• 통상정보연구
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• 제8권4호
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• pp.3-22
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• 2006

Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

• 융합경영연구
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• 제12권4호
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• pp.51-64
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• 2024

Recent studies have introduced that digital transformation positively impacts firm performance. However, research on the relationship between organizational capabilities or attitudes as antecedents or situational variables for successfully driving digital transformation remains limited. Therefore, this study aims to systematically analyze how dynamic digital capabilities and the mutual relationships between organizational members' digital acceptance influence firm performance throughout the process of driving and achieving digital transformation. Research design, data, and methodology: This study developed the concepts and measurement items for each variable based on prior research. A survey was conducted with 258 companies participating in mini clusters within industrial complexes across the county. The data was analyzed using a structural equation model with the AMOS software package. Results: Based on existing literature, hypotheses were formulated regarding the causal relationships among variables, and analysis was conducted. The results indicate that digital transformation and employees' technological acceptance play a mediating role in the relationship between dynamic digital capabilities and firm performance. Specifically, the organization's dynamic digital capabilities enhance both digital transformation and technological acceptance. Moreover, digital transformation leads to higher firm performance when technological acceptance is high. Conclusions: This study has shown the importance of enhancing dynamic digital capabilities as a prerequisite for driving digital transformation and highlighted the significance of organizational members' perceptions and attitudes toward information technology. Particularly, through detailed causal analysis among the specific items of each variable, insights were gained for both academic and practical applications.

• 한국게임학회 논문지
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• 제17권2호
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• pp.123-134
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• 2017

본 연구에서는 학교 장면에서 학생들의 디지털 게임 이용에 대한 교사의 수용도가 어떻게 구성되어 있는지를 살펴보고, 교사의 수용도에 영향을 미치는 요인에 대해 알아보았다. 이를 위해 2016년 8월 설문조사를 실시하였고, 초, 중, 고등학교 교사와 상담교사, 전문 상담사, 총 250명의 자료가 분석되었다. 그 결과, 학생들의 디지털 게임 이용에 대한 교사의 수용도는 5개의 하위요인인 관리/감독의 필요성, 적극 활용의사, 관심과 확인, 부적응 대체활동으로 인정, 수용 효능감으로 구성되어있었다. 다변량다중회귀분석방법을 통해 분석한 결과, 교사의 연령, 디지털 미디어 리터러시의 하위요인 중 공동체성과 탈규범성, 학생들의 디지털 게임 이용에 대한 교사 태도와 디지털 게임이 학업에 미치는 영향에 대한 교사 평가가 교사의 수용도 5개 하위요인에 차별적으로 영향을 미치는 것으로 확인되었다. 본 연구는 교육적 잠재력이 강조되고 있는 디지털 게임에 대한 교사의 수용도가 어떻게 구성되어있는지를 구체적으로 확인하고, 교사의 수용도를 촉진하는데 영향을 주는 주요 요인들을 밝혔다는데 그 의의가 있다.

• 디지털융복합연구
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• 제11권2호
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• pp.9-18
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• 2013

2014년부터 초등학교 3-4학년 학생들이 사회, 과학, 영어 과목에서 디지털 교과서를 사용할 예정이고, 그 다음 해에 5-6학년 학생들도 같은 과목에서 디지털 교과서를 사용하게 된다. 이에 본 연구에서는 디지털 교과서를 아직 접하지 못한 초등학교 교사들이 디지털교과서에 대해 어떤 인식을 갖고 있고, 정보기술수용모델에 근거하여 초등학교 교사들이 디지털 교과서를 어느 정도 수용하는지 알아보았다. 연구 결과에 따르면, 응답한 많은 초등학교 교사들이 디지털 교과서를 사용할 준비가 되어 있지 않았고, 디지털 교과서 사용에 대해 우려하는 것으로 나타났다. 하지만, 디지털 교과서를 사용할 경우 유용성과 유희성이 디지털 교과서를 수용하는 데 있어 중요한 변인으로 나타났다.

• 한국생활과학회지
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• 제18권2호
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• pp.465-476
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• 2009

The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

• 한국정보시스템학회지:정보시스템연구
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• 제33권2호
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• pp.191-218
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• 2024

Purpose This study aims to investigate the relationship between digital literacy and the acceptance of care robots, as well as the mediating role of technology self-efficacy in this relationship. The findings of this research aim to provide foundational data for enhancing older adults' acceptance of new technologies, underscore the significance of bolstering older adults' digital literacy in relation to the adoption of care robot technology, and offer evidence to support interventions aimed at improving technology self-efficacy. Design/methodology/approach This study seeks to investigate the mediating effect of technology self-efficacy on the relationship between digital literacy and acceptance of care robot technology among older adults. Kyunghee University's '2022 Korean Senior Technology Acceptance Panel Survey' was used, targeting 509 people aged 60 or older. Data analysis was performed using SPSS 20.0 software. Independent samples t-tests were used to characterize key variables of interest and correlation analysis was used to evaluate their relationships. To verify the mediation effect, mediation regression analysis along with the Sobel test was used. Findings The study found that improving older adults' digital literacy positively impacts their acceptance of care robot technology through enhanced technology self-efficacy. Active education and experience with digital devices are highlighted as crucial for enhancing older adults' sense of accomplishment and, consequently, their technology self-efficacy. The findings underscore the importance of programs and educational initiatives focused on enhancing digital literacy among older adults to boost technology self-efficacy and increase acceptance of care robot technology within this population.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.111-125
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• 2013

This study investigates how enjoyment (or playfulness) affects user acceptance of hedonic-oriented (or pleasure) information technology based on the technology acceptance model (TAM). A research model was made to examine the effect of enjoyment on the user acceptance of hedonic information technology. 186 responses were collected from university students who had experiences on Daum's Digital View which is a well-known example of digital signage technology. The result of the statistical analysis reveals that enjoyment also had a strong effect on the acceptance of hedonic information technology, in addition to perceived usefulness and perceived ease of use. However, perceived usefulness is reported to most strongly influence the adoption of Digital View. The effect of enjoyment on intention to use was also significant, but enjoyment shows a much low degree of influence than perceived usefulness on intention to use.

• Journal of Information Technology Applications and Management
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• 제31권3호
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• pp.119-147
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• 2024

This study aims to analyze older adults's intention to use digital financial services. To verify the purpose, the '2022 Korean Senior Technology Acceptance Panel Survey' data were used. And a shortened Senior Technology Acceptance Model(STAM) reflecting the characteristics of older adults was applied. The results of Structural Equation Model analysis are as follows. First, the lower gerontechnology anxiety, the higher control beliefs reflecting perceived ease of use, self-efficacy and facilitating conditions and the intention to use digital financial services. Second, the health factor had a positive effect on the control beliefs. Third, the higher the control beliefs, the higher the attitudinal beliefs reflecting perceived usefulness and attitude and the intention to use digital financial services. Lastly, the higher attitudinal beliefs, the higher the intention to use digital financial services. The results suggest the need for interventions that can relieve gerontechnology anxiety and strengthen positive perceptions about control beliefs and attitudinal beliefs in order to increase older adults's intention to use digital financial services.

• 디지털융복합연구
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• 제20권5호
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• pp.23-29
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• 2022

디지털서비스는 기존 구매계약 방식을 개선하고 코로나19 등으로 클라우드 서비스 이용이 시급한 상황에서 최상의 디지털 서비스를 신속하게 도입할 수 있게 되었고 디지털 서비스 이용과 관련 클라우드 산업의 성장을 촉진할 수 있도록 했다. 본 연구에서 신기술에 대한 개인의 기술준비도(낙관성, 혁신성, 불편성, 불안성)이 클라우드 컴퓨팅 기술의 수용의도에 어떠한 영향을 미치는지 클라우드 서비스에 대한 이해도가 상대적으로 높지 않는 사용자를 대상으로 실증분석 하였다. 또한 기술준비도가 수용의도에 미치는 영향을 디지털전환을 매개효과로 검증하였다. 연구결과, 낙관성과 혁신성이 디지털전환에 정(+)의 영향을 미쳤으며, 불편성과 불안성이 디지털전환에 부(-)의 영향을 미치는 것으로 나타났다. 그리고 낙관성, 불안성과 수용의도 간의 관계에 있어서 디지털전환의 부분매개효과를 검증되었지만, 혁신성, 불편성과 수용의도간의 관계에 있어서 디지털전환의 매개효과가 없다는 것을 검증되었다. 이러한 연구결과를 통해 기업에 실무 시사점과, 클라우드 서비스의 후속 연구방향에 대해 제시하였다.

• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.456-463
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• 2016

최근 국내 디지털 음악 시장은 소비자들의 이용 패러다임 변화에 따른 디지털 음악 콘텐츠 서비스의 수용이 중요하게 대두되고 있다. 이에 본 연구는 문헌고찰을 통해 '디지털 음악 콘텐츠 서비스의 수용'의 특성을 도출하고, 소비자의 '지각된 가치'와, '고객만족'의 관계를 살펴보았다. 또한 구조화된 설문지를 구성하여 5대 음원서비스 사이트를 경험한 이용자를 대상으로 조사하여 207개의 유효 표본을 확보하고 실증분석을 하였다. 그 결과, 첫째, 이용자의 인구통계적 특성에 따라 디지털 음악 콘텐츠 서비스의 인식은 부분적으로 차이가 나타났다. 두 번째 디지털 음악 콘텐츠 서비스 요인은 지각된 가치에 영향과 고객만족에 영향을 미쳤다. 이러한 연구결과들은 디지털 음악 서비스 사업자에게 새로운 성장 해법과 마케팅 전략에 활용할 수 있는 기초자료로서 그 의미가 있다.