estimate the future design rainfall through a non-stationary frequency analysis using the rainfall separation technique. First, we classified rainfall in the Korean Peninsula into local downpour and TC-induced rainfall through rainfall separation technique based on the path and size of a typhoon. Furthermore, we performed the analysis of regional rainfall characteristics and trends. In addition, we estimated the future design rainfall through a non-stationary frequency analysis using Gumbel distribution and carried out its quantitative comparison and evaluation. The results of the analysis suggest that the increase and decrease rate of rainfall in the Korean Peninsula were different and the increasing and decreasing tendencies were mutually contradictory at some points. In addition, a non-stationary frequency analysis was carried out by using the rainfall separation technique. The outcome of this analysis suggests that a relatively reasonable future design rainfall can be estimated. Comparing total rainfall with the future design rainfall, differences were found in the southern and eastern regions of the Korean peninsula. This means that climate change may have a different effect on the typhoon and local downpour. Thus, in the future, individual assessment of climate change impacts needs to be done through moisture separation. The results presented here are applicable in future hydraulic structures design, flood control measures related to climate change, and policy establishment.

Analysis of Elderly Population's Staying Places in Seoul using Public Transportation Card Data (교통카드 데이터를 활용한 서울시 고령인구 주요 체류지 및 체류지별 특성)

  • Lee, Ju-Yoon;Kim, Hyeon-Deok;Kang, Young-Ok
    • Journal of Cadastre & Land InformatiX
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    • v.50 no.1
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    • pp.231-245
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    • 2020
  • The purpose of this study was to analyze the spatiotemporal characteristics of staying places by deriving the main staying places of the elderly population in Seoul using public transportation card data. For this reason, we used public transportation card data for 7 days from October 12, 2015 to October 18, 2015. As a result of the analysis, 14 places were extracted as the main staying places. It was divided into 5 groups based on the characteristics of the visiting users and concentration time. Most of the staying places showed that the elderly users who lived near the places visited, but in the case of the group where a large number of elderly users visited had relatively wide range of residential distribution. It was possible to confirm that there was a hierarchy. And the concentration time was displayed differently. Most of the staying places' concentration time was between 10 am and 5 pm. However, in the case of Jegi-dong group and Jamsil group had different concentration time. The results of this research provide necessary suggestions for establishing a public transport policy that considers the main stay spaces of the elderly population in Seoul and the stay characteristics of each stay space.

Regional Assessment of Seismic Site Effects and Induced Vulnerable Area in Gyeonggi-do, South Korea, Using GIS (GIS 기반 경기도 광역영역의 부지지진응답 특성 및 연계 지진 취약지역 분석)

  • Kim, Han-Saem;Sun, Chang-Guk;Cho, Hyung-Ik;Nam, Jee-Hyun
    • Journal of the Korean Geotechnical Society
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    • v.34 no.5
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    • pp.19-35
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    • 2018
  • The necessity of predicting the spatial information of the site-specific seismic response, which is essential information for the comprehensive earthquake disaster countermeasures, is increasing for the mid-west urban areas where the earthquake-induced damages can be increased due to frequent occurrence of mid-scale earthquake such as 2016 Gyeongju Earthquake and 2017 Pohang Earthquake. Especially, researches on strategic securing of site survey datasets and understanding the site-specific site response characteristics were conducted for Gyeonggi-do, South Korea. In this study, a GIS-based framework for site-specific assessment of site response and induced vulnerable area in Gyeonggi-do, South Korea was proposed. Geo-Data based on GIS platform was constructed for regional estimation of geotechnical characteristics by collecting borehole and land coverage datasets. And the geo-spatial grid information was developed for deriving spatial distribution of geotechnical layer and site response parameters based on the optimization of the geostatistical interpolation method. Accordingly, base information for Improving earthquake preparedness measures was derived as seismic zonation map with administrative sub-units considering the quantitative site effect of Gyeonggi-do.