• Title/Summary/Keyword: Digital Shadow Work(DSW)

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A Qualitative Analysis of the Purchase Process of Digital Device Accessories: Interpretation by Digital Shadow Work (휴대용 디지털기기 엑세사리 구매과정의 질적 분석: 디지털그림자노동에 의한 해석)

  • Lee, Woong Kyu;Cho, A Ra
    • The Journal of Information Systems
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    • v.32 no.1
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    • pp.85-108
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    • 2023
  • Purpose The purpose of this study is to identify the role of digital shadow work(DSW) in the psychological mechanism that controls using and purchasing digital device accessories. More specifically, it is to reveal how the digital device user's perception of DSW is formed and how the formed DSW affects purchase and what results it will bring. Design/methodology/approach Ground theory method(GTM), one of qualitative appoaches, is adopted as research methodology. By interviewing total twenty five users, the data are analyzed by open coding amd axis coding. Two core codes are selected by selective coding and interpreted by DSW theory. Findings We find concern for potential DSW and generation of new DSW. Concern for potential DSW lead to the purchase of accessorie which would be supposed to reduce potential DSW. During purchasing accessories, quest type DSW, which provices flow experience and expertise, could be genterated. This means that there would be dynamics of DSW in the purchase process of digital device accessories.

An Analysis of Technology Stress of Call Center Employees: Focusing on Digital Shadow Work and Organizational Citizenship Behavior (콜센터 상담원의 기술 스트레스 현상 분석: 디지털그림자노동과 조직시민행동을 중심으로)

  • Byeong Hoon Lee;Joon Koh
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.21-41
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    • 2022
  • With the development of AI and digital technologies such as big data, metaverse, and the Internet of Things, Robotic Process Automation (RPA) has brought great development and change to companies. Among these realistic industrial areas by RPA, the call center service area, which consists of a combination of complex high-tech systems and professional operation groups, has now reached the stage where AI is conducting counseling. The evolution of this digital transformation has become an important direction of change in the digital-related industry sector. Along with these changes, there have been many changes in the technical stress of the members of the organization within the RPA organization and their solutions. In this study, the representative psychological mechanisms were presented as Digital Shadow Work (DSW), expressed as 'unpaid work', and Organizational Citizenship Behavior (OCB), which is 'an act that helps organizations other than their duties'. This study theoretically contributes to the extension of the DSW concept to the organizational members.

How Does the Negative Response to Digital Shadow Work Influence the Continuous Use Intention of Users?: The Moderating Effect of Gratification Delay Ability (디지털 그림자노동에 대한 부정적 반응은 지속사용의도에 어떻게 영향을 미치나?: 만족지연능력의 조절효과)

  • TingTing Liu;Woong-Kyu Lee;Joon Koh
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.173-193
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    • 2023
  • Digital transformation and the COVID-19 pandemic have facilitated the rapid development and dissemination of non-face-to-face technologies such as self-service technologies (SSTs). This research investigates how motivation factors affect consumers' negative responses to digital shadow work (DSW) in SSTs which decreases their continuous use intention of SSTs. Also, we examine whether the grafication delay ability moderates the relationship between consumers' negative responses to DSW and their continuous use intention of SSTs. By an analysis of usable 450 user respondents via SmartPLS 4.0, perceived benefits was found to significantly influence consumers' negative responses to DSW. Also, consumers' negative responses to DSW can significantly decrease their intention to continue using SSTs. Further, the effect of negative responses to DSW on continuous use intention of SSTs is stronger in case of consumers with low gratification delay ability than in case of consumers with high gratification delay ability. The study findings contribute to providing some strategies for companies operating SSTs by examining the effects of consumer's responses to DSW and gratification delay ability on the continuous usage intention of SSTs.

A Study on the Mechanism Governing the Use of Makeup-type Digital Shadow Work: A Case of Profile Picture Management (메이크업형 디지털그림자노동 사용을 지배하는 기제에 관한 연구: 프로필 사진 관리 사례)

  • Lee, Woong Kyu;Cho, Ara
    • The Journal of Information Systems
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    • v.31 no.3
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    • pp.1-18
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    • 2022
  • Purpose The purpose of this study is to analize a psychological and behavioral mechanism for using profile picture management in digital service such as social network service. Profile picture management falls under metadata management and is performed only by those who want it. This means that it, is one of the typical makeup-type digital shadow works (DSWs) which have not been studied yet. Design/methodology/approach This study adopts ground theory method(GTM) as research methodology. GTM, which is one of qualitative methodologies, is for developing theories while most survey based methodologies, which are well adopted in much research for information systems, are for validation of theories. By interviewing ten users, the data are collected and analyzed by open coding, axis coding with paradigm model, and selective coding. Findings In result, 39 codes are found and classified into 29 sub classes and 15 classes. These 15 classes are organized by paradigm model which derives core code of profile picture management as 'voluntary management tasks to experience small pleasures with intermittent attention'. Finally, based on the paradigm model and the core code, the story line, which can explain profile picture management, is suggested.