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Storytelling and Social Networking: Why Luxury Brand Needs to Tell Its Story

  • Park, Min-Sook
    • Journal of Information Technology Applications and Management
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    • v.27 no.5
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    • pp.69-80
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    • 2020
  • Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

Community Economic Development Policy of the USA Local Governments and its Implication to Korean Local Community Economic Development (미국 지방자치단체의 지역사회 경제개발 정책변화가 우리 나라 지역사회 경제개발에 주는 정책적 함의)

  • Lee, Sung
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.377-390
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    • 2000
  • The purpose of this paper was to draw implications for community economic development policies of Korean local governments by investigating the community economic development policies of the USA local governments. Those policies can be segmented to first wave(1950s-1970s), second wave(1980s), and third wave(1990s) of development policy. First two policies entailed some expense to community residents by providing low tax rates, tax abatement, tax reliefs, industrial revenue bonds, and direct state loans for potential companies. These policies brought ‘clawback’ and ‘drawbacks’ to the local residents. The third wave of community economic development policy includes capital market programs(predominantly government-financed loan programs and government support for predominantly privately financed loan or equity programs), providing information and education for small business in the communities, supporting small business by providing high technology and research, and export assistance-providing information/training opportunity how to export, sending trade missions, and export financing. Local government authorities in Korea should learn the community economic development policies administrated by the USA local governments so that they can avoid the potential try-and-errors in establishing, planning, and administrating their economic development policies.

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Exploring Science Communication of Global Issue and Suggesting its Implication in Science Education: The Cases about Nuclear Energy of Korea and Japan

  • Park, Young-Shin;Chung, Woon-Gwan;Otsuji, Hisashi
    • Journal of the Korean earth science society
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    • v.39 no.5
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    • pp.483-500
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    • 2018
  • The purpose of this study was to explore what kinds of science communication are ongoing in formal and informal settings for learning about nuclear energy, which is very important issue domestically and internationally. The researchers collected and analyzed data from science textbooks at elementary and middle school levels, from exhibitions in Y informal hall that belongs to one nuclear power plant, and from 40 bestselling books about nuclear energy in order to explore the kind of science communication. The same process was used to explore Japanese case so that we could compare the results with Korean cases and draw implications for enhancing science communication about nuclear energy. The science communication of nuclear energy in Korea included implicit and indirect content espoused in science textbooks; two opposite views displayed in bestselling books, and positive aspects mainly displayed in exhibition of information hall in nuclear power plant. It is suggested that both direct and explicit science communication along with the neutral viewpoints including positive and negative ones be provided for the public to form a good understanding of nuclear energy.

A Study on the Connection between Nature and Architectural Space in Le Corbusier's Venice Hospital Project

  • Yoon, Eunji;Lim, Yeonghwan
    • Architectural research
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    • v.22 no.4
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    • pp.113-122
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    • 2020
  • Hospital architecture must be planned as a therapeutic space. Numerous studies have proven that exposure to nature has a healing effect. However, research on the architecture itself about this issue is still insufficient. This study analyzed Le Corbusier's Venice hospital project and its architectural configurations with nature. Le Corbusier had been interested in blurring the interior/exterior line to draw nature inside. In his projects, nature was conceived in an abstract sense as "something green." However, in the hospital project, natural elements including vegetation, the lagoon, and light, and the landscape scenery they created, were considered in the harmony of the architectural space. The architectural spaces with courtyards, pilotis, and roof gardens provided views and direct access to nature, and in the interior spaces, the connections to these external spaces and the permeation of views of nature and sunlight were incorporated. Many spaces provided the possibility to actually encounter nature, with a variety of indoor/outdoor space configurations rather than a merely passive placing of some natural elements. This project is considered to be an important reference for contemporary hospital architecture, since the architectural space and nature connected through various spatial configurations also in healthcare programs. As Le Corbusier emphasized, sunlight, vegetation, and also architectural space should be an essential factor in therapeutic hospital architecture planning.

What is Monitored and by Whom in Online Collaborative Learning?: Analysis of Monitoring Tools in Learner Dashboard

  • LIM, Ji Young;CHOI, Jisoo;KIM, Yoon Jin;EUR, Jeongin;LIM, Kyu Yon
    • Educational Technology International
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    • v.20 no.2
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    • pp.223-255
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    • 2019
  • The purpose of this study is to draw implications for designing online tools to support monitoring in collaborative learning. For this purpose, eighteen research papers that explored learner dashboards and group awareness tools were analyzed. The driving questions for this analysis related to the information and outcomes that must be monitored, whose performance they represent, and who monitors the extent of learning. The analytical frameworks used for this study included the following: three modes of co-regulation in terms of who regulates whose learning (self-regulation in collaborative learning, other regulation, and socially shared regulation) and four categories of dashboard information to determine which information is monitored (information about preparation, participation, interaction, and achievements). As a result, five design implications for learner dashboards that support monitoring were posited: a) Monitoring tools for collaborative learning should support multiple targets: the individual learner, peers, and the entire group; b) When supporting personal monitoring, information about the individual and peers should be displayed simultaneously to allow direct comparison; c) Information on collaborative learning achievements should be provided in terms of the content of knowledge acquired rather than test scores; d) In addition to information related to interaction between learners, the interaction between learners and learning materials can also be provided; and e) Presentation of the same information to individuals or groups should be variable.

Hydrograph Separation and Flow Characteristic Analysis for Observed Rainfall Events during Flood Season in a Forested Headwater Stream (산지계류에 있어서 홍수기의 강우사상에 대한 유출수문곡선 분리 및 특성 분석)

  • Nam, Sooyoun;Chun, Kun-Woo;Lee, Jae Uk;Kang, Won Seok;Jang, Su-Jin
    • Korean Journal of Ecology and Environment
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    • v.54 no.1
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    • pp.49-60
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    • 2021
  • We examined the flow characteristics by direct runoff and base flow in a headwater stream during observed 59 rainfall events of flood season (June~September) from 2017 to 2020 yrs. Total precipitation ranged from 5.0 to 400.8 mm, total runoff ranged from 0.1 to 176.5 mm, and runoff ratio ranged from 0.1 to 242.9% during the rainfall events. From hydrograph separation, flow duration in base flow (139.3 days) was tended to be longer than direct runoff (78.3 days), while the contribution of direct runoff in total runoff (54.2%) was greater than base flow (45.8%). The total amount and peak flow of direct runoff and base flow had the highest correlation (p<0.05) with total precipitation and duration of rain among rainfall and soil moisture conditions. Dominant rainfall events for the total amount and peak flow of base flow were generated under 5.0~200.4 and 10.5~110.5 mm in total precipitation. However, when direct runoff occurred as dominant rainfall events, total amount and peak flow were increased by 267.4~400.8 and 169.0~400.8 mm in total precipitation. Therefore, the unique aspects of our study design permitted us to draw inferences about flow characteristic analysis with the contribution of base flow and/or direct runoff in the total runoff in a headwater stream. Furthermore, it will be useful for the long-term strategy of effective water management for integrated surface-groundwater in the forested headwater stream.

Body-type Study for Hood Pattern - Focusing on the Shoulder and Shape of the Head - (후드(Hood) 패턴 설계를 위한 체형연구 -머리 및 어깨의 형태를 중심으로-)

  • Sohn, Hee-Soon;Shin, Jang-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.37-46
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    • 2011
  • To design a beautiful hood fitting an unspecific individual, focusing on body parts such as the head, neck and shoulder requires body size and type information, which applied by physical factors like size, types, and movements, etc. These parts consist of complicated types and structures. Accurate information should be a priority due to great individual differences and low correlation with other body parts. However, there is not a lot of detailed physical information nor design methods for hood design. Therefore, the purpose of this study is to select a study sample "hood" which is a recently emerging fashion item and to expand the necessary physical information for pattern design and draw body size of wearing part on Hood like head, cerbical portion and shoulder. Extract factors to consist on types and after divided into several types, a study comparing each type's physical characteristics was conducted. In order to do that, body measurement data have been collected by statistical treatment and analyzed reference with statistical treatment. The results of the study are predicted to be important data to develop various hood designs for the recent fashion trend. Factor analysis was conducted through main composition analysis about direct measured item on human body and index items. The results of factor analysis, composed factors of body type in this research object were extracted in total of 3 factors. To categorize the head, neck and shoulders of women in their early 20s women and determine their characteristics, variances with factor analysis became operative for Cluster analysis. With these clusters, women in their early 20s were categorized into three types. The results of this study are considered to affect largely for higher physical suitability on unspecified individuals when allowed absence of reference and the fact that body size only limited to item 'head circumstance' in terms of making hat and hood in the case of recent Korea. For the future, an experimental study of hood production should be conducted by using basic data from this study.

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IS THE ANOMALOUS MICROWAVE EMISSION DUE TO THE ROTATION OF INTERSTELLAR PAHS? PLANCK RESULTS: PLANCK - AKARI PROJECT

  • Planck Collaboration, Planck Collaboration;Giard, M.;Berne, O.;Doi, Y.;Ishihara, D.;Joblin, Ch.;Kaneda, I.;Marshall, D.;Nakagawa, T.;Ohsawa, R.;Onaka, T.;Sakon, I.;Shibai, H.;Ysard, N.
    • Publications of The Korean Astronomical Society
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    • v.27 no.4
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    • pp.195-200
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    • 2012
  • We show how the rotation emission from isolated interstellar Polycyclic Aromatic Hydrocarbons (PAHs) can explain the so-called anomalous microwave emission (AME). AME has been discovered in the last decade as microwave interstellar emission (10 to 70 GHz) that is in excess compared to the classical emission processes: thermal dust, free-free and synchrotron. The PAHs are the interstellar planar nano-carbons responsible for the near infrared emission bands in the 3 to 15 micron range. Theoretical studies show that under the physical conditions of the interstellar medium (radiation and density) the PAHs adopt supra-thermal rotation velocities, and consequently they are responsible for emission in the microwave range. The first results from the PLANCK mission unexpectedly showed that the AME is not only emitted by specific galactic interstellar clouds, but it is present throughout the galactic plane, and is particularly strong in the cold molecular gas. The comparison of theory and observations shows that the measured emission is fully consistent with rotation emission from interstellar PAHs. We draw the main lines of our PLANCK-AKARI collaborative program which intends to progress on this question by direct comparison of the near infrared (AKARI) and microwave (PLANCK) emissions of the galactic plane.

Lessons from the Design of Innovation Systems for Rural Industrial Clusters in India

  • Abrol, Dinesh
    • Journal of Technology Innovation
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    • v.12 no.2
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    • pp.67-97
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    • 2004
  • Practical experience with technology implementation of the upgrading of very small village industries in India suggests that innovation failures are not merely a result of the lack of proper interaction between the users and suppliers of technologies under implementation, but also a result of adoption of the primitive conception of competitiveness in their practice of technology development. The approach of promoting the small producers to become individually competitive by using labour intensive, small-scale intermediate technologies is proving to be totally inadequate for the achievement of technological efficiency in a dynamic sense. Guided by a primitive notion of competitiveness, the suppliers of intermediated technologies are thus being led into limiting their technological efforts in the sectors of direct interest to the rural industrial clusters to the transitional objectives of mainly poverty alleviation. Consequently they have not been able to target the small producers of these village industries for the objectives of business growth. This paper posits that under competitive conditions the self-employed small producer has not only to come together for access to resources, but also has to emerge as a multi-sectoral collective of producers, co-operating in production. With the aim to draw lessons that are generic and have policy implications for the development of innovation systems for local economy based rural industrial clusters and value chains, the author analyses in this paper the experience of innovation in technological systems for the sectors of leather, fruits and vegetable processing and agro processing by the People's Science Movement with the help of the Ministry of Science and Technology and other sectoral ministries in India where rural poor were required to pool the resources and capabilities for raising the scale and scope of their collective production organization.

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Development of Hydrological Shared Vision Model for Conflict Mediation of Dam Construction (댐 건설 갈등 조정을 위한 수문학적 공영시각모형의 개발)

  • Jung, Ha Ok;Han, Jae Ik;Park, Sang Woo
    • Journal of Korea Water Resources Association
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    • v.45 no.10
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    • pp.1009-1022
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    • 2012
  • This study approach the conflict in the process of promoting Dam construction plan from a hydrological method and comprehend the cause of conflict on conservation and flood collect all interested parties direct involvement and develop Shared Vision Model (SVM) to plan simulation and result. We forecast water for living, industrial water and agricultural water in each administrative district on conservation and simulate promptly in case that each structural alternative is formed and suggest water level deduction effect and change of area on watted surface and damage and organize the system to draw and agreement through exchanging mutual opinion. Also, it considered to contribute meditation and soften of conflict by securing accuracy of releasing information and trust of the result.