• Title/Summary/Keyword: Digital Strategy

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Parallel Connected High Frequency AC Link Inverters Based on Full Digital Control

  • Sha, Deshang;Guo, Zhiqiang;Deng, Kai;Liao, Xiaozhong
    • Journal of Power Electronics
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    • v.12 no.4
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    • pp.595-603
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    • 2012
  • This paper presents a full digital control strategy for parallel connected modular inverter systems. Each modular inverter is a high frequency (HF) AC link inverter which is composed of a HF inverter and a HF transformer followed by a cycloconverter. To achieve equal sharing of the load current and to suppress the circulating currents among the modules, a three-loop control strategy, consisting of a common output voltage regulation (OVR) loop, individual circulating current suppression (CCS) loops and individual inner current tracking (ICT) loops, is proposed. The ICT loops are implemented with predictive current control from which high precision current tracking can be obtained. The effectiveness of the proposed control strategy is verified by simulation and experimental results from parallel connected two full-bridge HF AC link inverter modules.

Digital Control Strategy for Input-Series-Output-Parallel Modular DC/DC Converters

  • Sha, Deshang;Guo, Zhiqiang;Liao, Xiaozhong
    • Journal of Power Electronics
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    • v.10 no.3
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    • pp.245-250
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    • 2010
  • Input-series-output-parallel (ISOP) converters consisting of multiple modular DC/DC converters can enable low voltage rating switches to be used under high voltage input applications. This paper presents a digital control strategy, which can achieve equal sharing of input voltage for a modular ISOP system consisting of two-transistor forward DC/DC converters by forcing the input voltages of neighboring modules to be equal. The proposed scheme is analyzed using small signals analysis based on the state space average method. The performance of the proposed control strategy is verified with an experimental prototype of an ISOP converter made up of three two-switch forward converters.

Study on the Joint Logistics Operation Strategy of the DVD Industrial in Korea (한국 영상물의 안정적인 공급을 위한 물류공동화 운영전략에 관한 연구)

  • Lee Myong Bok;Hong Sang Tea;Kang Kyong Sik
    • Journal of the Korea Safety Management & Science
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    • v.7 no.1
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    • pp.179-198
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    • 2005
  • The purpose of this study is to propose a strategic approach to improve firms competitive advantages by selecting main business body and business sector at the same time. In this study the strategy of an efficient business model for joint logistics is suggested by means of searching for a joint program. The methods applied to this study were literature survey, questionnaire and internet information as well as case studies on advanced domestics and foreign logistics enterprises. The research scope of this study has focused on the joint logistics of SMEs being in the DVD(Digital Video Disk) industry sector. The results of this study are shown as follows ; first, in short terms, main business operating body has, second, in long terms, logistics operating enterprise has a direct effect on the joint logistics operation strategy of the DVD(Digital Video Disk) industry in Korea. The conclusion of this study shows that this method as a model of consequence to increase the joint logistics implementation successfully.

Crossing the "Great Fire Wall": A Study with Grounded Theory Examining How China Uses Twitter as a New Battlefield for Public Diplomacy

  • Guo, Jing
    • Journal of Public Diplomacy
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    • v.1 no.2
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    • pp.49-74
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    • 2021
  • In this paper, I applied grounded theory in exploring how Twitter became the battlefield for China's public diplomacy campaign. China's new move to global social media platforms, such as Twitter and Facebook, has been a controversial strategy in public diplomacy. This study analyzes Chinese Foreign Spokesperson Zhao Lijian's Twitter posts and comments. It models China's recent diplomatic move to Twitter as a "war of words" model, with features including "leadership," "polarization," and "aggression," while exerting possible effects as "resistance," "hatred," and "sarcasm" to the global community. Our findings show that by failing to gage public opinion and promote the country's positive image, China's current digital diplomacy strategy reflected by Zhao Lijian's tweets has instead constructed a polarized political public sphere, contradictory to the country's promoted "shared human destiny." The "war of words" model extends our understanding of China's new digital diplomacy move as a hybrid of state propaganda and self-performance. Such a strategy could spread hate speech and accelerate political polarization in cyberspace, despite improvements to China's homogenous network building on Twitter.

Development of Market Distribution through Digital Marketing Transformation Trends to Maximize Sales Turnover for Traditional Beverage Products

  • Basrowi;Pertiwi UTAMI
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.57-68
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    • 2023
  • Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

Impact of Digital Transformation on Business Performance: Moderating Role of Innovation Resistance and Organizational Characteristics

  • Jin-Kwon KIM;Min-Chul KIM;Tony-DongHui AHN
    • The Journal of Economics, Marketing and Management
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    • v.12 no.4
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    • pp.65-76
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    • 2024
  • Purpose: This study aims to identify the relationship between SMEs' digital transformation capabilities, smart factory utilization, and management performance. It also aims to suggest how companies strategically utilize smart factories to achieve a competitive advantage and sustainable growth through empirical analysis of differences in innovation resistance and organizational characteristics. Research design, data, and methodology: This study Implement for SME's building smart factories did. The survey was conducted for 90days from October 1st, 2023 to December 31th, 2023. Total of 210 surveys were collected, and 186 surveys, excluding ones with missing value and outliers (64 surveys), were used. Results: The results of the empirical analysis based on previous research are as follows. First, digital transformation capabilities such as digital technology, digital leadership, and digital strategy affect smart factory utilization. Second, smart factory use affects operational performance. Third, innovation resistance has a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Fourth, organizational characteristics have a moderating effect in the relationship with digital transformation capabilities, smart factory utilization, and management performance. Conclusions: Explore strategic ways to improve your organization's digital transformation capabilities. It is necessary to establish a strategy to make organizational members aware of the necessity and importance of introducing a new system through centralization of the organization.

Digital Curation Strategy for University Library Service (대학도서관 서비스의 디지털 큐레이션 전략)

  • Ahn, Young-Hee;Park, Ok-Wha
    • Journal of Korean Library and Information Science Society
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    • v.40 no.4
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    • pp.311-326
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    • 2009
  • This study is to identify the concept of the digital curation, archiving and preservation resulted in the development of digital information resources, and is to suggest the roles and strategies of the digital curation in university library based on the lifecycle information process of the digital information resources and the examples of the digital curation from domestic and aborad. I have designed a curation model and the preservation of the digital resources in university library by using creators, curators, and users who stand on the basis of the lifecycle. As a result, I have built up a system that is to be a basis to share resources and cooperation among universities.

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The exploratory study on exporting brand strategy: Focused on the demand survey for brand & domain consulting (수출 브랜드 전략에 관한 탐색적 연구: 브랜드 및 도메인 개발 컨설팅 수요조사를 중심으로)

  • Kim, Gwi-Gon
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.551-560
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    • 2009
  • Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

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Hospital Management Strategy in Digital Era (터지털 시대의 병원경영전략 수립에 관한 연구 - 병원경영자의 경영개선활동에 관한 인식을 중심으로 -)

  • Seo, Young-Joon
    • Korea Journal of Hospital Management
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    • v.6 no.2
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    • pp.173-201
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    • 2001
  • This study purports to examine the current management and information technology related strategy of Korean hospitals and suggest the effective management strategy in the 21st century when is digital era. Specifically the study tries to analyze the changing trends of strategic orientation and investigate the general management and information technology strategy of Korean hospitals. Self-administered Questionnaires were distributed to 721 hospitals nationwide and finally 98 Questionnaires were analyzed for the study. The results of the study are as follows : 1) Half of the respondent hospitals reported that they have an analyzer orientation in 2000, whereas 19.4% were prospectors, reactors 16.4%, and defenders 14.3%. However, the respondent hospitals intended to have a prospector orientation in the future (2002), while 29.6% planned on being analyzers, 17.3% reactors, and 3.1% defenders. 2) Hospital services for improving patient satisfaction were the most common. strategy for the respondent hospitals, followed by cost containment, organizational restructuring, employee education, purchasing system change, specialization of clinical services, quality improvement of medical care, strengthening the networking with the stakeholders, public relations and marketing strategy, diversification, and installing the information system. However, the strategies of annual salary system, retrenchment of unprofitable services, merit payment based on performance were still not popular for the respondent hospitals. 3) As for the strategies related with information technology, most hospitals have not implemented actively, except for the establishment of home-pages, order communication systems, and insurance claims through electronic data interchange system. 4) There were significant differences in the level of strategy implementation in terms of the ownership, bed size, financial performance, and the top managers I knowledge of information technology. The larger bed size, the higher financial performance, the better knowledge of information technology the top managers have, the more strategies the respondent hospitals implemented. The managerial and political implications for Korean hospitals in digital era were also discussed.

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Case Study on Using Gamification as an Effective Marketing Strategy (효과적 마케팅 전략으로서 게이미피케이션 활용 사례 연구)

  • Doo, Kyungil
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.395-401
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    • 2020
  • With the popularization of smartphones and the development of digital technologies, new concepts that maximize interactive communication have begun to appear in marketing strategies. One of them is the gamification marketing strategy that combines games with marketing that induces customer interest and voluntary participation. Gamification is a compound word of 'game' and '-fication', and marketing cases using game formats are being implemented in various fields. Therefore, this study will identify the implications of the usage of gamification that has become a trend, and analyze the gamification techniques and factors shown in various cases to suggest the direction of gamification as an effective marketing strategy. Companies are actively using gamification in their marketing strategies in a variety of forms and apply gamification techniques such as challenge, competition, accomplishment, reward, and relationship. As a result of the case analysis, important factors commonly identified in the gamification techniques used in marketing are 'Accomplishment' and 'Rreward'. Using various products and benefits obtained through solving a given mission or task as game elements, it was found to be an effective strategy to induce consumers' interest and participation and to promote consumption by encouraging consumers' immersion.