• 유통과학연구
• /
• 제13권5호
• /
• pp.83-90
• /
• 2015

Purpose - This research aims to understand the different behaviors of consumers according to cognitive age. Specifically, this research is focused on pro-social behavior. Pro-social behavior is defined as behavior benefiting others, rather than behavior benefiting one's self. It often entails individual risk or cost, such as when giving resources to others, waiting in line, asking for or paying a fair price, or risking one's life in battle. Therefore, we sought to understand consumer psychology and cognitive age as a reflection of inner psychology. People frequently perceive themselves as younger or older than their chronological ages. This self-perceived or cognitive age is a subjective age perception independent of actual chronological age. The discrepancy degree between chronological and cognitive age represents how much individuals perceive themselves as younger than they are. This study examines the gap in donation intention based on cognitive age. In order to investigate cognitive age, composed of four sub-categories (feel-age, look-age, do-age, and interest-age), this study explores the differential donation intention based on cognitive age, which determines the relationship between the young age and old age. Research design, data, and methodology - Data research was conducted by gathering 216 survey samples, excluding those with unreliable answers. Data coding and cleaning were used and SPSS 19.0 software for the data analysis. The respondents were categorized into two types, younger cognitive ages and older cognitive ages. Additionally, we analyzed the moderating variables. In particular, we used cognitive age degree and congruency level (cognitive age low vs. cognitive age high) × (congruency close vs. congruency distant) between - subjects design. First, regression was done to verify the difference between chronological age and cognitive age. Second, a t-test was done to verify the difference of cognitive age level in donations. Third, ANOVA (analysis of variance) was done to verify the difference between cognitive age and congruency in donations. Last, ANOVA was done to verify the difference between cognitive age and moral judgments in donations. Result - The results show most respondents perceive themselves as younger than their chronological ages. In particular, older respondents feel they are younger than their actual age. Moreover, the result of the comparison between low degree and high degree groups of cognitive age, show high donations at the higher degree of cognitive age groups. In addition, the closer the distance to the beneficiaries, the higher the donation in high degree cognitive age groups. The higher moral judgment groups also show relatively high contributions in lower degree cognitive age groups. Conclusions - Donations belong to the category of pro-social behavior reflecting an individual's psychological state. Therefore, it is important in understanding cognitive age. This study implies that it is necessary to take into account both cognitive age and chronological age when segmenting donors. Moreover, this study confirmed that there are different factors affecting the motives behind donations. Thus, it may be utilized to create differential donation strategies.

• 보건교육건강증진학회지
• /
• 제8권2호
• /
• pp.74-86
• /
• 1991

This study tried to clear the characteristics of height growth pattern depending on Peak Height Velocity age in early, average and late groups. And in it, height growth tendency of girl students in age 7 to 18 years old was compared and investigated in order to know influencing factors, menarcheal age relation. The samples were senior girl students at high school in Seoul. Longitudinal data and survey data were collected in August, 1990. The results could be summarized as follows: 1. On distance curve, the height growth line in early group tended to be the highest and in late group the lowest. On the other hand, on velocity curve late group showed the highest peak and early group showed the lowest peak. In late group, velocity curve was too steep. Of course, these early, average and late groups were classified by PHV age. 2. In these three groups, late group showed the most growth amount per year. However, on distance curve, early group showed higher line than late group. Perhaps this means that peak growth amount in late group might have an effect on mean. 3. Growth amount of adolescence spurt age in these three groups was 6.86cm at age 9(early group), 7.27cm at l1(average group) and 7.65cm at 13(late group). In early group, because. PHV age came too early, it was difficult to find exact adolescence spurt period. In early group, the adolescence spurt period is considered to come at about age 7 to 9. In average group, at 9 to 11 and at 12 to 13 in late group. Especially, spurt of late group was remarkable. 4. When the growth amount of PA, before PA and after PA was compared, growth amount of PA in all three groups was about 20%. In early group, growth amount of APV tended to be large and in late group, that of APV tended to be large and in late group, that of BPV was large. In average group, growth amount of BPV was larger than that of APV. 5. For the purpose of comparing total height growth amount of these groups at age 18, the height growth was assumed to be over. And then, the difference of three groups was studied but it's not significant. 6. Although the difference between height growth and family environment, dietary habits, exercise, disease history in these three groups was investigated, only the income was significant. The significance of all the other factors was not approved. 7. When menarcheal age was compared with PA, generally we know menarche appeared after 1∼2 years of PHV age. But in case of early group, the difference between PHV age and menarcheal age was 5.34 years. In average group, 2.45 years and 0.82 years in late group.

• Journal of Oral Medicine and Pain
• /
• 제22권1호
• /
• pp.157-165
• /
• 1997

This study was carried out to examine the correlationship among incidence, frequency, loudness, and the related predisposing factors about snoring through epidemiologic investigations. Questionaires were used for a clinic-visitor who is irrelevant to snoring, and investigated by sex, age, body mass index(below BMI), and occupation. The subjects were grouped by age; below twenties, twenties, thirties, forties, fifties, sixties, and over sixties. On using BMI, the subjects were divided into two groups; overweighed and non-overweighed group. And the occupation were simplified to two groups; physical labors and mental labors. An statistical analysis was perfomed about correlation to whether to snoring or not, its frequency, loudness and the related predisposing factors. The results were obtained as follows : 1. Snorers were commanded as 5.1% of all clinic-visitors. Male was dominant to female (p<0.01). The number of snorer was increased with age(p<0.05) and overweighed group showed higher incidence than in non-overweight group(p<0.01). 2. There was no significant difference between occupation groups in incidence of snoring. 3. In case of the frequency of snoring in snoring group, there was significant increase in male, overweighed and mental labors group(p<0.01). But, there was no difference with age. 4. In case of loudness of snoring in snoring group, male, overweihged and mental labors had louder noise than in other contrary group. But there was no difference with age. 5. For the related predisposing factors to snoring, fatigue was the highest(74.4%), and alcoho and drug were followed.

• 복식문화연구
• /
• 제15권6호
• /
• pp.917-928
• /
• 2007

The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

• 대한지역사회영양학회지
• /
• 제24권6호
• /
• pp.453-464
• /
• 2019

Objectives: The objective of this study was to examine whether dietary quality varies among different age groups and geographic areas, and whether the difference between geographic areas varies across several age groups in Korea. Methods: The subjects were 14,170 subjects who participated in the 2013-2015 Korea National Health and Nutrition Examination Survey. The dietary quality was assessed using the Korean Health Eating Index (KHEI). Age groups were categorized into six groupings, and areas were categorized into urban and rural according to their administrative districts. The effect of area on the KHEI score was analyzed by multiple linear regression analysis. Results: The KHEI was the lowest in the 20-30s group (57.7 ± 0.4 score for 20s and 61.2 ± 0.3 score for 30s) and increased with age (p<0.001), showing the highest score in the 60s (67.9 ± 0.3 score), and then decreased again in the 70s and older (64.6 ± 0.3 score). As a result of comparing the KHEI score by area, the urban areas had higher KHEI scores than did the rural areas (63.5 ± 0.2 score for urban area and 62.2 ± 0.4 score for rural area, p=0.002). The difference between areas was dependent on the age group, showing a significant difference for subjects who were aged from 50s and older (p=0.002 for 50s, p<0.001 for 60s and p<0.001 for 70s and older). After adjusting for confounding factors, the effect of area on the KHEI score was only shown for those subjects in the over 60 years old group (p=0.035 for 60s and p<0.001 for 70s and older). Conclusions: The dietary quality differed according to the age group and geographic area. The dietary quality was lower for younger people than that for older people, and in rural areas compared to that in urban areas, and especially for older adults. The area factor was a very important factor for the dietary quality.

• 융합정보논문지
• /
• 제10권3호
• /
• pp.58-66
• /
• 2020

이 연구는 인터넷전문은행의 국내 금융소비자의 신뢰 수준을 토대로 연령대별 신뢰도 차이에 대해 다단 비교를 통해 실증 분석하고자 하였다. 이로써 국내 금융시장에 인터넷전문은행이 착근할 수 있는 토대에 대한 기초 연구 자료를 구축하고, 연령대별로 소비자 신뢰 구축 전략을 어떻게 차별화할 것인지에 대한 단초를 제공하려는 것이 이 연구의 목적이다. 이를 위해 먼저 이 연구에서는 연령대별로 금융소비자 그룹을 2030세대 그룹과 4050세대 그룹으로 분리하여 이 두 그룹의 신뢰감을 결정하는 요인을 탐색하고, 두 그룹의 차이를 다집단 분석방법을 통해 비교하였다. 연구 결과, 전 연령층에서 인터넷전문은행에 대한 금융소비자 신뢰는 편리성, 보안성 그리고 금융 거래 비용의 합리성이 결정요인으로 작용함을 보았다. 그리고 연령대별로 과연 신뢰 결정요인이 영향력에서 차이가 있는지를 살펴본 결과, 3개의 신뢰 결정요인 중 비용의 합리성 요인이 젊은 층과 중장년층 간 신뢰 수준의 차이를 발생시키는 것으로 확인되었다. 그리고 소비자 신뢰는 추후 관계몰입으로 역시 강하게 연결됨도 재확인되었다. 이러한 연구 결과는 앞으로 시장 경쟁이 격화될 인터넷전문은행이 지속성장하기 위해 소비자 신뢰가 무엇보다 중요함을 시사한다고 하겠다.

• 대한지역사회영양학회지
• /
• 제18권6호
• /
• pp.599-610
• /
• 2013

This study was carried out to analyze the effect of a diet program for adult women on weight loss, BMI, eating habits, sleeping habits, health related indices. The subjects was 415 participants of the 10 weeks (20 time participation program). The data was collected by basic somatometry and HRV (Heart Rate Variability) / APG (Accelerated Plethysmograph) Analyzer. The average age, height, weight and BMI were 28.6 years, 162.1 cm, 62.8 kg and 23.9 $kg/m^2$, respectively. Their body types by BMI were under weight (1.2%), normal (45.8%), overweight (24.8%), mild obesity (22.7%) and obesity (5.5%). There were significant reductions of average weight (4.6 kg) and average BMI (1.75 $kg/m^2$) on the 10th week. There were positive changes in vascular age (50.4%), stress index (44.6%), fatigue index (43.9%), health index (54.5%) of the subjects during the program. There was a meaningful difference of the average variation for the vascular age, stress index, fatigue index, and health index between two groups; one improving the eating habit and the other did not (p<0.05), and also there was a meaningful difference of the average variation for the fatigue index in both groups improving the sleeping habit (p<0.05), but was not a meaningful difference of the average variation for the vascular age, stress index, and health index between two groups. There was a meaningful difference of the average variation for the vascular age, stress index, fatigue index, and health index between two groups improving both eating and sleeping habit (p<0.05). In conclusion, the weight loss program was effective on the weight loss and BMI reduction and health related indices.

• 산업경영시스템학회지
• /
• 제40권2호
• /
• pp.1-12
• /
• 2017

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S, network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren't any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

• International Journal of Human Ecology
• /
• 제12권2호
• /
• pp.77-93
• /
• 2011

This study investigates the association between chronic health conditions (CHD) and depression with a focus on the mediating effect of financial strain. We tested if age makes any difference in the effect of CHD and financial strain on depression. The data comes from the 2006 Korea Longitudinal Study of Aging (KLoSA) collected by the Institute of Korean Labor Research. The sample consisted of information from 8,961 individuals ages 45-79. Separate analyses were done for middle-age (45-64) and older-adult groups (65-79). There were significant financial portfolio differences among CHD patients and non-CHD, for both age groups, that may constitute the impact of a health event on financial wellbeing; in addition, the associations of CHD on depressive symptoms were different by age groups. The mediating effect of financial wellbeing on the association between CHD and depressive symptoms was verified; in addition, the role of financial wellbeing on the association was especially strong for the older-adult group. The effect of CHD on depression was contingent on the amount of net assets and annual personal income. Implications are discussed based on the findings.

• 대한인간공학회지
• /
• 제30권6호
• /
• pp.727-737
• /
• 2011

Objective: This study aimed to analyze somatotype characteristics of the women of 20's, 30's 40's and 50's and thus to provide the basis for developing pants patterns by the age groups. Background: Despite many previous researches for the somatotype characteristics of adult women, few studies have considered age groups. Method: The data of the $5^{th}$ anthropometry by Size Korea were analyzed for the purpose. The 32 direct body measurements and the 32 indexes of 2,213 women aged 20~59 were analyzed. In order to compare somatotype characteristics among the age groups, an ANOVA and a Tukey test were used. Results: The women in 20's were the tallest among the age groups, and had the smallest waist circumference and hip circumference. Their waist breadths were also the narrowest. They had a slim and long body type but their calves were relatively thick. The 30's women were smaller, shorter with the height and length items than the 20's were. They were bigger, wider and deeper with the circumference, breadth and depth items than the 20's were and they were heavier. On the other hand, their hip circumference and crotch length were in the same group as the women in 20's. The crotch length(omphalion) of the 40's women was the longest among all the age groups and the crotch length(natural indentation) of the 40's women was in the same as the women in 50's. The women in 50's were the smallest and heaviest among all the age groups. The difference between their hip circumferences and waist circumferences was the smallest. They had an obese abdomen and sagged hips. Conclusions: The somatotype characteristics of the age groups were significantly different, and thus it is suggested to develop skirt and pants patterns for each age group. Application: The skirt and pants patterns for the somatotype characteristics of the women by age groups will be developed through the body feature data of this study.