• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.477-487
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• 2017

This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.1-8
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• 2020

This study analyzed the different needs between the after-school programs of elementary schools in metropolitan and non-metropolitan areas to understand the areas that need addressing to meet with the requisites of the programs. To this end, this study conducted a survey among teachers with experience in after-school management (n=233), and the needs and performance recognized by teachers were analyzed in the IPA model matrix. To sum up the results, 'Online educational infrastructure', 'Efficient administrative operation', and 'Supply of professional after-school instructors' were identified as the prior needs in metropolitan area. On the other hand, non-metropolitan area, 'Supply of professional after-school instructors', 'Quality educational contents', and 'Online educational infrastructure' were identified as the prior requisites to be addressed. Based on research findings, the study suggested implications in developing and implementing related policies. Research findings will be expected to refer as baseline data for activating after-school online program operations and improving its programs to meet with the different needs of regions.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.4
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• pp.861-866
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• 2014

The scale of national research and development work is expanded gradually and grows bigger, so necessity of building system rises to guarantee more objective and fairer selection of business and clarity of budget administration according to active progress of convergence between study territories. In the study, standard frame work is suggested for information connection between dissimilarities, and based on this work; the study considers the system for information connection of digital budget accounting system handling budget and accounting of national finance and national science technology knowledge information system that is in charge of result administration and result evaluation of national research and development work, so suggests application plan of standard frame work connected with information solving current state and problems for connection.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.19-29
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• 2015

This study is to evaluate the public drinking water service systematically, to improve customer satisfaction level, also overcoming the limitations of the existing method often relying on the satisfaction measurement subjectively. Thorough the rigid quality control of the service and its effect on civil affairs administration, we conclude that quality of the public service has an influences on the customers' satisfaction, which play a role to intensify the confidence and support of the civil administration by its appropriate management. Thus quality control management itself has its own value in that the satisfaction and confidence of the service result from the quality. The new model can be utilized as a Service Quality Index for the public drinking water service. To enhance the customers' satisfaction and confidence of the water suppliers, it is very useful that they reflect the customers' needs exactly through the service quality control regularly.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.355-368
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• 2011

For an effective warfare under the condition of NCW, the sharing of data between systems must be essential. Thus, the standardization and the integration of data which is considered as the MND-EA improvement and the Megacenter is important. The purpose of this research is to investigate the factors that affected the BI(Behavioral Intention to USE) by using the TAM(Technology Acceptance Model), That is to introduce the MDM into the national defense field which is an issue in every agency sector for data sharing. Also, based on the implementation architecture of Gartner which applies depending on the business enterprise type, the preferred architecture should be selected considering the national defense environment and the characteristics, and suggest an effective MND-MDM plan by analysing the effects on the BI. The survey was done through 19th September till the 7th of October 2011, by investigating the people in charge of the development and maintenance of the national defense information systems and the SI company's national defense team people who have experienced the development of the national defense information systems.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.107-118
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• 2012

Smart TV is expected to take the center stage of the recent "smartization" trend in IT and consumer electronics as it performs a hub for various smart IT devices, such as smart phone, smart pad, PC, etc. It is distinct from traditional TVs or even IPTVs in the sense that it provides immersive and interactive experiences via apps downloaded through TV app store. Smart TV could serve as a new intermediary device between other smart devices and the Internet. While it started experiencing a rapid growth, little research has been conducted to understand this emerging technology in terms of its user acceptance and adoption by users. The current research attempts to fill the gap in the field by examining factors and processes for this new technology to be adopted by users. This paper draws on theories of IT acceptance and use, such as the "Unified Theory of Acceptance and Use of Technology", to investigate factors affecting "intention to use" of smart TV. The proposed research model is analyzed using the structural equation modeling approach. Findings show that such factors as innovativeness, switching cost, switching benefit, service interface, and user interface affect users' intention to use smart TV, through effort expectation, performance expectation, and social influence. Theoretical and managerial implications are discussed.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.199-218
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• 2016

The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.597-606
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• 2014

This study aims to investigate the relationship of physical wellness, intellectual wellness, emotional wellness, subjective happiness and quality of life of employees. The proposed model analyzed 535 employees using Smart Partial Least Square (PLS) 2.0. The results of the experiment are as follows: First, physical, intellectual, and emotional wellness positively influenced subjective happiness. Second, subjective happiness positively influence life satisfaction. The results show improve the lives of the employee's quality of life and wellness, happiness. We study life quality, wellness, and happiness on subjective aspects in the workers. Therefore, analyzed result can be a basic research for the lives of the employees' quality.

• Journal of Digital Contents Society
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• v.17 no.1
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• pp.11-21
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• 2016

To provide more efficient and exact search result, internet systems will rely more and more on semantic web. Ontology is one of the important methods for implementation of semantic web. Ontology is used to implement an explicit formal vocabularies to share. However, important problems rise when dealing with ontology. Ontologies are typically subject to change because they are living. In order to handle ontology data change situation, a version handling system is needed to keep track of changes. For example, the queries subject to the previous ontology may become inconsistent and must be updated according to the newest version of ontology. Although many research was done in this area, there are still many problems to overcome. In this paper, we propose class and property transition graph for query transformation. The graph is created when ontology data is changed and applied to query transformation.