• Title/Summary/Keyword: Digital Business Model

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Big Accounting Data and Sustainable Business Growth: Evidence from Listed Firms in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai;JANNOPAT, Saithip
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.12
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    • pp.377-389
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    • 2021
  • This study aims at investigating the effects of big accounting data on the sustainable business growth of listed firms in Thailand. In addition, it examines the mediating effects of accounting information quality and decision-making effectiveness and the moderating effects of digital innovation on the research relationships. The study's useful samples are the 289 listed Thai companies. To examine the research relationships, the structural equation model and multiple regression analysis are used in this study. According to the results of this study, big accounting data has a significant effect on accounting information quality, decision-making effectiveness, and sustainable business growth. Next, accounting information quality significantly affects decision-making effectiveness and sustainable business growth. Similarly, decision-making effectiveness significantly affects sustainable business growth. Both accounting information quality and decision-making effectiveness mediate the big accounting data-sustainable business growth relationships. Lastly, digital innovation moderates the effects of accounting information quality and decision-making effectiveness on sustainable business growth. Accordingly, In conclusion, big accounting data has emerged as a key source of sustainable competitive advantage. As a result, to succeed in competitive environments, businesses must have a thorough understanding of big accounting data.

Evaluation Model of Technology Protection Competency customized for Small and Medium-sized Enterprises (중소기업 맞춤형 기술보호 수준평가 모델 연구)

  • Park, Sanghoon;Cho, Namwook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.2
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    • pp.113-125
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    • 2017
  • In today's highly competitive environment, the importance of technology protection cannot be overemphasized. To evaluate technology protection competency of Small and Medium-sized Enterprises(SMEs), Government has conducted surveys every year but its effectiveness is still in question. To enhance the effectiveness of technology protection for SMEs, a customized evaluation model of technology protection competency has been suggested in this study. Surveys are conducted to measure the relative importance of evaluation areas that can be influenced by the size and type of business. The analysis shows that there exists significant differences between evaluation areas. This study suggests that the effectiveness of technology protection can be enhanced by utilizing a customized evaluation model depending on the size and type of business. Also, the proposed model can be used for SMEs to identify and enhance their weakness in technology protection. Overall, it is expected that the proposed model can be effectively used to protect valuable technologies in various SMEs.

Study on Social Media Business Model Design through Visual Thinking (시각적 사고를 통한 소셜미디어 비즈니스모델 설계에 대한 연구)

  • Park, Sang Hyeok;Sung, Haeng Nam;Cho, Hyun Dal
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.4
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    • pp.289-297
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    • 2012
  • It is a recent trend to utilize a variety of visual tools(process map, mindmap, ERD) to create, when we create the design of information system or business models. Theses visual tool is standardized tools as process map or BPMN, on the other hand, there is also a non-standardized tools as mindmap. The utilization of the non-standardized tools as mindmap in startups is a increasing trend, because of the order the release of creative thinking to design new business model. Mindmaps can be divided into pen-based mindmap(of hand-written) and computer-based mindmap. This study was conducted under the premise of a different thinking pattern, when you take advantage of pen-based mindmap and computer-based mindmap. In other words, the pen-based mindmap is a tool for deductive reasoning and the computer-based mindmap is a tool would be more appropriate for inductive thinking. The purpose of this study is to investigate these relationships through experiments. In this study propose guidelines how visual tools, when designing a social media business models.

Critical Analysis of ITV Digital in UK (영국 ITV Digital의 실패에 관한 연구)

  • Kim, Seung-Soo
    • Korean journal of communication and information
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    • v.20
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    • pp.7-32
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    • 2003
  • This essay provides a critical introduction to some of the major issues relating to ITV Digital. The demise of ITV Digital has hit the economics of broadcasting industry in UK. ITV Digital's failure is seen as digital nightmare. This study approaches to three dimensions of the failed ITV Digital. There are the failure of policy, business strategy, technological debacle. As I have discussed, competitive environment of digital broadcasting squeezed ITV Digital into financial trouble. In order to examine current development of digital terrestrial television, three questions have been raised. First, What is the government of digital broadcasting? Second, What is the business strategy of ITV Digital? In particular, the failure of business model deserved careful watching. Third, What is the failure of digital technology?

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The Effective Factors of Cloud Computing Adoption Success in Organization

  • Yoo, Seok-Keun;Kim, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.217-229
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    • 2019
  • The purpose of the research is to verify how task characteristics for business and technology characteristics, economic feasibility, technology readiness, organizational factors, environmental factors of cloud computing affect the performance of cloud computing adoption through Fit and Viability. The research aims to verify the relationship among the success factors for adopting cloud computing based on the Fit-Viability model. Respondents who work for IT companies which is using cloud computing in South Korea were chosen. The data was analyzed by the structural equating model. As a result, Task characteristics and Technology characteristics affected Fit in a positive manner, while Technology readiness, Organizational factors and Environmental factors also positively impacted Viability. Fit and Viability both affected the successful adoption of cloud equally. In particular, Environmental factors were proven to have the biggest impacts on Viability, and affected highly indirect impact on the Performance of cloud computing adoption through Viability. Entering the era of the fourth industrial revolution, corporations have established digital transformation strategies to secure a competitive edge while growing continuously, and are also carrying out various digital transformation initiatives. For the success of adoption of foundational technologies, they need to understand not only the decision-making factors of adopting cloud computing, but also the success factors of adopting cloud computing.

Development Strategies for Business GIS Based on NGIS (NGIS 기반하의 Business GIS 발전방안)

  • Lee, Bong-Gyou;Song, Ji-Young
    • Journal of Korea Spatial Information System Society
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    • v.7 no.2 s.14
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    • pp.3-14
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    • 2005
  • The purpose of this study is to present the role of NGIS(National Geographic Information System) and the development strategy for Business GIS in the ubiquitous society. We analyze the level of GIS technology with the ICT(Information Communication Technology) as well as GIS application trends especially in location-based circumstances. Also, we advocate not only making GIS contents to meet the international standards such as GML(Geography Markup Language) and TPEG(Transport Protocol Experts Group) but applying GIS as a killer application to oncoming diverse ICT areas including LBS(Location -Based Service), Telematics, ITS(Intelligent Transport System), gCRM(geographic Customer Relationship Management), DMB(Digital Multimedia Broadcasting), u(ubiquitous)-City and u-Town. Finally, we build a conceptual Business GIS model based on NGIS for QoS, standardization, R&D, education, and security.

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Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company (디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로)

  • Chin, Hee Soo;Lee, Dong Won;Lee, DonHee
    • Journal of Korean Society for Quality Management
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    • v.50 no.4
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    • pp.843-861
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    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case - (패션 브랜드의 디지털 트랜스포메이션 전략에 관한 연구 - 버버리 사례를 중심으로 -)

  • Kim, Soyoung;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.449-460
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    • 2019
  • Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

Development of OPC UA based Smart Factory Digital Twin Testbed System (OPC UA 기반 스마트팩토리 디지털 트윈 테스트베드 시스템 개발)

  • Kim, Jaesung;Jeong, Seok Chan;Seo, Dongwoo;Kim, Daegi
    • Journal of Korea Multimedia Society
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    • v.25 no.8
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    • pp.1085-1096
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    • 2022
  • The manufacturing industry is continuously pursuing advanced technology and smartization as it converges with innovative technology. Improvement of manufacturing productivity is achieved by monitoring, analyzing, and controlling the facilities and processes of the manufacturing site in real time through a network. In this paper, we proposed a new OPC-UA based digital twin model for smart factory facilities. A testbed system for USB flash drive packaging facility was implemented based on the proposed digital twin model and OPC-UA data communication scheme. Through OPC-UA based digital twin model, equipment and process status information is transmitted and received from PLC to monitoring and control 3D digital models and physical models in real time. The usefulness of the developed digital twin testbed system was evaluated through usability test.

A Study on Acceptance of Customer of Digital Contents Distribution Site's for Economy Commerce (디지털콘텐츠 경제 상거래를 위한 유통 사이트 고객 수용도에 관한 연구)

  • Lee, Jae-Kwang;Kwon, Hyeog-In
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.3-22
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    • 2006
  • Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

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