• Title/Summary/Keyword: Dimension of Quality

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A Study on the Service Quality Assessment according to Character Type of Customers by Beauty Shop Type (뷰티샵 유형별 고객의 성격유형에 따른 서비스 품질 평가에 관한 연구)

  • Park, Eun-Jung;Park, Ok-Lyun
    • Fashion & Textile Research Journal
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    • v.12 no.5
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    • pp.657-666
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    • 2010
  • As the beauty industry has strong intangible attributes unlike the other service industry, the provision of service quality capable of fulfilling customer's desire and customer's satisfaction activity due to this are important. The purpose of this research is to provide marketing materials capable of maximizing consumer's satisfaction as a study on assessment of service quality according to a character type of customers by beauty shop type with the target of customers using a beauty shop. The sub-dimension of a personality type of beauty shop's customers is five factors, which were named neurose, sincerity, extroversion, openness and affinity, and the sub-dimension of service quality is five factors, which were named specialty, responsiveness, empathy, tangibility and reliability. It could be known that the service quality according to the character type of customers by beauty shop has influence on all of tangibility, reliability, expertise, responsiveness and empathy factors. Accordingly, this research would be utilized as good material for service improvement that can divide service quality by beauty shop and maximize satisfaction of consumers. Based on the above research results, marketing implications are that the customized promotional management according to the character type of customers by beauty shop is necessary and the granular management manual according to customer's differentiation by beauty shop is necessary. The effect that a personality type of customers by beauty shop has on the empathy factor among service quality factors shows a significant difference in neurose and openness factors in case of beauty salons, and shows a significant difference in sincerity and openness factors in case of skin care salons.

Effect of the Service Providers′Perceived Service Quality on Customer Loyalty in Restaurants (외식 서비스 제공자의 서비스 품질 인식이 고객 충성도에 미치는 영향)

  • 김혜영;양일선;신서영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.236-242
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    • 2000
  • Due to the diversification of the food industry and its heightened competition, the marketing strategy to be required the most would be to improve competitiveness by enhancing customer loyalty as a resulting variable of customer satisfaction. Thus, this study, taking a food service provider as a subject, is to find factors and the scope of the perceived quality ; and to analyze how far the perceived service quality factor as such could explain customer′s overall satisfaction and customer loyalty ; finally to provide basic data for establishing a customer satisfaction marketing strategy as related to customer loyalty. The results of the study are as below. 1) 25 factors of service quality perceived by a food service provider have been categorized into 8 independent dimensions through factor analysis. Each of them are named ′Employee attitude′, ′Cleanliness′, ′Reputation′, ′Reliability′, ′Food′, ′Price′, ′Convenience′, ′Variety′, all of which explain 64.3% of the service again quality perception level. 2) After classifying customers into 3 groups according to two criteria -"will buy the service again" and "will suggest it to others" and making a pair of service providers with each customer, each customer loyalty group compared the service quality perception factor of the food service provider. The result was that the group having both the " will buy the service again" and "will suggest to others" criteria, that is, with higher loyalty, tend to have higher points than other group s in the dimension of ′Employee attitude′ and ′ Cleanliness′(p〈0.05), which means these two dimensions are closely related to customer loyalty. 3) From a regression analysis for the service quality perception level of the food service provider and overall satisfaction, it has been found that : the regression models are different for each group, that ′Employee attitude′ seems to be related more closely to the group with higher loyalty(p〈0.05); that the ′Price′dimension is found to be a meaningful factor to the group categorized not having "will buy the service again" and "will suggest to others" criteria(p〈0.05).

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A Study on the Determinations of Customer Satisfactions between Department Store and Discount Store (유통업태별 고객만족의 결정요인들에 관한 연구)

  • Kim Dong-Gyoon
    • Management & Information Systems Review
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    • v.1
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    • pp.293-307
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    • 1997
  • This paper addresses the critical factors of customer satisfaction between department store which is characterized as a good service quality and discount store which has a competitive advantage on price dimension. The result showed that overall satisfaction of department store was slightly higher than that of discount store. Also, it was found that only service quality was a good indicator as a customer satisfaction of department store. However, overall satisfaction of discount store was significantly affected by both price and service quality. The study contributes to our understanding of how department store and discount store develop KSFs(key success factors) of customer satisfaction.

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Exploring an Instrumental Measurement of Quality of Housing Environment (주거환경의 질 척도에 관한 연구)

  • 박정희
    • Journal of the Korean housing association
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    • v.5 no.1
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    • pp.71-84
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    • 1994
  • This article tries to develop an instrument for assessing the quality of housing environment by using 67 housing environment variables. The method of factor analysis is used to explore the dimension of the quality of housing. As the result, 5 dimensions of housing environment are extracted. They are, according to the order of their importances, house structure and indoor environment, outdoor facilities and natural environment, indoor facilities and economy, public facilities and social relationship, and convenient facilities and residential feasibility.

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A Study on Service Quality Information in Service Industries -Focused on Kano Model and PCSI Index- (산업별 서비스품질정보 측정에 관한 연구 -Kano모형과 PCSI지수의 활용을 중심으로-)

  • Kim, Hee-Kyung;Lee, Chang-Won
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.249-272
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    • 2016
  • This study based on dual aspects of service quality aims at classifying service quality attributes by Kano model and also providing the necessity to decide which service quality would be carried out preferentially in the service industries(hotel service, repair service, education service, medical service). The first purpose of this study, therefore, is assorting the service quality by the Kano model about four service industries based on Schmenner's service process matrix. Secondly, this has an intention of drawing preferred considerations and putting forward measures to increase the customer satisfaction by Timko and PCSI Index. The result of this study is as follows. First of all, it was found that tangible attributes classified the attractive quality and Timko's score also was very high in four service industry. That is to say that tangible attributes in service industries could be interpreted into having very high importance at standards on service quality estimation of customer. Second, all but repair service of the service industries suggested empathy dimension to have flexibility solving and understanding the customer's problem could be improve the customer satisfaction. Finally, the common result between them was empathy dimension classified attractive quality in all industries. That is because present satisfaction was not reached customer expectation so there would be a improvement of empathy dimension preferentially.

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A Study on Adult s Perception of Health Concept (건강개념의 의미에 관한 조사연구)

  • 변영순
    • Journal of Korean Academy of Nursing
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    • v.18 no.2
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    • pp.189-196
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    • 1988
  • Health, a major concept in nursing, has not yet consistent or agreed upon definition. Although effective health care depends on clear communication between health care provider and client clear definition of health would enhance the promotion of quality in health care. There are no agreed definitions or criteria for overall health. An essentialstep would seem to be to determine commonly held meaning about the concept of health. Therefore, the study was aimed at identifying the Adult's perceptions of health concept. The subject's consisting of 312 adults, who were sampled through area sampling from May 10 to May 30,1988. The instruments used for this study were Health Conception Scale, which was developed by Smith, Laffrey's revised and tested its reliability. The data was Analyzed by S.P.S.S. program and the results were as follows ; 1. The results of the reliability test for content of health concept was $\alpha$=.87. 2. The respondents perception of Health Meaning were inclined to emphasize the functional / role performance dimension rather than clinical dimension. 3. The perceptual level of health concept was proved to be significantly different by the variable : age, sex, religion, area marital status. In conclusion, adult's perception of Health Concept is revealed that functional and role performance dimension is more important than other dimensions. Futher study is necessary to clarify the structure of functional, adaptive, eudaimonistic dimension and systematic study with subculture will be and repetitive verification and modification of this tool is demanded.

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Web-based Design and Dimension Verification System Using STEP Files (STEP 파일을 이용한 웹기반 설계 및 치수 검증 시스템)

  • Song, In-Ho;Chung, Sung-Chong
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.28 no.7
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    • pp.961-969
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    • 2004
  • Most manufacturing companies are trying to develop a competitive product by increasing the quality, shortening time to market and reducing the cost of a product. Collaborators related to the development of a new product want to confirm geometric forms and dimensions during the design process, as well as to verify dimensional errors of a product during the fabrication process. Objective of this paper is the development of a collaborative design and dimension verification system on the Internet. STEP files obtained from the design process are used for the design and dimension verification. Functions of the design and dimension verification modules are constructed over the ActiveX control using the visual C/sup ++/ and OpenGL. By using mark up functions over the Internet, collaborators check geometries, interferences, dimensional errors, human factors and form errors, as well as share their design ideas and opinions with XML rapidly and remotely. The usefulness of the developed system is confirmed through case studies.

Determination of the Proper Block Size for Estimating the Fractal Dimension (프락탈 디멘션을 근사하기 위한 적당한 브록 크기 결정에 관한 연구)

  • Jang, Jong-Hwan
    • The Journal of Natural Sciences
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    • v.7
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    • pp.67-73
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    • 1995
  • In this paper, a new texture segmentation-based image coding technique which performs segmentation based on properties of the human visual system (HVS) is presented. This method solves the problems of a segmentation-based image coding technique with constant segments by proposing a methodology for segmenting an image into texturally homogeneous regions with respect to the degree of roughness as perceived by the HVS. The segmentation is accomplished by thresholding the fractal dimension so that textural regions are classified into three texture classes; perceived constant intensity, smooth texture, and rough texture. It is very important to determine the proper block size for estimating the fractal dimension. Good quality reconstructed images are obtained with about 0.1 to 0.25 bit per pixel (bpp) for many different types of imagery.

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Brand Preference and Evaluation Criteria on Phurchase of Underwear among the Age of 20's Female (20대 여성의 내의류 상표 선호도와 구매시 평가기준)

  • 김유화;권수애;김은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1203-1214
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    • 2001
  • This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

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Interaction Evaluation of Maintenance Management Organization Affecting Satisfaction of Users in Helpdesk Service of Buildings (건물의 헬프데스크 서비스에서 사용자의 만족도에 영향을 미치는 유지관리조직의 상호작용 평가)

  • Kwak, Ro-Yeul;Kwon, Suh-Hyun;Chun, Chung-Yoon
    • Journal of the Architectural Institute of Korea Structure & Construction
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    • v.35 no.4
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    • pp.193-200
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    • 2019
  • Maintenance services provided to users in buildings are not sufficient simply to provide them, but it is necessary to provide them with a service system that can accurately identify and respond to users' needs. This study analyzed the relationship between user satisfaction with the helpdesk service corresponding to the building claim and the quality of service of the maintenance organization to identify the interaction between the user and the maintenance organization in the building. We then examined whether there were significant differences between the buildings in terms of variables in the helpdesk service that affect the user's satisfaction. It was also presented as a measure of the quality of service of the SERVQUAL tool to assess the potential for building maintenance response strategies. Research shows that each building has a helpdesk service item that is significant in user satisfaction and empathy has emerged in a typical dimension as SERVQUAL dimension.