• Journal of Information Processing Systems
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• 제17권3호
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• pp.599-614
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• 2021

This paper proposes a digital signage system based on an intelligent recommendation model. The proposed system consists of a server and an edge. The server manages the data, learns the advertisement recommendation model, and uses the trained advertisement recommendation model to determine the advertisements to be promoted in real time. The advertisement recommendation model provides predictions for various products and probabilities. The purchase index between the product and weather data was extracted and reflected using correlation analysis to improve the accuracy of predicting the probability of purchasing a product. First, the user information and product information are input to a deep neural network as a vector through an embedding process. With this information, the product candidate group generation model reduces the product candidates that can be purchased by a certain user. The advertisement recommendation model uses a wide and deep recommendation model to derive the recommendation list by predicting the probability of purchase for the selected products. Finally, the most suitable advertisements are selected using the predicted probability of purchase for all the users within the advertisement range. The proposed system does not communicate with the server. Therefore, it determines the advertisements using a model trained at the edge. It can also be applied to digital signage that requires immediate response from several users.

• 기술사
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• 제35권5호
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• pp.78-84
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• 2002

From designers' viewpoint, today, the major environmental change can be found in the digital environment. Especially, more than the development of physical product which can be characterized as the backup of old function and realization of new function in the field of product design, as the digital product development of program style that exists without substance is deepened, the development of the digital design media has been accelerating. However, it is the recent matter that the link with educational system about the added value which could be embodied by digitech, and the interdisciplinary research about producing goods become regular. The construction of the industrial design development process based on the digital environment must be the major research object. Therefore, the goal of my research is to present the concept of the product design process model required in the digital environment.

• 유통과학연구
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• 제13권5호
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• pp.91-102
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• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

• 한국CDE학회논문집
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• 제12권6호
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• pp.429-440
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• 2007

The purpose of this research is to develop the Human-centered CAD system in which human factors can be considered during the design stage. For this system there are several issues to research, like the digital human modeling technology, the definition of interactions between human and product, the simulation of human motion when using the product, and the bio-mechanical analysis of human, etc. This paper introduces how to construct the kinematical structure of the digital human model. For our digital human model H-ANIM, the international specification of humanoid animation is referenced. And we added the skeleton geometry and the skin surfaces to our model. And it can manipulate its joints by forward kinematics. Also the IKAN inverse kinematics algorithm is adopted to support the posture prediction of the digital human model in the product environment. All of these ideas are implemented using CAD API so that we can apply these functions to the current commercial CAD systems. In this manner, the human factor issues can be effectively taken into account at the early design phase and the costs of bio-mechanical evaluation will be significantly reduced.

• 디지털산업정보학회논문지
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• 제19권1호
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• pp.91-107
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• 2023

With the recent expansion of the commerce ecosystem, a large number of user evaluations have been produced. Accordingly, attempts to create business insights using user evaluation data have been actively made. However, since user evaluation can change after the user experiences the product, it is difficult to say that the analysis based only on reviews immediately after purchase fully reflects the user's evaluation of the product. Moreover, studies conducted so far on user evaluation have overlooked the fact that the length of time a user has used a product can affect the user's product evaluation. Therefore, in this study, we build a model that predicts the direction of change in the user's rating after use from the user's rating and reviews immediately after purchase. In particular, the proposed model reflects the product's period of use in predicting the change direction of the star rating. However, since the posterior information on the duration of product use cannot be used as input in the inference process, we propose a structure that utilizes information about the product's period of use using an auxiliary classifier. As a result of an experiment using 599,889 user evaluation data collected from the shopping platform 'N' company, we confirmed that the proposed model performed better than the existing model in terms of accuracy.

• 유통과학연구
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• 제11권3호
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• pp.13-22
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• 2013

Purpose - Product purpose for optimal values solution for synthesize evaluative criteria and optimize product design values. In addition, product designer has to consider the product design to conform to project, laws and regulations, authentication, from the product design stage. Research design, data, methodology - How to use an evaluative criteria model's imprecise market data by evaluative criteria research design; product mapping relationships between design parameters and customer requirements using product predicted value method. An evaluative criteria model and their associated criteria status, product evaluative criteria model of results. Results - Therefore, after the enterprise product design project analysis, effectiveness and the customer degree of satisfaction must be appraised to obtain the maximum value for the benefit on behalf of the implementation goals, the promotion product level and market competition strength. Conclusions - In multi criterion decision making (MCDM), using its searching software capacity to obtain the optimal solution.

• 디지털융복합연구
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• 제4권2호
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• pp.109-126
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• 2006

The United States Intel company and these enterprises which Andy Grove President talks exception are without coming out at the Internet enterprise and the hereafter 5 year back side separately it means the necessity which will write the word which is a Internet enterprise will lose. When that time about, it puts upper volume from the Internet territory which is will open the competition where the relation enterprises are keen the winner will be undertaken the existing enterprises and the place where it receives the footlights where the e-business is many in this recent times which it talks, the reason the whole world becomes connection with the Internet, the frame of the social whole changes and the arrival result completeness sincerity pursuit of information comes to be possible simultaneously, it is changing as the product army which is complicatedly diversified from the product army where the craving of the customer becomes simplification. The consequently quick doctor decision and efficient manufacturing environment construction are demanded and Product Life cycle becomes shortening, the e-Business from the digital management environment which changes suddenly the necessity is plentifully raising its head with plan of competitive power security of the enterprise and management renovation. Successful of the e-business model and failure instances there is a depth from the research which it sees and after trying to investigate, it originated to the advancement of digital environment the strategies and to sleep against the successful model of the e-business for a new management renovation presentation it tries it does.

• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• 디지털융복합연구
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• 제5권1호
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• pp.69-76
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• 2007

This paper presents a study on the introduction of User Model-Based Dialogue System. Also we present a plan-based Korean dialogue system as a natural language database user interface for product search. The system can be characterized by its support for mixed initiative to give user more control over dialogue, employment of user model to reflect user's preferences, alternative solution suggestion if there is no product matched exactly to user's requirements, handling circumlocution which frequently occurs in dialogues. The user modeling shell system BGP-MS is adapted for the system. The system provides for a user-friendly database user interface by managing dialogue intelligently. By its implementation and test, it has been shown that the user model-based dialogue system can be utilized effectively for product search.

• 만화애니메이션 연구
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• 통권10호
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• pp.159-178
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• 2006

디지털미디어의 고급화와 대중화가 동시에 진행되는 시점에서 추진되어야 할 디지털콘텐츠의 진화모델은 미국 3D 디지털애니메이션 제작업체의 제작기술 및 공정기술의 진화모형과 온라인게임의 신속한 진화모형에서 그 개념을 도출할 수 있었다. 우선, 모바일콘텐츠의 공급모델을 통해서 제작기술의 진화가 디지털콘텐츠의 진화를 선도하지 못할 때 발생하는 문제점을 살펴보았고, 그에 따라 디지털콘텐츠의 진화모델은 콘텐츠 자체의 제작기술개발과 공정기술 개발이 동시에 병행되어야 함을 보여주었다. 이러한 진화의 속도를 극대화시키기 위해 진화되는 모든 제작시스템 및 진행시스템은 모듈화를 기반으로 추진되어야 하며, 이러한 모듈화는 지속적이고 고정적인 플랫폼의 통합을 통해 구체화되어야 한다고 분석되었다. 제작시스템의 모듈화는 제작기술의 모듈화를 가져오게 되고, 기술의 모듈화는 부분적인 진화의 속도를 배가시키고, 그에 따른 검증과정과 상품화과정의 속도까지도 병행발전시키게 된다.