• Title/Summary/Keyword: Digital fashion

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A Study of Cyberfeminism in fashion in the digital era (Part II) - Focused on aesthetic values - (디지털시대 패션에 나타난 사이버페미니즘 연구 (제2보) -미적가치를 중심으로-)

  • 김현수;양숙희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.200-211
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    • 2004
  • The Purpose of this study was to review the effects of the cyberspace mentality on fashion as a visible symbol of feminity and to analyze terms of its aesthetic values. As for the research methodology, relevant theories across cultures and disciplines are reviewed and an experimental study is conducted to explore spiritual objectives in cyberspace. Then, major issues facing the digital society. symbolized in the computer networks, are reviewed in terms of feminine identity and physical beauty from a feminist's viewpoint. Lastly, the aesthetic values found in the spatial meditation of a new dimension (reality versus virtuality) is comparatively analyzed. The virual reality technology and bio-medical technology are combined to be represented in fashion to create a more realistic virtual world than the real one. Such a world may well be characterized by virtuality, artificiality, masquerade, and fantasy. The intrinsic values which are revealed as psychiatrical or psychological implicated values featuring virtual or artificial implications may well be characterized by distopia, hyper, hybridity and Sur Reality.

A case study on value creation of fashion brands using content collaboration targeting MZ generation (MZ세대의 콘텐츠 콜라보레이션을 활용한 패션브랜드의 가치창출 사례연구)

  • Shin, Haekyung
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.830-844
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    • 2020
  • The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

Quantitative Evaluation of Fabric Drape Using Image Analysis (화상처리기법을 활용한 천의 드레이프성의 정량적 평가방법)

  • Park, Chang-Kyu
    • Fashion & Textile Research Journal
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    • v.4 no.3
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    • pp.284-288
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    • 2002
  • In this research, a new quantitative fabric drape evaluation system has been developed using image processing technology. The purpose of this research is to get the more detailed information of fabric drapability quantitatively from digital images captured with a digital camera generally commercialized. The shape parameters of a 3-dimensional geometric drape model were defined as the number of nodes, frequency and amplitude. Also, various statistical information of drape shapes can be obtained using image processing technology and frequency analysis as well as traditional drape coefficients. Hardware system to capture drape images is simply composed of three parts including a digital USB (Universal Serial Bus) camera, a frame cover and a stand for camera to attach to traditional drape tester. The evaluation software coded with the MS Visual C++ is operated under the MS windows 9x above.

A Study on Textile Design applied a Butterfly shaped Norigae and Development Digital printed fabrics (전통 나비 노리개를 모티브로 응용한 텍스타일디자인 및 디지털프린팅 직물 개발)

  • Lee, Youn-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.173-182
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    • 2010
  • In this study, textile designs were developed by applying Norigae for motives, were digital-printed for it's eco-friendly, delicate and short printing time and as final products, necktie, bag and bedding was developed with them. The purposes of this study were to develop a unique textile design, and then to enhance the competitiveness of Korean textile industry in the world market and pass down a Korean traditional fiber art cultural legacy. The results are as follows Norigaes are a sort of Korean traditional ornaments worn on women's Korean traditional costume. These can vary in color, material, shape, composition and said to have very high artistic value from the standpoint of the modern view. And these are symbols of happiness and women's longing of Korean traditional society. So Norigaes are worthy of applying Korean traditional motive for modern textile design. The textile designs applied a Norigae in this study were estimated comparatively high.

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Rusty Images Applied Fashion Design - For Digital Textile Printing Method - (녹 이미지를 응용한 의상디자인 - 디지털 텍스타일 프린팅 기법을 중심으로 -)

  • Yoon, Ji-Ill;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.1003-1016
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    • 2010
  • The purpose of this study is to reorganize any rusty image including natural modeling characteristic presented from the natural phenomenon to certain patterns in order to create the fashion design that are valued in the expansion of independently expressional area and modeling art. As a method for research, the author analyzed the concept and characteristic for rust with a base of theoretical background by the documental research and realistic consideration, analyzed its modeling characteristic through domestic and overseas pictures, and e-documents as data, inspected the modeling activities of various categories that various images were adapted related to rust, looked into the concept of Digital Textile Printing and its producing procedure as an expressional method, and analyzed the examples of modern dress and its ornament making use of Digital Textile Printing. The conclusions of this study are as below. First, the rust occurred due to the natural phenomenon is the bond with different material like metal, each unique modeling characteristic occurs and harmony of various patterns has abundant aesthetic value. Second, the author could endowed sensible characteristic and speciality with works and could produce creative fashion design that painting, abstractive pattern and harmony of unique sense of colors are significant by using the image of rust, Third, to emphasize natural feeling of rust, the author could develop creative design that simple silhouette and impressive pattern look significant by reorganizing and applying rust according to repetition, increment, rhythm, contract, emphasis and harmony. Fourth, Digital Textile Printing method is used to induce visual effect by the expression of feels of rust, and the author could express the natural patterns, delicate expression for the feels of a material and unique design of emotion.

Study on the Recognition Rate of Printed QR Codes by Digital Transfer Textile Printing -Focused on Changes in the Fineness and Color of Filament Textile- (디지털 전사날염으로 프린트 된 QR코드의 인식률 연구 -필라멘트 직물의 섬도와 색의 변화를 중심으로-)

  • Park, Suhrin;Kim, Jongjun
    • Journal of Fashion Business
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    • v.20 no.4
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    • pp.50-71
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    • 2016
  • This study analyzed the recognition rate of QR codes printed by digital transfer textile printing for mobile application. The purpose was to identify conditions that increase recognition rates of QR codes printed on textile, in order to increase utility of QR codes in the textile and fashion industries. The study focused on differences in the color of the QR codes and denier, which is a unit of textile fineness measurement, of the textile on which the QR codes were printed. And the recognition rates of QR codes according to the color and denier were analyzed. According to the result of this study, the colors of QR codes had an effect on the recognition of the codes by mobile applications. Specifically, strong contrast, i.e., bright background and relatively dark module, increased the recognition rate of the QR codes. Digital transfer textile printing tend to change the hue of red and yellow and increase brightness, and change in the printed colors also had an effect on the recognition rate of QR codes. There was a clear difference in the color and recognition rate of the printed QR code according to the denier of the textile, and this suggests denier has an effect on the recognition rate. The findings in this study can provide basic data for future research on QR codes digital printed on textile.

A study on user experience of Instagram IGTV -Focus on fashion·beauty contents service (인스타그램 IGTV의 사용자 경험 연구 -패션·뷰티 콘텐츠 서비스를 중심으로-)

  • Woo, Soo-Hee;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.405-411
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    • 2019
  • The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.

The Study on Jacket pattern in Craftsman Women's Wear Pattern Examination (양장기능사실기시험의 재킷 패턴 연구)

  • Park, Mi-Kyeoung;Song, Jung-A
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.781-788
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    • 2010
  • To work in the fashion industry which has entered the digital age, and in specialization and high-industrialization age, one needs to attain various skills required for the qualifications of a fashion specialist. For these, qualification certificate systems are enacted to nurture specialized technical personnel, and among these, a jacket pattern is selected from the practical examination of Western-style dress skill prepared for nurturing specialist who can design, cut, and sew women's clothing, to be compared and analyzed against the existing printed practical textbooks, technical books of making clothes which used as college textbooks, and local documents of theoretical study documents. The methodology of the research is to select 8 samples for the study, analyze the identity with the design, and then cut applying the identical dimensions and compare the measurements, and make the clothes using each cutting methods, and inspect to find the consistency with the design and made statistical analysis. As a result, we designed and made research patterns, and suggested a jacket pattern design to patterns simply that suits the design fast.

Cyborg Image Expressed in Fashion Illustration (패션 일러스트레이션에 표현된 사이보그 이미지)

  • Kim, Soon-Ja
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.866-876
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    • 2011
  • We find ourselves living in a post-human era when technology and images coexist with humans. A cyborg, a combination of an organic body and a machine could be called a human fused with a machine. It could be understood as a new species where humans and machines have combined rather than simple protoplasm or an organic body. The purpose of this study is to demonstrate that a concept of a body in post humanism era is finding expression in fashion illustration through cyborg images. The concepts of post humanism and cyborg are analysed by means of research into literature and characteristics in which cyborg images as post humans are expressed through art, and images of a cyborg body in fashion illustration and their meanings are explored with the foregoing as a framework of reference. Cyborg image reflects new images and concept of a human in post humanism. The cyborg body images in fashion illustration are expressed through the addition of mechanical images, digital virtual body, monster image by means of hybrid combination, distorted physical transformation and fragmented body and body absence. And cyborg image in fashion illustration shows the extension of body concepts through the technology and uncertain and ambiguous identity.

2007 Summer Women's Street Fashion in Shenyang, China

  • Bae, Soo-Jeong;Wee, Eun-Hah;Jung, Kyung-Hee
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.1-15
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    • 2008
  • The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.