• Title/Summary/Keyword: Distribution Department

Search Result 23,857, Processing Time 0.052 seconds

The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services (소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향)

  • Kim, Hyun Gyo;Lee, Dong Il
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.39 no.1
    • /
    • pp.29-48
    • /
    • 2014
  • The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

Assessment of Relationship between Fyn-related Kinase Gene Polymorphisms and Overweight/Obesity in Korean Population

  • Jung, Mi-Young;Kim, Bum-Shik;Kim, Youn-Jung;Koh, In-Song;Chung, Joo-Ho
    • The Korean Journal of Physiology and Pharmacology
    • /
    • v.12 no.2
    • /
    • pp.83-87
    • /
    • 2008
  • The fyn-related kinase (FRK) belongs to the tyrosine kinase family of protein kinases. Recent studies have shown that Frk affects pancreatic beta cell number during embryogenesis and promotes beta cell cytotoxic signals in response to streptozotocin. To investigate the genetic association between FRK polymorphisms and the risk of obesity in Korean population, single nucleotide polymorphisms (SNPs) in the FRK gene region were selected and analyzed. The body mass index (BMI) was calculated, and biochemical data (systolic blood pressure, diastolic blood pressure, hemoglobin A1C, triglyceride, total cholesterol, high density lipoprotein, and low density lipoprotein) of blood sample from each subject were also measured. One hundred fifty five healthy control and 204 overweight/obesity subjects were recruited. Genotype frequencies of six SNPs [rs6568920 (+8391G>A), rs3756772 (+56780A>G), rs3798234 (+75687C>T), rs9384970 (+68506G>A), rs1933739 (+72978G>A), and rs9400883 (+75809A>G)] in the FRK gene were determined by Affymetrix Targeted Genotyping Chip data. According to the classification of Korean Society for the Study of Obesity, control (BMI 18 to < 23) and overweight/obesity (BMI$\geq$23) subjects were recruited. For the analysis of genetic data, EM algorithm, SNPStats, Haploview, HapAnalyzer, SNPAnalyzer, and Helixtree programs were used. Multiple logistic regression analysis (codominant, dominant, and recessive models) was performed. Age and gender as covariates were adjusted. For biochemical data, Student's t test was used. The mean value of BMI in the control and overweigh/obesity groups was 21.1${\pm}$1.2 (mean${\pm}$SD) and 25.6${\pm}$2.0, respectively. All biochemical data of the overweight/obesity group were statistically significance, compared with the control group. Among six SNPs, two linkage disequilibrium (LD) blocks were discovered. One block consisted of rs1933739 and rs9400883, and the other comprised rs3756772 and rs3798234. One SNP (rs9384970, +68506G>A) showed an association with overweight/obesity in the codominant model (p=0.03). Interestingly, the AA genotype distribution in the overweight/obesity group (n=7, 3.5%) was higher than those in the control group (n=1, 0.6%), which is not found in either Japanese or Chinese subjects. Therefore, the AA genotype of rs9384970 may be a risk factor for development of obesity in Korean population. The results suggest that FRK may be associated with overweight/obesity in Korean population.

A Study on the Fat and Fatty Acid Intake of College Women Evaluated through Internet Nutritional Assessment System (인터넷 상의 영양평가프로그램을 이용한 일부 여대생의 지방 및 지방산 섭취에 관한 연구)

  • Yu, Choon-Hie
    • Journal of Nutrition and Health
    • /
    • v.40 no.1
    • /
    • pp.78-88
    • /
    • 2007
  • The purpose of this study was to investigate dietary fat and individual fatty acids intake pattern of 174 college women living in Seoul and Gyong-gi province through internet nutritional assessment system. Each of the subjects was required to input their own food intake for three days, which included two days during the week and one day of the weekend, on the web program directly and all of the data collected were used for statistical analysis. The mean daily caloric intake of the subjects was 1,500.9 kcal which was at 71.5% of Estimated Energy Requirement (EER). Dietary fat contributed 27.6% of the total caloric intake which was slightly higher than the recommended limit of 25%. Daily cholesterol intake was 310.0 mg, which was also high to some degree. Mean daily N6 and N3 fatty acid intake was 6.1 g and 0.9 g, respectively, and calory % calculated from each were 3.63% and 0.53%. This result showed the intake of N3 fatty acid fell in Acceptable Macronutrient Distribution Ranges (AMR) $0.5\sim1.0%$ but that of N6 fatty acid was somewhat lower than the AMDR $4\sim8%$. N6/N3 ratio 8.5/l, however, was within the desirable range $4\sim10/1$. Considering overall dietary fatty acids intake, oleic acid was the most abundant, followed by linoleic and palmitic acid. And among polyunsaturated fatty acids intake, linoleic acid was exclusively high, accounting for 97.4% of total N6 fatty acid intake. On the contrary, three fatty acids, linolenic (67.3%), DHA (21.1%) and EPA (10.0%), together supplied 98.4% of total N3 fatty acid intake. Mean P/M/S was 0.9/l.1/1.0. The subjects' intake of fat, many fatty acids and cholesterol came from diverse food groups including meats, fats and oils, milk and milk products, eggs, fish, and soybean products. Nevertheless, the subjects tended to show unfavorable fat and fatty acids intake pattern in terms of quantity and quality. Based on these results, it is important to monitor dietary fat intake pattern of the general population continuously and an internet program such as the one used for this study would be valuable, especially for assessing dietary patterns in the younger generation.

Analysis of Oceanographic Condition in the Cheju Strait, the Korea Strait and the Mixed water area Between the two Regions in Early June in 1995 (1995년 6월 초순 제주해협과 대한해협 입구 해역에서의 해황 분석)

  • CHOI Young-Chan
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.31 no.2
    • /
    • pp.296-301
    • /
    • 1998
  • The physical and chemical characteristics were examined in the southern sea of Korea including the Cheju Strait, and the entrance of the Korea Strait in the period of May 30 to June 8, 1995. The results are as follows. Firstly, the variation ranges of the temperature and salinity at the Cheju Stratit during 24 hours observation were larger in the surface layer than that in the deep layers. Secondly, daily variations of nutrients show that total inorganic nitrogen, phosphate phosphorous, and silicate silicon concentration are higher at night than at day. Thirdly, water temperature and salinity distributions show highest values at the entrance of Korea Strait, which is thought to be influenced directly by Tsushima Warm Current, while they show the lowest values in Cheju Strait. This means that the surface waters in Korea Strait are greatly influenced from the entrance of Korea Strait and bottom waters is greatly influenced from Cheju Strait. Fourthly, nutrients distribution shows highest values in Korea Strait but dissolved oxygen shows lowest values in the area. These seem to be caused by the oxygen consumption used in the inorganization of nutrients to decompose organisms and the liquidation of nutrients.

  • PDF

Anemia and Iron Deficiency according to Feeding Practices in Infants Aged 6 to 24 Months

  • 김순기
    • Journal of Nutrition and Health
    • /
    • v.31 no.1
    • /
    • pp.96-101
    • /
    • 1998
  • The prevalence of iron deficiency in later infancy and the toddler years(25% to 40% at 1 year of age) has not decreased remarkably , except in Western countries. The purpose of this study was to 1) determine the relationship between current feeding practices and iron status, and 2) assess compliance to infant feeding instructions. Two groupsof infants were examined. The first group of 302 infants aged 6 to 24months was seen at a well baby clinic while the second group of 135 infants of the same age group was assessed by venipuncture. Cutoff values for laboratory tests were as follows ; hemoglobin<11g/dL, mean corpuscular volume (MCV) <72fl ; red cell distribution width(RDW)>15% ; serum ferritin level<10ng/ml ; and transferrin saturation (serum iron(TIBC)<10%. The diagnosis of iron deficiency anemia (IDA) was made when a low hemoglobin level was associated with either low ferritin orlow transferrin saturation . Of the 302 children brought to the well baby clinic , 12.3%(n=37) were found to have anemia (hemoglobin<11.0/dL). In terms of children grouped according to feeding practices, it was found that children with anemial comprised 32.0% (24/75) of the prolonged breast-fed group (Group A), significantly more than the 4.0%(7/176) of the artificial milk feeding group(Group B). and 3.9%(2/51) of the switched from breast milk to iron -fortified weaning foods group(Group C).Among the 107 children with IDA , iron deficiency in 105 children(98.1%) was suggested by their dietary histories ; exclusive or prolonged breast-feeding for more than 6 months without iron fortification in 98 infants ; cow's milk consumption> 500ml/day without iron fortification during infancy(n=12), or >800ml without iron-fortified foods after infancy(n=15) ; and the use of unfortified forumula or unbalanced diets, mainly limited to rice gruel. Despite the relatively high (79.6%) motivation on the part of the infants mothers and supervison by professional personnel, the poor results in the infants receiving iron fortified foods were due to poor compliance(85.75). Among the mothers of 98 IDA patients who were contacted by telephone , it was revealed that 29% did not give the oral iron preparation for more than 2 months. Furthermore, negligence or disregard by the parents occurred in 14% of the case , discontinuance of the oral iron preparation by the parents due to side effects occurred in 6%, and the children's refusal or poor oral intake and no further trial occurred in 6%. The dietary history of a large group of infants was highly predictive of their risk for anemia . Continued consumption of breast milk until the age of 1 year is not warranted unless iron-fortified foods are given concomitantly. Because there is a problem with compliance, more successful and safe strategies for preventing iron deficiency woold included dual coverage in the from of therapeutic iron supplementation as well use of iron-fortified foods for teddlers who are at risk of iron deficiency.

  • PDF

Actual Vegetation of Dodamsambong (Scenic Site no. 44) and Danyangseokmoon (Scenic Site no. 45) in Danyang-gun (단양군 도담삼봉과 단양석문 일대의 현존식생)

  • Choi, Byoung-Ki
    • Journal of the Korean Institute of Traditional Landscape Architecture
    • /
    • v.32 no.2
    • /
    • pp.116-123
    • /
    • 2014
  • The description of vegetation cover and floral composition was undertaken in terms of phytosociological study in Dodamsambong(scenic site no. 44) and Danyangseokmoon(no. 45). In this study a total of 17 $relev{\acute{e}}s$ containing 144 taxa were collected and analyzed. Eight plant communities are differentiated, grouped into 4 physiognomic types: forest type(Buxus microphylla var. koreana-Thuja orientalis community, Tilia mandshurica-Quercus variabilis community, and Cynanchum wilfordii-Pinus densiflora community), mantle type(Cardamine leucantha-Neillia uekii community), secondary meadow type(Galium kinuta-Spodiopogon sibiricus community, Diarthron linifolium-Zoysia japonica community), and crevice type(Patrinia rupestris-Selaginella stauntoniana community, Hypodematium glandulosopilosum community). The vegetation of Dodamsambong and Danyangseokmoon is characterized by local flora, such as calciphilous plants, geological distribution-limit species, and endemic species. The soil depth, slope, and human impact have been identified as the most important differentiating ecological factors. Buxus microphylla var. koreana-Thuja orientalis community, Tilia mandshurica-Quercus variabilis community, and Patrinia rupestris-Selaginella stauntoniana community were evaluated highly by National Vegetation Naturalness. In order to restore the value of specific landscape for scenic site, we should improve the problems of protected area such as wrong management on habitat, forest fragmentation by facilities and decline in vegetation by lack of growing the next succession.

Age-Related Physical Function(ADL, IADL) and its Related Factors of Elderly People in Korea (우리나라 고령자의 연령에 따른 신체적 기능(ADL, IADL)과 관련요인)

  • Song, Young-Su;Bae, Nam-Kyou;Cho, Young-Chae
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.3
    • /
    • pp.2002-2011
    • /
    • 2015
  • This study was performed to determine the levels of physical function (ADL, IADL) and to reveal its association with the related factors in the elderly people. The study subjects were 1,756 (male 872, female 884) people aged over 70 who received medical check-ups and long-term care services between 2009 and 2012 from the National Health Insurance Corporation. As a result, the distribution of impaired ADL and IADL increased significantly with age. Logistic regression showed that the risk ratio of impaired ADL was increased significantly in the following groups: female, urban, low weight, stroke history group, smoking, alcohol drinking, and not regular exercise group. The risk ratio of an impaired IADL were increased significantly in the group of females, low weight, smoking, alcohol drinking. On the other hand the risk ratio of an impaired ADL and IADL was similar in each age group. As above results, the levels of ADL and IADL in the study subjects are closely related to the socio-demographic characteristics and health related behaviors. In particular, they suggested that the levels of ADL and IADL were lower in the poor group of the health-related behaviors, such as smoking, alcohol drinking, and regular exercise.

Fisheries Resources in Garolim Bay (가로림만 어업자원에 관하여)

  • HUR Sung Bum;KIM Jong Man;YOO Jae Myung
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.17 no.1
    • /
    • pp.68-80
    • /
    • 1984
  • Garolim Bay is not only important fishing ground but also expected area for the tidal power plant. The construction and operation of tidal power plant will make change the ecosystem of this bay. Therefore, the actual fisheries stocks should be precisely understood for the effect estimation and overall utilization of the bay after the construction of the tidal power plant. During the study period from January through December in 1981, forty-six adult fishes species, 3 species of fish egg and 25 fishes larvae species have occurred in the bay. Considering the result on monthly distribution of eggs and larvae, the inner area of the bay seems to be important as nursing ground of larvae spawned at the outside bay in winter, e. g., Ammodytes personatus, and Enedrias sp. This inner bay is also major spawning ground for many species spawning in spring and summer, e. g., Gobiidae, Konosirus punctatus, Engraulis japonica, etc. Taking into consideration the annual mean production for three years($1978{\sim}1980$), there are two major fishing seasons. The one is in May-June for Enedrias larvae stock, and the another in October-November for big eyed herring stock. For the mariculture stocks, short necked clam, oyster and laver are important species. After construction of the tidal power plant, the migratory species, i. e., larvae of Enedrias and Ammodytes personatus, Mugil cephalus, Konosirus punctatus, etc. will be directly damaged by the interuption of migration route. On the otter hand, the change of physico-chemical factors of seawater will also affect the ecosystem of the bay. Consequently, for the overall utilization of the bay after construction, the actual ecosystem including the fisheries stocks, must bs precisely revealed, and the mechanical designs, e. g., sluice position and its demension, should be also considered with these biological characters of the bay.

  • PDF

The Distribution of Fish Larvae in the Korea Strait (대한해협의 자치어 분포상)

  • KIM Yong Uk
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.17 no.3
    • /
    • pp.230-243
    • /
    • 1984
  • Larvae of fishes were collected at 26 stations in the Korea Strait, by horizontal towings using the fish larval net (Norpac) in the surface layer and by oblique towings using Isaac-Kid mid-water trawl in the mid-water layer in summer (July) and in autumn (November), in 1983. The towing speed was 1.5 knots. Of the larval fish examined, 3,529 individuals were identified to generic and specific levels. They belong to 27 families, consisting of 38 species in 37 genera. Unidentified were 114 specimens. The most abundant species was Engraulis japonica which occupied $88.5\%$ of the whole 3,645 individuals. Diaphus sp. took the second place with 50 individuals ($l.3\%$). Seasonally abundant species were in the order of Engraulis japonica, a Gobid, Trichiurus lepturus, and Diaphus sp. in summer, and in the order of Diaphus sp., Engraxlis japonica, Bothus sp., and a Ophichthid in autumn. Of these larvae, Engraulis japonica and Diaphus sp. continuously appeared from summer to Autumn. Champsodon sp., Diaphus sp. and Synagrops philippinensis were unrecorded species in Korea.

  • PDF

Variability of the PM10 Concentration in the Urban Atmosphere of Sabah and Its Responses to Diurnal and Weekly Changes of CO, NO2, SO2 and Ozone

  • Wui, Jackson CHANG Hian;Pien, CHEE Fuei;Kai, Steven KONG Soon;SENTIAN, Justin
    • Asian Journal of Atmospheric Environment
    • /
    • v.12 no.2
    • /
    • pp.109-126
    • /
    • 2018
  • This paper presents seasonal variation of $PM_{10}$ over five urban sites in Sabah, Malaysia for the period of January through December 2012. The variability of $PM_{10}$ along with the diurnal and weekly cycles of CO, $NO_2$, $SO_2$, and $O_3$ at Kota Kinabalu site were also discussed to investigate the possible sources for increased $PM_{10}$ concentration at the site. This work is crucial to understand the behaviour and possible sources of $PM_{10}$ in the urban atmosphere of Sabah region. In Malaysia, many air pollution studies in the past focused in west Peninsular, but very few local studies were dedicated for Sabah region. This work aims to fill the gap by presenting the descriptive statistics on the variability of $PM_{10}$ concentration in the urban atmosphere of Sabah. To further examine its diurnal and weekly cycle pattern, its responses towards the variations of CO, $NO_2$, $SO_2$, and ozone were also investigated. The highest mean value of $PM_{10}$ for the whole study period is seen from Tawau ($35.7{\pm}17.8{\mu}g\;m^{-3}$), while the lowest is from Keningau ($31.9{\pm}18.6{\mu}g\;m^{-3}$). The concentrations of $PM_{10}$ in all cities exhibited seasonal variations with the peak values occurred during the south-west monsoons. The $PM_{10}$ data consistently exhibited strong correlations with traffic related gaseous pollutants ($NO_2$, and CO), except for $SO_2$ and $O_3$. The analysis of diurnal cycles of $PM_{10}$ levels indicated that two peaks were associated during the morning and evening rush hours. The bimodal distribution of $PM_{10}$, CO, and $NO_2$ in the front and at the back of ozone peak is a representation of urban air pollution pattern. In the weekly cycle, higher $PM_{10}$, CO, and $NO_2$ concentrations were observed during the weekday when compared to weekend. The characteristics of $NO_2$ concentration rationed to CO and $SO_2$ suggests that mobile sources is the dominant factor for the air pollution in Kota Kinabalu; particularly during weekdays.