• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.233-244
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• 2022

One of the most noteworthy topics in recent corporate management is ESG(Environmental, Social, Governance). Although there are many companies that have declared ESG management, KT has declared full-fledged ESG management in 2021 and is sharing its sustainable management strategy with stakeholders. In addition, KT is strengthening ESG management by issuing ESG bonds for the first time in the domestic ICT industry. At a time when the information technology industry became more important due to COVID-19, this study attempted to examine KT's ESG management goals and strategies by dividing them into environmental, social, and governance areas. KT was aiming to achieve environmental integrity through 'environmental management', 'green competence', 'energy resources', and 'eco-friendly projects' in the environmental field. In addition, in the social field, genuine creating social value was pursued through 'social contribution', 'co-growth', and 'human rights management'. Finally, in the governance area, it was aiming for a transparent corporate management system to pursue economic reliability through 'ethics and compliance' and 'risk management'. In particular, KT was promoting its own ESG management by promoting strategies to solve environmental and social problems using AI and BigData technologies based on the characteristics of a digital platform company. This study aims to derive implications for ESG strategy establishment and ESG management development direction through KT's ESG management case in relation to ESG management, which has emerged as a hot topic.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.379-385
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• 2014

N-Screen era is held due to the cloud computing technology which access to contents anytime, anywhere without any persistent. In the broadcast industry, this broadcast contents is rapidly serviced by variety of media devices such as PC, Smart phone, Tablet, App, IPTV. To Increase the usefulness and usability of the platform, same brand identity have to be maintain by devices and integrated guide which can encompass a variety of media are needed. This study tries to figure out the need of New Media Style Guide to keep brand identity in a variety of new media beyond previously Web style guide which limited in the Web pages. First, Integrated Guide GEL of BBC's and Web style guide of KBS was analyzed. Through the analysis it was found that the limitations and problem of the current web style guide and then suggested the improvement direction. In addition, this study tried to find which design elements should be made for new media style guides through in-depth interview with practitioners who work in broadcast media industry for more than three years. Through the research it was understood the current status of integrated brand identity and found a way to improve forward to new media platforms of KBS.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.139-146
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• 2014

We investigated the relative efficiency and statistical analysis of Kimchi-related manufactures in Jeollabuk-do for their management efficiency and improvement plans. We used data enveloped analysis (DEA) for the relative efficiency, and principal component analysis (PCA) and t-test for the statistical analysis. We analyzed 34 DMUs among 67 DMUs located in Jeollabuk-do. The results were as follows; the statistical efficiency, pure statistical efficiency, scale efficiency for 34 DMUs were 0.653, 0.761, and 0.863, respectively. The correlated component regression (CCR) showed that DMUs above efficiency 1 were 61.5% among -si (urban area), and 23.8% among -gun (rural area), respectively. However, there were not the significant differences of and BCC, CCR, and scale efficiency between urban area and rural area. This study will be useful for local industry's promotion by providing the information on Kimchi-related manufactures.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.213-220
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• 2018

The automobile industry in Korea is a very large industrial sector. Nowadays, as the interest in low carbon green growth grows all over the world, it is time to actively secure future competitiveness of the automobile industry. Therefore, it is essential to study consumer attitudes and intentions for electric vehicles at the time when technological and social changes are expected. This study was conducted to investigate the acceptability and preference of electric vehicle for 250 people. The results are as follows. As the monthly income and the number of residents increased, the decision was made to accommodate the electric vehicle. The larger the effect of the electric vehicle on the consumers, the more the electric car decided to accommodate the electric car. In addition, three demographic characteristics (monthly income, number of residents, residence type) showed that there was a difference in satisfaction of electric vehicles. As a result of analyzing the satisfaction level of the electric vehicle, it was found that the electric vehicle has a satisfactory effect on the consumer, the electric vehicle is about 3.5 times more satisfying, and the larger the interest of the electric car is, the more the electric car is about 2.1 times.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.135-144
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• 2014

In devising technological innovation strategies and implementing successful technological innovation, some of the most important factors may be to determine whether to protect technological innovation and to choose how to protect it. Traditionally, technological innovation has been emphasized to obtain compensation as much as possible for innovation in terms of economics and strategy. However, it can be regarded as a very complicated problem to determine such a protection and its level. Generally speaking, enterprises have some common mechanisms to secure compensation for technological innovation, which are known to be patents, secrecy and lead time advantage. From the standpoint of enterprises, it is very important what strategies should be devised to secure profits for technological innovation. According to some domestic and oversea research results revealed that specific patents are not the best way to Appropriability for technological innovation, while also implying that there exist several different kinds of mechanisms to Appropriability for technological innovation in each industry. Nevertheless, since it shouldn't be ignored that most of the researches have overlooked the characteristics of Korean enterprises and industrial differences, this study intends to clarify the effectiveness of technological innovation Appropriability mechanisms reflecting actual circumstances and industrial characteristics in Korea while classifying them. Also The questionnaires and delphi method used in this study. As the result of analysis, in the entire industries, the priorities turned out to be in the order of Superior sales and service efforts, Leadtime advantage, Complementary manufacturing.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.429-436
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• 2017

A design thinking-based collaborative workshop in which various stakeholders in the milk processing industry circulation ecosystem participated shows a new problem innovation paradigm that encourages the spread of practical prototyping culture. in the expression of empathy and collective intelligence among members on facing issues, the conversion of collaboration and communication methods, the business handling of the organization based on the design work method as 'creativity mechanism'. In this workshop, which was promoted in three stages of 'approach to problems', 're-definition of problems', and 'experience-based future vision design', participants themselves redefine real problems in terms of the accuracy of feed orders between feed suppliers and livestock farmers, ordering of feeds on time, cost reduction of feed supply and present new alternatives and expanded business areas. The results suggested in this workshop suggest the usefulness of design thinking in business innovation in that they presented how to approach the problem and a creative thinking system to find its solution to direct and indirect stakeholders of the industry as well as the improvement of supply and demand rate of livestock feed and quality.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.527-538
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• 2020

This research measures the urgency and importance listening to experts' opinions as a proposal for vitalization of folk modern dance groups. Firstly, the open type FGI(Focus Group Interview) was implemented for five groups of an expert by applying the new industry foster theory, and total 24 types of second questionnaire were developed through importantly referred or repeated contents. They were distributed to 20 people including a dance group representative, a planner, a university professor and etc to measure experts' importance and urgency. In the research result, For big list, Financial aid for both importance and urgency appear first, and for comparative analysis of importance and urgency for small list, differences in infrastructure construction are shown. "expansion of dance program's advertisement channels" and "rank 1" appeared in "Secure space for dancers". Suggestions for analyzing such results are as follows. It is shown that "detailed financial aid for the operation of dance groups" and etc in the aspect of financial aid, "the employment of professional human resources including design and producing etc" in that of performance and education related production development, "training a dancer who can assimilate a complex genre" in that of manpower training, "arrangement of exclusive space for a dance group" in that of infrastructure building, and "the employment of professional human resources including design and producing etc" in that of consulting support are important and urgent matters considered by experts.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.169-178
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• 2020

The selection of a third-party logistics (3PL) provider is a critical process for shippers who want to receive competitive logistics service. However, studies analyzing the factors that influence the selection of 3PL provider from the viewpoint of shippers are insufficient. The present study aims to derive factors to be considered when selecting a 3PL provider by domestic shippers and to present the weights of each factor. The analysis results showed that among the major factors, the "operation factor" showed the highest importance, followed by "strategic factor", and "communication factor". The results of compound weights showed that "cost reduction" is the most important factor, followed by the "expertise of the provider", "inventory management ability", and "human resources management". The present study proposed the core factors that should be considered when selecting a 3PL provider from the shipper's viewpoint. This study also has an industrial implication from the viewpoint of 3PL providers because it provides the basic data for enhancing the shipper's satisfaction by reinforcing the factors that are considered important in by shippers. In future research, it is necessary to classify shippers by industry and analyze the differences in the factors that arise in selecting 3PL companies for each industry.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.181-190
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• 2012

Cost of capital is one of the key factors of accounting regulation policy for telecommunication market. This paper aims at investigating efficient policy improvements concerning accounting regulation for telecommunication market focused on cost of capital calculation methods and its application. At First, cost of capital estimating method should be improved. In estimating the cost of equity capital, it is necessary to use benchmark method for Equity risk premium. It will reduce analytical errors caused by a rapid economic change and inflation. It is also more desirable to use debt premium adding method for the cost of debt capital. Optimal capital structure method may be considered a better way to estimates capital structure. Secondly, cost of capital estimating process also has to be reformed. Telecommunication industry changes rapidly so it does not reflect fast environmental changes. Therefore, cost of capital should be calculated every year. Cost of capital should be calculated by individual companies. There is information asymmetry between regulators and regulatees. Because of that cost of capital calculating process takes long time and cost a lot. To solve this problem, regulator should legislate on cost of capital calculation and then regulating companies report the calculating result. Lastly, major telecommunication companies are all listed now and it is possible to calculating it separately. We must continuously improve the estimating method and application of cost of capital and due to the fast growing of telecommunication industry. The process of determining the calculating method must be discussed and best method chosen.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.157-165
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• 2016

The purpose of this study was to analyze the effect of the shipping industry real economy index on the stock prices of domestic shipping companies. The parameters used in this analysis were the stock price of H Company in South Korea and shipping industry real economy indices including BDI, CCFI and HRCI. The period analysis was from 2012 to 2015. The weekly data for four years of the stock price index of shipping companies, BDI, CCFI, and HRCI were used. The effects of CCFI and HRCI on the stock price index of domestic shipping companies were analyzed using the VAR model, and the effects of BDI on the stock price index of domestic shipping companies were analyzed using the VECM model. The VAR model analysis results showed that CCFI and HRCI had negative effects on the stock price index, and the VECM model analysis results showed that BDI also had a negative effect on the stock price index.