• Title/Summary/Keyword: Direct-to-Consumer

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Neural Network Analysis in Forecasting the Malaysian GDP

  • SANUSI, Nur Azura;MOOSIN, Adzie Faraha;KUSAIRI, Suhal
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.109-114
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    • 2020
  • The aim of this study is to develop basic artificial neural network models in forecasting the in-sample gross domestic product (GDP) of Malaysia. GDP is one of the main indicators in presenting the macro economic condition of a country as set by the world authority bodies such as the World Bank. Hence, this study uses an artificial neural network-based approach to make predictions concerning the economic growth of Malaysia. This method has been proposed due to its ability to overcome multicollinearity among variables, as well as the ability to cope with non-linear problems in Malaysia's growth data. The selected inputs and outputs are based on the previous literatures as well as the economic growth theory. Therefore, the selected inputs are exports, imports, private consumption, government expenditure, consumer price index (CPI), inflation rate, foreign direct investment (FDI) and money supply, which includes M1 and M2. Whilst, the output is real gross domestic product growth rate. The results of this study showed that the neural network method gives the smallest value of mean error which is 0.81 percent with a total difference of 0.70 percent. This implies that the neural network model is appropriate and is a relevant method in forecasting the economic growth of Malaysia.

An Empirical Study on the Effect of the Use of Information Technology on Revisit Intention of Theatre Audiences (연극작품 연출에서의 정보기술 활용이 관객 재방문의도에 미치는 영향에 관한 실증연구)

  • Choi, Ji-Ae;Kwon, Ohbyung
    • The Journal of Information Systems
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    • v.28 no.4
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    • pp.223-250
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    • 2019
  • Purpose As the 4th Industrial Revolution proceeded, attempts to direct and utilize information technology such as robots and drones in plays have been active. Information technology, such as AI or media art, which is applied in the production of theater productions, shapes the possibility of expressing the difficulty of actors, the effectiveness of dramatic effects, and the illusion. Despite the inconsistent effects of information technology on theatrical studies, little has been done despite the fact that the research on what factors affect the audience's satisfaction through the play. Hence, The purpose of this study is to demonstrate the characteristics of information technology and theater, especially audience's revisit intention. Design/methodology/approach The research model combining the theory of task-technology fit and the experience-economic model is presented. Findings The results of the empirical analysis suggest that the fit of information technology and theatrical task enriches the audience's experience and has a beneficial effect on the dissemination and export of contents management of art management in terms of revisit as a consumer and production of theatrical performing arts. This leads to the conclusion that task-technical fit and experiential economy could be applied to the field of performing arts in theater. It may also give useful implications to related producers such as producers, directors, and actors.

Preference Choice Survey of Pork Chop by French and Korean Consumers

  • Tania M. Ngapo;Cho, Soo-Hyun;Park, Beom-Young;Kim, Jin-Hyeong;Lee, Jong-Moon;Lee, Sung-Ki
    • Food Science of Animal Resources
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    • v.24 no.1
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    • pp.57-65
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    • 2004
  • Digital photographs of 16 pork chops were each modified to give 16 treatments, such as two levels each of fat cover, color, marbling and drip, giving a total of 256 images. Consumers from three locations in France and six locations in Korea selected their preferred chop from 16 treatments in different chops and repeated this selection process eight times from different groups of chops, respectively. Respondents were asked to complete a questionnaire on socio-demographic information. Both the results of the French and Korean surveys gave four clusters of consumers, but they were not the same in terms of the choice strategies used, or in terms of their relationships with the socio-demographic items. The interesting apparent similarities (such as, both color levels being equally important to consumers in both countries) and differences(such as, the strong preference for lean meat in France; no fat preference in Korea) suggest a need to compare the results from the two countries. However, due to the difference of the socio-demographic make-up of the consumer panels from the two countries, a simple and direct comparison of the clusters based on choice and their relationships with the questionnaire items is not possible, but is currently being explored.

The Impact of Distribution Competence on Customer Value Creation, Competitive Advantage and Performance of Retailers in Omni-channel: A Case in Vietnam

  • NGUYEN, Anh Thi Dy;HOANG, Thao Thi Phuong
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.9-20
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    • 2022
  • Purpose: Distribution competence plays a key role in supply chain management. A successful distribution system will bring high values and profit for company. Omni-channel is a modern type of distribution which is used by many companies to access customers more effectively. This research is about the influence of distribution competence on customer value creation, competitive advantage and business performance of retailers in omni-channel. Research design, data and methodology: Questionnaires were issued to 200 managers who have experiences in using an Omni-channel to provide consumer goods. PLS-SEM is used to check the relationship among these above factors in omni-channel in Vietnam context. Results: Distribution competence has positive direct effect on business performance. At the same time, it has positive indirect effect on business performance through the mediating role of customer value creation and competitive advantage. Moreover, the role of mediating variables make contribution to strengthen the relationship of distribution competence and business performance in omni-channel. Conclusions: Through distribution competence, retailers can get competitive advantage, create more values for customers and increase business performance in omni channel in Vietnam.

The Improvement Plan of Organization Management Through the Survey of Actual Condition in Construction Work (건설공사(建設工事) 실무분석(實務分析)을 통한 조직관리(組織管理) 개선방안(改善方案))

  • Choi, Byung-Ju;Cui, Xian;Choi, Suk-Woo;Kim, Ok-Kyue
    • Journal of the Korea Institute of Building Construction
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    • v.8 no.2
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    • pp.121-129
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    • 2008
  • Domestic exoteric construction market by opening of world construction market with recent FTA of rapidly change. On these time, need quality increase of construction to possess government official and international competitiveness of customer satisfaction by offering consumer building of good quality. Therefore, must establish direction to inspects and must advance forward formation government official's present actual conditions for building company's QI. This study is as following if summarize studying result of formation government official to improve quality in construction spot. First, formation's CEO will for QI need side improvement the formation government official enemy by important thing. Second, at checking activity and systematic action that participate of responsible persons cooperation enterprise space-time by complete charge department organization should be achieved. Third, complete charge department for quality control operation large size construction firm substantially formation Organizational well operate, but heavy hydrogen building company was construed by greatly unprepared misgovernment. AHP analysis result complete charge department is serious necessity, and the CEO under direct control organizational structure was construed by thing which can bring excellent effect in operation management side of quality business side and formation. Therefore, heavy hydrogen building company should does to occupy competitive power high position with tissue at active quality complete charge deputy.

Assessing the Effect of Moral Concerns for Animals, Texture, Color and Satiety on Meat Avoidance (육류 기피에 미치는 동물에 대한 도덕관념, 질감, 색깔과 포만감의 영향 평가)

  • Kang, Jong-Heon;Bae, Seong-Sik
    • Korean Journal of Human Ecology
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    • v.16 no.6
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    • pp.1223-1230
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    • 2007
  • The purpose of this study was to assess the effects of moral concerns for animals, meat texture, color in meat and satiety from meat on meat avoidance, and to assess the effect of meat avoidance on meat consumption. A total of 250 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted model is significantly worse than that of the unrestricted model, in which more parameters are estimated. The effects of moral concerns for animals, meat texture, and satiety from meat on meat avoidance were statistically significant. The effect of meat avoidance on meat consumption was statistically significant. Moreover, meat avoidance played a mediating role in the relationship between moral concerns for animals and meat consumption. Meat avoidance also played a mediating role in the relationship between satiety from meat and meat consumption. This study suggested that the consumer decision-making process for meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

Analysis of Structural Equation Model on Impulse Buying Behavior for Fashion Products (패션제품의 충동구매행동에 관한 구조방정식 모델분석)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10 s.146
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    • pp.1306-1315
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    • 2005
  • Impulse buying has been considered a pervasive and distinctive phenomenon in the modern lifestyle and has been receiving increasing attention from consumer researchers and theorists. In the modern marketplace, spontaneous urges to buy and consume often compete with the practical necessity to delay the immediate gratification that purchasing provides. The purpose of this study is to conceptualize and test the framework of impulse buying behavior for fashion products using structural equation model. Data were obtained from 413 students attending universities during schedules classes in Busan. Analysis of the data, utilizing AMOS 4.1, supported most of the predictions. The results showed that situational variable(time available) and individual variable(fashion involvement) have direct effects on consumers' shopping emotions, including positive and negative emotion. Positive emotions had effects on all types of impulse buying(planned impulse buying, reminded impulse buying, and fashion-oriented impulse buying), while negative emotion affected two types of impulse buying(reminded impulse buying and fashion-oriented impulse buying). These emotional experiences influence impulse buying behaviors for fashion products serving as critical mediators. The findings suggest that time available and fashion involvement are good predictors mediated by shopping emotion to impulse buying behavior for fashion products. The implications of this research for future work on the shopping emotion and impulse buying behavior are discussed.

Determinants of Private Label's Purchase Intention in the Korean Market

  • NATALYA, Votchik;CHO, Jae-Wun;LEE, Jong-Woo
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.121-130
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    • 2020
  • Purpose: In this study we investigate the determinants of private label (PL) purchase intention in South Korea. Private labels are becoming more and more popular in America and European countries. However, there are not enough studies focusing on PL within the South Korean market. Therefore, the present study has been written in order to understand more about consumers' purchase intention of store brand in the South Korean market. Many characteristics and aspects of consumers and brand's behavior have been reviewed in order to bring relevant results. Research design, data and methodology: Data was collected using a quantitative survey of Korea retail store's consumer. We analyzed using multiple regression method to test the hypothesis. We analyzed how and why do consumers have a strong intention to purchase the PL. Results: a) Trust towards retailer influences the PL purchase intention of customers; b) brand awareness has an impact on the PL purchase intention of customers; c) perceived quality has an impact on the PL purchase intention; d) Price-quality relationship influences on the PL purchase intention. However, there is no direct effect of some of the factors of determinant. Conclusion: For private label products in the Korean market, trust in sellers and brand awareness influences the purchase of PL products.

The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective (마케팅관점에서 B2C EC 웹 사이트 기능특성과 활용성과 간의 관련성에 대한 전략유형의 조절효과)

  • Han, Hong-Soo
    • Management & Information Systems Review
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    • v.21
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    • pp.271-297
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    • 2007
  • Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

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The Effect of Parenting Styles on Private Educational Expenditure and Academic Performance of Children: Focusing on Mediation Effect of Private Educational Expenditure (부모의 양육유형이 사교육비지출과 자녀의 학업성적에 미치는 영향: 사교육비지출의 매개효과를 중심으로)

  • Lee, Seonglim
    • Human Ecology Research
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    • v.56 no.5
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    • pp.461-472
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    • 2018
  • Using a sample of third grade middle school students from the forth wave of Children and Youth Panel Survey in 2012, the mediation effects of private educational expenditure between parenting styles and children's academic performance were investigated by applying factor, cluster, tobit, and two stage regression analysis. The major results were as follows. First, four types of parenting style were identified. The most frequent parenting style was ambivalent parenting (tiger parenting) which was followed by authoritative parenting. Second, compared to permissive parenting style, ambivalent, authoritative, and authoritarian parenting styles were significantly associated with more private educational expenditures. Third, more private educational expenditures were significantly associated with higher academic performance of children. I found both a full mediation effect of private educational expenditure for ambivalent and authoritarian parenting styles, and a partial mediation effect for authoritative parents. Authoritative parenting style has a negative moderating effect on the relationship between household income and private educational expenditure, along with a positive direct effect on the academic performance of children. The results suggested that an authoritative parenting style was related with higher academic performance of children with less private educational expenditures compared to other parenting styles. The results also implied that the public policies to enhance authoritative parenting style among parents would be effective to reduce household's private educational expenditures.