• Title/Summary/Keyword: Digital media service

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A Study on Hyper-Reality of Fashion by Work of Art (예술작품을 통해 나타난 패션의 하이퍼리얼리티 연구)

  • Minah, Jung
    • Journal of Fashion Business
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    • v.26 no.5
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    • pp.76-90
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    • 2022
  • The rapid growth and influence of digital technologies have had a profound effect on modern society. Companies and businesses can connect through SNS(social network service accounts). The importance of mass media empowers the creation of virtual images that are more realistic than time and space. Unlike traditional reproduction or imitation, the virtual images created in this way are reproduced in a form that lacks the original inspiration's essence. Jean Baudrillard described this phenomenon as the theory of simulation. Baudrillard argued that imitated simulated images replace reality. He stated that reality is lost under excessive images in modern society. In response, based on an understanding of the theory of hyper-reality that emerged through the late stages of the order of simulacre, this study aimed to analyze modern fashion's method of reproducing hyper-real images and investigate the method's characteristics. This study examined the characteristics of hyper-reality described by Baudrillard and analyzed the method of artistic expression of hyper-reality. Based on this method of expression, reproducibility, following the stages of image simulation, was derived. A specific case applied to fashion was analyzed, and based on the image reproduction method, specific characteristics of hyper-reality characteristics in fashion were obtained. Sixty-four collections were selected, out of which 155 images and 43 brands demonstrated the principles of image transformation.

A Study on Application of the CMMI for Web Service Product Development Process using Agile Method : focused on Scrum-based process improvement practices (Agile 방법을 적용한 웹 서비스 제품 개발 프로세스의 CMMI 적용에 관한 연구 : Scrum 기반의 프로세스 개선 사례 중심)

  • Pak, Eun-Seok;Ahn, Sojin;Choi, Jin-Young
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.819-820
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    • 2009
  • Standish Group 조사에 의하면 1994년부터 2004년까지 10년간 소프트웨어 프로젝트의 원가 초과율이 180%에서 56%로 낮아졌고 납기 초과율은 164%에서 84%로 낮아져 프로젝트의 품질 수준이 높아진 것으로 조사되었다. 이러한 결과의 교훈은 SW 프로젝트를 보다 작은 시간 프레임으로 나눠 짧은 시간 프레임 내에서 설계, 프로토타이핑, 개발, 테스트를 반복적으로 수행하고 소프트웨어가 자라는 방식의 프로세스 적용이라고 설명했는데 이러한 특징을 갖는 것이 바로 애자일(Agile:기민한) 방법론이다.[1] 그렇다면 애자일 방법 적용이 과연 프로세스 품질 성숙도를 어느 정도 충족시킬 수 있는지에 대한 접근도 이제는 필요하다. 본 연구에서는 웹 서비스 제품 개발 프로세스에 Agile 방법론 중 하나인 Scrum 방법론을 적용한 조직의 사례를 통하여 프로세스 품질 성숙도 요소 충족 여부를 분석함으로써 애자일 방법론을 적용한 조직의 프로세스 품질 성숙도 측정에 도움을 줄 수 있을 것이다.

Business Strategies and Innovation for Survival During the COVID-19 Pandemic: Evidence from Micro, Small, and Medium Enterprises (MSME) in Indonesia

  • EKASARI, Ratna;GHOFUR, Abdul;ARIF, Donny
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.1
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    • pp.91-100
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    • 2023
  • MSMEs encountered several issues during the COVID-19 pandemic, including decreased sales and capital, difficulties in distribution, trouble obtaining raw materials, decreased production, and employee layoffs. These issues posed a threat to the national economy. The final effect was the company's bankruptcy as a result of its failure to survive a pandemic, which led to the company's downfall. This research aims to find out and analyze MSMEs' business strategy and innovation to maintain their business during the COVID-19 pandemic in Indonesia. This research is qualitative. Researchers got data using interviews, observation, and documentation. The analysis of this research is descriptive. To draw customers during the COVID-19 pandemic, MSMEs use social media or digital marketing, followed by the delivery of orders, promotions, or discounts and the creation of freebies. MSMEs develop new products as part of their ongoing efforts to expand their businesses while upholding standards for quality, value, and customer service. They also adapt to changing consumer tastes and popular food trends while showcasing some of their most intriguing products.

A Study on Selection Attributes of Luxury Goods in Online Stores of MZ Generation: Focusing on the Moderating Effects of Consumer Value

  • Seong-Soo CHA;Kyung-Seop KIM
    • Journal of Distribution Science
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    • v.21 no.11
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    • pp.103-111
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    • 2023
  • Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

A Comparison of Help Network Structures and Changes between Pre-service Secondary Teachers and Pre-journalists (예비중등교사와 예비언론인의 도움 연결망 구조와 변화 비교)

  • Kim, Sung-Yeun;Park, Han Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.335-344
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    • 2020
  • This study compared the structures and changes of help network between pre-service secondary teachers and pre-journalists who participated in the class related to network analysis to seek ways to activate a professional learning community. For this study, we used Exponential Random Graph Models (ERGM) based on ties as being interdependent and not conventional regression models requiring assumptions of independence between observations. The analysis subjects were 43 pre-service secondary teachers and 29 pre-journalists who responded both early and late in the help network survey. The main results were as follows. First, full models with network structural terms were better than simple models with no structural terms. Second, the effect of transitivity was not statistically significant in the pre-service secondary teachers' network. However, it was statistically significant in the pre-journalists' network. Third, there were effects of reciprocity, indegree popularity, and outdegree activity in the early help network of pre-service secondary teachers. On the contrary, there were only the positive effects of reciprocity and the negative effect of outdegree activity in the late network. Finally, this study demonstrated the possibility in educational fields' application of network structural effects and provided limitations and directions for future research.

A Study on Hotel Customer Reputation Analysis based on Big Data (빅 데이터 기반 호텔고객 평판 분석에 관한 연구)

  • Kong, Hyo-Soon;Song, Eun-Jee
    • Journal of Digital Contents Society
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    • v.15 no.2
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    • pp.219-225
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    • 2014
  • Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Social media like Twitter and Facebook let customers to express their needs, and using big data such as data on SNS is a very effective method for getting customer's feedback. Collecting and analyzing social big data are operated by Buzz monitoring system. This research suggests how to utilize big data for getting customer's feedback on hotel CRM(Customer Relationship Management), which considers customer itself as asset of business. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents results of hotel customer reputation using buzz monitoring system. It would analyze the result from the hotel customer reputation, and research the implication in this paper.

A Study on Factors Influencing S-DMB Adoption : Focused on Technology Acceptance Model (위성 DMB의 채택요인에 관한 연구 : 정보기술수용모형을 중심으로)

  • Nam, Chong-Hoon
    • Journal of Digital Contents Society
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    • v.8 no.2
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    • pp.173-189
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    • 2007
  • This study attempted to analyze factors influencing S-DMB adoption. The theoretical background of this study is 'Technology acceptance model.' Based on this theory and literature review this study set 5 hypotheses. For this research, a survey was conducted by online research lab. from October 25 to 31. Data were collected from 350 subjects. Complete and useable questionnaires were received from 303 respondents. The result and conclusion are as follow: 'Instant accessibility,' 'service quality,' 'Cost,' 'advertising,' 'perceived easy of use' are significant factors influencing 'perceived usefulness'. 'Compatibility,' is a significant variable influencing 'perceived easy of use'. However, 'self efficacy' and 'innovativeness' are not significant factors influencing 'perceived easy of use.' The result of the analysis showed that most of the hypotheses were verified the same as preceding studies, but some results were different with the result of preceding studies. Therefore, it implies the characteristics of S-DMB different with other IT systems and mass media that were research subject mostly before, and it influences the result of this study as well.

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Design and implementation of a three-dimensional broadcasting system based on DTV (디지털 TV기반 3차원 방송 시스템 설계 및 구현)

  • Yun, Kug-Jin;Cho, Suk-Hee;Hur, Nam-Ho;Kim, Jin-Woong;Lee, Soo-In;Ahn, Chi-Eteuk
    • Journal of Broadcast Engineering
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    • v.11 no.4 s.33
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    • pp.483-494
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    • 2006
  • In this paper, we propose a novel program specific information structure(PSI) in MPEG-2 system for a three-dimensional broadcasting system while guaranteeing compatibility with the conventional digital broadcasting system. The proposed PSI structure including a descriptor of contents type, 2D or 3D, provides service providers with a function of combining 2D and 3D contents freely. However the descriptor is ignored in the conventional digital broadcasting set-top box. With the proposed PSI structure, we designed and implemented a three-dimensional broadcasting system. The proposed system has 2D or 3D display mode for providing user's preference in a three-dimensional broadcasting environment.

Research Trends Investigation Using Text Mining Techniques: Focusing on Social Network Services (텍스트마이닝을 활용한 연구동향 분석: 소셜네트워크서비스를 중심으로)

  • Yoon, Hyejin;Kim, Chang-Sik;Kwahk, Kee-Young
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.513-519
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    • 2018
  • The objective of this study was to examine the trends on social network services. The abstracts of 308 articles were extracted from web of science database published between 1994 and 2016. Time series analysis and topic modeling of text mining were implemented. The topic modeling results showed that the research topics were mainly 20 topics: trust, support, satisfaction model, organization governance, mobile system, internet marketing, college student effect, opinion diffusion, customer, information privacy, health care, web collaboration, method, learning effectiveness, knowledge, individual theory, child support, algorithm, media participation, and context system. The time series regression results indicated that trust, support satisfaction model, and remains of the topics were hot topics. This study also provided suggestions for future research.

An Empirical Research on Information Privacy and Trust Model in the Convergence Era (융복합 시대의 정보 프라이버시와 신뢰 모델에 대한 실증 연구)

  • Park, Cheon-Woong;Kim, Jun-Woo
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.219-225
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    • 2015
  • There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.