• Journal of Fashion Business
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• v.20 no.6
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• pp.135-147
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• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.478-493
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• 2013

The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type 1 and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention, and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.177-184
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• 2015

This study aimed not only to analyze local residents' awareness of local government, basic functions related to local government main agent's participation, and residents' consciousness/will of participation, but also to seek for the policy direction for the residents' participation. In the results of the analysis, the positive responses to the awareness of local government, residents participation system, and the collection of opinions were low. The residents' participation can reduce the conflict of policies and increase the outcomes while it can also increase the residents' happiness through their interest in the region and personal participation in politics. In order to continuously and stably develop the local self-governing system in Korea, it is required to put efforts into reviewing and improving various issues like the change in the awareness of residents' participation and efficient management of the system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.93-95
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• 2014

In this paper, we proposed efficient forwarding path computing method using Context-Awareness Mobility Prediction Model. Context-Awareness Mobility Prediction Model is storing and classifying node's previous velocity and direction according to time in the hierarchical cluster structure. To overcome environment which node-to-node connection is broken off easily, the proposed algorithm calculate the connectivity formed matrix structure by comparing predicted velocity and direction, and use masking operation for selecting relay moving to destination. The proposed algorithm identified to show short delay by utilizing forwarding path which is continue node-to-node connection in the unstable situation.

• Journal of Korean society of Dental Hygiene
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• v.23 no.5
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• pp.403-410
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• 2023

Objectives: To confirm the awareness of child abuse and attitudes toward mandatory reporting among dental hygiene students in the Gwangju and Jeonnam regions. Methods: The level of awareness of child abuse according to general characteristics, attitudes toward reporting obligation, and awareness of the mandatory reporting system were analyzed using t-test or one-way analysis of variance (ANOVA) analysis, and correlation was analyzed using Pearson correlation coefficient. Results: Awareness of child abuse was 3.76, 3.68, 3.67, and 3.18 points for neglect, sexual abuse, physical, and emotional abuse, respectively. The attitude toward reporting obligation were 3.60 and 2.62 points for positive and negative reporting attitudes, respectively. Regarding awareness of child abuse, a significant positive correlation was observed between positive reporting attitude (r=0.326, p<0.01) and awareness of mandatory reporting system (r=0.272, p<0.01). Conclusions: To increase the reporting rate among dental hygienists, awareness should be improved starting from the undergraduate level, perceptions of prospective dental hygienists should be reflected in the development and direction of educational programs, and it is necessary to increase accessibility to educational opportunities and continuously seek institutional and policy measures.

• Journal of the Korea Society of Computer and Information
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• v.22 no.5
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• pp.41-49
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• 2017

Digital works such as computer programs, music, photographs, movies and dramas are copyrighted. Even if there were more than 1,000 violations per year for digital works, the punishment was very weak. Especially copyright infringement by teenager is increasing. This study aims to present the direction of future development through questionnaires on the perception and direction of college students about copyright. 157 college students were surveyed about copyright awareness, perception of detailed legal provisions, cost of monthly expenses, copyright violation, and direction of copyright protection. As a result of the questionnaire survey, awareness was high at 69%, but in detailed law was low at 17.2% and 22.3%. In the future direction of copyright policy, 72.6% of them answered that they should be "strengthened" and "more and more strengthened". In order to protect copyrights, enforcement of crackdowns, public relations activities, expansion of the legal market, and technical protection should be done. In order to do this, copyright-related education for elementary, middle, high school and college students are needed more and it is necessary to expand the legal market where high quality contents are traded. More research is needed on copyright protection technological methods.

• The Journal of Korean Physical Therapy
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• v.33 no.4
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• pp.193-201
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• 2021

Purpose: The aim of this study was to compare dementia awareness among physiotherapists and occupational therapists who treat dementia patients and provide opportunities to increase dementia awareness as medical technicians, expand the scope of treatment, and enhance professionalism. Methods: An online survey was conducted from January 8th to 19th, 2021 for physical therapists who are members of the Korean Physical Therapist Association and Occupational therapists who are members of the Korean Occupational Therapists Association. The collected data were analyzed using the SPSS 21.0 program. To verify the difference in the awareness of dementia among medical technicians, a t-test was performed, and the chi-square test was used to analyze the difference in the responses for each question. Results: In this study, occupational therapists had a significantly higher average and standard deviation than physical therapists. Occupational therapists also had a significantly higher level of dementia awareness, including dementia symptom-related, dementia disease-related, and dementia therapy knowledge. Conclusion: The results of this study indicate that various educational initiatives and systems should be developed to help medical professionals increase their awareness and interest on dementia as a community, which can enable them to move in the same treatment direction with a common goal.

• Journal of Environmental Science International
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• v.30 no.1
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• pp.11-17
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• 2021

This research was conducted to propose the basic direction of a smart city plan for the satisfaction of residents of Gangwon-do. Initially, the awareness of smart cities among the residents of Gangwon-do was as follows: The response "I have no idea" was 21.7% higher and "I do not know the details, but have heard of it" was 15.1% lower than the awareness among residents across the nation. Based on these results, it was confirmed that awareness was very low despite the government's smartification reinforcement policy. In addition, the residents of Gangwon-do expected that their time would be saved and their living convenience would increase but were worried that their privacy would be invaded and that the conflict between generations would intensify. Thus, it is necessary to develop a plan to enhance the awareness of smart cities, as well as a plan to enhance digital awareness. Second, based on the importance of and satisfaction with the urban problem response system examined among the residents of Gangwon-do, it seems necessary to prioritize improvements in public space control and administrative problem responses involving deteriorated parks/plazas, pedestrian environment, and administrative processing inefficiency and fairness. Additionally, the first prioritization priority of the residents of Gangwon-do was "health/welfare/medical service" (27.7%); the second and third highest priorities were "transportation service" (26.3%) and "environmental service" (19.0%), respectively. In particular, as "transportation service" was highly preferred in the Chuncheon and Wonju regions and "health/welfare/medical service" was highly preferred in the Gangneung, Sokcho, and other southern regions, it was confirmed that the level of urbanization is deeply associated with smart services.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.103-113
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• 2022

The purpose of this study is to investigate the career awareness of Korean university students and Vietnamese university students majoring in health care and provide base data about career education. To this end, a survey was conducted on Korean university students and Vietnamese university students majoring in health care from February 1, 2020 to February 20, 2020, and the 200 copies of valid survey questionnaires were analyzed with SPSS 20.0. The study findings are as follows. First, there are significant differences in career awareness between the two countries. Second, in the verification of career awareness differences depending on the nationality, Korean university students were 'certain about their career direction' and 'had a firm will about their career' while Vietnamese university students 'put off or remained idle about their career concerns' and 'were strongly influenced by the advice from the people around them.' Based on the study findings, it was identified that a convergence career education program that reflects on cultural diversity should be opened and applied in international exchange programs so that university students can prepare for their careers effectively.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.3
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• pp.27-40
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• 2013

Rotorcraft operating in the domestic aviation safety techniques are applied CRM training is conducted but, aircraft accidents caused by human factors has not shown a declining trend. Thus, knowledge of aviation safety and human factors for the spread of awareness of improved rotorcraft flight operations department managers to understand the complexity of nature and culture, and to perform high-risk mission helicopter pilot study of local activation and enhance safety awareness research was conducted in order to. In this study, the development direction of CRM training studies in order to identify the leading NOTECHS (Non-Technical Skills; non-technical pilot skills) of the four categories as the independent variable and the dependent variable corresponding to the resulting effect on the key variables awareness of the differences were studied. In addition, the direction and strength of the relationship were analyzed to determine the relationship of each independent variable to assess the impact on the dependent variable regression analysis was performed. Pilot training and evaluation of non-technical skills related to the teaching reflected in the CRM training and assessment must be carried out with 5 star rating scale was preferred. Therefore, to meet our country rotorcraft operating environment 'NOTECHS' aviation safety by developing training programs reflected in the educational process, implementation, and periodic training and assessment is done in future research on this analysis and feedback is done to reflect the specific performance expect.