• 제목/요약/키워드: Diffusion of Innovation theory

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Continuance Intention Toward Second-generation Mobile Instant Messaging App of LINE in Taiwan

  • Bao Q. Duong;Charlie Chen;Craig Van Slyke
    • Asia pacific journal of information systems
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    • 제33권4호
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    • pp.899-933
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    • 2023
  • The second-generation mobile instant messaging (SMIM) proliferates with various relationship management functions: group chats, audio/video chats, file sharing, real-time location sharing, and nonverbal graphics, such as emojis and stickers. This study integrates the important but often overlooked affordances theory into innovation diffusion and proposes an SMIM continuance intention model. SMIM is a social affordance platform for users to develop new friendships and maintain their relationships. Integrated diffusion of innovation and affordance theoretical frameworks, this study investigates the influence of four factors on the success of using SMIM apps to improve friendship development and relationship management. Data were collected from 231 participants using a survey questionnaire in a public university in Taiwan. The findings confirm the effects of friendship development and relationship maintenance on the intention of users to continue using SMIM apps. Implications for research and practice are discussed.

혁신이론과 정보기술 수용론을 사용한 SCM의 확산과 성과에 미치는 요인 (Factors of SCM Diffusion and Performance based Innovation Theory and IT Acceptance Theory)

  • 이재원
    • 디지털산업정보학회논문지
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    • 제6권1호
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    • pp.197-209
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    • 2010
  • Supply Chain Management have been introduced and used as strategic weapon for many companies. Large investments in the SCM was made, but many companies are not fully getting the performance from the systems. The purpose of this study is to find the determinants of SCM difussion and performance in the perspective of Innovation and Information technology Acceptance. In developing the research model, The model consists of eight independent variables(Management support, Decision Making concentration, IS strategy, training education, relative advantage, technological compatibility, task compatibility, SCM cost), two moderator variables(interorganizational and intraorganizational diffusion), three dependant variables(efficiency, effectiveness, strategic advantage).

혁신확산이론 관점에서의 Green SCM 도입 및 영향요인과 성과에 관한 실증연구 (An Empirical Study on the Influencing Factors, Practice Level, and Performanc of Green Supply Chain Management From the Innovation Diffusion Theory Perspective)

  • 이영찬;오형진
    • 지식경영연구
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    • 제11권5호
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    • pp.59-78
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    • 2010
  • In this paper, we arrange the concept of 'Green' in SCM after literature study of Green SCM and investigate causal relationships between influencing factors, practice level and environmental performance focused on Korean firms empirically and conduct path analysis for hypothesis test using partial least squares regression with bootstrap. Firstly, we divide influencing factors of Green SCM into environmental and organizational factors through the previous studies of innovation diffusion theory and environmental management theory, and then we selected 'uncertainty', 'competitiveness' as the environmental factors and 'top management support', 'perceived benefit', 'training' as the organizational factors. Secondly, we classify practice level of Green SCM into 'internal environmental management', 'green purchasing', 'eco-design'. Finally, we selected 'financial performance', 'environmental performance' as the organizational performance. We conducted a survey on the middle manager of manufacturing companies implementing SCM and an empirical analysis. The results of analysis show that there exist causal relationships between influencing factors, practice level, and environmental performance of Green SCM. We expect that the result of this study will suggest useful information to managers who are responsible for SCM to design and execute Green SCM in strategic perspectives.

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인천공항 이용객의 언택트기술 서비스 수용에 관한 연구: 혁신확산이론과 기술수용모델의 적용 (A Study on Passengers' Acceptance of Untact Technology Services at Incheon Airport: Application Innovative Expansion Theory and Technology Acceptance Model)

  • 박춘미;김기웅
    • 한국항공운항학회지
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    • 제32권2호
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    • pp.100-111
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    • 2024
  • This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

혁신확산이론 기반의 CRM 품질요인과 성과에 관한 연구

  • 진찬용;김도관
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2008년도 추계 공동 국제학술대회
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    • pp.194-198
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    • 2008
  • Under the rapid change of business circumstance to E-business, CRM is one of the major strategic choices to reinforce the relationship with customers. In this point, this study attempts to understand the relationships among the quality of CRM and the variables of post adoption on the innovation diffusion theory. With integration of information system success model and innovation diffusion theory, it developed a research model and several hypotheses focusing on CRM performance of post-adoption. To testify the hypotheses, it conducted a survey on insurance industry and performed a statistical analysis for the research model with structure equation model. The results show that the factors of CRM quality (system, service, and information) have significant relationships with level of CRM usage and satisfaction. And the relationships between satisfaction and CRM performance and between CRM performance and intension of CRM extension are found as statistically significant.

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A Study on Diffusion of Innovation based on Mahajan′s Model

  • Lee, Sang-Gun;Jae H. Min
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2003년도 추계학술대회 및 정기총회
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    • pp.144-147
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    • 2003
  • It is important to understand the process of technology diffusion among end users for effectively implementing adoption and coping with frequent changes in the environment. Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, however, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study investigates imitation influence in individual adoption of mobile communication technology, more specifically, mobile phones, using Mahaian's diffusion model in individual ICT adoption.

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혁신확산모델에 근거한 원격건강관리시스템의 질적 분석 (Qualitative Analysis of Tele-healthcare Systems based on the Diffusion of Innovation Model)

  • 권명순;장지혜
    • 지역사회간호학회지
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    • 제28권2호
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    • pp.129-143
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    • 2017
  • Purpose: The purpose of this study is to explore factors which influence adoption, implementation and continued use of tele-healthcare systems. Methods: Qualitative research was conducted by in-depth interviews with 17 professionals from various fields of organizations involved in developing and implementing tele-healthcare systems. Data were analysed thematically, using a conceptual model of diffusion of innovations. Results: The system users were reacted positively to the 3 attributes out of 9 which decided the adoption of innovation. In addition, it is required to redesign the tele-health care system simpler and easier so that the system users can access to the system much more easily regardless of space and time limitations. From the design stage on an individual level, it is necessary to conduct detailed needs analysis and listen to users who are at the center of innovation diffusion. On an organizational level, it is necessary to actively prepare for possible problems during system implementation, educate the users and build communication channels continuously. Conclusion: This study has identified the factors affecting the innovation of tele-health care systems and contributed to the understanding of the operation of tele-health care systems by the diffusion of innovation theory in community health posts.

혁신채택 및 확산이론의 통신방송융합(위성DMB) 서비스 수요추정 응용 (Applications of Innovation Adoption and Diffusion Theory to Demand Estimation for Communications and Media Converging (DMB) Services)

  • 송영화;한현수
    • 경영과학
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    • 제22권1호
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    • pp.179-197
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    • 2005
  • This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

XBRL Adoption Process in Malaysia Using Diffusion of Innovation Theory

  • ILIAS, Azleen;GHANI, Erlane K.;AZHAR, Zubir
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.263-271
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    • 2021
  • The study examined the XBRL adoption process of Malaysian Business Reporting System (MBRS) by utilizing Everett Rogers' Diffusion of Innovation (DOI) theory. The study focused on the three phases, namely, knowledge gathering and persuasion phase, decision-making phase, and implementation phase of XBRL adoption process gathered from a government agency in Malaysia. This study employs a qualitative case study that incorporates semi-structured interviews with four members of the regulator. The results reveal that the regulator has realized the advantages, management support, and need to skills development in phase one. On the other hand, in phase two, it finds the way the regulator makes decision related to XBRL taxonomy and submission template, platform, tools and software. Through phase three, the regulator is concerned with the complexity of XBRL taxonomy, resources, external support, promotion, stakeholder involvement, limited trading pressure, critical mass, and professional bodies. The factors from each phase suggest an in-depth understanding on the experience of XBRL through the development of MBRS that provides a success story to the other government agencies and regulators in Malaysia. This study provides several insights on the factors that could contribute to the adoption of XBRL and the Diffusion of Innovation theory adoption process.

핀테크 지급결제 서비스 수용 저항요인 연구 : 혁신저항이론과 현상유지편향이론을 중심으로 (The Study of User Resistance to Fintech Payment Service: In the Perspective of Innovation Diffusion And Status Quo Bias Theory)

  • 황신해;김정군
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권1호
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    • pp.133-151
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    • 2018
  • Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.