• Title/Summary/Keyword: Distribution Department

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Distribution of Brand Community in University: A Systematic Review of Literature on Higher Education Market-Oriented Strategy

  • Danial, THAIB;Saiful, GHOZI;Hendra, SANJAYA KUSNO;Andriani, KUSUMAWATI;Edy, YULIANTO
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.25-36
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    • 2023
  • Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

Disruptive Factors and Customer Satisfaction at Chain Stores in Karachi, Pakistan

  • RASHID, Aamir;RASHEED, Rizwana;AMIRAH, Noor Aina;AFTHANORHAN, Asyraf
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.93-103
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    • 2022
  • Purpose: This study aims to determine the relationship between disruptive factors and customer satisfaction at chain stores. Survey-based questionnaires were designed in the distribution technique to measure the findings in this study. Research design, data, and methodology: In terms of the sampling technique, the researchers adopted the simple random sampling technique with a total of 200 sample sizes. For the statistical method, the researchers applied multiple linear regression analysis to determine the potential factors that affect customer satisfaction at chain stores. The analysis of this study measured how product quality, pricing policies of chain stores, design and layout, responsiveness, and location of chain stores impart their roles in customer satisfaction. Results: This study found a significant relationship between the product quality and location of chain stores on customer satisfaction. In addition, the responsiveness, pricing policy, and physical design of chain stores impart an insignificant role in customer satisfaction. However, it is proven that the location of chain stores and product quality positively impact customer satisfaction. Conclusions: The study is geographically limited to the region of Karachi, Pakistan. Therefore, the findings may differ in the context of study implications in the other areas.

Implementation of Digital Management System for the Enterprises Development and Distribution in Aviation Industry

  • TIKHONOV, Alexey;SAZONOV, Andrey
    • Journal of Distribution Science
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    • v.20 no.9
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    • pp.39-46
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    • 2022
  • Purpose: At the industrial sites of aviation enterprises there is a significant optimization of the main production processes through the use of advanced digital technologies. The most promising are the latest technologies of industrial Internet of Things, active use of big data and practical application of artificial intelligence in production. Research design, data and methodology:The process of creating a competitive product in the high-tech aviation sector is actively linked to the investment appeal of aircraft and helicopter construction products, which is built on the basis of reducing production and time costs through the creation of an effective digital system. Results: The aviation cluster of Rostec State Corporation is currently being transformed in a significant way. The leading enterprises of the Russian aviation industry are actively mastering cooperation schemes using integrated digital management principles and the widespread introduction of digital products from leading Russian vendors. Conclusions: Following the transition to electronic aircraft design technologies and modern materials in the production of aircraft, UAC continues to improve all production processes through robotization and optimization of technological processes, due to the introduction of aircraft assembly technology in accordance with digital models.

Cyber risk measurement via loss distribution approach and GARCH model

  • Sanghee Kim;Seongjoo Song
    • Communications for Statistical Applications and Methods
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    • v.30 no.1
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    • pp.75-94
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    • 2023
  • The growing trend of cyber risk has put forward the importance of cyber risk management. Cyber risk is defined as an accidental or intentional risk related to information and technology assets. Although cyber risk is a subset of operational risk, it is reported to be handled differently from operational risk due to its different features of the loss distribution. In this study, we aim to detect the characteristics of cyber loss and find a suitable model by measuring value at risk (VaR). We use the loss distribution approach (LDA) and the time series model to describe cyber losses of financial and non-financial business sectors, provided in SAS® OpRisk Global Data. Peaks over threshold (POT) method is also incorporated to improve the risk measurement. For the financial sector, the LDA and GARCH model with POT perform better than those without POT, respectively. The same result is obtained for the non-financial sector, although the differences are not significant. We also build a two-dimensional model reflecting the dependence structure between financial and non-financial sectors through a bivariate copula and check the model adequacy through VaR.

A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.107-117
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    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

Managing Service Recovery via Social Media: The Impact of Transparency and Service Recovery Type in the Distribution of Feedback

  • Jie CAI;Yoonseo PARK
    • Journal of Distribution Science
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    • v.22 no.1
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    • pp.79-94
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    • 2024
  • Purpose: The popularity of social media has altered how customers interact with businesses, and an increasing number of customers prefer to voice their complaints on social media. Bystanders can observe the customer complaint process on social media, but the impact of transparency on bystanders remains uncertain. Therefore, this study established and verified a model for defining the effect of transparency and service recovery types on bystanders. Research Design and Methodology: In this study, we used the internet survey platform "So Jump" to collect data. And we validated three studies with SPSS 26.0 and Smart PLS 4.0. Result: First, we showed that the transparency process (vs. result) is more likely to increase customer forgiveness and E-loyalty and reduce E-NWOM intention among bystanders. Second, customer forgiveness also plays a complementary mediating role between transparency and E-loyalty, as well as between transparency and E-NWOM intention. Finally, we found a modest interaction effect between transparency (process vs. result) and service recovery types (psychological vs. tangible vs. hybrid) on bystanders' customer forgiveness and E-loyalty. Conclusions: This study provides actionable recommendations for how service managers can effectively employ social media as a means for distributing feedback information to manage service recovery in the future.

Optimal design of seismic reinforcement for structures with asymmetric rigidity plans using genetic algorithm (유전자 알고리즘을 이용한 비대칭 강성 구조물의 내진보강 최적설계)

  • Lee, Joon-Ho;Kim, Yu-Seong;Sung, Eun-Hee
    • Journal of Korean Association for Spatial Structures
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    • v.24 no.2
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    • pp.65-73
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    • 2024
  • In this study, we propose an optimal design method by applying the Prefabricated Buckling Restrained Brace (PF-BRB) to structures with asymmetrically rigidity plan. As a result of the PF-BRB optimal design of a structure with an asymmetrically rigidity plan, it can be seen that the reduction effect of dynamic response is greater in the case of arrangement considering the asymmetric distribution of stiffness (Asym) than in the case of arrangement in the form of a symmetric distribution (Sym), especially It was confirmed that at an eccentricity rate of 20%, the total amount of reinforced PF-BRBs was also small. As a result of analyzing the dynamic response characteristics according to the change in eccentricity of the asymmetrically rigidity plan, the distribution of the reinforced PF-BRB showed that the larger the eccentricity, the greater the amount of damper distribution around the eccentric position. Additionally, when comparing the analysis models with an eccentricity rate of 20% and an eccentricity rate of 12%, the response reduction ratio of the 20% eccentricity rate was found to be large.

Compensatory Change of a Dog with Glenoid Dysplasia in Kinetic Gait Analysis before and after Reconstruction of Medial Patellar Luxation (Case report) (관절오목 이형성이 있는 개의 내측 슬개골 탈구 수술 전, 후의 운동역학적 보상적 보행 변화 (증례보고))

  • Shinho Lee;Jeonghyun Seo;Yuri Cha
    • Journal of Korean Physical Therapy Science
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    • v.31 no.1
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    • pp.46-52
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    • 2024
  • Background: This study aims to investigate compensatory strategy in a dog with glenoid dysplasia using kinetic gait analysis before and after reconstruction of medial patellar luxation. Design: Case report Method: On the platform, gait analysis was evaluated for a dog with congenital luxation and bilateral medial patellar luxation (MPL). A dog was evaluated for maximal vertical force (MVF), body load distribution (BLD), and symmetry index (SI), including the left forelimb with congenital luxation before MPL surgery, 15 days of surgery, and 40 days of surgery. Result:: In the comparison between the preoperative and the 15 days of surgery, the MVF of the bilateral forelimbs, especially in the non-affected forelimbs, increased, and the SI also increased. For BLD, the maximum load distribution increased, but the total load distribution decreased. In the comparison of 15 days and 40 days of surgery, MVF and BLD increased, and SI decreased on 40days of surgery. Conclusions: In a dog, the shift in weight load to the non-affected side occurs all the limbs, affecting the peak vertical force, weight load distribution, and symmetry index.

Effects of graphene platelet presence and porosity distribution on the vibration of piezoelectric sinusoidal sandwich beam

  • Mojtaba Mehrabi;Keivan Torabi
    • Structural Engineering and Mechanics
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    • v.91 no.1
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    • pp.87-102
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    • 2024
  • In recent years, the focus on vibration analysis of multilayer smart structures has attracted considerable attention in many engineering applications. In this work, vibration analysis of a three-layer microporous beam with a core amplified by a composite material reinforced with graphene platelets and two piezoelectric thin films is discussed. It is assumed that piezoelectric layers with a thickness of 0.01 core are very thin and the properties of the matrix and reinforcement vary in the thickness directions. The governing equations of motion are obtained using an energy approach and the method of numerical differential quadrature to solve them. The results of this work are compared to other research and there is good agreement between them. The influences of the volumetric weight fraction of graphene wafers, different graphene platelets distributions, porosity distribution, mass scale parameters and thin ratio of graphene platelets take into account the natural dimensionless frequencies of the micro-beam. The results of this study show that the symmetric distribution of graphene platelets based on the symmetric porosity distribution has a great influence on the natural frequencies without basic dimension of the micro-beam, while the shape ratios of graphene platelets do not have a significant influence on natural frequency changes.

Distribution of Korean safety and health professionals from the perspective of gender equality

  • Jeongim Park;Sohyeon Choi;Yeji Sung;Jinjoo Chung;Sangjun Choi
    • Annals of Occupational and Environmental Medicine
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    • v.34
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    • pp.12.1-12.11
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    • 2022
  • Background: Gender equality in the workplace remains a challenge. This study aimed to investigate the gender gap of human resources in the field of occupational safety and health (OSH) in Korea. Methods: Several national statistical data that can confirm the gender distribution of personnel in the OSH sector were reviewed. The gender distribution of industrial technical manpower statistics, professional certificate holders in the OSH field, and the status of the appointment of safety and health managers by industry was analyzed. Results: The distribution of professionals in the OSH sector in Korea had a large gender gap with a small number of women. In particular, the proportion of women in the safety field was lower than that in the health field. In the younger age group, while the proportion of women is increasing, the gender gap tends to decrease. Conclusions: Few data are available to understand the gender-related aspects of OSH professions. Nevertheless, our results provide basic information for initiating a discussion on the necessity of establishing gender-sensitive culture and policies in the OSH sector.