Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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Study on Social Media Business Model Design through Visual Thinking

시각적 사고를 통한 소셜미디어 비즈니스모델 설계에 대한 연구

  • 박상혁 (경남과학기술학교 전자상거래.무역학과) ;
  • 성행남 (경남과학기술학교 전자상거래.무역학과) ;
  • 조현달 (영산대학교 경영학과)
  • Published : 2012.12.30
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Abstract

It is a recent trend to utilize a variety of visual tools(process map, mindmap, ERD) to create, when we create the design of information system or business models. Theses visual tool is standardized tools as process map or BPMN, on the other hand, there is also a non-standardized tools as mindmap. The utilization of the non-standardized tools as mindmap in startups is a increasing trend, because of the order the release of creative thinking to design new business model. Mindmaps can be divided into pen-based mindmap(of hand-written) and computer-based mindmap. This study was conducted under the premise of a different thinking pattern, when you take advantage of pen-based mindmap and computer-based mindmap. In other words, the pen-based mindmap is a tool for deductive reasoning and the computer-based mindmap is a tool would be more appropriate for inductive thinking. The purpose of this study is to investigate these relationships through experiments. In this study propose guidelines how visual tools, when designing a social media business models.

Keywords

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