• Title/Summary/Keyword: Distribution & Service

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Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam

  • NGO, Huan Quang;NGUYEN, Thang Quyet;LONG, Nguyen Thanh;TRAN, Tung Van;HOANG, Tri M.
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.247-258
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    • 2019
  • The paper aims to examine the factors affecting brand and student decision in buying fresh milk. Combining qualitative and quantitative research methods, this study used self-completed questionnaires to investigate 520 students in Ho Chi Minh City. The results of the study show that that there are five key determinants affecting the dairy brand and student decision in buying fresh milk, including: (1) product quality, (2) fair price, (3) product promotion and customer services, (4) product convenience, and (5) reference group's attitude to the brand. In addition, it is also found that product brand has a direct and positive impact on the student decision. The finding in this study is quite different from other existing literatures in terms of the importance level of the determinants of the student decision in buying fresh milk; specifically, in deciding to buy their fresh milk, students are often interested in the promotion and customer service, the product convenience, and the reference group for the purchase, more than in the quality and price of the product. From these findings, some managerial implications are proposed for policy-makers and relevant enterprises to have appropriate policies and strategies for their business development.

A Study on the Clinical Statistics of Oriental Medicine Service in the Health Center (보건지소내(保健支所內) 한방진료실(韓方診療室) 이용실태(利用實態)에 대(對)한 조사(調査) (음성군(陰城君) 대소면(大所面) 보건지소(保健支所) 중심(中心)으로))

  • Song, Yun-Kyung;Lim, Hyung-Ho;Cho, Tae-Young
    • The Journal of Korea CHUNA Manual Medicine
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    • v.4 no.1
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    • pp.129-140
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    • 2003
  • Objectives : This study researched into clinical statistics for patients recieved oriental medicine treatments In the Um-sung Gun Dae-so Myun health care center during eight months from May 1 2002 to December 31 2002. The number of object was 246 cases of 234 persons. Results & Conclusions : Analyzing these 234 persons, the rate of males to females was 1 to 2.1. As for the distribution of age, the age of 61 to 70 occupied 44.02 % and the age of 61 to 90 occupied 76.5 % ih the Whole patients. Therefore female was very highly more than male and patients were for the most part, old ages (61 years old and over) Musculoskeletal disease of 202 cases occupied 82.13 %, were the highest rate. At the duration of disease 1 year to 5 years occupied 26.92 %, was the highest. The Grade II was the most of the sign of patients at first visit, it occupied 47.86 %, The Fair(+) and over effect of treatments occupied 96.84 %, the failure(-) Of effect treatments occupied 3.16 %. As for the duration of treatment, the case of 2 times to 5 times visit occupied 38.03 %, was the highest. By medication of treatment, O-juk-san(五積山) occupied 35.10 %, was the highest rate. The average 8.67 persons treated with oriental medicine a day, the average 1.36 person received the first medical examination a day.

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A Study on the Spatial Composition and Area Distribution Functional shift in the Community Center - Focused on the Cases in Gunpo, Gyeonggi-do - (주민센터의 '기능전환'에 따른 공간구성과 면적배분에 관한 연구 - 경기도 군포시 사례를 중심으로 -)

  • Juen, Mu-Yeon;Park, Jae-Seung
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.176-185
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    • 2010
  • Due to Korean government's reduction policy of the level of local administration, the government tries to become smaller and more efficient organization and in accordance with this movement, they try to transfer the human power and work of the office of Eup, Myeon, Dong to the office of Si, Goon, Goo so that they can take administrative action quickly, increase the efficiency of administration by preventing the overlapping of administrative task, improve the administrative service toward the citizens and make a functional shift of Inhabitant Self-Government Center in a way that is aimed at improving the quality of life of the inhabitants by setting up cultural, welfare facilities and forming the local community. Hereupon I expect this study will help to show the ways of composing the space of community center, accommodating the various demands of inhabitants through appropriate area calculation of functional area, increasing the efficiency of government officers' administrative support and also will be the guide for the architectural designs of the community centers. For this purpose, I have investigated community centers of 8 Dongs out of 11 Dongs in Goon-po Si that was chosen to be operating the pilot program of the office of Eup, Myeon, Dong's functional shift and obtained excellent results. I have surveyed how the functional spaces are being used, interviewed the government officials, examined the size of the functional and required space with Building card of a plan and the analyzed results are as follows.

Classification of Daily Precipitation Patterns in South Korea using Mutivariate Statistical Methods

  • Mika, Janos;Kim, Baek-Jo;Park, Jong-Kil
    • Journal of Environmental Science International
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    • v.15 no.12
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    • pp.1125-1139
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    • 2006
  • The cluster analysis of diurnal precipitation patterns is performed by using daily precipitation of 59 stations in South Korea from 1973 to 1996 in four seasons of each year. Four seasons are shifted forward by 15 days compared to the general ones. Number of clusters are 15 in winter, 16 in spring and autumn, and 26 in summer, respectively. One of the classes is the totally dry day in each season, indicating that precipitation is never observed at any station. This is treated separately in this study. Distribution of the days among the clusters is rather uneven with rather low area-mean precipitation occurring most frequently. These 4 (seasons)$\times$2 (wet and dry days) classes represent more than the half (59 %) of all days of the year. On the other hand, even the smallest seasonal clusters show at least $5\sim9$ members in the 24 years (1973-1996) period of classification. The cluster analysis is directly performed for the major $5\sim8$ non-correlated coefficients of the diurnal precipitation patterns obtained by factor analysis In order to consider the spatial correlation. More specifically, hierarchical clustering based on Euclidean distance and Ward's method of agglomeration is applied. The relative variance explained by the clustering is as high as average (63%) with better capability in spring (66%) and winter (69 %), but lower than average in autumn (60%) and summer (59%). Through applying weighted relative variances, i.e. dividing the squared deviations by the cluster averages, we obtain even better values, i.e 78 % in average, compared to the same index without clustering. This means that the highest variance remains in the clusters with more precipitation. Besides all statistics necessary for the validation of the final classification, 4 cluster centers are mapped for each season to illustrate the range of typical extremities, paired according to their area mean precipitation or negative pattern correlation. Possible alternatives of the performed classification and reasons for their rejection are also discussed with inclusion of a wide spectrum of recommended applications.

Development of the Advanced NDI Technique Using an Alternating Current : the Evaluation of surface crack and blind surface crack and the detection of defects in a field component (교류전류를 이용한 새로운 비파괴탐상법의 개발;표면결함과 이면결함의 평가 및 실기 부재의 결함 검출)

  • Kim. H.;Lim, J.K.
    • Journal of Welding and Joining
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    • v.13 no.2
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    • pp.42-52
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    • 1995
  • In the evaluation of aging degradation on the structural materials based on the fracture mechanics, the detection and size prediction of defect are very important. Aiming at nondestructive detection and size prediction ol defect with high accuracy and resolution, therefore, an lnduced Current Focusing Potential Drop(ICFPD) technique has been developed. The principle of this technique is to induce a focusing current at an exploratory region by an induction wire flowing an alternating current(AC) that is a constant ampere and frequency. Defects are assessed with the potential drops that are measured the induced current on the surface of metallic material by the potential pick-up pins. In this study, the lCFPD technique was applied for evaluating the location and size of the surface crack and blind crack made in plate specimens, and also for detecting the defects existing in valve, a field component, that were developed by SCC etc. during the service. The results of this present study show that surface crack and blind crack are able to defect with potential drop. these cracks are distinguished with the distribution of potential drop, and the crack depths can be estimated with each normalized potential drop that are parameters estimating the depth of each type crack. In the field component, the defects estimated by experiment result correspond with those in the cutting face of the measuring point within a higher sensitivity.

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A study on the Development of Low-loss Type Mold Autotransformers (저손실형 몰드 단권변압기 개발)

  • Lee, Jong-Su;Shin, Myung-Ho;Mun, Byung-Chul
    • Proceedings of the KIEE Conference
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    • 2003.10b
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    • pp.92-94
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    • 2003
  • The autotransformer currently used on the electric railway system is made of class A insulation material and uses the paper insulation method. As a power converter supplying power to the trolley wire, the autotransformer is one of critical equipment in the railway system. In the autotransformer, load irregularly changes and overload often occurs. These cause overheating of the autotransformer and facilitate deterioration of the autotransformer resulting in burnout accidents due to insulation breakdown. Also, the current autotransformer has poor insolation and short-circuit strength which often badly affect the service life of the transformer, and needs to improve its quality urgently. To overcome one of existing shortcomings of the mold transformer, manufacturers use epoxy resins that have superior flame retardancy to get rid of fro and explosion possibilities during accidents. Currently, new mold transformers are used in indoor distribution facilities with fire-fighting equipments. Coils molded in epoxy resins do not have their insulation performance compromised by humidity, dust, etc enabling easy inspection and maintenance. Comparing to the oil immersed transformer, the mold transformer does not have any concern about environmental pollutions by oil leak or replacement Therefore, to reduce breakdowns and improve reliability of the autotransformer, it is necessary to develop a new mold autotransformer with low loss suitable for our environment to suppress breakdowns of the autotransformer and improve the reliability. This study is about development of a low-loss mold autotransformer necessitated by reasons mentioned earlier.

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Characteristics of active optical ring network and performance evaluation in Bandwidth on Demand (능동형 광 링 네트워크의 특징 및 요구 대역폭에 따른 성능 분석)

  • Lee Sang-Wha;Song Hae-Sang
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.6 s.38
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    • pp.209-218
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    • 2005
  • In this paper, we present an Active Optical Network(AON) . The AON uses the Dense Wavelength Division Multiplexing(DWDM) from optical communication access network of ring type, and will be able to provide the smoothly service in the Bandwidth on Demand by using DWDM. It supports the connection of the multiple wavelength and the Sub-Carrier from the optical gigabit ethernet switch. The Wavelength Add Drop Multiplexer(WADM) extracts a specific wavelength, and composes a node of the ring network. The specific wavelength becomes demultiplexing in the Sub-Carrier and it is distributed in the user The active connection of optical gigabit ethernet switch where the distribution of access network is started and access terminal connection equipment is possible. By the BoD from the AON it compares the buffer size which changes, and it analyzes. Also the Time delay of bit compares with the throughput of server The limit of amount of time is decided. Consequently it will be able to realize the dynamic use protocol and an efficient algorithm of the network.

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Consumer Characteristics depending on Average Monthly Expense for Clothing - Korean-Chinese Female College in Yanbian, China - (의복비 지출 비용에 따른 의복 구매자의 특성에 관한 연구 - 연변 조선족 여자 대학생을 중심으로 -)

  • Kim Soon Sim
    • The Korean Journal of Community Living Science
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    • v.15 no.4
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    • pp.67-78
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    • 2004
  • This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

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Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect (홍보 효과 증진을 위한 페이스북 팬페이지 분석 시스템 개발)

  • Choi, Minseok
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.135-142
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    • 2015
  • Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

Systematic Review on the Study of the Childhood and Adolescent Obesity in Korea: dietary risk factors (국내 보고된 우리나라 소아·청소년비만 연구동향 체계적 문헌고찰 : 식생활 위험요인을 중심으로)

  • Heo, Eun Jeong;Shim, Jae Eun;Yoon, Eun Young
    • Korean Journal of Community Nutrition
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    • v.22 no.3
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    • pp.191-206
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    • 2017
  • Objectives: The present study systematically reviewed previous studies published in Korea regarding obesity status of children and adolescents in order to provide valid directions for future research and to help establish evidence-based prevention strategies. Methods: The articles were selected by searching the primary keyword 'obesity' and the secondary keywords 'children', 'young children', 'adolescents' or 'kids' on the KISS (Korean Studies Information Service System). Out of 503 articles excluding the overlap, 308 articles were selected with inclusion and exclusion criteria. Secular trends of obesity research, distribution of subjects, potential risk factors for obesity, and intervention method for obesity management were documented. The associations between obesity and dietary factors were summarized. Results: The overall number of research studies has increased since 2000 but obesity management studies have decreased in recent years. Most of the studies used a cross-sectional design. Research on preschool children were extremely limited. Intervention studies targeting males were prevalent. The most significant variables relevant to dietary habits were speed of eating, regular breakfast and snacking. The most significant food and nutrient intake factors were thiamin and iron. Intakes of cereals and animal foods were significantly higher in obese children than the counterparts. Conclusions: The present review of locally published articles on the obesity status in children and adolescents suggested the need for well-designed further studies focused on risk factors of obesity and on a range of intervention methods conducive to the development of obesity prevention and management programs.