• Journal of Broadcast Engineering
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• v.11 no.1 s.30
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• pp.66-79
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• 2006

As constant development of digital broadcasting and data broadcasting system, new technology will be introduced to digital broadcasting and new broadcasting service will be appeared. These services need to be changed and processed to suit each services and the software of the receiver need to be upgraded. Though, generally the digital broadcasting receivers are not getting updated once it's delivered to home for long time and it need to be done by hand or collected each one of them with trouble. Therefore this paper suggests a way to overcome these difficulties via broadcasting stream. This research is to describe how three modules-namely (1) Downloader, downloads new software from data carrousel stream, (2) Update Loader, installs the software received by downloader; and (3) Recoverer, recovers the former version of the software if some serious problem has been occurred during downloading and installing the software. This paper tries to realize the accommodation of terrestrial STB based on the new technique and service following ATSC A-97 agreement.

• Journal of Digital Contents Society
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• v.17 no.1
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• pp.33-41
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• 2016

This study aims to suggest practical ways to interact effectively with consumers based on current situation of 'media creative' and media use patterns. Cases of digital signage are reviewed in the perspective of cross media, and the strategic meanings of cross media are explored according to interactivity. Results are collected through 'Naver' search engine service, and can be possibly assorted into five media combined types: SNS-combined, QR codes or Augmented Reality(AR)-combined, Brand App(application)-combined, Online to Offline-combined, and Behavioral factors-combined ones. Some strategic suggestions on media creative are given for effective interaction with consumers.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.3
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• pp.303-310
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• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.07a
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• pp.114-115
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• 2011

초고속 인터넷 망이 보급되고 디지털 방송 서비스가 본격화됨에 따라 디지털 콘텐츠가 기하급수적으로 증가하였고, 댁내에서 멀티미디어 콘텐츠를 공유/재생할 수 있는 기기들이 다양화 되어지고, 스마트폰과 같은 개인용 모바일 기기의 사용이 보편화 되어짐에 따라 사용자는 멀티미디어 콘텐츠를 시청할 때 다양한 시청 환경 조건에 놓이게 되었다. 하지만, 사용자에게 제공되어지는 어플리케이션은 단말 및 특정 시청환경에 종속된 형태로 개발되어 지고 있고, 사용자의 단말 및 시청환경에 따라 서로 다른 수많은 어플리케이션이 개발되고 있다. 따라서, 사용자의 시청 환경을 고려하여 서로 다른 성능(Device Capability)을 가지는 기기들에 최적화된 사용자 인터페이스와 응용 프로그램을 제공하기 위한 홈 네트워크상에서의 상황인지형 스케일러블 데이터 서비스 기술 개발이 요구되어지고 있다. 이에, 본 논문에서는 하나의 어플리케이션 인터페이스를 통하여 수시로 변화하는 시청환경에 따라 사용자에게 최적의 어플리케이션을 제공할 수 있는 서비스 방법을 제안한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1998.06b
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• pp.73-78
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• 1998

Our platform introduced in this paper is based on DAVIC specifications which define high quality multimedia services with some extensions to provide user friendly and uniform interface to its users. We designed and implemented an integrated service platform for high quality interactive multimedia services, swithed digital broadcasting, and Internet services. The integration in terms of a service provider system, a delivery system, and a service user system is taken into account. Our research results in the development of integrated high quality interactive and digital broadcasting multimedia services with web-based common user interface and its experience will be feedback to the field trial service which will be launched from next year.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.125-132
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• 2021

This study deals with the influencing factors on flow and addiction perceived by users of Tiktok service, an SFV service platform that is expanding the market in the middle area between social media and OTT. As the number of Tiktok users increases, researchers thought that research on the cause of addiction would be necessary. Since media users lack media consumption time, they produce and share SFVs rather than long videos, and are affected by exogenous variables. In addition, attachment is divided into interpersonal relationships and attachment to services, and the path of attachment was confirmed to be connected to flow and addiction. Through this study, the researchers considered that there were theoretical and practical contributions in that the path leading to addiction of video media services was set and verified as self-exposure and attachment, flow and addiction. These research results can be applied to more diversified video-centered media services, and can be expected to be used for new media emerging in the future.

• Korean Management Science Review
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• v.23 no.2
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• pp.59-74
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• 2006

In this paper, we investigated economic viability of UCA (Ubiquitous Contents Access) technologies from user adoption perspective. UCA technologies are expected to 9et embedded into media and telecom merging services. Embracing new technologies such as UCA technologies, forged through an industry convergence, means opting for a technological innovation that will have technological as well as economic and strategic implications. As such, we adopted user perspective innovation adoption theories to explore key antecedents affecting consumer acceptance of these emerging technologies. Subsequently. using QFD (Quality Function Deployment) method, the impacts of UCA technical functions on user's perceived value enhancements are estimated. The QFD analysis result indicates that the new UCA service technologies could achieve about 42% enhancement on user perceived adoption intention compared to existing digital contents service technologies. The proposed analysis framework and findings suggests significant insights for further research.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.301-306
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• 2017

With the popularization of smart-phone, a variety of application service user is a rising trend now. In contrast, studies concerning library application service that cast a long shadow over the life of students and citizens still lacking in many ways. This study evaluates user experience of Young-in Si public library application service, and investigates user requirements. I searched the real user reviews about Young-in Si library application both App store and Android market. As the final outcome, I found inconveniences and improvements of this service. The application is intuitive, but requires consistent design, strong identity and customizing main page. It will be suggested specific guidelines for the public library mobile services in other areas.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.425-431
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• 2020

The purpose of this study is to measure the user experience of Netflix which is a representative global OTT service, Watcha and Wavve which is a representative service of Korea. Using mobile applications, qualitative research and quantitative research on user experience of OTT service were conducted with task test, in-depth interviews and surveys. As a result of the study, The usefulness and accessible of the OTT service has not shown much difference between OTT services. Rather, contents based on personal preferences has a significant impact on OTT service selection. The study found that Netflix needs to secure contents, Watcha needs to improve interface and recast categories, Wavve needs to present contents that are focused on and improve interface of main screen. The study expects to help a build a differentiate user experience in the face of growing OTT platform competition.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.105-114
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• 2020

This study explored the factors affecting the willingness to pay of OTT service users. The main results are as follows. First, the perceived usefulness of OTT service users has a positive effect on use satisfaction. Second, perceived playfulness of OTT service users has a positive effect on use satisfaction. Third, the perceived cost of OTT service users has a positive effect on use satisfaction. Fourth, the perceived usefulness of OTT service users has a positive effect on willingness to pay. Fifth, use satisfaction with OTT service has a positive effect on willingness to pay. In summary, the perceived usefulness, perceived playfulness, and perceived cost of OTT service users increase the satisfaction of use, and the perceived usefulness and satisfaction are the key factors for predicting the willingness to pay. This will be meaningful in that it has revealed a path to predict and explain the intention of paid users of OTT service users.