• 제목/요약/키워드: Differences in Gender

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Gender Differences in Online Shopping Behavior

  • Park, Joo-Young;Lee, Byung-Tae
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.382-387
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    • 2007
  • Since the emergence of Internet service, the revenue from e-commerce has been exponentially growing. Especially, the consumption by men in online retailers is distinctively different from that in traditional bricks-and-mortar retailers. Facing these interesting phenomena, researchers as well as businesses have begun to pay attention to e-commerce and online consumers. However, research on consumer behaviors in the online channel has not made a careful investigation into gender behavioral differences in the online channel. Therefore, we provide a profound understanding of gender differences in online shopping behavior compared to those in offline shopping behaviors. Through our findings from this research, we draw researchers' attention to consumer behavior in the online channel, gender differences in online shopping. Also, we suggest practical implications to online marketers using data collected from one of the major online retailers.

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아동기의 어머니에 대한 애착 및 자율성과 성인기 사랑에서의 성차 (Gender Differences in Adulthood Heterosexual Love Style According to the Childhood Attachment and Autonomy in Relation to Mother)

  • 강진경
    • 대한가정학회지
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    • 제34권4호
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    • pp.161-174
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    • 1996
  • The purpose of the study is to investigate how childhood attachment and autonomy explain the gender differences in adulthood heterosexual love styles. The study examines (1) the gender differences in childhood attachment and autonomy and adulthood heterosexual love relationships, (2) the relationship between childhood attachment and autonomy in relation to mother, and love styles in adulthood among men and women. 405 married or unmarried men and women participated in a questionnaire study. Such statistic analyses are engaged for this study as cross-tabulation analysis, and one-way ANOVA. The key findings of the study are that the relationships of childhood developmental pattern of attachment and autonomy to adulthood heterosexual love styles differ between men and women. That is, developmental patterns of childhood attachment and autonomy to mother operate as a vulnerability factor in establishing adulthood love relationship, whereas childhood experiences do not explain adulthood love among women. These gender differences are discussed in theoretical contexts which explain gender-differentiated process of separation from mother during childhood.

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Gender Differences in Children's Clothing Orientation and Clothing Purchase Behaviors

  • Kim, Mee-Sun;Chung, Hyei-Young;Eunah Yoh
    • The International Journal of Costume Culture
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    • 제5권3호
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    • pp.213-224
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    • 2002
  • The purpose of this study was to explore children's gender differences in their clothing orientation and clothing Purchase behaviors. For this study, data were collected from 166 fifth and sixth graders attending three elementary schools in Seoul. Questionnaire survey data were analyzed through factor analysis, cross-tabulation, and test. In result, gender differences were found in children's clothing orientation, clothing purchase behaviors, and post-purchase behaviors. Girls were more interested in clothing than were boys, and thus girls used a variety of information sources for clothing shopping, taking an active role during the purchase process, compared to boys. Different characteristics of two gender groups of older children in school age were described. Marketing implications based on findings were provided for practitioners.

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아동의 성역할 태도와 사회적 능력간의 관계 (The Relationship between Children's Gender role Attitude and Social Competency)

  • 이경희
    • 대한가정학회지
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    • 제35권1호
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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유아의 성별과 지능에 따른 창의성의 차이 연구 (A Study on Creativity According to Young Children's Gender and Intelligence)

  • 김준희;김지현
    • 한국보육지원학회지
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    • 제15권1호
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    • pp.15-35
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    • 2019
  • Objective: The purpose of this study was to examine how children's creativity varies depending on gender and intelligence. Methods: The participants of this study were 100 five-to-six-year-olds from a kindergarten in city S. Collected data was analyzed using SPSS WIN 21.0 program. I conducted t-tests to examine differences in intelligence and creativity according to gender, and used two-way ANOVA for inspecting the differences according to gender and intelligence. Furthermore, I used additional one-way ANOVA for inspecting the interaction-effect of gender and intelligence concretely. Results: As a result, there are no differences in creativity according to a child's gender, but there are some variations in intelligence according to gender. In addition, the aspect of the relationship between children's creativity and intelligence varies according to gender. Conclusion/Implications: It is meaningful that this study determined that gender and level of intelligence influence an improvement in creativity. This study supplies variables and directions to be considered when an educational activity or program is developed for young children.

알츠하이머병 환자에서 행동심리증상의 성별차이 (Gender Differences in Behavioral Psychological Symptoms of Dementia in Patients with Alzheimer's Disease)

  • 이지영;임우영;김현;이강준
    • 정신신체의학
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    • 제22권2호
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    • pp.71-78
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    • 2014
  • 연구목적 알츠하이머병 환자들의 행동심리증상(BPSD)은 임상적인 문제들을 일으켜 결국 기능의 감퇴, 간병인 스트레스, 입원, 사망률의 증가를 가져온다. 최근의 연구는 성별차이가 BPSD에서 중요한 역할을 한다고 보고하고 있으나, BPSD와 성별 사이 연관에 대한 국내 연구는 시행된 적이 없었다. 이에 본 연구는 알츠하이머병 환자들의 BPSD가 성별 차이에 의해 영향을 받는 것인지를 검증해 보고자 실시하였다. 방 법 면담과 인지기능평가를 통해 DSM-IV 진단기준에 의하여 알츠하이머병으로 진단받은 98명의 환자들이 본 연구에 참가하였다. 간이정신상태검사(MMSE), 임상치매평가척도(CDR), 전반적 퇴화척도(GDS), 한국형 신경정신행동검사(K-NPI)를 사용하여 인지기능 및 BPSD를 평가하였다. 성별 차이를 확인하기 위해서 독립 t 검증을 사용하여 분석하였으며, MMSE, CDR, GDS와 NPI 사이의 관련성을 살펴보기 위해 피어슨 상관분석을 사용하였다. 결 과 알츠하이머병 환자들의 BPSD에서 통계적으로 유의미한 성별 차이는 관찰되지 않았다. MMSE와 NPI 총점, 그리고 NPI 하위영역인 환각과 유의한 상관관계를 보였으며, CDR의 경우 NPI 총점, 무감동/무관심, 과민/불안정과, GDS의 경우 NPI 하위영역인 환각과 유의한 상관관계를 나타내었다. 결 론 본 연구결과 우리나라 알츠하이머병 환자들의 BPSD에서 성별의 차이는 나타나지 않았지만, 추후 알츠하이머형 치매의 BPSD가 성별 차이에 의한 것인지 혹은 개인 차에 의한 것인지를 더 명확하게 밝혀내기 위한 광범위하고 지속적인 연구가 필요할 것으로 생각된다.

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임상간호사의 성별, 성역할정체감에 따른 병원폭력 경험과 병원폭력에 대한 태도 (Experience of Violence and Hospital Violence Attitude according to Gender and Gender-Role Identity of Clinical Nurses)

  • 김주연;조진영
    • 한국직업건강간호학회지
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    • 제31권2호
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    • pp.57-65
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    • 2022
  • Purpose: This study aims to examine differences in experiences of violence and hospital violence attitude according to gender and gender-role identity of clinical nurses. Methods: The quota sampling method, was used to select the research subjects. They were divided into two groups male and female nurses who worked for three general hospitals or higher level-hospitals in Incheon and Gyeongbuk. The data of 219 subjects was used for final analysis. The IBM SPSS 22.0 was used to analyze the data t-test and ANOVA. Results: According to gender, the hospital violence experience of female nurses was oserved frequently when the verbal violence came from guardians, and when the physical threats came from others. For male nurses, the experiences of hospital violence was obserbed. According to gender, the hospital violence attitude revealed significant differences in female nurses that the negative attitude was higher (t=-4.69, p<.001). According to gender-role identity, the undifferentiated and femininity showed significant differences (F=4.86 p=.003). Conclusion: The differentiated strategies of coping measures and violence preventive education considering the gender and gender-role identity of clinical nurses would help formulate measures for the effective management of hospital violence.

성별에 따른 표면근전도의 중앙주파수 분석에 관한 연구 (A Study Median Frequency Analysis of Surface EMG on Gender Differences)

  • 이상식;이기영;고재욱;박원엽
    • 한국정보전자통신기술학회논문지
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    • 제5권1호
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    • pp.20-25
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    • 2012
  • 표면근전도의 중앙주파수 특징을 이용하여 근지구력시간에 대한 남녀 성별차별을 구분할 수가 있다. 중앙주파수는 근육의 피로속도를 측정하는데 주로 사용하는 인자이다. 본 연구에서는 상완이두근의 등장성 운동을 통한 근전도의 성별차이를 알아보았다. 등장성운동은 피실험자가 근육피로가 피곤해 질 때까지를 측정하였다. 남녀 성별차이는 근지구력시간에 대한 중앙주파수의 선형회귀선의 기울기로 구분되어지는 특성을 보였다.

유행 관심 수준에 따른 의복 쇼핑 성향과 의복 구매 행동에 성별이 미치는 매개적 영양 (The Mediate Effect of Gender on the Differences of Consumers grouped by the Level of Fashion Interest)

  • 김세희
    • 복식
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    • 제55권3호
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    • pp.33-46
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    • 2005
  • The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

성별에 따른 스트레스 인지 정도 관련 요인 (Factors Affecting Level of Perceived Stress by Gender)

  • 김경범;이주현;이예진;노진원;권영대
    • 한국콘텐츠학회논문지
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    • 제18권3호
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    • pp.235-245
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    • 2018
  • 본 연구의 목적은 성인의 성별에 따른 스트레스 인지 정도와 관련된 요인을 분석하는 것이다. 이를 위하여 지역사회건강조사 2011년 자료를 이용하였으며, 총 229,226명을 대상으로 하였다. 스트레스 인지 정도와 관련된 요인을 확인하기 위하여 다중로지스틱 회귀분석을 수행하였다. 연구 결과, 스트레스 인지 정도 관련요인이 학력 수준, 가구원 수, 연간 가구 총 소득, 자기관리에서 남성과 여성 간 차이가 있음을 확인하였다. 이는 스트레스 인지 정도와 건강 관련 삶의 질에 성별 간 차이가 있을 수 있음을 시사한다. 향후 성별에 따른 스트레스 인지 정도의 차이가 발생하는 원인을 밝히기 위한 추가 연구가 필요하다.