• Journal of the Korean Society of Costume
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• v.66 no.1
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• pp.13-27
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• 2016

There are differences in preference according to the brand signal explicitness when selecting fashion luxury brand, and the purpose of this study is to verify the moderating effects of self-construal and implicit theory in relation to those preferences. This study divided the experiment design into two $2{\times}2$ mixed design studies: Study 1 and Study 2. The study 1 was composed of the following factors: brand signal explicitness(subtle vs. explicit signal) and self-construal(independent vs. interdependent self-construal). Study 2 was composed of the following factors: brand signal explicitness( subtle vs. explicit signal) and Implicit theory(entity vs. incremental theorist). Convenience sampling was conducted to find the subjects of study 1 and study 2. Study 1 analyzed data from 172 women in Seoul, Gyeonggi-do and Busan who prefer luxury brand, and study 2 used data from 138 women. The results of this study are as follows. 1) Independent self-construal primed group was shown to prefer subtle signal product to explicit signal product, whereas interdependent self-construal priming group preferred explicit signal product to subtle signal product. 2) The entity theorist to prefer explicit signal product to subtle signal product. On the other hand, the incremental theorist did not show significant difference in the preference between subtle and explicit signal products. Therefore, the results of the present study shown the importance of understanding consumers through the difference depending on consumer inclination and psychology, recommending preferred luxury brand according to the inclination of the target customers, and establishing segmented marketing strategy to captivate consumers with these various characteristics.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.59-63
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• 2007

Customers have the various needs and personalities and try to get them. The behaviour of buying products, one of the highlight things, is the most general phenomenon of filling up their desires, and even these types are eventually personalized. Also there are various criteria for selecting it and also those are to be determined by the customers' own personalities. Mostly customers show the more attractive behaviours for those products which are more attractive to them, and for carefully buying them they use various paths. The criteria to buy the products are the mostly generalized things such as price, design, size, weight, trend, and so on, and it can be affected by the specifics of the products. But it is not definitely unimportant to consider the personality. Customers have the unusual personality for the product which is more attractive to them, and then for the unattractive, they only show the unclear criteria or specifics. The existing studies are focused on the product itself, and then they just show the results related to the specifics of the products, but it could be considered a case that the customers could think some products classified into the highly involvement products would be the lower involvement ones. Upon this, for same products if the customers show some differences of information(relating to the degree of involvement), I am going to figure it out by using AHP that what the criteria to buy is. In this study, with the computer products which are considered as the highly involvement products, I will select two groups showing the differences of awareness of the products, and then figure out the selecting criteria.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.123-147
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• 2018

The purpose of this study is to identify the effects of school library personnel on students' reading behaviors and to identify differences between schools on it. For this purpose, this study surveyed 5,349 elementary, middle and high school students from 154 schools across Korea, and conducted a survey on reading environment, school library, and DLS. The results of the analysis showed that the students at the school where teacher librarians works are more likely to read books, participate in various reading programs, receive more help from teacher librarians in selecting books to read, lending more books, have more experience with DLS and satisfaction with it. The differences between the schools were in the order of 'classes which school library personnel took part in,' 'number of borrowed books,' 'help in selecting books,' 'average reading time per day,' 'number of home books,' 'reading in school library.' Therefore, it is necessary to expand the placement of school library personnel and develop their professionalism in order to prevent inequality in the educational environment between schools.

• Journal of The Korean Association For Science Education
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• v.32 no.7
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• pp.1139-1156
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• 2012

The purpose of this study was to investigate students' and mentors' perceptions of Research and Education (R&E) programs in science high schools and science academies. The sample included 1,466 science high school/science academy students and 310 mentors. They filled out the survey, which consisted of the perceptions of R&E performance procedures (Selecting a topic, Learning topic-related knowledge, Designing and performing the research study, and Evaluating and presenting results), and R&E environment (Research period, meeting opportunities with mentor/subject, learning/experimental environment). The results showed that differences existed in the perceptions of R&E performance procedures and R&E environment, especially on selecting topics and learning topic-related knowledge stages. At the end of the paper, suggestions were included for improving R&E.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.10
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• pp.6176-6186
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• 2014

This study was designed to clarify the learning motivations, academic self-efficacy, and problem-solving processes in the educational evaluative method in the fundamental nursing practice using moving pictures. The learning motivations and academic self-efficacy showed statistical differences based on the students' motivations of selecting, their satisfaction with the major and nursing practice, helpfulness of moving pictures, and the suitability of practical tests using a checklist. Problem-solving processes revealed statistical differences based on the students' motivations of selecting the nursing department, their satisfaction with the major and fundamental nursing their satisfaction with the major and nursing practice, the helpfulness of moving pictures, and the suitability of practical tests using a checklist. The learning motivations showed significant positive interrelations with the academic self-efficacy and problem-solving processes. In conclusion, the educational evaluative method in the fundamental nursing practice using moving pictures was related to the nursing students' learning motivations, academic self-efficacy, and problem-solving processes.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• Journal of the korean academy of Pediatric Dentistry
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• v.24 no.1
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• pp.65-81
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• 1997

For the purpose of evaluating the appropriateness of AP-PCR as a facile, rapid and reproducible method for genotyping Streptococcus mutans, and selecting the discriminant primer for it, a DNA fingerprinting was performed on the microorganisms isolated from caries-free children and children with rampant caries, respectively. In the course of selecting appropriate primer for S. mutans genotyping, we chose S2 primer from 6 different primers which shows highest resolution on the agarose gel as well. Nineteen kinds of fingerprint patterns were observed in caries-free children and children with rampant caries which were produced by combination of 7 different fragments. Interestingly, the number of types observed in caries-free children was greater than that in children with rampant caries. And we observed Type 2 was predominant in children with rampant caries (about 80%) and relatively even distribution of each types in caries-free children. Furthermore, it was appeared that the major types in normal control were not or rarely found in children with rampant caries. In conclusion, we could establish simple, rapid and highly reproducible AP-PCR method for genotyping S. mutans. We also found differences in distribution of S. mutans between normal and patient, which suggested that cariogenicity is also dependent on qualitative aspects which is caused by the difference in genotypes of S. mutans in oral cavity.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.1
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• pp.70-79
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• 2008

The purpose of this study is to construct the fundamental data for setting a valid viewpoint as the base of landscape planning and management practices. To do this, we analyzed the preceding dissertations and landscape plan reports which presented the selection criteria of viewpoint. 37 research samples containing the criteria of viewpoint were investigated. The selection criteria and trends of viewpoint were analyzed as follows : Firstly, by analyzing the preceding researches we were able to grasp the criteria that had been used to set viewpoint. Secondly, we investigated the differences in criteria of selecting the viewpoint according to the research type, research time and view object. Finally, we analyzed the trends of viewpoint selection criteria and classified the characteristics and selection criteria of viewpoint based on an overview of the research content. It can be concluded that the criteria of viewpoint are intimately linked to the view object, the purpose and role of viewpoint which is related to the landscape planning and management practices. According to this study, we can find that the selection criteria and trends of viewpoint have been used in the research related to the view plane following the 1990's. Hereafter, additional research and the comparisons with researches abroad is necessary to set the objective selection criteria of viewpoint.

• The Research Journal of the Costume Culture
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• v.7 no.6
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• pp.41-53
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• 1999

Fashion marketing channels experience conflicts inevitably because of constant interaction among fabric producers, apparel manufacturers, contractors, and retailers. However, it is rarely that attempts has been made to identify causes of conflicts in distribution channel of fashion industry. The purpose of this study was to explore causes of conflicts from the standpoint of a contractor. For this study, data were collected from the owner or the manager represented with a contractor in fashion maketing channels. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflict were associated with two broad sets, attitudinal and structural differences between apparel manufacturers and contractors. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by using different terms, different expectations between channel members in controlling product quality, and lack of credit in inspecting products. Second, structural sources of conflict involved unilateral decision on wages for contracting, lengthy payment period derived from a bill of credit, deficient autonomy in selecting auxiliary suppliers, unreasonable issues on lead time, and unfair transaction in selecting a contractor or inspecting finished products. There are limitations on generalization due to the results based on interviews, but this study will be a useful exploratory step before designing a large scale survey.

• Journal of the Korean Society of Costume
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• v.55 no.4 s.94
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• pp.16-28
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• 2005

The purposes of this study were to understand the buying patterns of adult women according to impulse shopping, benefits sought, and selecting information sources. This subjects of this study were 509 adult women from the age 20's to the age of 40's. This data were analyzed by using factor analysis multi regression analysis, analysis of variance, Scheffe' test. The results of this study were outlined as follow: 1. Differences among ages (the 20's, the 30's, and the 40's) in impulse shopping were as follow: The 30's bought more cosmetics to change their mood compared to the 20's or the 40's, and the 20's and the 30's bought more cosmetics matching to their images compared to the 40's. 2. From the aspects of benefits sought, the 20's and the 30's were more seriously consider the fame of brands compared to the 40's, showing they were different from the 40's. 3. From the aspects of selecting information sources about cosmetics, the 20's were more actively utilizing both human information sources and non-human information sources compared to the 30's and the 40's.