• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.193-212
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• 2011

Mobile instant messaging service is surfacing to an important keyword in the mobile market together with popularization of Smart phones. Mobile instant messaging service in Korea has become popular to the degree of 87.9% usages from total Smartphone holders, and it is expected that using populations will be more enlarged afterwards if considering a fact that its populations of Smartphone is continuously being increased after exceeding 10 million persons (Trend Monitor, June 2011). In the instant messaging market where competitions have been deepened day by day, raising customer's royalties will be the key for company's business survivals and goals of corporate marketing strategies. It could be said that understanding on which factors affect to customer retentions and royalties is very important. Specially, as changing status is being progressed very quickly in case of innovative mobile services like the instant messaging service, research necessities on how many do consumers use the services after accepting them, how much do consumers use them variously, and whether does it connect to long-term relations have been increased, but studies on such matters are in insufficient situations actually. Therefore, this study examined on which effects were affected to use-diffusion and loyalty factors from perceived customer vales' factors having been occurred after accepting the mobile instant messaging service, namely 'functional value', 'monetary value', 'emotional value', and 'social value'. Also, the study looked into what kind of roles do the service usage and using variety play to service's continued using intents as a loyalty index, recommending intents to others, and brand switching intents. And then the study laid the main purpose in trying to provide implications for enhancing customer securities and royalties on the mobile instant messaging service through research's results. The research hypotheses are as follows; H1: Perceived values will affect influences to royalties. H2: Use-Diffusion will affect influences to loyalty. H3: Perceived value will affect influences to loyalty. H4: The use-diffusion will play intermediating roles between perceived values and loyalty. Total 276 cases among collected 284 ones were used for the statistical analysis by SPSS ver. 15 package. Reliability, Factor analysis, regression were done. As the result of research, 'monetary value' and 'emotional value' affected to 'usage' among perceived value factors, and 'emotional value' was appeared as affecting the largest influence. Besides, the usage affected to constant-using intents and recommending intents to others, and using varieties were displayed as affecting to recommending intents to others. On the other hand, 'Using' and 'Using diversity' were appeared as not affecting to 'brand switching intentions'. Meanwhile, as the result of recognizing about effects of perceived values on the loyalty, it was appeared such like 'continued using intents' affected to'functional value', 'monetary value', and 'social value' first, and also 'monetary value', 'emotional value', and 'social value' affected to 'recommending intents to others'. On the other hand, it was shown such like only 'social value' affected influences to 'brand switching intents', and thus contrary results with the factor 'constant-using intents' were displayed. So, it seems that there are many applications to service provides who are worrying about marketing strategies for making consumer retains (constant-using) and new consumer's inductions (brand-switching intents). Finally, as a result of looking into intermediating roles of the use-diffusion factor in relations between conceived values and royalties at hypothesis 4, 'using' and 'using diversity' were displayed as affecting significant influences all together. Regarding to research result's implications, for expanding and promoting continued uses of the mobile instant messaging service by service providers: First, encouraging recognitions on the perceived value connected to users' service usage are necessary. Second, setting up user's use-diffusion strategies are required so as to enhance the loyalty after understanding a fact that use-diffusion patterns affecting to the service's loyalty are different. Finally, methods of raising customer loyalties and making constant relationships have to be grouped by analyzing on what are the customer value's factors that can satisfy users in competitive alterations.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.33 no.9B
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• pp.822-831
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• 2008

This paper examines the theoretical and empirical technology diffusion processes to understand the Korean success in the internet access service markets. In order to do this, first, we propose an integrated demand diffusion model in terms of competition of inter-and intra-technologies and market structure as represented by the number of operators in the market. Second, by using the proposed model, we analyze the dynamic diffusion processes of Korean internet access services such as Narrow-band technology including Dial modem vs. Broad-band technology including ISDN, xDSL and Cable modem. The competition of inter-and intra-technologies as well as the extent of market competition has made a positive effect on the diffusion patterns of internet access demand. And also we propose, based on the proposed model and its empirical results, several implications for diffusion strategies and policies in the future of ICT market in Korea.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.295-306
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• 2000

The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus. some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication. 2) Agricultural extension service should include creative role with diffusion process. 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.257-277
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• 2003

Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

• Transactions of the Korean hydrogen and new energy society
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• v.25 no.4
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• pp.386-392
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• 2014

The effective water management in a polymer electrolyte membrane fuel cell (PEMFC) is one of the key strategies for improving cell performance and durability. In this work, an ex situ measurement was carried out to understand the water droplet behavior on the surface of gas diffusion layer (GDL) as a fundamental study for establishing novel water management. For that purpose, simplified cell including one rib and two flow channels was designed and fabricated. Using this ex situ device, the water droplet emergence through the GDL of the PEMFC was emulated to understand liquid water transport through the porous diffusion medium. Through the visualization experiment, the emergence and growth of water droplets at the channel/GDL interface are mainly observed with the surface characteristics of GDL (SGL 10BA, 24BA) and rib when the liquid water passes through the GDL and is expelled to the flow channel. It is expected that the results obtained from this study can contribute to the better understanding on the water droplet behavior (emergence and removal) in the flow channels of PEMFC.

• Journal of applied mathematics & informatics
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• v.27 no.5_6
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• pp.1073-1086
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• 2009

This paper considers the problems of martingale measures and risk-minimizing hedging strategies in the market with restricted information. By constructing a general restricted information market model, the explicit relation of arbitrage and the minimal martingale measure between two different information markets are discussed. Also a link among all equivalent martingale measures under restricted information market is given. As an example of restricted information markets, this paper constitutes a jump-diffusion process model and presents a risk minimizing problem under different information. Through $It\hat{o}$ formula and projection results in Schweizer[13], the explicit optimal strategy for different market information are given.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.21 no.2
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• pp.99-104
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• 1985

In order to provide the basic data required for setting up the proper strategies to minimize the future marine pollution in the vicinity sea area of the Geoje Island, the general water quality parameters and dye diffusion experiment were carried out from January to March, 1983. Although TSS and COD level in the investigated sea area showed still slightly lower than the area of Seaside Industrial Complex Zones, seriously increasing due to the construction of heavy industrial plants. Dissolved oxygen showed more than 8 ppm, and inferred still enough for the reservation of the investigated sea area. The dye patches moved south-eastward with forming an elliptical shape and then turned slowly to the area of Kujora during flood tide, and it moved northwestward and then blocked the entrance of Jangseungpo during ebb tide, The diffusibility in the area may be assessed to be quite better than other coastal areas.

• Journal of Information Technology Services
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• v.8 no.1
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• Proceedings of the KIEE Conference
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• 2005.11b
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• pp.165-167
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• 2005

Nowadays the concern about development and diffusion strategies of new & renewable energy and its technologies is getting higher globally as Kyoto Protocol has taken effect this year and oil has been rising in price tremendously. Developed countries have already commenced the study and research for this problem and are looking for various solutions. In this paper, environment of new & renewable energy in Korea is analyzed and estimated using the learning curve, which has been powerfully used for analyses of end-use equipments' characteristics in existing studies, as a pre-study for proposing appropriate strategies and feasible methods. The sample study shows how prices of facilities affect on the penetration of new & renewable energy.

• International Commerce and Information Review
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• v.10 no.2
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• pp.3-22
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• 2008

As information technology has a great impacts on contemporary business environment, global electronic trade is becoming a new paradigm in international trade transaction. The internet provides a fundamentally different environment for international marketing and trade, it also requires a different approach to international business. Now it is unrealistic to apply the same marketing strategies under global environment without making some modifications to be appropriate to the electronic edge. This paper attempts to investigate what kinds of factors influence the level of electronic trade utilization and performance, and suggests some strategies for usage of electronic trade for small-medium enterprises in Korea. According to the results of this research, the usage of electronic trade by small-medium enterprises is fundamentally important for the diffusion of electronic trade. Therefore it is suggested that the government needs to support small-medium enterprises by financing them to have system for electronic trade.