• Title/Summary/Keyword: Digital tourism

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Tourism Information Reservation System considering the Security and Efficiency (보안 및 효율성을 고려한 관광 예약 정보 시스템)

  • Kim, Taekyung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.2
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    • pp.67-72
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    • 2015
  • As new Information technology such as IoT develops rapidly, a lot of changes are occurred in our lives. The Internet of Things is the network of physical objects or things embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. This change is also applied to tourism industry. These days many people make a tour reservation using the internet. But it is required to consider the efficiency and security of tour reservation system. In this paper, we suggest a tour reservation system. First, we describe the computer reservation system, hotel reservation system and reservation system. Second, we perform the modeling of general reservation system and suggested reservation system. Third, performance evaluation is carried out with respect to efficiency and security. The results show that the suggested reservation system has a better performance than a general reservation system. At last we described the results and future works.

Types and Construction Method of Multimedia Materials for the Korean Language Education: For the Construction of Digital Library on Nuri-Sejonghakdang (한국어 교육 멀티미디어 자료의 유형과 구축 방식 - 누리-세종학당의 '디지털 자료관' 구축을 위하여 -)

  • Lee, Hyun Ju;Cho, Tae-Rin
    • Journal of Korean language education
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    • v.23 no.1
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    • pp.25-45
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    • 2012
  • The purpose of this article is to examine types and construction method of multimedia materials for the Korean language education, finally in order to construct digital library on Nuri-Sejonghakdang. Firstly, this article reviews some major concepts such as teaching material, multimedia, learning object, meta-data, reusability, etc. Secondly, various multimedia materials are divided into three types(namely, example material, explanation material, training and evaluating material) according to their characteristics as a learning objects. And then, this article tries to propose the classification-search system and meta-data elements for effective search and use of multimedia materials. Finally, this article is concluded by presenting the long-term plan of digital library construction on Nuri-Sejonghakdang and some follow-up task of this study.

An Analysis of the Importance-Satisfaction of Convergent Medical Tourism Service Quality (융복합 의료관광서비스의 중요도-만족도 분석)

  • Han, Jin-Young;Choi, Eun-Mi;Ji, Ke-Yung
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.403-412
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    • 2015
  • In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

Digital Marketing Tools for Managing the Development of Park and Recreation Complexes

  • Chaikovska, Maryna;Mashika, Hanna;Mankovska, Ruslana;Liulchak, Zoreslava;Haida, Pavlo;Diakova, Yana
    • International Journal of Computer Science & Network Security
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    • v.22 no.5
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    • pp.154-162
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    • 2022
  • Digital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.

Studying a Framework on Building Consumer Trust in Mobile Travel and Tourism Content (모바일 관광컨텐츠의 고객신뢰도 구축을 위한 프래임웍에 관한 연구)

  • Jeon, Hyo-Jae;Jo, Nam-Jae
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.425-433
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    • 2005
  • The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

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A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • Ham, Bong-Gyun;Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.595-611
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    • 2005
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry.

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Empirical Evaluation of Indian Tourism Websites

  • Kaur, Anupriya
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.63-68
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    • 2022
  • Given the competition between different tourist destinations to attract domestic and international tourists it is absolutely vital to examine their website efficacy on specific attributes. This study employs one of the recently developed multi-criteria decision-making method the Best-Worst Method to assess the state government official tourism website across four Indian states known for their tourism potential- Himachal Pradesh, Uttrakhand, Uttar Pradesh and Rajasthan on specific attributes provided by the widely acknowledged WebQual instrument. Information Fit-to-Task and Trust emerged as the most important criterion. Relative advantage and Innovation the least important. The results of the study are easily interpretable and visual. They offer both an individual and comparative analysis of the perceived website efficacy on specific attributes to facilitate tourism stakeholders and website administrators to strategize and make their digital presence effective and competitive.

Cultural Representations and Experience in Tourism: Two Forms of Mimesis

  • Hunter, William Cannon
    • Journal of Smart Tourism
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    • v.1 no.1
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    • pp.65-67
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    • 2021
  • This paper fills a gap in smart tourism research by investigating the link between online representations and their physical counterparts. This sort of phenomenology visualizes a doubled cultural mimesis that can be described by the story of the ship of Theseus, where the original is replaced by an ongoing process of installing new components. In this sense, social reality is conceptualized as having real cultural events and the production of cultural items as well as having digital reproductions that appear and circulate online. These are accessed by a variety of platforms where reality is simulated onsite through augmented reality technology or remotely through forms of virtual reality. This paper seeks to frame and to present this notion and its potential impacts on destination culture particularly during the COVID-19 pandemic in Korea.

A Study on the Effects of Package Tourism Motives and Tourism Constraints on Attitude and Satisfaction (패키지관광동기와 관광제약이 태도와 만족도에 미치는 영향 연구)

  • Kim, Dae Seok;Seo, Young Wook
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.473-484
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    • 2020
  • The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.

The Study on the Moderating Effect of Regulatory Focus on Tourism Social Commerce: Focused on the Relationship among Customer Value, Satisfaction and Continuous Use Intention (관광소셜커머스상의 관광객 조절초점의 조절효과에 대한 연구: 고객가치, 만족도, 지속적 이용의도간의 관계를 중심으로)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.143-150
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    • 2016
  • We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.