• Title/Summary/Keyword: Digital Transformation(DT)

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A Study on the Development of Operational Indicators for the Introduction of Digital Transformation (디지털 트랜스포메이션 도입을 위한 운영 지표 개발에 관한 연구)

  • Seung Un Kim;Jooseok Park;Jeong Suk Jin
    • Journal of Information Technology Services
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    • v.22 no.4
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    • pp.37-51
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    • 2023
  • Digital transformation(DT) is about reinventing the enterprise, completely changing its vision, strategy, organizational structure, processes, capabilities, and culture. Therefore, companies preparing or embarking on DT must be able to identify their current status and assess their level for successful DT. In this study, we developed indicators to diagnose and evaluate the current level of a company for successful DT. The current level was actually evaluated by using the evaluation indicators developed for the financial industry (insurance, securities, etc.), an industry where DT is currently being successfully introduced. The most important aspect of this study is that it provides metrics to evaluate the adoption an progress of digital transformation when reinvention a company, rather than a partial view.

Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company (디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로)

  • Chin, Hee Soo;Lee, Dong Won;Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.843-861
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    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

Current Status of Development and Practice of Artificial Intelligence Solutions for Digital Transformation of Fashion Manufacturers (패션 제조 기업의 디지털 트랜스포메이션을 위한 인공지능 솔루션 개발 및 활용 현황)

  • Kim, Ha Youn;Choi, Woojin;Lee, Yuri;Jang, Seyoon
    • Journal of Fashion Business
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    • v.26 no.2
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    • pp.28-47
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    • 2022
  • Rapid development of information and communication technology is leading the digital transformation (hereinafter, DT) of various industries. At this point in rapid online transition, fashion manufacturers operating offline-oriented businesses have become highly interested in DT and artificial intelligence (hereinafter AI), which leads DT. The purpose of this study is to examine the development status and application case of AI-based digital technology developed for the fashion industry, and to examine the DT stage and AI application status of domestic fashion manufacturers. Hence, in-depth interviews were conducted with five domestic IT companies developing AI technology for the fashion industry and six domestic fashion manufacturers applying AI technology. After analyzing interviews, study results were as follows: The seven major AI technologies leading the DT of the fashion industry were fashion image recognition, trend analysis, prediction & visualization, automated fashion design generation, demand forecast & optimizing inventory, optimizing logistics, curation, and ad-tech. It was found that domestic fashion manufacturers were striving for innovative changes through DT although the DT stage varied from company to company. This study is of academic significance as it organized technologies specialized in fashion business by analyzing AI-based digitization element technologies that lead DT in the fashion industry. It is also expected to serve as basic study when DT and AI technology development are applied to the fashion field so that traditional domestic fashion manufacturers showing low growth can rise again.

Development and Study of Digital Literacy Indicators(Checklist) for Micro Business Owners for Continuous Digital Transformation: Focusing on the Tertiary Industry (지속적인 디지털 전환을 위한 소상공인 디지털 리터러시 측정지표 개발 연구: 3차 산업(숙박 및 음식점업, 도·소매업, 서비스업)을 중심으로)

  • Jungmoon Choi;Junghoon Lee;Jiwon Kim
    • Journal of Information Technology Applications and Management
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    • v.30 no.1
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    • pp.81-95
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    • 2023
  • As the DT of micro businesses emerges as an important task, the government is also promoting support projects such as policy establishment and micro business education. This study aims to develop a new index (checklist) that can objectively measure the level of digital literacy required for DT in the tertiary industry, which accounts for the largest share of micro business owners. In this study, indicators were derived through review of existing studies and FGI, and the validity and reliability of Likert 5 were measured for decision makers in the tertiary industry. In the field of digital literacy for micro business owners, a total of 22 indicators were developed, largely composed of basic technology environment competency, information utilization competency, information dissemination and production capability, and mind recognition capability. This study has academic significance in that it can contribute to accurately understanding the digital capabilities of micro business owners by developing a digital literacy index for micro business owners, a specific group lacking in research.

A Study on Digital Transformation Competitive Strategy of Accommodation Reservation Service Industry: A Case Study (디지털전환 기반의 숙박예약 서비스 경쟁우위전략: 사례연구)

  • Chin, HeeSoo;Lee, DongWon
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.1
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    • pp.93-109
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    • 2022
  • Today, digital transformation in providing service value to companies that combine service and technology is becoming a necessity. In the transition period of digital transformation, various factors such as data, artificial intelligence technology, and partnerships can become competitive factors. In particular, digital transformation, which combines information and services with customers, creates a new business model that changes the entire industry and is presented as core competitiveness that creates customer value. From these aspects, the purpose of this case study is to derive competitive advantages on digital transformation using the case of company S. First, the study analyzes the same type of industry based on the case of app service. Second, this study presents preference factors in the operational process to enhance competitiveness by expanding user participation in accommodation reservation services. In addition, the customer service value model provides through the analysis of the five competitive factors in the operational process. This study elaborates the implications of the customer service value creation model in terms of new opportunities and challenges in digital transformation as a new customer service strategy.

How Organizations Legitimize AI Led Organizational Change?

  • Gyeung-min Kim;Heesun Kim
    • Asia pacific journal of information systems
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    • v.32 no.3
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    • pp.461-476
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    • 2022
  • AI is recognized to be a key technology for digital transformation (DT) and the value of AI is considered to determine the future of the company. However, in reality, although managers acknowledge the future value of AI and have plans to introduce it, most are not sure what to expect from AI or how to apply it to their business. This study compares two company cases to demonstrate how an organization has successfully achieved AI led organizational change while another failed. Specifically, by taking institutionalist's view, this study examines how the legitimacy enables and constrains AI led organizational changes in organization's practices, processes, and infrastructure. The results of this study indicate that for the success of AI led organizational changes, the legitimacy plays an important role by reducing the challenges from stakeholders and increasing the institutional momentum to move through the phases of the change.

Why is the Interest in Blockchain Still on the Decline? Blockchain Challenges, Review, and Research Agenda

  • Kumar Saurabh;Neelam Rani;Ridhi Arora;Debasisha Mishra;Ramkumar M.
    • Asia pacific journal of information systems
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    • v.32 no.2
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    • pp.191-225
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    • 2022
  • Based on its technological elements (distribution, encryption, immutability, tokenisation, decentralisation, and smart contracts), blockchain has drawn considerable attention in various industries and verticals. Still, the strategic adoption of blockchain is in its early stages because of the current barriers and challenges in the areas of 'customer experience', 'business models', and 'operational processes.' This work delivers a comprehensive synopsis of the fundamental challenges faced by blockchain adopters in their digital journey, based on a literature survey. The authors leveraged MAXQDA software and the theory, context, characteristics, and methodology (TCCM) framework to develop themes, findings, and evidence for adoption barriers. The research evaluates the literature on blockchain adoption challenges and offers research insights and managerial agendas for future inferences.

A Case Study on College Mathematics Education in Untact DT Era (언택트(Untact) 디지털 전환(DT) 시대의 대학수학교육 사례)

  • Lee, Sang-Gu;Ham, Yoonmee;Lee, Jae Hwa;Park, Kyung-Eun
    • Communications of Mathematical Education
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    • v.34 no.3
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    • pp.201-214
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    • 2020
  • In December 2019, new coronavirus (COVID-19) which was started from Wuhan caused a dramatic changes in college mathematics education around the world from the spring semester 2020. All classes in college was switched to online classes at once. As a result, many efforts were made to keep the quality of mathematics education in college. We have discussed the situation that we did experience and discussed a possible changes that future mathematics education and research can face in the post-corona era (after coronavirus, AC era). Finally, we discussed an evaluation method for student activities that can be used in online class evaluation.

The Effect of Augmented Reality-based Fashion Product Application on Intention to Use (증강현실기반의 패션제품 어플리케이션 특성요인과 사용의도와의 관계에 관한 연구)

  • Kim, Hyekyung;Park, Jihye;Kim, Yongseok;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.89-102
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    • 2020
  • With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.