• Title/Summary/Keyword: Distribution Journal

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Factors Affecting the Distribution of Skincare Products through Brand Awareness on TikTok Platform

  • Feby LARASATI;Indah PUSPITARINI;Abdul AZIZ;Ricardo INDRA;La MANI
    • Journal of Distribution Science
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    • v.22 no.10
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    • pp.79-90
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    • 2024
  • Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

The Transportation Size and the Location of Distribution Centers in a Distribution System (물류시스템에서 수송크기와 물류센터의 위치)

  • Chang, Suk-Hwa
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.3
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    • pp.12-19
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    • 2007
  • This paper is to determine the transportation size and the location of distribution centers to minimize logistics cost in a distribution system where products are transported from the distribution centers to the retailers. Logistics cost consists of the fixed cost of distribution centers, the transportation cost from the distribution centers to the retailers and the inventory holding cost in the retailers. The logistics cost is affected by the transportation size and the location of distribution centers. The transportation size affects transportation cost and inventory holding cost. The location of distribution centers affects the transportation cost. A mathematical model is formulated and the algorithm is developed. A numerical example is shown to explain the problem.

Spatial Characteristics by Physical Distribution System and Sales Activities of Agricultural Co-operation Chain Stores in Korea (농협 연쇄점의 물류체계와 판매활동의 공간적 특성)

  • 韓柱成
    • Journal of the Korean Geographical Society
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    • v.36 no.3
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    • pp.258-277
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    • 2001
  • Agricultural Co-operation chain stores were highly the utility of distribution rationalization for commercial distribution by informatisation and by multi-polarizied of large physical distribution center of Inventory intensive type consisted of intensive physical distribution. and transportation of commodities from physical distribution center have act by outsourcing. Therefore, the methods of distribution of commodities of life and agricultural products are distinguished from route distribution and regular time collective distribution. the method of distribution is formated the distribution field b\ulcorner characteristic of commodity. On the other hand, spatial characteristics by sales activities of commodities was clarified by types of stole commodity according to level of paddy agriculture development and level of service industrial employment. But manufactured foodstuffs and miscellaneous goods. that is commodities of life clarified the fact selling that is not influenced by regional type.

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Voltage Measurement Accuracy Assessment System for Distribution Equipment of Smart Distribution Network

  • Cho, Jintae;Kwon, Seong-chul;Kim, Jae-Han;Won, Jong-Nam;Cho, Seong-Soo;Kim, Juyong
    • Journal of Electrical Engineering and Technology
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    • v.10 no.3
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    • pp.1328-1334
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    • 2015
  • A new system for evaluating the voltage management errors of distribution equipment is presented in this paper. The main concept of the new system is to use real distribution live-line voltage to evaluate and correct the voltage measurement data from distribution equipment. This new approach is suitable for a new Distribution Management System (DMS) which has been developed for a distribution power system due to the connection of distributed generation growth. The data from distribution equipment that is installed at distribution lines must be accurate for the performance of the DMS. The proposed system is expected to provide a solution for voltage measurement accuracy assessment for the reliable and efficient operation of the DMS. An experimental study on actual distribution equipment verifies that this voltage measurement accuracy assessment system can assess and calibrate the voltage measurement data from distribution equipment installed at the distribution line.

A Comparative Study on the Distribution Regulation Policy in Korea and Foreign Countries

  • Park, Chul-Ju;Kim, Dae-Yun
    • Journal of Distribution Science
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    • v.11 no.9
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    • pp.43-49
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    • 2013
  • Purpose - The competitiveness of small- and medium-sized distribution companies has weakened with the entry of large distribution companies and Super Super Markets (SSMs). These companies have nationwide distribution networks and capital to take over street markets, thereby threatening the very survival of small merchants. In order to help these small- and medium-sized merchants, the government has recently reinforced distribution regulations for large distribution companies. Research design, data, methodology - The purpose of this study is to review domestic and foreign distribution regulations and to provide direction for establishing domestic distribution policies in the future. Results - The government must fully reassess its assistance policy for small and medium distribution companies to enable them to engage in differentiated competition with large retailers, based on their own strengths. This will allow all interested parties to coexist. Conclusions - Government assistance policies for small and medium distributors such as traditional markets must be reorganized. The objective is to ultimately protect small and medium distributors and allow them to coexist on their own strengths, rather than have regulations for large retail stores.

QUOTIENT MOMENTS OF THE ERLANG-TRUNCATED EXPONENTIAL DISTRIBUTION BASED ON RECORD VALUES AND A CHARACTERIZATION

  • Kumar, Devendra
    • Journal of applied mathematics & informatics
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    • v.32 no.1_2
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    • pp.7-16
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    • 2014
  • Erlang-truncated exponential distribution is widely used in the field of queuing system and stochastic processes. This family of distribution include exponential distribution. In this paper we establish some exact expression and recurrence relations satisfied by the quotient moments and conditional quotient moments of the upper record values from the Erlang-truncated exponential distribution. Further a characterization of this distribution based on recurrence relations of quotient moments of record values is presented.

A Study on the Structure and Policy of Distribution Channels in China (중국의 유통경로구조와 정책에 관한 연구)

  • Lee, Sang-yoon
    • Journal of Distribution Science
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    • v.3 no.2
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    • pp.57-75
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    • 2005
  • By the research seen by examining plan which can improve at least systematization of a distribution sector, reform opening got into stride to Chinese distribution channel structure by improvement of a premodern Chinese circulation system and non-efficiency-structure. The competition means of the China distribution industry, the development direction, and the Chinese distribution channel strategy are received focusing on the 1990s, and it is going to show a way proposal.

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Study on Influence of Standardization of Agricultural Product Packages on Cost in Hypermarekts

  • Shin, Hyeong-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.8 no.4
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    • pp.35-41
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    • 2010
  • Although dictionary definition of standardization is 'to prevent disordered complexity and to make and use rules for reasonable simplification or unification, from a position of shop-floor operations of distribution, it is directly connected to efficiency, that is 'productivity equals cost savings'. This study analyzed influence of standardization of agricultural product packages in hypermarkets on costs in stakeholders of distribution channel such as suppliers, distribution centers and hypermarkets. The research findings demonstrated that it would influence manufacturing costs of suppliers and improve shop productivity of hypermarkets.

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On Two-Piece Double Exponential Distribution

  • Lingappaiah, G.S.
    • Journal of the Korean Statistical Society
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    • v.17 no.1
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    • pp.46-55
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    • 1988
  • Two-piece double exponential distribution (TPDE) with one piece $(X \leq 0)$ having the scale parameter $\theta_1$ while the other piece (X>0) having $\theta_2$ is considered here. Distribution of the sum of n-independent variables from such a distribution is obtained. Special cases of this distribution are also treated. Next, distribution of the ratio of two independent (TPDE) variables is derived. As an extension, distribution of $x_1/x_2x_3$ is expressed terms of hypergeometric functions. A small table gives the power of the test regarding double exponential against (TPDE).

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Properties of the Poisson-power Function Distribution

  • Kim, Joo-Hwan
    • Communications for Statistical Applications and Methods
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    • v.2 no.2
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    • pp.166-175
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    • 1995
  • When a neutral particle beam(NPB) aimed at the object and receive a small number of neutron signals at the detector without any errors, it obeys Poisson law. Under the two assumptions that neutral particle scattering distribution and aiming errors have a circular Gaussian distributions that neutral particle scattering distribution and aiming errors have a circular Gaussian distribution respectively, an exact probability distribution of neutral particles vecomes a Poisson-power function distribution. We study and prove some properties, such as limiting distribution, unimodality, stochastical ordering, computational recursion fornula, of this distribution. We also prove monotone likelihood ratio(MLR) property of this distribution. Its MLR property can be used to find a criteria for the hypothesis testing problem.

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