• Title/Summary/Keyword: Digital fashion

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Study on the Priorities of Fashion Technology Development for Small-Scale Fashion Designer Brands using IPA Analysis (IPA 분석을 통한 패션 소상공인 디자이너 브랜드를 위한 패션테크 개발 우선순위 도출)

  • Jang, Seyoon;Lee, Yuri;Kim, Ha Youn
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.64-82
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    • 2022
  • This study aimed to explore fashion technologies for small-scale designer brands and reveal the priorities of the derived fashion technologies. Interviews were conducted with owners of 15 designer brands to explore fashion technologies needed in the field based on the business operation stage (study 1), and an online survey of owners of 61 designer brands was conducted to verify their priorities (study 2). A total of 12 fashion technologies were derived from study 1, including 2 market analysis stages, 6 season planning stages, and 4 product operation stages. In study 2, importance and satisfaction were measured with 12 fashion techniques derived from study 1, and importance-performance analysis (IPA) was performed. The technologies of product management with image tagging and sales channel matching were considered to be the fashion technologies that should be developed first. Second, in the case of maintenance, demand prediction and price determination were applicable. Third, over-effort avoidance was revealed through market analysis and design generation. Finally, in automatic product detail page creation and digital marketing, development was the lowest priority. The results of this study are expected to provide insight into priority areas for fashion technology developers and policy departments providing emerging brand support.

A Study on the Fashion Design Process Based on the Digital Textile Printing System (디지털 텍스타일 프린팅 시스템에 기반을 둔 의류디자인 프로세스 연구)

  • 이지원;이주현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.85-96
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    • 2002
  • Entering the period of Mass Customization, and with the help of the Digital Textile Printing technology, the purpose of this study is to propose two customer involved design process models, based on the Digital Textile Printing technology, and to compare their efficiencies and appropriateness with those of the existing design process model, which would lead us to discover the possibilities of Mass Customized design process. By the result obtained from the survey of 166 females in their twenties and thirties, the second Mass Customized design process model which gave most choices to prosumers was preferred the most, while the existing design process which gave no choice seemed to be preferred the least, and among the design elements of textile, color appeared to be the most significant influential factor in the preference of the clothing by the consumers. In summary, it appeared that every aspect of the society requires a shift in the process of the thought from Mass Production to Mass Customization at this point, and a guideline was made from the Mass Customized design process suggested in this study.

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Color Fastness of Digital Textile Printing on Silk Fabrics - The effect of the mixed pre-treatment agent (디지털 프린팅 견직물의 색상 변화 및 견뢰도 - 혼합 전처리제의 영향)

  • Jeong, Dong-Seok;Chun, Tae-Il
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.808-814
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    • 2013
  • In this study, The mixture of three kinds of pre-treatment agents, Carboxymethyl cellulose sodium salt(CMC), Sodium alginate and Dextrin, have been prepared for the better coloration of digital textile printing. To get sharpness of outline during digital printing process, the optimal formulation is the CMC and Sodium alginate mixture 1:1 ratio by volume. Cyan, Yellow, and Black colours are excellent on the Sodium alginate mixtures. But, Magenta is excellent in the CMC and Dextrin mixture. Sharpness and printability are closely related to viscosity of the mixture. The most optimal sharpness of outline achieved with a consideration of coloring, and field operations account for production when the viscosity of the mixed pre-treatment agent approximately is 10~13 cSt. Change in shade and staining of wash fastness for all the treated samples with the mixtures rated 4-5 grade. Both dry rubbing fastness to shade change and staining are good in the treated samples, whereas wet rubbing fastness rated 2-3 grade. To improve wet rubbing fastness, the Sodium alginate and Dextrine mixture, which rated 3-4 grade for Black color, is applicable. With exception of 3 rating to black color, Light fastness is 4 rating for the remaining three colors in the regardless of treatment condition and mixing of the pre-treatment agent. Dry cleaning fastness of all samples are also 4-5 rating.

3D digital fashion design utilizing the characteristics of the mask of Nuo, Jiangxi province, China (중국 장시성 누오(儺) 가면의 특성을 활용한 3D 디지털 패션디자인)

  • Liu, Huan;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.30 no.3
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    • pp.455-476
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    • 2022
  • The aim of this study was to develop Jiangxi Nuo masks using 3D digital fashion design technology and suggest various ways to utilize traditional culture based on the characteristics of Nuo masks, a traditional Chinese artifact of intangible cultural significance. The researchers conducted a literature review to gather information about Nuo culture and masks that could represent Jiangxi. Features of the masks were analyzed and classified. The result are as follows. First, the symbolic characteristics of Jiangxi's Nuo masks can be divided into those based on their origin and history, the user's social status, and the notions of primitive beliefs of the chosen people, such as naturism and totemism. Second, Nuo masks' splendid decorations convey meanings such as luck, the bixie, longevity, wealth, and peace in the family. Third, playfulness in mask-making is about dismantling the original form of the mask, re-creating it through application. Fourth, the masks express primitiveness mostly by conserving the wood's original color or material. The initial masks carved to represent images of figures aptly deliver the primitive forms and images of Nuo culture. In this study, Nuo masks were developed and produced using the 3D digital technology CLO 3D by adopting the expressive characteristics and applying design methods such as asymmetricity, exaggeration, and modification. The results of this study demonstrate the possibility of creating diverse as well as economical designs through the reduction of production.

A Study on the Formative Characteristics of Lucy Orta's Fashion Design - Focusing on the Relevance with Architectural Design - (루시 오르타 작품 디자인 특성 연구 - 건축적 디자인과의 관련성을 중심으로 -)

  • Kim, So-Young;Yang, Hee-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.2
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    • pp.41-54
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    • 2010
  • This paper aims at studying about spatial structures and formative characteristics of Lucy Orta's fashion design. Her works utilizes the thought related on the architectural space that has been revealed sharp change of the paradigm since the late of 20th century. Lucy Orta against individualism of the urban life, and manufactures portable and moving housing and multi-functional fashion that is paved with individual rest unit and give a sense of security through simple combination among the units. Besides, she has development multiple portable clothing and equipments for the rescuethrough exploiting pioneering high technology. The results of this study can be summarized as the following: 1) refuge habitant creates individual space for physical and mental protection from the urban surrounding, 2) nomadic dwelling shows multi-functional fashion space fit for digital nomads' life style aims at continuous movement, 3) connective nexus and urban life guard are comprise of detachable individual unit in public space for remaking of the bonds, affinity, and relationship, and the complex of rescue clothing and equipments for meeting a challenge of the threat about human existence from uncertain environmental change in the future.

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A study on the development of fashion illustration course using contour drawing (콘투어 드로잉을 활용한 패션 일러스트레이션 교과 개발 연구)

  • Kim, Koh Woon
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.508-526
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    • 2020
  • This study has established a fashion illustration education plan using the contour drawing that fosters observational ability and enables creative drawing. This study developed two illustration curriculum proposals consisting of 15 weeks, combining literature and case studies. The researchers organized a step-by-step teaching plan that utilizes contour drawing according to the three stages of fashion illustration classes: foundation courses, general courses, and intensive courses. When the contour drawing is used at the beginning stage of the foundation courses of fashion illustration, it can be used as a technique to reduce the fear of students about practical skills, induce interest in illustration, and cultivate observation ability about objects. In general process, it is combined with various tools and coloring materials to strengthen expression power, and it is possible to produce detailed expressions and illustrations about human body and clothing. In intensive courses, it is expanded to the production of creative works with new aesthetics through digital techniques and mixed materials. As such, the contour drawing is expanded in various ways according to the learning contents and goals of each step, and is flexibly adjusted according to the learning content. Contour drawing has the effect of acquiring observation and expression ability, and it is analyzed as a technique that enables the production of creative illustration of students.

A Study on the Characteristics of Fashion Paradigm According to Changing Convergence Culture (융합화 문화변화에 따른 패션 패러다임 특성 연구)

  • Kim, Mi-Hyun
    • Journal of the Korean Society of Costume
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    • v.56 no.7 s.107
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    • pp.101-114
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    • 2006
  • The purpose of this study was to delve into the features of paradigm in conjunction with changing convergence culture in the 21st century's knowledge-based society, the influence of convergence paradigm on fashion, and changes in convergence culture. After identifying the features of the paradigm of knowledge-based society in association with changing convergence culture, the characteristics of fashion paradigm were examined in con=junction with the characteristics of the paradigm, and the convergence phenomena of modern fashion were investigated to figure out fashion trends. The findings of the study were as follows: According to the features of ubiquitous technology based on the theories of Mark Weiser and other futurologists, the characteristics of changing convergence culture in knowledge-based society could be classified into invisibility, relationship and materialized virtuality. When relevant theories were reviewed, invisibility, relationship and materialized virtuality are identified as the unique features of the paradigm of changing convergence culture in knowledge-based society. But those characteristics aren't separate concepts. Instead, they are being connected and fused together, thanks to universalized digital technology and ubiquitous technology. Changing convergence culture has brought a change to fashion paradigm as well. There is a type of design that lets all the characteristics stand out, and another design fuses just some of them together conceptually or formally. That is, fashion paradigm is marked by a combination of invisibility, relationship and an embodiment of virtual reality to be in line with changes in convergence culture.